Comment booster sa marque sur Internet

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Publisher : Editions Eyrolles
ISBN 13 : 2212272383
Total Pages : 209 pages
Book Rating : 4.2/5 (122 download)

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Book Synopsis Comment booster sa marque sur Internet by : Sandrine Saporta

Download or read book Comment booster sa marque sur Internet written by Sandrine Saporta and published by Editions Eyrolles. This book was released on 2014-09-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment le Web a-t-il bouleversé la communication des marques ? Face à la surenchère, quels sont les nouveaux comportements du consommateur ? Quels sont les nouveaux piliers et fonctions de la marque ? Internet, média incontournable, a changé la donne des comportements d'achats et des attentes des consommateurs. Ayant révolutionné la manière de communiquer et de vendre, il est indispensable pour une marque d'y être. Oui mais de quelle façon ? Comment relever les défis suivants : consolider la relation avec son consommateur sans se mettre à dos son réseau de distribution ; maîtriser son image, la repositionner ou simplement la définir via ce canal ; faire face à cette guerre du discount qui fait loi sur le Web ; se faire connaître même avec des moyens limités. L'ouvrage aidera le lecteur à trouver les réponses à ces questions, en s'appuyant sur les témoignages de nombreuses marques.

Comment booster sa marque sur Internet

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Publisher :
ISBN 13 : 9782212282146
Total Pages : pages
Book Rating : 4.2/5 (821 download)

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Book Synopsis Comment booster sa marque sur Internet by : Sandrine Saporta

Download or read book Comment booster sa marque sur Internet written by Sandrine Saporta and published by . This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

e-branding

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Publisher : Pearson Education France
ISBN 13 : 2744065854
Total Pages : 237 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis e-branding by : Georges Lewi

Download or read book e-branding written by Georges Lewi and published by Pearson Education France. This book was released on 2013-11-15 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le monde a changé. Toutes les marques "classiques" sont désormais sur Internet et celui-ci a aussi généré des types de marques qui n'existaient pas du tout et qui ont bouleversé le monde économique : sites d'information, sites de ventes entre particuliers. Pour les entreprises classiques qui avaient déjà des marques fortes, c'est un bouleversement ; pour les pure players, les marques seulement présentes sur le web, ce sont des règles à inventer. Et même si les enjeux diffèrent parfois entre les deux types de marques, ils sont pourtant bien réels. Comment ne pas faire d'erreur dans la gestion de sa marque sur Internet ? Véritable mode d'emploi, cet ouvrage permet de gérer et valoriser sa marque grâce au e-branding.

Les 11 lois de la E-Marque

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Publisher :
ISBN 13 : 9782100054398
Total Pages : 200 pages
Book Rating : 4.0/5 (543 download)

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Book Synopsis Les 11 lois de la E-Marque by : Al Ries

Download or read book Les 11 lois de la E-Marque written by Al Ries and published by . This book was released on 2001 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si vous pensez que l'Internet est une mode passagère, qu'il est un support publicitaire comme un autre, qu'il faut se hâter lentement car il y aura toujours de la place pour une marque n°2, alors NE lisez PAS ce livre et gardez vos certitudes. Si en revanche, vous avez conscience de l'urgence et souhaitez construire et développer une e-marque forte et durable, ce livre vous fournira les conseils pratiques et les garde-fous pour conjuguer succès et rentabilité. Vous y découvrirez notamment : Comment trouver un nom propre pour votre site web ; Comment tirer parti de l'interactivité ; Pourquoi il faut être le premier et éviter la dispersion ; Comment arbitrer entre marque du monde réel et e-marque ; Comment imposer sa marque à l'échelle internationale. Fruit de l'expérience des auteurs auprès d'entreprises de toute taille, des start-up Internet aux marques solidement établies, cet ouvrage impertinent, vigoureux et concis analyse finement la création de marque sur Internet. Il sera un compagnon utile et sécurisant à chaque étape de votre démarche e-business, que vous soyez créateur d'activité ou responsable marketing-communication.

