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Author : Alan R. Andreasen
Publisher : Marketing Classics Press
ISBN 13 : 161311205X
Total Pages : 27 pages
Book Rating : 4.6/5 (131 download)
Download or read book Clothing, Race, and Consumer Decision Making written by Alan R. Andreasen and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joya Misra
Publisher : Univ of California Press
ISBN 13 : 0520384660
Total Pages : 308 pages
Book Rating : 4.5/5 (23 download)
Download or read book Walking Mannequins written by Joya Misra and published by Univ of California Press. This book was released on 2022-02-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In malls across the United States, clothing retail workers navigate low wages and unpredictable schedules. Despite these problems, they devote time and money to mirror the sleek mannequins stylishly adorned with the latest merchandise. Bringing workers' voices to the fore, sociologists Joya Misra and Kyla Walters demonstrate how employers reproduce gendered and racist "beauty" standards by regulating workers' size and look. Interactions with customers, coworkers, and managers further reinforce racial hierarchies. New surveillance technologies also lead to ineffective corporate decision-making based on flawed data. By focusing on the interaction of race, gender, and surveillance, Walking Mannequins sheds important new light on the dynamics of retail work in the twenty-first century.
Author : Jianchong Zhu
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (626 download)
Download or read book Clothing Consumption Decision Making Style written by Jianchong Zhu and published by . This book was released on 2002 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manisha Karandikar
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Impact of Branding on Consumer Decision Making in Fashion Clothing written by Manisha Karandikar and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have an important role to play when it comes to consumer decision making. The study focuses on this aspect of consumer decision making when it comes to fashion clothing. Data collected form a sample size of 170 indicate that brand is the third most important attribute after quality and promotions. A positive correlation between importance of fashion shopping and importance of brands indicate that brand is an important component when it comes to shopping for fashion. Further brands and fashion shopping are important to all demographic descriptors viz, age, gender, income and occupation.
Author : Una Glennon
Publisher : GRIN Verlag
ISBN 13 : 3346278433
Total Pages : 70 pages
Book Rating : 4.3/5 (462 download)
Download or read book Consumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers written by Una Glennon and published by GRIN Verlag. This book was released on 2020-10-21 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: International Business, language: English, abstract: This research project explores the consumer awareness of fast fashion amongst Irish consumers aged between eighteen and twentyfive. The aim of this research is to explore the level of awareness consumers have regarding fast fashion. Additionally, it intends to explore what the term “Fast fashion” means to young Irish consumers. Furthermore, this research aims to provide information on consumer perceptions of fashion retailers. Moreover, the research also intends to highlight whether those perceptions play a role in the buyer decision process. The key findings suggest that consumers fail to associate the ethical and environmental concerns that are synonymous with the fast fashion industry. Moreover, the research also exposed a failure that there is a disconnect between the term fast fashion and the manufacturing methods. Fast fashion and sweatshop labour are not mutually exclusive terms yet fast fashion as a term does not seem to carry the burden of its manufacturing origin. It was found that consumers have intentions of shopping more ethically and sustainably. However, there appears to be several misconceptions in what is currently considered ethical fashion among consumers which would affect the consumers ability to make an informed purchase decision. Cognitive dissonance being the act of consumers distancing themselves from purchase decisions that contradict their morals to avoid the feeling of discomfort was evident in this study. This research also found that the practice of greenwashing was present in fast fashion retailers advertising which does not portray the true environmental and social impacts of a product to the consumer.
Author : Jean-Charles Chebat
Publisher : Springer
ISBN 13 : 3319173839
Total Pages : 568 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Frederick D. Sturdivant
Publisher : Marketing Classics Press
ISBN 13 : 1613112017
Total Pages : 151 pages
Book Rating : 4.6/5 (131 download)
Download or read book Minorities and Marketing written by Frederick D. Sturdivant and published by Marketing Classics Press. This book was released on 2011-08-15 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred G. Tumban
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (26 download)
Download or read book Country-of-origin Effects on Consumer Decision-making for Apparel written by Manfred G. Tumban and published by . This book was released on 1989 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9781935114024
Total Pages : 0 pages
Book Rating : 4.1/5 (14 download)
Download or read book Who's Buying Apparel written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth edition of Who's Buying Apparel is based on unpublished data collected by the Bureau of Labor Statistics' 2013 Consumer Expenditure Survey--you can't get these data online. It examines how much Americans spend on apparel by the demographics that count--age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the best and biggest customers at a glance. It looks at who buys apparel and shoes for infants, boys and girls, men and women, plus jewelry, sewing material, laundering, dry cleaning, and more.
