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Author : Faustine Bistué
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (94 download)
Download or read book Comment adapter la stratégie marketing d'un médicament après un déremboursement ? written by Faustine Bistué and published by . This book was released on 2013 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alain Ollivier
Publisher :
ISBN 13 : 9782711769391
Total Pages : 241 pages
Book Rating : 4.7/5 (693 download)
Download or read book Le marketing du médicament en question(s) written by Alain Ollivier and published by . This book was released on 2008 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pendant longtemps protégée des turbulences de l'économie de marché, l'industrie pharmaceutique a évolué dans l'euphorie d'une croissance forte et rapide. Le secteur pharmaceutique français comprend environ 300 laboratoires et emploie près de 120000 personnes. Mais rattrapée et touchée de plein fouet par la crise, encadrée par un gouvernement pour qui la maîtrise des dépenses de santé est la principale préoccupation des années à venir, cette industrie cherche un nouveau souffle, une nouvelle créativité. Acteurs fondamentaux de cette industrie, les départements marketing et commercial sont en première ligne et doivent donc nécessairement s'adapter. Cet ouvrage leur propose tout ce qui est nécessaire pour cette adaptation, à travers les réponses à cinq grandes questions : Le marketing est-il transposable à l'industrie du médicament ? Quels sont les méthodes et outils d'analyse des marchés pharmaceutiques ? Comment définir une stratégie marketing dans une entreprise du médicament ? Comment l'industrie pharmaceutique organise-t-elle son marketing opérationnel ? Comment intégrer la démarche marketing dans l'organisation et dans le fonctionnement d'une entreprise du médicament ? Il s'adresse aux étudiants des écoles de commerce qui suivent les programmes spécialisés orientés vers l'industrie pharmaceutique et le management de la santé; aux étudiants en pharmacie, médecine, études dentaires, études vétérinaires, biologie, chimie, intéressés par une carrière dans l'industrie pharmaceutique; enfin, aux professionnels de l'industrie pharmaceutique (responsables marketing, commerciaux, responsables médicaux et cadres de toute discipline en relation avec le marketing) et aux professionnels de santé (médecins hospitaliers et libéraux, pharmaciens hospitaliers ou d'officine, cadres de santé...) désirant comprendre l'activité des entreprises du médicament.
Author : Marine Vivier-Paramelle
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (133 download)
Download or read book Intégration de la santé connectée à la stratégie marketing de l’industrie pharmaceutique written by Marine Vivier-Paramelle and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: La santé connectée ne cesse de faire parler d'elle ces dernières années, avec une forte accélération depuis la crise sanitaire de la Covid-19. Que l'on y adhère ou non, elle prend une place de plus en plus prépondérante dans l'univers très concurrentiel de la santé et attire de nouveaux acteurs (GAFAM, assureurs), qui voient la e-santé comme l'avenir de la médecine et engagent des moyens financiers et techniques pour la démocratiser. Les laboratoires pharmaceutiques ont dû adapter leur stratégie marketing en stratégie « beyond the pill », et ne proposent plus un médicament mais une solution thérapeutique innovante et personnalisée (avec un produit et des services). La e-santé est particulièrement présente dans le diabète ; cette thèse montre, à travers une étude de cas, qu'elle se développe désormais dans d'autres aires thérapeutiques telles que le retard de croissance. Néanmoins, quel est l'intérêt de la e-santé ? La médecine traditionnelle ne suffit-elle plus ? En France, il y a aujourd'hui des défis majeurs dans le système de santé : la mauvaise observance des patients, les déserts médicaux et la hausse de la prévalence des maladies chroniques. Il est grand temps de trouver des solutions, et la santé connectée en est une. De son côté, le médecin visualise l'observance du patient à distance et peut communiquer avec lui, via les différentes plateformes connectées ; le lien est renforcé entre deux consultations. D'un autre côté, le patient est informé sur sa maladie et son traitement, grâce aux applications mobiles, et peut devenir autonome et acteur de sa prise en charge. Intégrer la santé connectée dans la stratégie du laboratoire n'est cependant pas une mince affaire : cela demande une réorganisation importante en interne, un investissement financier sans remboursement actuel des solutions de « croissance connectée », et une grande rigueur, afin d'être en conformité avec les nouvelles réglementations.
