Clash Of The Mind And Heart: Parents' Playbook For Helping Youths Succeed

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Author :
Publisher : World Scientific
ISBN 13 : 9811252629
Total Pages : 307 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Clash Of The Mind And Heart: Parents' Playbook For Helping Youths Succeed by : Nicholas Gabriel Lim

Download or read book Clash Of The Mind And Heart: Parents' Playbook For Helping Youths Succeed written by Nicholas Gabriel Lim and published by World Scientific. This book was released on 2022-04-11 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not just for parents! While it was initially written for them, increasingly adults working with adolescents also sought help. I tried putting something together specifically for these adults but found that the content is also in this book.These are some common woes of adolescents and adults about each other - 'My parents don't understand me.', 'Why is my child emotionally explosive all the time?', 'My parents are always nagging.', 'Teens cannot seem to be able to think about the consequence first before acting!'The understanding-divide between adolescents and adults seems to be getting wider. Concretely on a day-to-day basis, adolescents and parents are clashing with each other over mind and heart issues; and no one seemed to be able to 'get' the other. Even if one 'got it', it would not take long before one would challenge the other about it.Neuroscience has informed us that the divide has always been there and will continue to be there because it is developmental. The prefrontal cortex will only be fully developed about ten years after the limbic system becomes fully functional. These two areas are primarily responsible for setting and achieving goals, and behavioural-emotional responses, respectively. The implication of this reality is huge, and it explains the 'clash of the mind and heart' issues at so many levels; specifically, rational-emotional conflict during adult-adolescent engagement.One of the ways to reduce that conflict is to heighten the understanding of adult-child developmental realities and learn the strategies that would help the other succeed. Such endeavours seemed to benefit only the adult more because they seemed to be more matured developmentally, but if we know how to help adolescents appreciate the realities, they are able to also benefit from it and manage the constant 'clashing' with the adults.Thus, this book proposes the framework and strategies to help youths succeed and includes some stories of professional youth work, where effective youth engagement strategies are highlighted by youths themselves in retrospect.

On Becoming a Leadership Coach

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Author :
Publisher : Springer
ISBN 13 : 0230614310
Total Pages : 230 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis On Becoming a Leadership Coach by : Clarice Scriber

Download or read book On Becoming a Leadership Coach written by Clarice Scriber and published by Springer. This book was released on 2016-03-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on coaching leaders in the context of the organizational systems within which they lead, drawing on the curriculum of the Georgetown University Leadership Coaching Certificate Program, one of the premier coach training programs in the world and the only one with this particular focus.

Psychometrics in Coaching

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Author :
Publisher : Kogan Page Publishers
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Psychometrics in Coaching by : Jonathan Passmore

Download or read book Psychometrics in Coaching written by Jonathan Passmore and published by Kogan Page Publishers. This book was released on 2008 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychometrics in Coaching offers expert advice on how coaches, consultants and human resources managers can use psychometrics to support and develop individuals in the workplace and outside. With a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Written by an international team of global coaching practitioners and psychometricians, this book provides an overview of using psychometrics and providing feedback and offers clear explanations of the key models and tools used in coaching today. Whether you are new to using psychometric tests or an experienced practitioner, this book provides you with a deep understanding of the models, the theory and research behind them, their reliability and validity, and how to implement them as part of a wider coaching and development programme. Psychometrics in Coaching is an essential resource for those seeking expert guidance from the leading writers in the field, as well as students on psychology, psychometrics, business and human resources programmes. Includes contributions from: Beverly Alimo-Metcalfe * Elizabeth Allworth * Richard Barrett * Dave Bartram * Richard Brady * Eugene Burke * Sally Carr * David Caruso * Roy Childs * Peter Clough * Bernard Cooke * Keith Earle * James Fico * Alexander Fradera * Leanne Harris * Robert Hogan * Thomas Hurley * Quentin Jones * Carol Kauffman * Betsy Kendall * Rainer Kurz * Rab MacIver * Helen Marsh * Dick McCann * Almuth McDowall * Kenneth Nowack * Stephen Palmer * Jonathan Passmore * Peter Pritchett * Peter Salovey * Peter Saville * Jordan Silberman * David Sharpley * Jeff Stagg * Doug Strycharczyk Published with the Association for Coaching Promoting excellence & ethics in coaching The Association for Coaching is an independent, non-profit professional body whose aim is to promote best practice and to raise the awareness and standards of coaching while providing value-added benefits to its members - whether they are professional coaches or organizations involved in coaching. Find out more at www.associationforcoaching.com

