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Communicating In The Agricultural Industry
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Book Synopsis Communicating in the Agricultural Industry by : Russell A. Graves
Download or read book Communicating in the Agricultural Industry written by Russell A. Graves and published by Delmar Pub. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book encompasses many facets of the transforming agriculture communications industry, and prepares readers for careers in this field. Providing instruction and hands-on activities, it covers a range of media topics and industry employment opportunities. It discusses the industry, careers, writing, electronic media, Web page design, photography, public speaking, page layout, as well as many other topics that give readers valuable skills as they enter the work place. Examples and other chapter activities enrich the book and reinforce principles that readers learn from application.
Book Synopsis The Communication Scarcity in Agriculture by : Jessica Eise
Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Book Synopsis Agricultural Communications by : Kristina Boone
Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Book Synopsis Professional Communication for Today's Agriculturalists by : Lauri Baker
Download or read book Professional Communication for Today's Agriculturalists written by Lauri Baker and published by . This book was released on 2019-08-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Talking the Talk by : Adrienne Patrice Lamberti
Download or read book Talking the Talk written by Adrienne Patrice Lamberti and published by Nova Publishers. This book was released on 2007 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s were a hurricane of change for American farming, and the Beginning Farmer Center (BFC) was caught in the storm. Today's successful farmer must learn modern professional communications to survive in a world of corporate farming, globalisation and government over-regulation. This significant new book presents a cogent analysis of far reaching changes rocking the heartland of America.
Book Synopsis Communication Among Agricultural Policy Influencers by : Victor Kingsley Salazar
Download or read book Communication Among Agricultural Policy Influencers written by Victor Kingsley Salazar and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural policy affects the agricultural industry in its entirety. It affects everything from the type of food that is grown to how it is processed and distributed. Agricultural policy influencers impact the development of the policy and ultimately impact the future of agriculture. Understanding how these policy influencers impact policy is important to understanding policy development. Knowing where agricultural policy influencers get information, how they prefer to have it presented and how they prefer to communicate with other agricultural policy influencers is vital to understanding and impacting the agricultural policy process. The purpose of this study was to describe agricultural policy influencers' preference for three aspects of the communication process; (1) sources of information, (2) formats of information, and (3) methods of communication with other agricultural policy influencers. Two Delphi studies were administered to distinctly separate but intersecting expert groups: Congressional agricultural aides, and agricultural lobbyists. These Delphi studies determined each group's preference for sources of information on agricultural policy, their preference for formats of information, and their preference for methods of communication while communicating with other policy influencers. Since communication is relational, the study broke communication into three sections; (1) communication with peers, (2) communication with members of the opposite expert group with whom there is a close relationship, and (3) communication with members of the opposite expert group with whom there is not a close relationship. Consensus was developed separately for each question and for each group of experts. Data are presented separately throughout this study. In discussing the findings, this study looks at preferences from both sides of the communication interaction. In this way, the study takes two separate Delphi processes and develops them into one clear picture of communication during the policy process. Both groups of experts preferred to have written communication in the form of email and verbal communication in the form of face-to-face and telephone conversations. In addition, both groups preferred to have information presented in the most concise and least time consuming fashion. The data points to the importance of interpersonal relationships, and the need concise and efficient communication methods throughout the policy process. Recommendations for future research and for practitioners are included at the end of the study. The electronic version of this dissertation is accessible from http://hdl.handle.net/1969.1/155308
Book Synopsis Communicating in the Agriculture Industry by : Russell A. Graves
Download or read book Communicating in the Agriculture Industry written by Russell A. Graves and published by . This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Agricultural Communications in Action by : Ricky Telg
Download or read book Agricultural Communications in Action written by Ricky Telg and published by Delmar. This book was released on 2011-10-14 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH, International Edition helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication—whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, "how-to" text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them.
Book Synopsis Communication Habits and Preferences of Missouri Farm Bureau Leaders and Members by : Alison L. Bos
Download or read book Communication Habits and Preferences of Missouri Farm Bureau Leaders and Members written by Alison L. Bos and published by . This book was released on 2014 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are agriculture leaders and other farm bureau members in Missouri communicating? Are they willing to utilize the internet and other communication technologies to communicate? Studies like this are rare and can provide important information for agriculture leaders and managers. With the assistance of the Missouri Farm Bureau Organization, a survey instrument was developed to be distributed to Missouri Farm Bureau leaders and members throughout the state of Missouri focusing on their communication habits. It included questions to determine if they are utilizing communication technologies (i.e. social media, webinars and email) in their daily communication efforts. Since the internet has emerged into a major communications tool, it was important to determine how those in the agricultural industry were using it and/or if they were willing to use it as a future communication tool. Results of this study indicated that Missouri Farm Bureau members and leaders were willing to adopt communication technologies as a way to communicate. In addition, results indicated that factors such as gender, age, education level, residence and leadership position affected communication technology usage. Data collected in this study provided answers as to why some choose not to use internet as a means of communications, as well as determined that advocating efforts were not taking place using communication technologies. Even though respondents were willing to adapt to communication technologies, results indicated that these technologies were not being fully utilized which provides evidence that some improvements in communication methods are needed.