Author : Philippine Ecrepont
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (11 download)
Download or read book Comment un laboratoire pharmaceutique peut-il élaborer une stratégie marketing centrée sur le patient ? Etude du domaine de l'oncologie written by Philippine Ecrepont and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marché pharmaceutique est en pleine mutation. La médecine personnalisée, les impacts de la e-santé et la place du patient au coeur des décisions stratégiques de santé notamment en oncologie, sont les piliers d'un nouvel environnement en santé. De nombreux obstacles se dressent devant les laboratoires qui cherchent à modifier leur stratégie de positionnement : prix, remboursement et réglementation des nouveaux outils mis à disposition pour le patient, évolution technologique, et concurrence accrue dans ce domaine. Les laboratoires se mobilisent pourtant pour proposer des outils innovants : les leaders du secteur ont désormais mis en place des services et programmes, et une nouvelle communication axée sur les patients, par le biais de nouveaux partenariats. Comment un laboratoire de moyenne structure peut-il aujourd'hui mettre en place une nouvelle stratégie centrée sur le patient notamment en ciblant l'aire thérapeutique de l'oncologie ?
Author : Philippine Ecrepont
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (123 download)
Download or read book Comment un laboratoire pharmaceutique peut-il élaborer une stratégie marketing centrée sur le patient ? written by Philippine Ecrepont and published by . This book was released on 2021 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marché pharmaceutique est en pleine mutation. La médecine personnalisée, les impacts de la e-santé et la place du patient au coeur des décisions stratégiques de santé notamment en oncologie, sont les piliers d'un nouvel environnement en santé. De nombreux obstacles se dressent devant les laboratoires qui cherchent à modifier leur stratégie de positionnement : prix, remboursement et réglementation des nouveaux outils mis à disposition pour le patient, évolution technologique, et concurrence accrue dans ce domaine. Les laboratoires se mobilisent pourtant pour proposer des outils innovants : les leaders du secteur ont désormais mis en place des services et programmes, et une nouvelle communication axée sur les patients, par le biais de nouveaux partenariats. Comment un laboratoire de moyenne structure peut-il aujourd'hui mettre en place une nouvelle stratégie centrée sur le patient notamment en ciblant l'aire thérapeutique de l'oncologie ?
Author : Sven Boermeester
Publisher :
ISBN 13 : 9781949677072
Total Pages : pages
Book Rating : 4.6/5 (77 download)
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Author : Andreas Bieler
Publisher : Routledge
ISBN 13 : 1134599315
Total Pages : 320 pages
Book Rating : 4.1/5 (345 download)
Download or read book Non-State Actors and Authority in the Global System written by Andreas Bieler and published by Routledge. This book was released on 2004-01-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally in International Relations, power and authority were considered to rest with states. But recently, in the light of changes associated with globalisation, this has come under scrutiny both empirically and theoretically. This book analyses the continuing but changing role of states in the international arena, and their relationships with a wide range of non-state actors, which possess increasingly salient capabilities to structure global politics and economics.
Author : Dean Karlan
Publisher : National Geographic Books
ISBN 13 : 0452297567
Total Pages : 0 pages
Book Rating : 4.4/5 (522 download)
Download or read book More Than Good Intentions written by Dean Karlan and published by National Geographic Books. This book was released on 2012-03-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary approach to poverty that takes human irrationality into account-and unlocks the mystery of making philanthropic spending really work. American individuals and institutions spent billions of dollars to ease global poverty and accomplished almost nothing. At last we have a realistic way forward. Presenting innovative and successful development interventions around the globe, Dean Karlan and Jacob Appel show how empirical analysis coupled with the latest thinking in behavioral economics can make a profound difference. From Kenya, where teenagers reduced their risk of contracting AIDS by having more unprotected sex with partners their own age, to Mexico, where giving kids a one-dollar deworming pill boosted school attendance better than paying their families to send them, More Than Good Intentions reveals how to invest those billions far more effectively and begin transforming the well-being of the world.
Author : Farhad Dalal
Publisher : Routledge
ISBN 13 : 0429855850
Total Pages : 190 pages
Book Rating : 4.4/5 (298 download)
Download or read book CBT: The Cognitive Behavioural Tsunami written by Farhad Dalal and published by Routledge. This book was released on 2018-09-25 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is CBT all it claims to be? The Cognitive Behavioural Tsunami: Managerialism, Politics, and the Corruptions of Science provides a powerful critique of CBT’s understanding of human suffering, as well as the apparent scientific basis underlying it. The book argues that CBT psychology has fetishized measurement to such a degree that it has come to believe that only the countable counts. It suggests that the so-called science of CBT is not just "bad science" but "corrupt science". The rise of CBT has been fostered by neoliberalism and the phenomenon of New Public Management. The book not only critiques the science, psychology and philosophy of CBT, but also challenges the managerialist mentality and its hyper-rational understanding of "efficiency", both of which are commonplace in organizational life today. The book suggests that these are perverse forms of thought, which have been institutionalised by NICE and IAPT and used by them to generate narratives of CBT’s prowess. It claims that CBT is an exercise in symptom reduction which vastly exaggerates the degree to which symptoms are reduced, the durability of the improvement, as well as the numbers of people it helps. Arguing that CBT is neither the cure nor the scientific treatment it claims to be, the book also serves as a broader cultural critique of the times we live in; a critique which draws on philosophy and politics, on economics and psychology, on sociology and history, and ultimately, on the idea of science itself. It will be of immense interest to psychotherapists, policymakers and those concerned about the excesses of managerialism.
