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Author : Karen Martin
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Clarity First written by Karen Martin and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Martin
Publisher : McGraw Hill Professional
ISBN 13 : 125983736X
Total Pages : 240 pages
Book Rating : 4.2/5 (598 download)
Download or read book Clarity First: How Smart Leaders and Organizations Achieve Outstanding Performance written by Karen Martin and published by McGraw Hill Professional. This book was released on 2018-03-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning business performance improvement and Lean management expert Karen Martin diagnoses a ubiquitous business management and leadership problem—the lack of clarity—and outlines specific actions to dramatically improve organizational performance. Through her global consulting projects, keynote speeches, and work with thousands of leaders, Karen has seen first-hand how a pervasive lack of clarity strangles business performance and erodes employee engagement. Ambiguity is the corporate default state, a condition so prevalent that “tolerance for ambiguity” has become a clichéd job requirement. It doesn’t have to be this way. In Clarity First, Karen provides methods and insights for achieving clarity to unleash potential, innovate at higher levels, and solve the problems that matter to deliver outstanding business results. Both a visionary road map and practical guide, this book will help leaders: •Identify and communicate the organization’s true purpose •Set achievable priorities •Deliver greater customer value through more efficient processes •Provide greater transparency about true versus assumed performance •Build strong problem-solving and critical thinking capabilities throughout the organization •Develop personal clarity to be a more direct, purposeful, and successful leader Eliminating ambiguity is the first step for leaders and organizations to achieve strategic goals. Learn how to gain the clarity needed to make better decisions, lead more effectively, and boost organizational performance. When it comes to leading an outstanding organization, every great leader needs Clarity First.
Author : Simon Sinek
Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Author : Karen Martin
Publisher : CRC Press
ISBN 13 : 1439886687
Total Pages : 119 pages
Book Rating : 4.4/5 (398 download)
Download or read book Metrics-Based Process Mapping written by Karen Martin and published by CRC Press. This book was released on 2012-10-22 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metrics-Based Process Mapping (MBPM) is a tactical-level, visual mapping approach that enables improvement teams to make effective, data-based decisions regarding waste elimination and measure ongoing process performance. The mapping technique, often used to drill down from a value stream map, integrates the functional orientation of traditional swim-lane process maps with time and quality metrics that are essential for designing improved processes. Building on the success of its popular predecessor, Metrics-Based Process Mapping: An Excel-Based Solution, this book takes readers to the next level in understanding processes and process improvement. Included with the book is an interactive macro-driven Excel tool, which allows users to electronically capture their current and future state maps. The tool also audits the maps for completeness, summarizes the metrics, and auto-calculates the improvements. Improvements to this version include: Foundational content about processes—what they are and how they vary A description of the difference between value-stream and process-level maps New content about how to bridge the gap between your current state and your desired future state Tips for effective team formation and mapping facilitation An implementation plan for those using the mapping methodology as a standalone tool and not part of a Kaizen Event The Excel-based tool included on the accompanying CD provides readers with a user-friendly way to electronically archive manually created maps in team settings for easier storage and distribution across your entire organization. While current and future state MBPMs are initially created during team-based activities using butcher paper and post-its, the electronic maps serve as standard work documentation for the improved process, enabling training, communication, and process monitoring activities. This flexible, user-friendly tool includes: A custom toolbar that simplifies map creation and editing Automated calculation of key metrics An audit feature to prevent mapping errors The ability to simulate how improvements will impact staffing requirements System Requirements: The tool is intended for use on PCs using Excel 2003 or later—it will NOT function with earlier versions of Excel, or on Macintosh computers. View a demo of the Excel tool at: www.mbpmapping.com
Author : Scott Keller
Publisher : John Wiley & Sons
ISBN 13 : 1118097467
Total Pages : 302 pages
Book Rating : 4.1/5 (18 download)
Download or read book Beyond Performance written by Scott Keller and published by John Wiley & Sons. This book was released on 2011-06-01 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret of achieving and sustaining organizational excellence revealed In an ever-changing world where only a third of excellent organizations stay that way over the long term, and where even fewer are able to implement successful change programs, leaders are in need of big ideas and new tools to thrive. In Beyond Performance, McKinsey & Company's Scott Keller and Colin Price give you everything you need to build an organization that can execute in the short run and has the vitality to prosper over the long term. Drawing on the most exhaustive research effort of its kind on organizational effectiveness and change management, Keller and Price put hard science behind their big idea: that the health of an organization is equally as important as its performance. In the book's foreword, management guru Gary Hamel refers to this notion as "a new manifesto for thinking about organizations." The authors illustrate why copying management best practices from other companies is more dangerous than helpful Clearly explains how to determine the mutually reinforcing combination of management practices that best fits your organization's context Provides practical tools to achieve superior levels of performance and health through a staged change process: aspire, assess, architect, act, and advance. Among these are new techniques for dealing with those aspects of human behavior that are seemingly irrational (and therefore confound even the smartest leaders), yet entirely predictable Ultimately, building a healthy organization is an intangible asset that competitors copy at their peril and that enables you to skillfully adapt to and shape your environment faster than others—giving you the ultimate competitive advantage.