The Fractalist

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Author :
Publisher : Vintage
ISBN 13 : 030738991X
Total Pages : 362 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Fractalist by : Benoit Mandelbrot

Download or read book The Fractalist written by Benoit Mandelbrot and published by Vintage. This book was released on 2014-01-14 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the remarkable life story of Benoit Mandelbrot, the creator of fractal geometry, and his unparalleled contributions to science mathematics, the financial world, and the arts. Mandelbrot recounts his early years in Warsaw and in Paris, where he was mentored by an eminent mathematician uncle, through his days evading the Nazis in occupied France, to his education at Caltech, Princeton, and MIT, and his illustrious career at the IBM Thomas J. Watson Research Center. An outside to mainstream scientific research, he managed to do what others had thought impossible: develop a new geometry that combines revelatory beauty with a radical way of unfolding formerly hidden scientific laws. In the process he was able to use geometry to solve fresh, real-world problems. With exuberance and an eloquent fluency, Benoit Mandelbrot recounts the high points of his fascinating life, offering us a glimpse into the evolution of his extraordinary mind. With full-color inserts and black-and-white photographs throughout.

Not Everyone Gets A Trophy

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119190754
Total Pages : 208 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Not Everyone Gets A Trophy by : Bruce Tulgan

Download or read book Not Everyone Gets A Trophy written by Bruce Tulgan and published by John Wiley & Sons. This book was released on 2016-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. Baby Boomers are aging out and the newest generation is flowing in. Savvy employers are proactively harnessing the talent and potential these younger workers bring to the table. This book shows how to become a savvy employer and. . . Understand the generational shift occurring in the workplace Recruit, motivate, engage, and retain the newest new young workforce Discover best practices through proven strategies, case studies, and step-by-step instructions Explore new research on the second-wave Millennials ('Generation Z') as well as continuing research on the first-wave Millennials ('Generation Y') Teach Millennials how to manage themselves, help their managers manage them, and how to become new leaders themselves It's not your imagination—Millennial workers are different, but that difference is shaped by the same forces that make potentially exceptional workers. Employers who can engage Millennials' passion and loyalty have great things ahead. Not Everyone Gets a Trophy is your handbook for building the next great workforce.

Sugar Pine Trail

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Author :
Publisher : HQN Books
ISBN 13 : 1488020043
Total Pages : 384 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Sugar Pine Trail by : RaeAnne Thayne

Download or read book Sugar Pine Trail written by RaeAnne Thayne and published by HQN Books. This book was released on 2017-09-26 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unlikely attraction brings comfort, joy and unforgettable romance this holiday season! Librarian Julia Winston is ready to ditch the quiet existence she’s been living. She’s made a list of new things to experience, but falling for Jamie Caine, her sexy military pilot neighbor, isn’t one of them. Julia’s looking to conquer life, not become the heartbreaker’s latest conquest. But when two young brothers wind up in Julia’s care for the holidays, she’ll take any help she can get—even Jamie’s. Happy to step in, Jamie reveals a side of himself that’s much harder to resist. Not only is he fantastic with kids, he provides the strength Julia needs to tackle her list. She knows their temporary family can’t last beyond the holidays, but the closer she gets to Jamie, the more she wonders if things could be this merry and bright forever… Don’t miss the latest Haven Point Christmas romance, Coming Home for Christmas, available now!

