Co Op Advertising Programs Sourcebook Spring

Author : National Register Publishing
Publisher : National Register Pub
ISBN 13 : 9780872178762
Total Pages : pages
Book Rating : 4.1/5 (787 download)

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Download or read book Co-op Advertising Programs Sourcebook Spring, 1996 written by National Register Publishing and published by National Register Pub. This book was released on 1999-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturers in virtually every field offer billions of dollars each year to finance co-operative advertising campaigns. This shared approach to advertising helps retailers and wholesalers offset the cost of advertising their products, while providing increased product exposure at less cost. But in order to construct a dependable co-op ad plan, you need complete and up-to-date data on the programs that are available in this rapidly changing industry. The Co-op Advertising Programs Sourcebook "TM" provides comprehensive summaries of manufacturers' co-op advertising programs. It's the one-stop business resource that identifies over 5,000 co-op programs currently open to advertisers. From Agricultural Products to Toys, the range of categories is tremendous, with 52 product classifications in all. Listings include brand-new as well as seasonal advertising programs, with all the essentials of any co-op plan, such as: -- Eligible media -- Program timing -- Qualifying products and trademarks -- Participation data -- Claim information -- Contact information, and more!