Commercial Lighting

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Food Photography & Lighting

Author : Teri Campbell
Publisher : New Riders
ISBN 13 : 0133066703
Total Pages : 789 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Food Photography & Lighting by : Teri Campbell

Download or read book Food Photography & Lighting written by Teri Campbell and published by New Riders. This book was released on 2012-09-26 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it’s tempting to think that anyone can photograph food, but it’s another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a “lighting master,” and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments–from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.

Commercial Lighting

Author : Randall Whitehead
Publisher : Rockport Pub
ISBN 13 : 9781564964403
Total Pages : 185 pages
Book Rating : 4.9/5 (644 download)

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Book Synopsis Commercial Lighting by : Randall Whitehead

Download or read book Commercial Lighting written by Randall Whitehead and published by Rockport Pub. This book was released on 1995 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: With designs created by top lighting experts, this is a useful and inspiring reference for interior designers, architects, business owners, and design students.

Architectural Lighting for Commercial Interiors

Author : P. C. Sorcar
Publisher : Wiley-Interscience
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Architectural Lighting for Commercial Interiors by : P. C. Sorcar

Download or read book Architectural Lighting for Commercial Interiors written by P. C. Sorcar and published by Wiley-Interscience. This book was released on 1987-09-08 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provided here are the fundamentals of lighting for design professionals, placing particular emphasis on the relationship between lighting and important emotional and aesthetic factors.

Commercial Photographer's Master Lighting Guide

Author : Robert Morrissey
Publisher : Amherst Media
ISBN 13 : 1608956342
Total Pages : 128 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Commercial Photographer's Master Lighting Guide by : Robert Morrissey

Download or read book Commercial Photographer's Master Lighting Guide written by Robert Morrissey and published by Amherst Media. This book was released on 2013-08-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From lighting glass objects to photographing models indoors and out, this handbook demonstrates how to effectively use and control light using a variety of traditional and unconventional lighting equipment. Written by award-winning photographer Robert Morrissey for both the professional and the serious amateur photographer, this guide explains the different types of light and how to work with modifiers such as panels, umbrellas, grids, and mirrors. More than 100 detailed lighting diagrams help ensure proper placement and are useful while pitching ideas to clients. Money-saving equipment and accessory alternatives are discussed along with strategies for working through obstacles during a shoot, making this manual a must-have resource for success on every project. This revised edition includes incorporates new equipment references, while adding several up-to-date case studies.

LED Lighting

Author : Kirk Tuck
Publisher : Amherst Media, Inc
ISBN 13 : 9781608954476
Total Pages : 0 pages
Book Rating : 4.9/5 (544 download)

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Book Synopsis LED Lighting by : Kirk Tuck

Download or read book LED Lighting written by Kirk Tuck and published by Amherst Media, Inc. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accessible for professionals and hobbyists alike, this guide helps photographers navigate the transition from traditional flash and hot lights to light-emitting diode (LED) lights, the hottest new trend in lighting technology. It demystifies the process of choosing the right LED light for projects, presents commonsense methods for using LEDs and offers suggestions for achieving the perfect lighting colour and balance. Includes examples of how to use LEDs in still life images, portraits and even moving pictures. The essential guide to the biggest new trend in photography.

Lighting Design for Commercial Portrait Photography

Author : Jennifer Emery
Publisher : Amherst Media
ISBN 13 : 1608958965
Total Pages : 128 pages
Book Rating : 4.6/5 (89 download)

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Book Synopsis Lighting Design for Commercial Portrait Photography by : Jennifer Emery

Download or read book Lighting Design for Commercial Portrait Photography written by Jennifer Emery and published by Amherst Media. This book was released on 2015-05-18 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective commercial portraiture is heavily reliant on clean, crisp lighting looks that emphasize color, contrast, contours, and texture to allow viewers of magazines, newspapers, television, and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific, conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade, from flash, to beauty lights, to softboxes, to gobos and gels. It also requires thinking outside the box to create lighting with a “hook”—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns. Whether you are producing album cover art, lingerie shoots for an intimates catalog, or production stills for television shows or movies, Jennifer Emery will give you the technical and creative skill set you need to thrive artistically, work efficiently with models and set designers, and win repeat clients. Beginning with essential strategies for finding and casting talent, paying/trading with that talent, and creating an open dialogue throughout the directorial stages, Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters, she presents text and images that will instruct readers on creating numerous looks/projects, including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot, (3) Lighting groups for a movie/TV poster, (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph, (5) Working with speedlights/flash for editorial fashion and lifestyle shoots, and (6) Lighting exterior locations for high fashion and fashion editorial work. Armed with these skills, photographers will be able to approach any commercial lighting job with a repertoire of skills, an ability to overcome challenges, and the confidence needed to nail the shot every time.