Marketing Digital

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Publisher :
ISBN 13 : 9782311627510
Total Pages : 0 pages
Book Rating : 4.6/5 (275 download)

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Book Synopsis Marketing Digital by : Ouidade Sabri

Download or read book Marketing Digital written by Ouidade Sabri and published by . This book was released on 2024-05-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Faire du marketing sur les réseaux sociaux

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Author :
Publisher : Editions Eyrolles
ISBN 13 : 2212556942
Total Pages : 316 pages
Book Rating : 4.2/5 (125 download)

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Book Synopsis Faire du marketing sur les réseaux sociaux by : Mélanie Hossler

Download or read book Faire du marketing sur les réseaux sociaux written by Mélanie Hossler and published by Editions Eyrolles. This book was released on 2014 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment intégrer les réseaux sociaux dans sa stratégie marketing ? Comment lancer une marque sur les médias sociaux ? Quelles plateformes choisir, comment les gérer et comment contrôler les interactions ? Conçu comme un véritable guide pratique, cet ouvrage répond à toutes ces questions et permet de construire votre stratégie à partir d'une cartographie détaillée des possibilités offertes par les médias sociaux. A l'aide de nombreux cas commentés, les auteurs vous guident dans la construction de votre démarche et proposent des méthodes adaptées à chaque objectif marketing : gérer sa réputation en ligne, développer sa notoriété, générer du trafic, manager et fidéliser sa communauté, gérer sa relation client, entretenir la relation avec les blogueurs, communiquer en interne et recruter, piloter et mesurer sa stratégie sur les médias sociaux.

The Space Shuttle Decision

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (115 download)

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Book Synopsis The Space Shuttle Decision by : T. A. Heppenheimer

Download or read book The Space Shuttle Decision written by T. A. Heppenheimer and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long before the NASA was the throes of planning for the Apollo voyages to the Moon, many people had seen the need for a vehicle that could access space routinely. The idea of a reusable space shuttle dates at least to the theoretical rocketplane studies of the 1930s, but by the 1950s it had become an integral part of a master plan for space exploration. The goal of efficient access to space in a heavy-lift booster prompted NASA's commitment to the space shuttle as the vehicle to continue human space flight. By the mid-1960s, NASA engineers concluded that the necessary technology was within reach to enable the creation of a reusable winged space vehicle that could haul scientific and applications satellites of all types into orbit for all users. President Richard M. Nixon approved the effort to build the shuttle in 1972 and the first orbital flight took place in 1981. Although the development program was risky, a talented group of scientists and engineers worked to create this unique space vehicle and their efforts were largely successful. Since 1981, the various orbiters -Atlantis, Columbia, Discovery, Endeavour, and Challenger (lost in 1986 during the only Space Shuttle accident)- have made early 100 flights into space. Through 1998, the space shuttle has carried more than 800 major scientific and technological payloads into orbit and its astronaut crews have conducted more than 50 extravehicular activities, including repairing satellites and the initial building of the International Space Station. The shuttle remains the only vehicle in the world with the dual ability to deliver and return large payloads to and from orbit, and is also the world's most reliable launch system. The design, now almost three decades old, is still state-of-the-art in many areas, including computerized flight control, airframe design, electrical power systems, thermal protection system, and main engines. This significant new study of the decision to build the space shuttle explains the shuttle's origin and early development. In addition to internal NASA discussions, this work details the debates in the late 1960s and early 1970s among policymakers in Congress, the Air Force, and the Office of Management and Budget over the roles and technical designs of the shuttle. Examining the interplay of these organizations with sometimes conflicting goals, the author not only explains how the world's premier space launch vehicle came into being, but also how politics can interact with science, technology, national security, and economics in national government.