Author : Susi Geiger
Publisher : Edward Elgar Publishing
ISBN 13 : 1782549757
Total Pages : 285 pages
Book Rating : 4.7/5 (825 download)
Download or read book Concerned Markets written by Susi Geiger and published by Edward Elgar Publishing. This book was released on 2014-11-28 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: øWhen political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such Šhot� situations are becoming increasingly common and make for rich sites of resear
Author :
Publisher :
ISBN 13 : 9780933685123
Total Pages : 296 pages
Book Rating : 4.6/5 (851 download)
Download or read book Best of the Grapevine written by and published by . This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781910919453
Total Pages : pages
Book Rating : 4.9/5 (194 download)
Download or read book INDUSTRIALISATION OF CARE written by and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paulo Freire
Publisher : Bloomsbury Publishing
ISBN 13 : 1350190179
Total Pages : 216 pages
Book Rating : 4.3/5 (51 download)
Download or read book Education for Critical Consciousness written by Paulo Freire and published by Bloomsbury Publishing. This book was released on 2021-05-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Famous for his advocacy of 'critical pedagogy', Paulo Freire was Latin America's foremost educationalist, a thinker and writer whose work and ideas continue to exert enormous influence in education throughout the world today. Education for Critical Consciousness is the main statement of Freire's revolutionary method of education. It takes the life situation of the learner as its starting point and the raising of consciousness and the overcoming of obstacles as its goals. For Freire, man's striving for his own humanity requires the changing of structures which dehumanize both the oppressor and the oppressed. This edition includes a substantial new introduction by Carlos Alberto Torres, Distinguished Professor and Founding Director of the Paulo Freire Institute, UCLA, USA. Translated by Myra Bergman Ramos.
Author : Geoffrey Nelson
Publisher : Palgrave Macmillan
ISBN 13 : 9780333922828
Total Pages : 608 pages
Book Rating : 4.9/5 (228 download)
Download or read book Community Psychology written by Geoffrey Nelson and published by Palgrave Macmillan. This book was released on 2005-01-15 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first up-to-date text written specifically for the international market on psychology in the community. Community Psychology covers the history and foundations of the field, key concepts and values, community research, community action, and the application of psychology in various settings, integrating the values/politics and scientific/research aspects of community work. Written by experienced authors in the field, this text will be internationally invaluable.
Author : Gesellschaft für Biologische Chemie. Colloquium
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (91 download)
Download or read book Molecular Mechanisms of Hormone Action written by Gesellschaft für Biologische Chemie. Colloquium and published by . This book was released on 1989 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Henry Lorentz
Publisher : Historical Dictionaries of Asia, Oceania, and the Middle East
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.F/5 ( download)
Download or read book Historical Dictionary of Iran written by John Henry Lorentz and published by Historical Dictionaries of Asia, Oceania, and the Middle East. This book was released on 2007 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an overview of specific events, movements, people, political and social groups, places, trends, and chronology. Allows for considerable exploration of a number of historical and contemporary topics and issues. The modern period, defined as 1800-present, is covered extensively.
Author : Richard Neville
Publisher : Random House
ISBN 13 : 1473574641
Total Pages : 358 pages
Book Rating : 4.4/5 (735 download)
Download or read book On the Trail of the Serpent written by Richard Neville and published by Random House. This book was released on 2020-08-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***NOW THE SUBJECT OF THE MAJOR BBC TV SERIES *** DISCOVER THE INCREDIBLE TRUE CRIME STORY OF SERIAL KILLER, CHARLES SOBHRAJ, AND THE RACE TO BRING HIM TO JUSTICE Charles Sobhraj remains one of the world's great con men, and as a serial killer, the story of his life and capture endures as legend. Born in Vietnam to a Vietnamese mother and Indian father, Sobhraj grew up with a fluid sense of identity, moving to France before being imprisoned and stripped of his multiple nationalities. Driven to floating from country to country, continent to continent, he became the consummate con artist, stealing passports, smuggling drugs and guns across Asia, busting out of prisons and robbing wealthy associates. But as his situation grew more perilous, he turned to murder, preying on Western tourists dropping out across the 1970s hippie route, leaving a trail of dead bodies and gruesome crime scenes in his wake. First published in 1979, but updated here to include new material, On the Trail of the Serpent draws its readers into the story of Sobhraj's life as told exclusively to journalists Richard Neville and Julie Clarke. Blurring the boundaries between true crime and novelisation, this remains the definitive book about Sobhraj - riveting tale of sex, drugs, adventure and murder.