Author : Katy E. Black
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (643 download)
Download or read book An Investigation Into Quality Perceptions Within the Consumer Decision Process for Clothing written by Katy E. Black and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L. King
Publisher : Springer
ISBN 13 : 3319173863
Total Pages : 126 pages
Book Rating : 4.3/5 (191 download)
Download or read book Minority Marketing: Research Perspectives for the 1990s written by Robert L. King and published by Springer. This book was released on 2015-05-08 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : New Strategist Publications, Inc
Publisher :
ISBN 13 : 9781935775027
Total Pages : 0 pages
Book Rating : 4.7/5 (75 download)
Download or read book Who's Buying Apparel, 6th Ed written by New Strategist Publications, Inc and published by . This book was released on 2010-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how much Americans spend on getting dressed by demographics such as: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. Also presents who-are-the-best-customers analyses of the data, showing the demographics of spending at a glance.
Author : Jerome D. Williams
Publisher : Psychology Press
ISBN 13 : 1135617562
Total Pages : 472 pages
Book Rating : 4.1/5 (356 download)
Download or read book Diversity in Advertising written by Jerome D. Williams and published by Psychology Press. This book was released on 2004-04-13 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.
Author :
Publisher :
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.F/5 ( download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2008 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rosa Llamas
Publisher : Routledge
ISBN 13 : 1136253378
Total Pages : 457 pages
Book Rating : 4.1/5 (362 download)
Download or read book The Routledge Companion to Digital Consumption written by Rosa Llamas and published by Routledge. This book was released on 2013-05-07 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age. Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge. The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.
Author : Priya Shahi
Publisher : Abhishek Publications
ISBN 13 : 9356526141
Total Pages : 163 pages
Book Rating : 4.3/5 (565 download)
Download or read book Reimagining Fashion Marketing written by Priya Shahi and published by Abhishek Publications. This book was released on 2024-06-01 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reimagining Fashion Marketing: Dynamic Trends and Shifts" delves into the evolving landscape of fashion marketing, exploring how contemporary strategies are reshaping the industry. This insightful book examines the impact of digital innovation, consumer behavior changes, and sustainability on fashion marketing practices. It provides a comprehensive analysis of emerging trends, such as influencer marketing, virtual fashion shows, and the rise of ethical brands, offering readers a detailed understanding of the shifts transforming how fashion is promoted and consumed. Through case studies and expert insights, the book serves as an essential guide for professionals and enthusiasts aiming to navigate and succeed in the dynamic world of fashion marketing.
Author : Annamma Joy
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110783932
Total Pages : 334 pages
Book Rating : 4.1/5 (17 download)
Download or read book Sustainability in Art, Fashion and Wine written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-03-18 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art, fashion and wine industries are currently at various stages in their efforts to embrace and transition towards sustainability. While sustainability commitments are a necessary condition for progress, they are not sufficient. Instead, there is a need for sweeping transformative change that includes giving serious consideration to indigenous worldviews without recolonizing them. Sustainability in Art, Fashion and Wine includes findings from recent research and contributes to a new understanding of familiar concepts such as sustainability, (de)colonization and corporate responsibility in the art, fashion and wine industries by adopting critical lenses and incorporating them with innovative perspectives on circular business models and digitalization. It endeavors to present remedies for effectively combating climate change and promoting social good. While discussing specific issues such as sub-contracted labor, safe working conditions, living wages, environmental degradation, mismanaged waste, and more, the book argues that recognizing the significant role western colonization has played – and continues to play – in the developing world in our current conception of capitalism is itself unsustainable. To understand the true meaning of sustainability – to fully recognize the looming deadlines we face in combating the climate crisis and instituting sustainability as a new normal – the acceptance of a new conception of capitalism, one antithetical to colonization and exploitation, is required. Contributors to this book address these issues by applying a critical studies approach to their respective chapters, allowing the book to set out what real sustainability could and should look like in the art, fashion and wine industries.