Author : Stephen Bungay
Publisher : Nicholas Brealey
ISBN 13 : 1529383676
Total Pages : 338 pages
Book Rating : 4.5/5 (293 download)
Download or read book The Art of Action written by Stephen Bungay and published by Nicholas Brealey. This book was released on 2022-03-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 10th Anniversary Edition of the Leadership Classic The surprisingly common sense approach to leading a global company, based on a theoretical framework first used by the nineteenth-century Prussian Army. For over a decade the approach known as 'mission command' has been taught at the leading HULT Ashridge International Business School and has been applied in transforming businesses as diverse as pharmaceuticals and F1 racing. What do you want me to do? This question is the enduring management issue, a perennial problem that Stephen Bungay shows has an old solution that is counter-intuitive and yet highly practical. The Art of Action is a thought-provoking and fresh look at how managers can turn planning into execution, and execution into results. Drawing on his experience as a consultant, senior manager and a highly respected military historian, Stephen Bungay takes a close look at the army which built its agility on the initiative of its highly empowered junior officers, to show business leaders how they can build more effective, productive organizations.
Author : Quint Studer
Publisher : John Wiley & Sons
ISBN 13 : 1119576644
Total Pages : 295 pages
Book Rating : 4.1/5 (195 download)
Download or read book The Busy Leader's Handbook written by Quint Studer and published by John Wiley & Sons. This book was released on 2019-10-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive book of “need-to-know” insights for busy leaders Being a great leader means getting the fundamentals right. It also means consistently doing the “little things” that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader’s Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day—especially when work is at its most intense. The Handbook is packed with proven best practices, tools, tips, and tactics for engaging employees, revitalizing cultures, delighting customers, and building high-performance companies. Short, succinct, and accessible, each chapter is “stand-alone,” offering helpful advice for meeting common business challenges. Plus, the strategies, approaches, and tactics are designed to be put into action immediately. Best-selling author, businessman, visionary, and entrepreneur Quint Studer draws on his 30-plus years of experience in helping organizations of all sizes and leaders at every level reach peak performance. Comprehensive in scope, his book overflows with insights and practical advice to help you make smart leadership decisions. For example: Why putting the right foundational structures in place early on creates clarity and heads off problems that cause businesses to struggle and fail The importance of followership: why being a good leader requires that you first be a good follower Why we tend to run from self-disruption and a sense of being unsettled (and how to learn to embrace them instead) Why leaders should seek consent, not consensus How to engage employees and create a positive workplace culture How to help employees find meaning and purpose in their work How to conduct difficult conversations and resolve conflicts—and why having these skills (or not) can make or break you as a leader Advice for attracting and hiring the best talent, retaining them over time, and dealing with the low performers who drive them away Why mentoring is so powerful and how to encourage it inside your company Tips and tactics for seeing the world through your customer’s eyes How to reduce customer anxiety (and encourage them to buy) with the right words at the right times for the right reasons The Busy Leader’s Handbook functions as a desk reference and pocket guide for anyone in a leadership position. It’s also a great training tool for onboarding new leaders. Whether you work for a start-up, a small or mid-size business, or a large corporation, this book will change how you think, inspire you to do your job better—and help your organization thrive.
