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Commodity Branding
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Book Synopsis Cultures of Commodity Branding by : Andrew Bevan
Download or read book Cultures of Commodity Branding written by Andrew Bevan and published by Routledge. This book was released on 2016-06-16 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
Book Synopsis Cultures of Commodity Branding by : Andrew Bevan
Download or read book Cultures of Commodity Branding written by Andrew Bevan and published by Routledge. This book was released on 2016-06-16 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commodity branding did not emerge with contemporary global capitalism. In fact, the authors of this volume show that the cultural history of branding stretches back to the beginnings of urban life in the ancient Near East and Egypt, and can be found in various permutations in places as diverse as the Bronze Age Mediterranean and Early Modern Europe. What the contributions in this volume also vividly document, both in past social contexts and recent ones as diverse as the kingdoms of Cameroon, Socialist Hungary or online eBay auctions, is the need to understand branded commodities as part of a broader continuum with techniques of gift-giving, ritual, and sacrifice. Bringing together the work of cultural anthropologists and archaeologists, this volume obliges specialists in marketing and economics to reassess the relationship between branding and capitalism, as well as adding an important new concept to the work of economic anthropologists and archaeologists.
Book Synopsis Commodity Branding by : Fridrik Larsen
Download or read book Commodity Branding written by Fridrik Larsen and published by Springer Nature. This book was released on 2023-06-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. In light of this, this book has two objectives. First, the author explores the challenges and opportunities that experts within the field face when deciding on strategic brand direction. The results indicate that practitioners in recently liberalised markets have met the emerging branding challenges, such as differentiating commodities, meeting new consumer demands, and building strong brands. Second, the book examines, from an expert-practitioner point of view, whether branding and building brands are activities relevant to this type of market. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Book Synopsis Commodity Marketing by : Margit Enke
Download or read book Commodity Marketing written by Margit Enke and published by Springer Nature. This book was released on 2022-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Download or read book Cultures of Commodity Branding written by and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand New written by and published by Rizzoli Publications. This book was released on 2018-02-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening book about the 1980s New York art scene, its far-reaching effects on contemporary art, and the rise of some of the biggest names in the art world today. This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York’s downtown art scene in the 1980s—from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists’ focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in “brand-new” types of painting, sculpture, photography, installation, and performance. In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.
Book Synopsis Commodity Activism by : Roopali Mukherjee
Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Book Synopsis Commodity Branding: Concepts And Cases by : Sreedhar G V S
Download or read book Commodity Branding: Concepts And Cases written by Sreedhar G V S and published by . This book was released on 2006-03-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly evolving market threatened by fast product obsolescence, changing consumer demographics and tastes, fragmented media and markets and increased competition, companies have had to take the branding route to have a sustainable competitive edge e
Book Synopsis Principles of Commodity Economics and Finance by : Daniel P. Ahn
Download or read book Principles of Commodity Economics and Finance written by Daniel P. Ahn and published by MIT Press. This book was released on 2019-04-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rigorous but practical introduction to the economic, financial, and political principles underlying commodity markets. Commodities have become one of the fastest growing asset classes of the last decade and the object of increasing attention from investors, scholars, and policy makers. Yet existing treatments of the topic are either too theoretical, ignoring practical realities, or largely narrative and nonrigorous. This book bridges the gap, striking a balance between theory and practice. It offers a solid foundation in the economic, financial, and political principles underlying commodities markets. The book, which grows out of courses taught by the author at Columbia and Johns Hopkins, can be used by graduate students in economics, finance, and public policy, or as a conceptual reference for practitioners. After an introduction to basic concepts and a review of the various types of commodities—energy, metals, agricultural products—the book delves into the economic and financial dynamics of commodity markets, with a particular focus on energy. The text covers fundamental demand and supply for resources, the mechanics behind commodity financial markets, and how they motivate investment decisions around both physical and financial portfolio exposure to commodities, and the evolving political and regulatory landscape for commodity markets. Additional special topics include geopolitics, financial regulation, and electricity markets. The book is divided into thematic modules that progress in complexity. Text boxes offer additional, related material, and numerous charts and graphs provide further insight into important concepts.