Author :University of Illinois at Urbana-Champaign. Office of Agricultural Communications. Industry Advisory Committee Publisher : ISBN 13 : Total Pages :26 pages Book Rating :4.:/5 (988 download)
Book Synopsis 12 Recommendations on Education in Agricultural Communications by : University of Illinois at Urbana-Champaign. Office of Agricultural Communications. Industry Advisory Committee
Download or read book 12 Recommendations on Education in Agricultural Communications written by University of Illinois at Urbana-Champaign. Office of Agricultural Communications. Industry Advisory Committee and published by . This book was released on 1967* with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Attitudes Toward Agricultural Communications Program Development at the University of Guelph by : Madison Anne Dyment
Download or read book Attitudes Toward Agricultural Communications Program Development at the University of Guelph written by Madison Anne Dyment and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural communications is a growing field in both industry and academic spheres. However, no such academic programs currently exist at any higher education institution in Canada. This single-case study explored the attitudes and opinions of current University of Guelph agriculture students and agricultural industry professionals regarding the potential development of an agricultural communications undergraduate program at the University of Guelph and what elements should be included in such a program. Findings established a definite need for and interest in such a program and highlighted a distinct gap in this discipline, and related disciplines, at the University of Guelph. While no distinct format for the program was unanimously agreed upon, participants agreed it should be available in a way that benefits the greatest number of students and also reach those outside of traditional agriculture. Findings imply that the program should encompass a wide range of communication skills and topics and should be differentiated from general communications programs with agricultural influence. Outside of these technical skills, students should have co-op or internship opportunities and have practical experiences during their time in the program.
Book Synopsis Development Communication by : Robert C. Hornik
Download or read book Development Communication written by Robert C. Hornik and published by Longman Publishing Group. This book was released on 1988 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Communication for Rural Innovation by : Cees Leeuwis
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Book Synopsis Agricultural Extension Communication And Role Of ICT by : Ashish Kumar Nagar
Download or read book Agricultural Extension Communication And Role Of ICT written by Ashish Kumar Nagar and published by Academic Guru Publishing House. This book was released on 2023-10-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Agricultural Extension Communication and the Role of ICT” is a revolutionary work that examines the vital relationship between conventional agricultural extension and current ICT. It examines how ICT may transform agriculture and make information and technology more accessible to farmers globally. Leading agricultural and communication specialists and academics wrote the book, presenting insights and real-world case examples. Human knowledge and technology innovation are used in the book to tackle agricultural extension holistically. It emphasizes the need to understand local settings and work with rural populations to ensure that technology supports traditional knowledge. Practical case studies demonstrate the effective use of mobile apps, social media, remote sensing, and big data analytics in different agricultural situations.
Book Synopsis The Exploration of Social Media as a Media Relations Tool for Agricultural Organizations by : Leigha Chantelle Morrison
Download or read book The Exploration of Social Media as a Media Relations Tool for Agricultural Organizations written by Leigha Chantelle Morrison and published by . This book was released on 2015 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become widely adopted among individuals, businesses, and organizations as a means of communication and has changed the manner in which information is sent and received. As one of the nation's most important industries, the agricultural industry has also adopted social media to communicate with consumers and the public. Even though there is a shift from traditional media to digital media, the traditional news media remains important to the agricultural industry because most individuals receive information about the agricultural industry from sources such as newspapers and television. As Ohio's largest industry, the agricultural industry needs to be able to effectively and positively impact the media to communicate truthful and accurate information to consumers and the public. Previous studies have examined why social media is being adopted and how it is being used, but there is little literature about if social media is being used as a media relations tool. A study exploring this topic could benefit agricultural organizations and future research by guiding the development of effective social media practices to communicate with and impact media coverage of the agricultural industry. The purpose of this study is to examine how agricultural organizations in Ohio communicate via social media and how the messages communicated are impacting central Ohio media sources. The study is grounded in the agenda-setting theory, uses and gratifications theory, and previous social media studies. The data was collected from seven Ohio agricultural organizations Facebook pages and four central Ohio news sources and used open coding analysis to determine emerging themes. It was found that Ohio agricultural commodity organizations are using social media, but not to communicate with the news media. It was also found that the agricultural industry is receiving limited news coverage and it was unable to be determined if the Facebook content had an impact on the news media coverage. By communicating the results of this study with agricultural organizations and researchers, effective social media strategies can be developed to guide the future of social media as a media relations tool.
Book Synopsis Digital Communication for Agricultural and Rural Development by : Ataharul Chowdhury
Download or read book Digital Communication for Agricultural and Rural Development written by Ataharul Chowdhury and published by Taylor & Francis. This book was released on 2024-07-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID-19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups and those with limited access to digital technology. The book considers how the concept of participation has been transformed by the realities of the pandemic, reflecting on essential principles and practical considerations of communication for development and social change, particularly in the context of global agriculture and food security, the well-being of rural communities, and evolving environmental challenges, such as climate change. In gathering these insights, this volume highlights lessons for the future of participatory development in communication for development and social change processes. This volume will be of great interest to students and scholars of agricultural and rural development, communication for development, digital communication, and sustainable development more broadly.
Book Synopsis Digital Media and Wireless Communications in Developing Nations by : Megh R. Goyal
Download or read book Digital Media and Wireless Communications in Developing Nations written by Megh R. Goyal and published by CRC Press. This book was released on 2019-09-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Wireless Communication in Developing Nations: Agriculture, Education, and the Economic Sector explores how digital media and wireless communication, especially mobile phones and social media platforms, offer concrete opportunities for developing countries to transform different sectors of their economies. The volume focuses on the agricultural, economic, and education sectors. The chapter authors, mostly from Africa and India, provide a wealth of information on recent innovations, the opportunities they provide, challenges faced, and the direction of future research in digital media and wireless communication to leverage transformation in developing countries. The volume provides important research on digital media and wireless communication within the context of developing countries that will be very useful for professionals from academia, government agencies, NGOs, technologists, entrepreneurs and investors, and others.