LED Lighting

Author : Sal Cangeloso
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449334725
Total Pages : 70 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis LED Lighting by : Sal Cangeloso

Download or read book LED Lighting written by Sal Cangeloso and published by "O'Reilly Media, Inc.". This book was released on 2012-07-10 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: We’re on the brink of a lighting revolution with light-emitting diodes—the tiny LEDs you’ve seen in electronic devices for years. With this practical guide, you’ll go behind the scenes to see how and why manufacturers are now designing LED devices to light everything from homes and offices to streets and warehouses. Author Sal Cangeloso shows you the working parts of a “simple” LED bulb and explains the challenges electronics companies face as they push LED lighting into the mainstream. You’ll learn how you can use LEDs now, and why solid state lighting will bring dramatic changes in the near future. Explore the drivers, phosphors, and integrated circuits in a typical LED bulb Understand the challenges in producing LED bulbs with acceptable brightness, color temperature, and power consumption Learn about non-bulb LED applications, including lamps, street lights, and signage Discover the market forces driving—and impeding—the adoption of LED lighting Compare LEDs to compact fluorescent lamps (CFLs) and electron-stimulated luminescence (ESL) bulbs Gaze into the future of intelligent lighting, including networked lighting systems

Master Lighting Guide for Commercial Photographers

Author : Robert Morrissey
Publisher : Amherst Media
ISBN 13 : 9781584281986
Total Pages : 0 pages
Book Rating : 4.2/5 (819 download)

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Book Synopsis Master Lighting Guide for Commercial Photographers by : Robert Morrissey

Download or read book Master Lighting Guide for Commercial Photographers written by Robert Morrissey and published by Amherst Media. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This must-have book includes 135 detailed lighting diagrams and step-by-step discussions that teach readers how to most effectively light a wide array of products, interiors and models. Morrissey starts with a discussion on the types and characteristics of light photographers are likely to encounter on the job. Readers will also learn how to select and use cameras, electric flash units and modifiers to sculpt the light to suit their creative vision.

Studio Lighting Solutions

Author : Jack Neubart
Publisher : Amphoto Books
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Studio Lighting Solutions by : Jack Neubart

Download or read book Studio Lighting Solutions written by Jack Neubart and published by Amphoto Books. This book was released on 2005 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates 40 actual projects to show how to light and shoot various items.

Location Lighting Solutions

Author : Jack Neubart
Publisher : Amphoto Books
ISBN 13 : 9780817459093
Total Pages : 184 pages
Book Rating : 4.4/5 (59 download)

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Book Synopsis Location Lighting Solutions by : Jack Neubart

Download or read book Location Lighting Solutions written by Jack Neubart and published by Amphoto Books. This book was released on 2006 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The projects of more than twenty-five top photographers are presented in a guide that includes step-by-step illustrations and lighting diagrams, plus helpful suggestions on the part of the photographers themselves to reveal everything that is needed to produce the final results. Original.

LED Lighting

Author : T. Q. Khan
Publisher : John Wiley & Sons
ISBN 13 : 3527412123
Total Pages : 517 pages
Book Rating : 4.5/5 (274 download)

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Book Synopsis LED Lighting by : T. Q. Khan

Download or read book LED Lighting written by T. Q. Khan and published by John Wiley & Sons. This book was released on 2015-02-09 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promoting the design, application and evaluation of visually and electrically effective LED light sources and luminaires for general indoor lighting as well as outdoor and vehicle lighting, this book combines the knowledge of LED lighting technology with human perceptual aspects for lighting scientists and engineers. After an introduction to the human visual system and current radiometry, photometry and color science, the basics of LED chip and phosphor technology are described followed by specific issues of LED radiometry and the optical, thermal and electric modeling of LEDs. This is supplemented by the relevant practical issues of pulsed LEDs, remote phosphor LEDs and the aging of LED light sources. Relevant human visual aspects closely related to LED technology are described in detail for the photopic and the mesopic range of vision, including color rendering, binning, whiteness, Circadian issues, as well as flicker perception, brightness, visual performance, conspicuity and disability glare. The topic of LED luminaires is discussed in a separate chapter, including retrofit LED lamps, LED-based road and street luminaires and LED luminaires for museum and school lighting. Specific sections are devoted to the modularity of LED luminaires, their aging and the planning and evaluation methods of new LED installations. The whole is rounded off by a summary and a look towards future developments.

Beautiful Light

Author : Randall Whitehead
Publisher : Routledge
ISBN 13 : 1000383369
Total Pages : 263 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Beautiful Light by : Randall Whitehead

Download or read book Beautiful Light written by Randall Whitehead and published by Routledge. This book was released on 2021-08-12 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beautiful Light by internationally acclaimed lighting designer Randall Whitehead and lighting industry expert and educator Clifton Stanley Lemon is a combination of idea book, design resource, and product guide. It explores the transition in residential lighting from incandescent light sources to LEDs, and how to apply LED lighting with great success. It begins with the fundamental characteristics of light, including color temperature, color rendering, and spectral power distribution, and how LEDs differ from older light sources. Combining innovative graphics with the enduring design principles of good lighting, the book explains how to design with light layers, light people, and balance daylight and electric light. Every room of the house, as well as exterior and garden spaces, is addressed in 33 case studies of residential lighting with LEDs, with a wide variety of lighting projects in different styles. Showcasing over 200 color photographs of dramatic interiors beautifully lit with LEDs, and clear, concise descriptions of design strategies and product specifications, Beautiful Light helps both professionals and non-professionals successfully navigate the new era of LEDs in residential lighting.