The Bible on Leadership

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814426638
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Bible on Leadership by : Lorin Woolfe

Download or read book The Bible on Leadership written by Lorin Woolfe and published by AMACOM Div American Mgmt Assn. This book was released on 2002-06-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions have been inspired by the Bible’s spiritual lessons. Now, Lorin Woolfe provides a unique way to view the Bible . . . for leadership lessons that can be applied to our modern business world. Consider David’s courage and innovation in slaying Goliath with just a stone and a sling; Moses’ outstanding ""succession planning"" in picking Joshua; Joseph and the political skills that brought him to the seat of power; and of course, Jesus’ compassion, communication skills, and vision that launched Christianity (a long-term success by any measure). These are leaders among leaders. Their achievements -- and their inspired methods of achievement -- offer a wholly different perspective on business leadership. For the dozens of Biblical stories presented, the book provides: * A concise retelling of each story * One (or more) leadership lessons suggested by each story * Examples of contemporary business leaders who exhibit some of the inspired traits of these ancient leaders, including: Fred Smith of FedEx, Howard Shultz of Starbucks, Tom Chappell of Tom’s of Maine (a “toothpaste with a mission”), Roy Vagelos of Merck, and many more. The chapters cover these universal topics: Courage * Purpose * Communication * Honesty and Integrity * Power and Influence * Performance Management * Team Building * Humility * Compassion * Justice * Encouragement and Consequences * Wisdom * Creating the Future Each topic concludes with a list of key points to keep in mind as readers continue on their own leadership journeys.

Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Brand Attachment

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Publisher : Now Publishers Inc
ISBN 13 : 1601981007
Total Pages : 50 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Brand Attachment by : C. Whan Park

Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.

Advances in Advertising Research (Vol. VI)

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Publisher : Springer
ISBN 13 : 3658105585
Total Pages : 400 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Advances in Advertising Research (Vol. VI) by : Peeter Verlegh

Download or read book Advances in Advertising Research (Vol. VI) written by Peeter Verlegh and published by Springer. This book was released on 2015-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.

Public Relations Research

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Publisher : Springer
ISBN 13 : 3531909185
Total Pages : 432 pages
Book Rating : 4.5/5 (319 download)

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Book Synopsis Public Relations Research by : Ansgar Zerfaß

Download or read book Public Relations Research written by Ansgar Zerfaß and published by Springer. This book was released on 2008-05-08 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and findings from the scientific community in Germany in English language. At the same time, the compilation contains a selection of the most influential and relevant approaches from European and international researchers. Editors and contributors are renowned academics from all over the world. This books honours Guenter Bentele, one of the international spearheads of public relations research, and gives academics, students and communication managers a focussed insight into the field.

Accelerando

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Publisher : Penguin
ISBN 13 : 1101208473
Total Pages : 596 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Accelerando by : Charles Stross

Download or read book Accelerando written by Charles Stross and published by Penguin. This book was released on 2005-07-05 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Singularity. It is the era of the posthuman. Artificial intelligences have surpassed the limits of human intellect. Biotechnological beings have rendered people all but extinct. Molecular nanotechnology runs rampant, replicating and reprogramming at will. Contact with extraterrestrial life grows more imminent with each new day. Struggling to survive and thrive in this accelerated world are three generations of the Macx clan: Manfred, an entrepreneur dealing in intelligence amplification technology whose mind is divided between his physical environment and the Internet; his daughter, Amber, on the run from her domineering mother, seeking her fortune in the outer system as an indentured astronaut; and Sirhan, Amber’s son, who finds his destiny linked to the fate of all of humanity. For something is systematically dismantling the nine planets of the solar system. Something beyond human comprehension. Something that has no use for biological life in any form...

The Next Arms Race

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Author :
Publisher : CreateSpace
ISBN 13 : 9781507779286
Total Pages : 528 pages
Book Rating : 4.7/5 (792 download)

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Book Synopsis The Next Arms Race by : Henry D. Sokolski

Download or read book The Next Arms Race written by Henry D. Sokolski and published by CreateSpace. This book was released on 2015-01-31 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: With most of the world's advanced economies now stuck in recession; Western support for defense cuts and nuclear disarmament increasing; and a major emerging Asian power at odds with its neighbors and the United States; it is tempting to think our times are about to rhyme with a decade of similar woes—the disorderly 1930s.Might we again be drifting toward some new form of mortal national combat? Or, will our future more likely ape the near-half-century that defined the Cold War—a period in which tensions between competing states ebbed and flowed but peace mostly prevailed by dint of nuclear mutual fear and loathing?The short answer is, nobody knows. This much, however, is clear: The strategic military competitions of the next 2 decades will be unlike any the world has yet seen. Assuming U.S., Chinese, Russian, Israeli, Indian, French, British, and Pakistani strategic forces continue to be modernized and America and Russia continue to reduce their strategic nuclear deployments, the next arms race will be run by a much larger number of contestants—with highly destructive strategic capabilities far more closely matched and capable of being quickly enlarged than in any other previous period in history.

