Color Forecasting

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Colour Forecasting

Author : Tracy Diane
Publisher : John Wiley & Sons
ISBN 13 : 1405143770
Total Pages : 192 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Colour Forecasting by : Tracy Diane

Download or read book Colour Forecasting written by Tracy Diane and published by John Wiley & Sons. This book was released on 2009-02-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The colour forecasting process is a major driving force in the fashion and textile industries but is complex, highly intuitive and little understood. This textbook for students of fashion and design discusses the development of the various driving forces of fashion, when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained, and their strengths and weaknesses are compared. Also, a model is given of the colour forecasting process and this is discussed in detail. Finally, readers are shown how forecasting methodologies are used to develop 'colour stories'.

Colour Forecasting for Fashion

Author : Debra Johnston Cob
Publisher : Hachette UK
ISBN 13 : 1780676662
Total Pages : 192 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Colour Forecasting for Fashion by : Debra Johnston Cob

Download or read book Colour Forecasting for Fashion written by Debra Johnston Cob and published by Hachette UK. This book was released on 2012-02-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process—from how to put together a color palette to color theory and the way that colors behave—and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

Color and Design

Author : Marilyn DeLong
Publisher : A&C Black
ISBN 13 : 1472520157
Total Pages : 289 pages
Book Rating : 4.4/5 (725 download)

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Book Synopsis Color and Design by : Marilyn DeLong

Download or read book Color and Design written by Marilyn DeLong and published by A&C Black. This book was released on 2013-08-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From products we use to clothes we wear, and spaces we inhabit, we rely on colour to provide visual appeal, data codes and meaning. Color and Design addresses how we understand and experience colour, and through specific examples explores how colour is used in a spectrum of design-based disciplines including apparel design, graphic design, interior design, and product design. Through highly engaging contributions from a wide range of international scholars and practitioners, the book explores colour as an individual and cultural phenomenon, as a pragmatic device for communication, and as a valuable marketing tool. Color and Design provides a comprehensive overview for scholars and an accessible text for students on a range of courses within design, fashion, cultural studies, anthropology, sociology and visual and material culture. Its exploration of colour in marketing as well as design makes this book an invaluable resource for professional designers. It will also allow practitioners to understand how and why colour is so extensively varied and offers such enormous potential to communicate.

The Fashion Forecasters

Author : Regina Lee Blaszczyk
Publisher : Bloomsbury Publishing
ISBN 13 : 1350017159
Total Pages : 297 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Fashion Forecasters by : Regina Lee Blaszczyk

Download or read book The Fashion Forecasters written by Regina Lee Blaszczyk and published by Bloomsbury Publishing. This book was released on 2018-03-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

Understanding Color

Author : Linda Holtzschue
Publisher : John Wiley & Sons
ISBN 13 : 1118920783
Total Pages : 274 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Understanding Color by : Linda Holtzschue

Download or read book Understanding Color written by Linda Holtzschue and published by John Wiley & Sons. This book was released on 2017-01-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

Color Forecasting

Author : Harold Linton
Publisher : Wiley
ISBN 13 : 9780471284918
Total Pages : 240 pages
Book Rating : 4.2/5 (849 download)

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Book Synopsis Color Forecasting by : Harold Linton

Download or read book Color Forecasting written by Harold Linton and published by Wiley. This book was released on 1994-06-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Colour Forecasting for Fashion

Author : Debra Johnston Cob
Publisher : Laurence King Publishing
ISBN 13 : 178067659X
Total Pages : 192 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Colour Forecasting for Fashion by : Debra Johnston Cob

Download or read book Colour Forecasting for Fashion written by Debra Johnston Cob and published by Laurence King Publishing. This book was released on 2012-02-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colour is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the colour choice wrong and an entire range can stay on the racks. So, how do colours arrive on the catwalk or the sales floor – and why do different companies all seem to choose similar colours each season? The answer lies in the work of the huge colour forecasting industry. With case studies that show the industry at work, this book breaks down the forecasting process – from how to put together a colour palette to colour theory and the way that colours behave – and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs.

The Science of Color

Author : Sergio Rijo
Publisher : SERGIO RIJO
ISBN 13 :
Total Pages : 91 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Science of Color by : Sergio Rijo

Download or read book The Science of Color written by Sergio Rijo and published by SERGIO RIJO. This book was released on 2023-05-03 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is an integral part of our daily lives, from the clothes we wear to the products we buy, the places we visit, and the emotions we feel. In "The Science of Color: Understanding the Psychology of Color," you will dive deep into the world of color, discovering its history, cultural significance, and scientific principles. This book is a comprehensive guide to the science and psychology of color, covering topics such as color perception, color theory, color symbolism, and the impact of color on our emotions, behaviors, and perceptions. You will learn how color can be used to create mood and atmosphere, communicate messages, and influence consumer behavior in various fields, from art and design to marketing and branding. Through vivid examples and real-life case studies, "The Science of Color" provides a practical and insightful guide to understanding color and its applications. You will discover the ways in which color can be used to enhance creativity, improve productivity, and promote well-being in various contexts, from the workplace to the home. Whether you are an artist, designer, marketer, or simply someone who loves color, "The Science of Color" is a must-read book that will inspire and enrich your understanding of the power and beauty of color.

