Author : Dawn Hensley
Publisher : Emereo Publishing
ISBN 13 : 9781488857812
Total Pages : 26 pages
Book Rating : 4.8/5 (578 download)
Book Synopsis Click-Through Rate 28 Success Secrets - 28 Most Asked Questions on Click-Through Rate - What You Need to Know by : Dawn Hensley
Download or read book Click-Through Rate 28 Success Secrets - 28 Most Asked Questions on Click-Through Rate - What You Need to Know written by Dawn Hensley and published by Emereo Publishing. This book was released on 2014-10-15 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take click-through rate one step further. There has never been a click-through rate Guide like this. It contains 28 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about click-through rate. A quick look inside of some of the subjects covered: Mobile advertising - Types of mobile ads, Pay per click - Bid-based PPC, Click-through rate - Email CTR, Clickthrough rate - Email CTR, A/B testing, Cost per click - Bid-based PPC, Social shopping - Benefits of social shopping for retailers, Bing Ads - Technology, View-through rate - The problem with clicks, Recommendation system - Beyond Accuracy, Usability testing - A/B Testing, Clickthrough rate - Purpose, Customer engagement - Customer engagement as a metric, Google Catalogs - User experience (UX), Web analytics - On-site web analytics technologies, The Hunger Site - Mechanics, Recommendation systems - Beyond Accuracy, Online advertising - History, Internet marketing - Trick banners, Online advertising - Trick banners, Click fraud - Organization, Internet marketing - Sponsored search, Landing page, Google privacy - Do Not Track, Internet marketing - History, Meta tag - The description attribute, Online advertising - Sponsored search, User testing - A/B testing, and much more...