Toolkit for Counseling Spanish-Speaking Clients

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Author :
Publisher : Springer
ISBN 13 : 3319648802
Total Pages : 537 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Toolkit for Counseling Spanish-Speaking Clients by : Lorraine T. Benuto

Download or read book Toolkit for Counseling Spanish-Speaking Clients written by Lorraine T. Benuto and published by Springer. This book was released on 2017-11-14 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely practical reference addresses the lack of Spanish-language resources for mental health professionals to use with their Latino clients. Geared toward both English- and Spanish-speaking practitioners in a variety of settings, this volume is designed to minimize misunderstandings between the clinician and client, and with that the possibility of inaccurate diagnosis and/or ineffective treatment. Coverage for each topic features a discussion of cultural considerations, guidelines for evidence-based best practices, a review of available findings, a treatment plan, plus clinical tools and client handouts, homework sheets, worksheets, and other materials. Chapters span a wide range of disorders and problems over the life-course, and include reproducible resources for: Assessing for race-based trauma. Using behavioral activation and cognitive interventions to treat depression among Latinos. Treating aggression, substance use, abuse, and dependence among Latino Adults. Treating behavioral problems among Latino adolescents. Treating anxiety among Latino children. Working with Latino couples. Restoring legal competency with Latinos. The Toolkit for Counseling Spanish-Speaking Clients fills a glaring need in behavioral service delivery, offering health psychologists, social workers, clinical psychologists, neuropsychologists, and other helping professionals culturally-relevant support for working with this under served population. The materials included here are an important step toward dismantling barriers to mental health care.

Customer Engagement

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Author :
Publisher : Routledge
ISBN 13 : 1317533151
Total Pages : 315 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Customer Engagement by : Roderick J. Brodie

Download or read book Customer Engagement written by Roderick J. Brodie and published by Routledge. This book was released on 2015-12-14 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer decisions; and what triggers this is: How should engagement be conceptualized, defined and measured? How do social media and other marketing activities create engagement? The book draws on the rich, extensive knowledge of the authors who are pioneers in the field. The book's editors have identified the weakness in the current knowledge and aim to address this gap by touching on significant conceptual and empirical contributions to this emerging literature stream, providing readers with a comprehensive contemporary perspective of customer engagement. The book also endeavors to develop a richer narrative around the notion of social media and customer engagement, and the non-monetary notion of social media within new media-based social networks.

The Naked Corporation

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Publisher : Simon and Schuster
ISBN 13 : 0743253507
Total Pages : 369 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The Naked Corporation by : Don Tapscott

Download or read book The Naked Corporation written by Don Tapscott and published by Simon and Schuster. This book was released on 2003-10-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the world of the naked corporation. Transparency is revolutionizing every aspect of our economy and its industries and forcing firms to rethink their fundamental values. We are in an extraordinary age where businesses must make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Don Tapscott, bestselling author and one of the most sought after strategists and speakers in the business world, is famous for seeing into the future and pointing out both its forest and its trees. David Ticoll, visionary researcher, columnist, and consultant, has identified countless breakthrough trends at the intersection of technology and business strategy. These two longtime collaborators now offer a brilliant guide to the new age of openness. In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity. Drawing on such examples as Shell Oil’s reinvention of itself as an environmentally focused business, to Johnson & Johnson’s longstanding and carefully nurtured reputation as a company worthy of trust—as well as little-known examples from pharmaceuticals, insurance, high technology, and financial services—Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it. The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society.