Microaggressions in Everyday Life

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119513790
Total Pages : 384 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Microaggressions in Everyday Life by : Derald Wing Sue

Download or read book Microaggressions in Everyday Life written by Derald Wing Sue and published by John Wiley & Sons. This book was released on 2020-04-21 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential, authoritative guide to microaggressions, revised and updated The revised and updated second edition of Microaggressions in Everyday Life presents an introduction to the concept of microaggressions, classifies the various types of microaggressions, and offers solutions for ending microaggressions at the individual, group, and community levels. The authors—noted experts on the topic—explore the psychological effects of microaggressions on both perpetrators and targets. Subtle racism, sexism, and heterosexism remain relatively invisible and potentially harmful to the wellbeing, self-esteem, and standard of living of many marginalized groups in society. The book examines the manifestations of various forms of microaggressions and explores their impact. The text covers: researching microaggressions, exploring microaggressions in education, identifying best practices teaching about microaggressions, understanding microaggressions in the counseling setting, as well as guidelines for combating microaggressions. Each chapter concludes with a section called "The Way Forward" that provides guidelines, strategies, and interventions designed to help make our society free of microaggressions. This important book: Offers an updated edition of the seminal work on microaggressions Distinguishes between microaggressions and macroaggressions Includes new information on social media as a key site where microaggressions occur Presents updated qualitative and quantitative findings Introduces the concept of microinterventions Contains new coverage throughout the text with fresh examples and new research findings from a wide range of studies Written for students, faculty, and practitioners of psychology, education, social work, and related disciplines, the revised edition of Microaggressions in Everyday Life illustrates the impact microaggressions have on both targets and perpetrators and offers suggestions to eradicate microaggressions.

Rules for Radicals

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Author :
Publisher : Vintage
ISBN 13 : 0307756890
Total Pages : 226 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Rules for Radicals by : Saul Alinsky

Download or read book Rules for Radicals written by Saul Alinsky and published by Vintage. This book was released on 2010-06-30 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This country's leading hell-raiser" (The Nation) shares his impassioned counsel to young radicals on how to effect constructive social change and know “the difference between being a realistic radical and being a rhetorical one.” First published in 1971 and written in the midst of radical political developments whose direction Alinsky was one of the first to question, this volume exhibits his style at its best. Like Thomas Paine before him, Alinsky was able to combine, both in his person and his writing, the intensity of political engagement with an absolute insistence on rational political discourse and adherence to the American democratic tradition.

The Decisive Moment

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Author :
Publisher : Canongate Books
ISBN 13 : 1847673155
Total Pages : 305 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Decisive Moment by : Jonah Lehrer

Download or read book The Decisive Moment written by Jonah Lehrer and published by Canongate Books. This book was released on 2010 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Results

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Publisher : Crown Business
ISBN 13 : 0307337316
Total Pages : 256 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Results by : Bruce A. Pasternack