Concert Lighting

Author : James Moody
Publisher : CRC Press
ISBN 13 : 1317374282
Total Pages : 657 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Concert Lighting by : James Moody

Download or read book Concert Lighting written by James Moody and published by CRC Press. This book was released on 2016-10-04 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concert Lighting: Tools, Techniques, Art, and Business Fourth Edition provides readers with an updated look at how to succeed in the complex world of concert lighting design and technology. The authors have reorganized the book into three comprehensive and thoroughly revised sections, covering history, equipment and technology, and design, and containing new information on LED technology, pixel mapping, projection options, media servers, automated lighting, solutions for moving lights, DMX, and Ethernet problems, and designer communication and collaboration. This book also explores the cross-media use of concert lighting techniques in film, video, theatre, and the corporate world, highlighted with advice from master designers such as Bruce Rodgers, Cosmo Wilson, and Sarah Landau. From securing precious contracts to knowing the best equipment to use to design a show, Concert Lighting covers everything a designer needs to know about working in the touring industry.

Shaping Light for Video in the Age of LEDs

Author : Alan Steinheimer
Publisher : Routledge
ISBN 13 : 1000177726
Total Pages : 424 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Shaping Light for Video in the Age of LEDs by : Alan Steinheimer

Download or read book Shaping Light for Video in the Age of LEDs written by Alan Steinheimer and published by Routledge. This book was released on 2020-09-22 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, hands-on guide to lighting for video, this book explores how LEDs are changing the aesthetics of lighting and provides students with an indispensable guide to the everyday techniques required to produce professional-quality lighting in the age of LEDs and wireless control options. The book focuses on first-hand application of technical knowledge, beginning with simple lighting setups and progressing to more complicated scenarios, and features accompanying diagrams, illustrations and case studies to demonstrate their real-world application. Key topics covered include basic three-point lighting, lighting moving actors, set lighting and exposure, instrument selection, bringing style to your lighting, color temperature and the Kelvin scale, exterior lighting, lighting categories and genres, green-screen techniques, money and budgeting, and electricity and electrical distribution. The book also provides guidance on career paths including what a grip does, case studies with photos and diagrams, and an extensive glossary of set terminology to introduce students to the language of filmmaking. A must-have resource for film and media production students taking classes in lighting and/or cinematography.

LED Lighting for Urban Agriculture

Author : Toyoki Kozai
Publisher : Springer
ISBN 13 : 9811018480
Total Pages : 435 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis LED Lighting for Urban Agriculture by : Toyoki Kozai

Download or read book LED Lighting for Urban Agriculture written by Toyoki Kozai and published by Springer. This book was released on 2016-11-08 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on light-emitting diode (LED) lighting, mainly for the commercial production of horticultural crops in plant factories and greenhouses with controlled environments, giving special attention to: 1) plant growth and development as affected by the light environment; and 2) business and technological opportunities and challenges with regard to LEDs. The book contains more than 30 chapters grouped into seven parts: 1) overview of controlled-environment agriculture and its significance; 2) the effects of ambient light on plant growth and development; 3) optical and physiological characteristics of plant leaves and canopies; 4) greenhouse crop production with supplemental LED lighting; 5) effects of light quality on plant physiology and morphology; 6) current status of commercial plant factories under LED lighting; and 7) basics of LEDs and LED lighting for plant cultivation. LED lighting for urban agriculture in the forthcoming decades will not be just an advanced form of current urban agriculture. It will be largely based on two fields: One is a new paradigm and rapidly advancing concepts, global technologies for LEDs, information and communication technology, renewable energy, and related expertise and their methodologies; the other is basic science and technology that should not change for the next several decades. Consideration should be given now to future urban agriculture based on those two fields. The tremendous potentials of LED lighting for urban agriculture are stimulating many people in various fields including researchers, businesspeople, policy makers, educators, students, community developers, architects, designers, and entrepreneurs. Readers of this book will understand the principle, concept, design, operation, social roles, pros and cons, costs and benefits of LED lighting for urban agriculture, and its possibilities and challenges for solving local as well as global agricultural, environmental, and social issues.

LED Lighting Explained

Author : Jonathan Weinert
Publisher :
ISBN 13 : 9780615360614
Total Pages : 123 pages
Book Rating : 4.3/5 (66 download)

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Book Synopsis LED Lighting Explained by : Jonathan Weinert

Download or read book LED Lighting Explained written by Jonathan Weinert and published by . This book was released on 2010-04-01 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lighting Design Sourcebook

Author : Randall Whitehead
Publisher : Rockport Publishers
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Lighting Design Sourcebook by : Randall Whitehead

Download or read book Lighting Design Sourcebook written by Randall Whitehead and published by Rockport Publishers. This book was released on 2002 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: An amazing tour through beautiful homes, creative office spaces, and inspiring retail spaces, this book is the ultimate resource for professional designers, business owners, and homeowners searching for ideas to light a range of spaces.".