Commercialization of Children's Television

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Author :
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Commercialization of Children's Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance

Download or read book Commercialization of Children's Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1988 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising to Children on TV

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Author :
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

The Business of Children's Entertainment

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Publisher : Guilford Press
ISBN 13 : 9781572307742
Total Pages : 204 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis The Business of Children's Entertainment by : Norma Odom Pecora

Download or read book The Business of Children's Entertainment written by Norma Odom Pecora and published by Guilford Press. This book was released on 2002-03-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over 20 years, the development of children's television programming has been subsidized by toy manufacturers. The result has been an increased commercialisation of children's popular culture - the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing on historical background and case studies, this book presents a unique look at the development of children as targets of the media and commercial industries, and examines the economic and social forces that have defined the evolution of children's entertainment. This volume is of interest to professionals and students in media studies, mass communication, and related fields; readers interested in contemporary children's culture and the content of children's programming.

Children's TV Act of 1989

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Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Children's TV Act of 1989 by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications

Download or read book Children's TV Act of 1989 written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1989 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Commercial Time on Children's Cable TV

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Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Commercial Time on Children's Cable TV by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications

Download or read book Commercial Time on Children's Cable TV written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1990 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Children's Television Practices Act of 1988

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Publisher :
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Children's Television Practices Act of 1988 by : United States. Congress. House. Committee on Energy and Commerce

Download or read book Children's Television Practices Act of 1988 written by United States. Congress. House. Committee on Energy and Commerce and published by . This book was released on 1988 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Children's Television

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Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Children's Television by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance

Download or read book Children's Television written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and Finance and published by . This book was released on 1989 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Born to Buy

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Publisher : Simon and Schuster
ISBN 13 : 1439130906
Total Pages : 251 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Born to Buy by : Juliet B. Schor

Download or read book Born to Buy written by Juliet B. Schor and published by Simon and Schuster. This book was released on 2014-08-19 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Companies are enlisting children as guerrilla marketers, targeting their friends and families. Even trusted social institutions such as the Girl Scouts are teaming up with marketers. Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children." Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

Commercializing Childhood

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Publisher :
ISBN 13 : 9781625341907
Total Pages : 0 pages
Book Rating : 4.3/5 (419 download)

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Book Synopsis Commercializing Childhood by : Paul B. Ringel

Download or read book Commercializing Childhood written by Paul B. Ringel and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Title Page -- Copyright -- Dedication -- Contents -- Acknowledgments -- Introduction -- Part I. Establishing Children's Magazines, 1823-1856 -- 1. Deacon Willis's Companion -- 2. Aunt Maria's Miscellany and the Limits of Gentility -- Part II. Commercializing Children's Magazines, 1857-1873 -- 3. Perry Mason and Sensational Gentility -- 4. The Youth's Companion and the Civil War -- 5. The Cultural Custodians -- 6. The Jack-in-the-Pulpit -- Part III. Sustaining Children's Magazines, 1873-1918 -- 7. Tales and the City -- 8. Children's Magazines and Modern Childhood -- Epilogue -- Notes -- Index -- About the Author -- Back Cover.

FCC Record

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Publisher :
ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 1996 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Children and the Media

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Publisher : SAGE
ISBN 13 : 1412982421
Total Pages : 825 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Handbook of Children and the Media by : Dorothy G. Singer

Download or read book Handbook of Children and the Media written by Dorothy G. Singer and published by SAGE. This book was released on 2012 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Handbook of Children and the Media' brings together the best-known scholars from around the world to summarize the current scope of the research in this field.

Consuming Kids

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Publisher : Anchor
ISBN 13 : 1400079993
Total Pages : 306 pages
Book Rating : 4.4/5 ( download)

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Book Synopsis Consuming Kids by : Susan Linn

Download or read book Consuming Kids written by Susan Linn and published by Anchor. This book was released on 2005 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make products of all kinds appeal directly to even the youngest children.

The Case For Make Believe

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Publisher : The New Press
ISBN 13 : 1595586563
Total Pages : 273 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Case For Make Believe by : Susan Linn

Download or read book The Case For Make Believe written by Susan Linn and published by The New Press. This book was released on 2009-07-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Case for Make Believe, Harvard child psychologist Susan Linn tells the alarming story of childhood under siege in a commercialized and technology-saturated world. Although play is essential to human development and children are born with an innate capacity for make believe, Linn argues that, in modern-day America, nurturing creative play is not only countercultural—it threatens corporate profits. A book with immediate relevance for parents and educators alike, The Case for Make Believe helps readers understand how crucial child's play is—and what parents and educators can do to protect it. At the heart of the book are stories of children at home, in school, and at a therapist's office playing about real-life issues from entering kindergarten to a sibling's death, expressing feelings they can't express directly, and making meaning of an often confusing world. In an era when toys come from television and media companies sell videos as brain-builders for babies, Linn lays out the inextricable links between play, creativity, and health, showing us how and why to preserve the space for make believe that children need to lead fulfilling and meaningful lives.

Children's Television

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Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Children's Television by : David W. Kleeman

Download or read book Children's Television written by David W. Kleeman and published by . This book was released on 1990 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Food Marketing to Children and Youth

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Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Food Marketing to Children and Youth by : Institute of Medicine

Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Journal of Marketing

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Publisher :
ISBN 13 :
Total Pages : 638 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Journal of Marketing by :

Download or read book Journal of Marketing written by and published by . This book was released on 1988 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing of Children’s Toys

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Author :
Publisher : Springer Nature
ISBN 13 : 3030628817
Total Pages : 304 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis The Marketing of Children’s Toys by : Rebecca C. Hains

Download or read book The Marketing of Children’s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.