Download or read book Results written by Bruce A. Pasternack and published by Crown Business. This book was released on 2005-10-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company has a personality. Does yours help or hinder your results? Does it make you fit for growth? Find out by taking the quiz that’s helped 50,000 people better understand their organizations at OrgDNA.com and to learn more about Organizational DNA. Just as you can understand an individual’s personality, so too can you understand a company’s type—what makes it tick, what’s good and bad about it. Results explains why some organizations bob and weave and roll with the punches to consistently deliver on commitments and produce great results, while others can’t leave their corner of the ring without tripping on their own shoelaces. Gary Neilson and Bruce Pasternack help you identify which of the seven company types you work for—and how to keep what’s good and fix what’s wrong. You’ll feel the shock of recognition (“That’s me, that’s my company”) as you find out whether your organization is: • Passive-Aggressive (“everyone agrees, smiles, and nods, but nothing changes”): entrenched underground resistance makes getting anything done like trying to nail Jell-O to the wall • Fits-and-Starts (“let 1,000 flowers bloom”): filled with smart people pulling in different directions • Outgrown (“the good old days meet a brave new world”): reacts slowly to market developments, since it’s too hard to run new ideas up the flagpole • Overmanaged (“we’re from corporate and we’re here to help”): more reporting than working, as managers check on their subordinates’ work so they can in turn report to their bosses • Just-in-Time (“succeeding, but by the skin of our teeth”): can turn on a dime and create real breakthroughs but also tends to burn out its best and brightest • Military Precision (“flying in formation”): executes brilliant strategies but usually does not deal well with events not in the playbook • Resilient (“as good as it gets”): flexible, forward-looking, and fun; bounces back when it hits a bump in the road and never, ever rests on its laurels For anyone who’s ever said, “Wow, that’s a great idea, but it’ll never happen here” or “Whew, we pulled it off again, but I’m tired of all this sprinting,” Results provides robust, practical ideas for becoming and remaining a resilient business. Also available as an eBook From the Hardcover edition.

The Everything Store

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Author :
Publisher : Little, Brown
ISBN 13 : 0316219258
Total Pages : 404 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Everything Store by : Brad Stone

Download or read book The Everything Store written by Brad Stone and published by Little, Brown. This book was released on 2013-10-15 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authoritative account of the rise of Amazon and its intensely driven founder, Jeff Bezos, praised by the Seattle Times as "the definitive account of how a tech icon came to life." Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech's other elite innovators -- Jobs, Gates, Zuckerberg -- Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing. The Everything Store is the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Hurt 2.0 ()

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Author :
Publisher : Baker Academic
ISBN 13 : 1441235795
Total Pages : 382 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Hurt 2.0 () by : Chap Clark

Download or read book Hurt 2.0 () written by Chap Clark and published by Baker Academic. This book was released on 2011-06-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hurt provided a vivid and insightful view into the world of today's teenagers. Now leading youth ministry expert Chap Clark substantially updates and revises his groundbreaking bestseller (over 55,000 copies sold). Hurt 2.0 features a new chapter on youth at society's margins and new material on social networking and gaming. Each chapter has been thoroughly revised with new research, statistics, quotations, and documentation. Praise for the first edition "Based on solid research and years of insightful observation, Hurt offers a deep and penetrating look into the contemporary adolescent experience that will serve us well as we work to have a prophetic, preventive, and redemptive influence on the world of today's youth culture."--Walt Mueller, Center for Parent/Youth Understanding "A daring yet hopeful glance into the underworld of teen promiscuity, self-mutilation, and suicide. . . . A groundbreaking resource for parents, youth ministers, and counselors."--ForeWord "Clark's classic book [is] highly recommended by youth workers and educators who write about teenage stress. It is foundational reading that provides valuable insight into the hurting hearts of young people."--YouthWorker Journal "Clark has been stepping inside the world of teenagers for many years. This book is a unique invitation for us to join him in their world. When we finish this journey, we will care more about kids and understand who they are and the challenges they face."--Denny Rydberg, Young Life "Drawing together research from many others along with his fresh exploration into the world beneath, Clark paints a compelling picture of adolescent life. . . . This book is a must-read for anyone who has any contact with adolescents."--Journal of Youth Ministry

China's Influence and American Interests

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Author :
Publisher : Hoover Press
ISBN 13 : 0817922865
Total Pages : 223 pages
Book Rating : 4.8/5 (179 download)

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Book Synopsis China's Influence and American Interests by : Larry Diamond

Download or read book China's Influence and American Interests written by Larry Diamond and published by Hoover Press. This book was released on 2019-08-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.

