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Communicating In The Agricultural Industry
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Book Synopsis The Communication Scarcity in Agriculture by : Jessica Eise
Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Book Synopsis Agricultural Communications by : Kristina Boone
Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Book Synopsis Communication for Rural Innovation by : Cees Leeuwis
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Book Synopsis ICT in Agriculture (Updated Edition) by : World Bank
Download or read book ICT in Agriculture (Updated Edition) written by World Bank and published by World Bank Publications. This book was released on 2017-06-27 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raised livestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity for rural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employment opportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a foothold even in poor smallholder farms. ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 and designed to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture. Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriate interventions, and evaluating the impact of ICT interventions in agricultural programs.
Book Synopsis How to Feed the World by : Jessica Eise
Download or read book How to Feed the World written by Jessica Eise and published by Island Press. This book was released on 2018-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.
Book Synopsis Agricultural Extension Communication And Role Of ICT by : Ashish Kumar Nagar
Download or read book Agricultural Extension Communication And Role Of ICT written by Ashish Kumar Nagar and published by Academic Guru Publishing House. This book was released on 2023-10-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Agricultural Extension Communication and the Role of ICT” is a revolutionary work that examines the vital relationship between conventional agricultural extension and current ICT. It examines how ICT may transform agriculture and make information and technology more accessible to farmers globally. Leading agricultural and communication specialists and academics wrote the book, presenting insights and real-world case examples. Human knowledge and technology innovation are used in the book to tackle agricultural extension holistically. It emphasizes the need to understand local settings and work with rural populations to ensure that technology supports traditional knowledge. Practical case studies demonstrate the effective use of mobile apps, social media, remote sensing, and big data analytics in different agricultural situations.
Book Synopsis Fieldbus Technology by : Nitaigour P. Mahalik
Download or read book Fieldbus Technology written by Nitaigour P. Mahalik and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 607 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fieldbus Technology (FT) is an enabling platform that is becoming the preferred choice for the next generation real-time automation and control solutions. This book incorporates a selection of research and development papers. Topics covered include: history and background, contemporary standards, underlying architecture, comparison between different Fieldbus systems, applications, latest innovations, new trends as well as issues such as compatibility, interoperability, and interchangeability.
Book Synopsis The American Farmer by : John S. Skinner
Download or read book The American Farmer written by John S. Skinner and published by . This book was released on 1829 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ontology in Information Science by : Ciza Thomas
Download or read book Ontology in Information Science written by Ciza Thomas and published by BoD – Books on Demand. This book was released on 2018-03-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book on Ontology in Information Science explores a broad set of ideas and presents some of the state-of-the-art research in this field concisely in 12 chapters. This book provides researchers and practitioners working in the field of ontology and information science an opportunity to share their theories, methodologies, experiences, and experimental results related to ontology development and application in various areas. It also includes the design aspects of domain ontologies considering the architecture, development strategy, and selection of tools. The intended audience of this book will mainly consist of researchers, research students, and practitioners in the field of ontology and information science.
Book Synopsis Transforming Agricultural Education for a Changing World by : National Research Council
Download or read book Transforming Agricultural Education for a Changing World written by National Research Council and published by National Academies Press. This book was released on 2009-11-16 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the next ten years, colleges of agriculture will be challenged to transform their role in higher education and their relationship to the evolving global food and agricultural enterprise. If successful, agriculture colleges will emerge as an important venue for scholars and stakeholders to address some of the most complex and urgent problems facing society. Such a transformation could reestablish and sustain the historical position of the college of agriculture as a cornerstone institution in academe, but for that to occur, a rapid and concerted effort by our higher education system is needed to shape their academic focus around the reality of issues that define the world's systems of food and agriculture and to refashion the way in which they foster knowledge of those complex systems in their students. Although there is no single approach to transforming agricultural education, a commitment to change is imperative.
Book Synopsis Social Capital and Economic Development by : Jonathan Isham
Download or read book Social Capital and Economic Development written by Jonathan Isham and published by Edward Elgar Publishing. This book was released on 2002-01-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this volume explore the challenges and opportunities raised by this concept for researchers, practitioners and teachers. Social Capital and Economic Development is based upon a consistent, policy-based vision of how social capital affects well-being in developing countries.