Book Synopsis A Trader's First Book on Commodities by : Carley Garner
Download or read book A Trader's First Book on Commodities written by Carley Garner and published by FT Press. This book was released on 2010-01-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can make large profits by trading commodities--but you’ll need significant practical knowledge of the associated risks and market characteristics before you start. A Trader’s First Book on Commodities is a simple, practical and useful guide for new commodities traders. Author Carley Garner provides specific guidance on accessing commodity markets cost-effectively, avoiding common beginners’ mistakes, and improving the odds of successful, profitable trades. Drawing on her extensive experience teaching traders, Garner shows how to calculate profit, loss, and risk in commodities, and choose the best brokerage firm, service level, data sources, and market access for your needs. She’ll help you: · Master the basics of trading commodities painlessly, avoiding beginners mistakes · Get what you need, and prevent paying for what you don’t need · Know what you’re buying, what it costs, the returns you’re earning and the risk you’re taking · Predict price, manage risk, and make trades that reflect your analysis Garner demystifies the industry’s colorful language, helps you clearly understand what you’re buying and selling, and walks you through the entire trading process. She concludes with a refreshingly new look at topics such as trading plans, handling margin calls, and even maintaining emotional stability as a trader. “This book provides the type of information every trader needs to know and the type of information too many traders had to learn the hard and expensive way. Carley offers practical need-to-know, real-world trading tips that are lacking in many books on futures. It will help not only the novice trader, but seasoned veterans as well. This book will serve as a must-have reference in every trader’s library.” --Phil Flynn, Vice President and Senior Market analyst at PFGBest Research, and a Fox Business Network contributor “Refreshing–It’s nice to see a broker who has actually been exposed to the professional side of trading and who bridges that chasm between exchange floor trading and customer service. Carley takes the time to explain verbiage, not just throw buzz words around. A good educational read in my opinion.” --Don Bright, Director, Bright Trading, LLC “This book has the perfect name, the perfect message, and the necessary information for any beginning trader. Take this book home!” --Glen Larson, President, Genesis Financial Technologies, Inc. “As a 35-year veteran of the CME/CBOT trading floor, I can tell you…those who think they can begin trading commodities without knowing the less talked about topics that Carley discusses in A Trader’s First Book on Commodities are sadly mistaken. Anyone who trades their own account, or would like to, should read this book.” --Danny Riley, DT Trading
Book Synopsis The Leadership of Advertised Brands by : George Burton Hotchkiss
Download or read book The Leadership of Advertised Brands written by George Burton Hotchkiss and published by . This book was released on 1923 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing & Cooperation ... by : Henry Ernest Erdman
Download or read book Marketing & Cooperation ... written by Henry Ernest Erdman and published by . This book was released on 1922 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Decisions for New and Mature Products by : Robert D. Hisrich
Download or read book Marketing Decisions for New and Mature Products written by Robert D. Hisrich and published by Prentice Hall. This book was released on 1991 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
Book Synopsis Coöperative Marketing by : Herman Steen
Download or read book Coöperative Marketing written by Herman Steen and published by Garden City, N.Y. : Doubleday, Page. This book was released on 1923 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in Cotton Marketing by : Virgil Porter Lee
Download or read book Readings in Cotton Marketing written by Virgil Porter Lee and published by . This book was released on 1928 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Beating the Commodity Trap by : Richard Anthony D'Aveni
Download or read book Beating the Commodity Trap written by Richard Anthony D'Aveni and published by Harvard Business Press. This book was released on 2010-01-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commoditization-a virulent form of hypercompetition-is destroying markets, disrupting industries, and shuttering long-successful firms. Conventional wisdom says the best way to combat commoditization is differentiation. But differentiation is difficult and expensive to implement, and keeps you ahead of the pack only temporarily. In Beating the Commodity Trap, Richard D'Aveni provides a radical new framework for fighting back. Drawing on an in-depth study of more than thirty industries, he recommends first identifying the commoditization trap you're facing: -Deterioration: Low-end firms enter with low-cost/low-benefit offerings that attract the mass market-as Zara did to high-end fashion companies. -Proliferation: Companies develop new combinations of price paired with several unique benefits that attack part of an incumbents' market-as Japanese motorcycle makers did to Harley-Davidson. -Escalation: Players offer more benefits for the same or lower price, squeezing everyone's margins-as the iPhone did in mobile devices. The author provides a tool for diagnosing your competitive position and shows how to strengthen it while also boosting your pricing power-by destroying the commoditization trap confronting you, escaping it, or turning it to your advantage. Illustrated with a wealth of examples, this concise, practical guide gives you the framework and tactics you need to battle commoditization.
Book Synopsis Brands and Branding Geographies by : Andy Pike
Download or read book Brands and Branding Geographies written by Andy Pike and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