Race for the Iron Throne: Political and Historical Analysis of a Game of Thrones

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Author :
Publisher :
ISBN 13 : 9781980635932
Total Pages : 537 pages
Book Rating : 4.6/5 (359 download)

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Book Synopsis Race for the Iron Throne: Political and Historical Analysis of a Game of Thrones by : Steven Attewell

Download or read book Race for the Iron Throne: Political and Historical Analysis of a Game of Thrones written by Steven Attewell and published by . This book was released on 2018-05-16 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: A GAME OF THRONES How would you like to read A Game of Thrones with a PhD by your side?Steven Attewell, creator of Race for the Iron Throne (racefortheironthrone.wordpress.com), is one of the most insightful scholars in political theory and history, but instead of devoting his talents to academia, he's delving into George R.R. Martin's A Song of Ice and Fire saga to give the most comprehensive deconstruction - and explanation - yet offered.Each one of Thrones's 73 chapters is broken down in meticulous detail in four key areas. The Political and Historical Analyses explore the political ramifications that each character's decisions entail while digging into the real-world historical incidents that inspired Martin's narrative twists and turns. What If? offers up a tantalizing look at how these political and historical elements could have played out in dozens of alternative scenarios, underscoring the majesty and complexity of Martin's storytelling. And Book vs. Show looks at the key differences - both good and bad - between the story as originally conceived on the printed page and as realized in HBO's Game of Thrones.At nearly 204,000 words, it's almost literally impossible to imagine a more exhaustive or authoritative reading companion for any novel ever before published.Note: there are spoilers for all five published novels in the Song of Ice and Fire series. About the author Steven Attewell is the author of Race for the Iron Throne, a blog that examines the history and politics of the Song of Ice and Fire series and HBO's Game of Thrones. He has a PhD in History from the University of California, Santa Barbara, where he studied the history of public policy and was a political and union activist. In addition to Race for the Iron Throne, Steven is also a co-podcaster on Game of Thrones at the Lawyers, Guns, and Money podcast, writes about public policy at the Realignment Project, and is a co-author of the Tower of the Hand: A Hymn for Spring anthology book.

From Poverty to Power

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Author :
Publisher : Oxfam
ISBN 13 : 0855985933
Total Pages : 540 pages
Book Rating : 4.8/5 (559 download)

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Book Synopsis From Poverty to Power by : Duncan Green

Download or read book From Poverty to Power written by Duncan Green and published by Oxfam. This book was released on 2008 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.

The Art of Insubordination

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Author :
Publisher : Penguin
ISBN 13 : 0593420888
Total Pages : 289 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis The Art of Insubordination by : Todd B. Kashdan

Download or read book The Art of Insubordination written by Todd B. Kashdan and published by Penguin. This book was released on 2022-02-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly practical and researched-based toolbox for anyone who wants to create a world with more justice, creativity, and courage. For too long, the term insubordination has evoked negative feelings and mental images. But for ideas to evolve and societies to progress, it’s vital to cultivate rebels who are committed to challenging conventional wisdom and improving on it. Change never comes easily. And most would-be rebels lack the skills to overcome hostile audiences who cling desperately to the way things are. Based on cutting-edge research, The Art of Insubordination is the essential guide for anyone seeking to be heard, make change, and rebel against an unhealthy status quo. Learn how to Resist the allure of complacency Discover the value of being around people who stop conforming and start deviating. Produce messages that influence the majority-- when in the minority. Build mighty alliances Manage the discomfort when trying to rebel Champion ideas that run counter to traditional thinking Unlock the benefits of being in a group of diverse people holding divergent views Cultivate curiosity, courage, and independent, critical thinking in youth Filled with engaging stories about dissenters in the trenches as well as science that will transform your thinking. The Art of Insubordination is for anyone who seeks more justice, courage, and creativity in the world.

The Political Brain

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Author :
Publisher : PublicAffairs
ISBN 13 : 1586485997
Total Pages : 497 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis The Political Brain by : Drew Westen

Download or read book The Political Brain written by Drew Westen and published by PublicAffairs. This book was released on 2008-05-06 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists -- and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt -- and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said -- or could have said -- in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years -- such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how