Book Synopsis Ethical Traceability and Communicating Food by : Christian Coff
Download or read book Ethical Traceability and Communicating Food written by Christian Coff and published by Springer Science & Business Media. This book was released on 2008-06-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of this book evolved from the idea of linking three concepts around food: traceability, ethics and informed choice. We believe that the current devel- ment and implementation of traceability in the agri-food sector offers an interesting way not only of handling food safety but also of addressing and communicating ethical issues arising from current food production practices. Practices in the agri-food sector worry food consumers (as we all are, since we need to eat and drink to stay alive). But how can consumers act upon their concerns? Paradoxically, although consumers are bombarded with information on food – from the media, the food industry, food authorities, NGOs and interest groups – details about how foods are actually produced is often hard to find. Much of the infor- tion available is superficial, conflicting or partial, and it is hard for consumers seeking to mak e informed food choices to know which information to trust. The consumers we interviewed for this project felt that information about food products was withheld and manipulated. Traceability, which provides a record of the history and journey of a given food, and which is increasingly used in the food sector for legal and commercial reasons, has the potential to communicate a more authentic picture of how food is produced.
Book Synopsis The Oxford Handbook of the Science of Science Communication by : Kathleen Hall Jamieson
Download or read book The Oxford Handbook of the Science of Science Communication written by Kathleen Hall Jamieson and published by Oxford University Press. This book was released on 2017 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.
Book Synopsis Scientific writing for agricultural research scientists by : Youdeowei, A.
Download or read book Scientific writing for agricultural research scientists written by Youdeowei, A. and published by CTA. This book was released on 2012-12-31 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new, fully revised edition aims to serve as a guide for agricultural research scientists and other practitioners in writing papers for publication. It also looks to provide a resource manual for training courses in scientific writing. There are three new chapters on reporting statistical results, communicating science to non-scientific audiences and electronic publishing. In addition, the original chapters have all been rewritten to reflect current developments and to make the content more complete and easily comprehensible.
Book Synopsis Digital Communication for Agricultural and Rural Development by : Ataharul Chowdhury
Download or read book Digital Communication for Agricultural and Rural Development written by Ataharul Chowdhury and published by Taylor & Francis. This book was released on 2024-07-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID-19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups and those with limited access to digital technology. The book considers how the concept of participation has been transformed by the realities of the pandemic, reflecting on essential principles and practical considerations of communication for development and social change, particularly in the context of global agriculture and food security, the well-being of rural communities, and evolving environmental challenges, such as climate change. In gathering these insights, this volume highlights lessons for the future of participatory development in communication for development and social change processes. This volume will be of great interest to students and scholars of agricultural and rural development, communication for development, digital communication, and sustainable development more broadly.
Book Synopsis Workforce Development Theory and Practice in the Mental Health Sector by : Smith, Mark
Download or read book Workforce Development Theory and Practice in the Mental Health Sector written by Smith, Mark and published by IGI Global. This book was released on 2016-11-09 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, evaluating the initiatives and planning strategies of the modern workforce has become increasingly imperative. By developing professional competencies, various sectors can achieve better quality skill development. Workforce Development Theory and Practice in the Mental Health Sector is an essential reference source on the understanding of workforce capacity and capability and examines specific benefits and applications in addiction and mental health services. Featuring extensive coverage on a range of topics including public service provision, staff motivation, and clinical competency, this book is ideally designed for policy makers, academicians, researchers, and students seeking current research on the challenges facing countries in the areas of planning and development in the workforce.
Book Synopsis Agribusiness Management by : Freddie L. Barnard
Download or read book Agribusiness Management written by Freddie L. Barnard and published by Routledge. This book was released on 2012-06-25 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s food and agribusiness managers operate in a rapidly changing, highly volatile, international, high technology, consumer-focused world. This new edition of Agribusiness Management was written to help prepare students and managers for a successful career in this new world of food and fiber production and marketing. Agribusiness Management uses four specific approaches to help readers develop and enhance their capabilities as agribusiness managers. First, this edition of the book offers a contemporary focus that reflects the issues that agribusiness managers face both today and are likely to face tomorrow. Specifically, food sector firms and larger agribusiness firms receive more attention in this edition, reflecting their increasing importance as employers of food and agribusiness program graduates. Second, the book presents conceptual material in a pragmatic way with illustrations and examples that will help the reader understand how a specific concept works in practice. Third, the book has a decision-making emphasis, providing contemporary tools that readers will find useful when making decisions in the contemporary business environment. Finally, Agribusiness Management offers a pertinent set of discussion questions and case studies that will allow the reader to apply the material covered in real-world situations. The bottom-line on this fourth edition of Agribusiness Management: this book is contemporary, solid on the fundamentals, practical and applicable. It provides students and adult learners with an essential understanding of what it takes to be a successful agribusiness manager in today’s rapidly evolving, highly unpredictable marketplace.