Fashion Forecasting

Author : Evelyn L. Brannon
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628925469
Total Pages : 457 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Fashion Forecasting by : Evelyn L. Brannon

Download or read book Fashion Forecasting written by Evelyn L. Brannon and published by Bloomsbury Publishing USA. This book was released on 2015-09-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts

Universal Principles of Color

Author : Stephen Westland
Publisher : Rockport Universal
ISBN 13 : 1631599259
Total Pages : 218 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Universal Principles of Color by : Stephen Westland

Download or read book Universal Principles of Color written by Stephen Westland and published by Rockport Universal. This book was released on 2023-09-26 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universal Principles of Color is an in-depth introduction to color and its myriad applications, presenting 100 elements, theories, innovative ideas, and effective uses and solutions.

Color Design Workbook: New, Revised Edition

Author : Sean Adams
Publisher : Rockport Publishers
ISBN 13 : 1631594109
Total Pages : 240 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Color Design Workbook: New, Revised Edition by : Sean Adams

Download or read book Color Design Workbook: New, Revised Edition written by Sean Adams and published by Rockport Publishers. This book was released on 2017-06-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!

A Cultural History of Color in the Modern Age

Author : Anders Steinvall
Publisher : Bloomsbury Publishing
ISBN 13 : 1350193615
Total Pages : 297 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis A Cultural History of Color in the Modern Age by : Anders Steinvall

Download or read book A Cultural History of Color in the Modern Age written by Anders Steinvall and published by Bloomsbury Publishing. This book was released on 2022-08-31 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Cultural History of Color in the Modern Age covers the period 1920 to the present, a time of extraordinary developments in colour science, philosophy, art, design and technologies. The expansion of products produced with synthetic dyes was accelerated by mass consumerism as artists, designers, architects, writers, theater and filmmakers made us a 'color conscious' society. This influenced what we wore, how we chose to furnish and decorate our homes, and how we responded to the vibrancy and chromatic eclecticism of contemporary visual cultures.The volume brings together research on how philosophers, scientists, linguists and artists debated color's polyvalence, its meaning to different cultures, and how it could be measured, manufactured, manipulated and enjoyed. Color shapes an individual's experience of the world and also how society gives particular spaces, objects, and moments meaning. The 6 volume set of the Cultural History of Color examines how color has been created, traded, used, and interpreted over the last 5000 years. The themes covered in each volume are color philosophy and science; color technology and trade; power and identity; religion and ritual; body and clothing; language and psychology; literature and the performing arts; art; architecture and interiors; and artefacts. Anders Steinvall is Senior Lecturer in English Linguistics at Umeå University, Sweden. Sarah Street is Professor of Film at the University of Bristol, UK. Volume 6 in the Cultural History of Color set. General Editors: Carole P. Biggam and Kirsten Wolf

Proceedings of International Conference on Data Science and Applications

Author : Mukesh Saraswat
Publisher : Springer Nature
ISBN 13 : 9811966346
Total Pages : 908 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Proceedings of International Conference on Data Science and Applications by : Mukesh Saraswat

Download or read book Proceedings of International Conference on Data Science and Applications written by Mukesh Saraswat and published by Springer Nature. This book was released on 2023-02-06 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers outstanding papers presented at the International Conference on Data Science and Applications (ICDSA 2022), organized by Soft Computing Research Society (SCRS) and Jadavpur University, Kolkata, India, from 26 to 27 March 2022. It covers theoretical and empirical developments in various areas of big data analytics, big data technologies, decision tree learning, wireless communication, wireless sensor networking, bioinformatics and systems, artificial neural networks, deep learning, genetic algorithms, data mining, fuzzy logic, optimization algorithms, image processing, computational intelligence in civil engineering, and creative computing.

Fashion & Luxury Marketing

Author : Michael R. Solomon
Publisher : SAGE
ISBN 13 : 1529765404
Total Pages : 517 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Fashion & Luxury Marketing by : Michael R. Solomon

Download or read book Fashion & Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).

Beyond Design

Author : Sandra J. Keiser
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501366610
Total Pages : 564 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Beyond Design by : Sandra J. Keiser

Download or read book Beyond Design written by Sandra J. Keiser and published by Bloomsbury Publishing USA. This book was released on 2022-01-01 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business's size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself"--

CAD for Fashion Design and Merchandising

Author : Stacy Stewart Smith
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609010639
Total Pages : 593 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis CAD for Fashion Design and Merchandising by : Stacy Stewart Smith

Download or read book CAD for Fashion Design and Merchandising written by Stacy Stewart Smith and published by Bloomsbury Publishing USA. This book was released on 2013-02-20 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: It takes more than raw talent and passion to make it in today's global apparel and accessories markets-excellent computer-aided design skills are a prerequisite. CAD for Fashion Design and Merchandising allows students to immediately begin creating digital fashion presentations using Adobe Illustrator® and Photoshop®. This book takes an integrated approach, allowing students to master the three-dimensional benefits of combining the two software programs. Colorful illustrations accompany easy, step-by-step tutorials that are geared toward students at the beginner and intermediate levels. Because the book uses fashion photography rather than hand-drawn illustrations as a basis for demonstrating the proportion of fashion croquis, instructors will be able to evaluate students' mastery of digital illustration regardless of their hand-drawing skills, and students will benefit from a seamless transition from creative thought to digital rendering. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395345. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Fashion Trends

Author : Eundeok Kim
Publisher : Bloomsbury Publishing
ISBN 13 : 1350099031
Total Pages : 184 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Fashion Trends by : Eundeok Kim

Download or read book Fashion Trends written by Eundeok Kim and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions