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Commercialization Of Childrens Television
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Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance Publisher : ISBN 13 : Total Pages :356 pages Book Rating :4.3/5 (121 download)
Book Synopsis Commercialization of Children's Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Download or read book Commercialization of Children's Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1988 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising to Children on TV by : Barrie Gunter
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of TV platforms in terrestrial, satellite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialisation through advertising on media that have not previously been exploited. This book looks to the future in considering how effective codes of practice and regulation will develop.
Book Synopsis Children's Television by : William H. Melody
Download or read book Children's Television written by William H. Melody and published by New Haven : Yale University Press. This book was released on 1973-01-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning young children into premature consumers has always been a potential danger of commercial television. In recent years improved marketing technology has enabled the television industry to pinpoint specialized audiences at specific times. Unfortunately, the ability to reach a young audience has not resulted in more inventive programming in the best interests of children. Instead, they have been exploited by advertisers who take advantage of this increasingly lucrative market. These developments have lead to mounting public concern, especially by consumer groups such as Action for Children's Television, which petitioned the Federal Communications Commission to set guidelines to protect children from commercial exploitation. This study, commissioned by ACT, focuses on the economic aspects of commercial children's .television and their relation to FCC public-policy options. William Melody examines the economic characteristics of advertising practices and how they affect programming. He traces the history of children's programming from television's early years, when quality children's shows were used as an incentive to promote the sale of television sets, to the present time of poor-quality, commercial-laden programming that exploits the economic potential of child consumers. Mr. Melody demonstrates clearly that as long as advertisers control programming it will respond to their own vested interests and not to the needs of the child. As a solution, he suggests alternate modes of financing children's television to be implemented gradually. In this way, better programming will be provided without causing significant financial hardship to the broadcast industry.
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications Publisher : ISBN 13 : Total Pages :120 pages Book Rating :4.0/5 ( download)
Book Synopsis Children's TV Act of 1989 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Download or read book Children's TV Act of 1989 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1989 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications Publisher : ISBN 13 : Total Pages :44 pages Book Rating :4.0/5 ( download)
Book Synopsis Commercial Time on Children's Cable TV by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications
Download or read book Commercial Time on Children's Cable TV written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1990 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Children's Television by : Cy Schneider
Download or read book Children's Television written by Cy Schneider and published by N T C Business Books. This book was released on 1987 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an authoritative look at how the nearly 1,000 annual hours of television programming for childern are shaped, Schneider provides a strong and detailed examination of this subject. Besides giving a well-illustrated history of the growth of childern's television, Schneider focuses on how the programs affect and communicate with childern and how advertisers and television producers use such knowledge. Schneider deals with the role of television in American society, marketing on television, and child development. ISBN 0-8442-3146-0: $29.95.
Book Synopsis The Business of Children's Entertainment by : Norma Odom Pecora
Download or read book The Business of Children's Entertainment written by Norma Odom Pecora and published by Guilford Press. This book was released on 2002-03-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.
Book Synopsis Children's Television by : Francis Earle Barcus
Download or read book Children's Television written by Francis Earle Barcus and published by Greenwood. This book was released on 1977 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Children's Television Practices Act of 1988 by : United States. Congress. House. Committee on Energy and Commerce
Download or read book Children's Television Practices Act of 1988 written by United States. Congress. House. Committee on Energy and Commerce and published by . This book was released on 1988 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance Publisher : ISBN 13 : Total Pages :216 pages Book Rating :4.3/5 (121 download)
Book Synopsis Children's Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Download or read book Children's Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1989 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Out of the Garden by : Stephen Kline
Download or read book Out of the Garden written by Stephen Kline and published by Verso. This book was released on 1993 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.
Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
Author :United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance Publisher : ISBN 13 : Total Pages :228 pages Book Rating :4.0/5 (1 download)
Book Synopsis Children's Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance
Download or read book Children's Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis FCC Record by : United States. Federal Communications Commission
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1996 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Federal Communications Commission. Children's Television Task Force Publisher : ISBN 13 : Total Pages :230 pages Book Rating :4.3/5 ( download)
Book Synopsis Television Programming for Children by : United States. Federal Communications Commission. Children's Television Task Force
Download or read book Television Programming for Children written by United States. Federal Communications Commission. Children's Television Task Force and published by . This book was released on 1981 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consuming Kids written by Susan Linn and published by Anchor. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.
Book Synopsis The Children's Television Community by : J. Alison Bryant
Download or read book The Children's Television Community written by J. Alison Bryant and published by Routledge. This book was released on 2014-04-08 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Children’s Television Community presents a cutting-edge analysis of the children’s television community—the organizations, major players, and approaches to programming—and gives an overview of the history, current state, and future of children’s programming. Leading children’s television professionals and distinguished academicians come together in this volume to take a distinctive behind-the-scenes look at how children’s television is created, programmed, and sold. This thought-provoking work emphasizes the various actors whose creative, financial, political, and critical input go into children’s television, and addresses advocacy for children’s television from multiple approaches. By blending these diverse perspectives, editor J. Alison Bryant offers readers a comprehensive picture of children’s television. Highlights include: * a community level approach to understanding children’s television; * perspectives from colleagues in various aspects of the media industry; and * an eye-opening analysis of how decision-making affects what children are exposed to through television. The Children’s Television Community is highly informative for educators, industry professionals, and practitioners in media, developmental psychology, and education.