Author : Esther Derby
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523085800
Total Pages : 188 pages
Book Rating : 4.5/5 (23 download)
Download or read book 7 Rules for Positive, Productive Change written by Esther Derby and published by Berrett-Koehler Publishers. This book was released on 2019-08-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Change is difficult but essential—Esther Derby offers seven guidelines for change by attraction, an approach that draws people into the process so that instead of resisting change, they embrace it. Even if you don't have change management in your job description, your job involves change. Change is a given as modern organizations respond to market and technology advances, make improvements, and evolve practices to meet new challenges. This is not a simple process on any level. Often, there is no indisputable right answer, and responding requires trial and error, learning and unlearning. Whatever you choose to do, it will interact with existing policies and structures in unpredictable ways. And there is, quite simply, a natural human resistance to being told to change. Rather than creating more rigorous preconceived plans or imposing change by decree, agile software developer turned organizational change expert Esther Derby offers change by attraction, an approach that is adaptive and responsive and engages people in learning, evolving, and owning the new way. She presents a set of seven heuristics—guides to problem-solving—that empower people to achieve outcomes within broad constraints using their personal ingenuity and creativity. When you work by attraction, you give space and support for people to feel the loss that comes with change and help them see what is valuable about the future you propose. Resistance fades because people feel there is nothing to push against—only something they want to move toward. Derby's approach clears the fog to provide a new way forward that honors people and creates safety for change.
Author : Amy C. Edmondson
Publisher : John Wiley & Sons
ISBN 13 : 1118216768
Total Pages : 359 pages
Book Rating : 4.1/5 (182 download)
Download or read book Teaming written by Amy C. Edmondson and published by John Wiley & Sons. This book was released on 2012-03-20 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: New breakthrough thinking in organizational learning, leadership, and change Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities. The pace of change and the fluidity of most work structures means that it's not really about creating effective teams anymore, but instead about leading effective teaming. Teaming shows that organizations learn when the flexible, fluid collaborations they encompass are able to learn. The problem is teams, and other dynamic groups, don't learn naturally. Edmondson outlines the factors that prevent them from doing so, such as interpersonal fear, irrational beliefs about failure, groupthink, problematic power dynamics, and information hoarding. With Teaming, leaders can shape these factors by encouraging reflection, creating psychological safety, and overcoming defensive interpersonal dynamics that inhibit the sharing of ideas. Further, they can use practical management strategies to help organizations realize the benefits inherent in both success and failure. Presents a clear explanation of practical management concepts for increasing learning capability for business results Introduces a framework that clarifies how learning processes must be altered for different kinds of work Explains how Collaborative Learning works, and gives tips for how to do it well Includes case-study research on Intermountain healthcare, Prudential, GM, Toyota, IDEO, the IRS, and both Cincinnati and Minneapolis Children's Hospitals, among others Based on years of research, this book shows how leaders can make organizational learning happen by building teams that learn.
Author : Scott Schwertly
Publisher : McGraw Hill Professional
ISBN 13 : 1259860647
Total Pages : pages
Book Rating : 4.2/5 (598 download)
Download or read book What's Your Presentation Persona? Discover Your Unique Communication Style and Succeed in Any Arena written by Scott Schwertly and published by McGraw Hill Professional. This book was released on 2017-02-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide based on a proprietary skill assessment tool—a Myers-Briggs for presenters—that provides tips and strategies that address the core element for becoming a successful presenter: YOU What kind of presenter are you? Are you charming? Purposeful? Informative? Inspiring? Do you have natural charisma? A clear message? A powerful vision? What’s Your Presentation Persona? is a revolutionary guide based on Badge, the first-of-its-kind proprietary skill assessment tool―a Myers-Briggs for presenters―that provides strategies and tips that address the core element for becoming a successful presenter: YOU. This groundbreaking book identifies 16 presentation personas, each with its own strengths and weaknesses, and shows you how to leverage your unique qualities to become a more powerful, persuasive, and successful presenter. Take the self-assessment test in the book and discover your persona. Are you: • The Director: a respected leader with an empathetic core (Oprah Winfrey or Ned Stark from Game of Thrones) • The Captivator: a charismatic presenter with a natural, unrehearsed flair (Gary Vaynerchuk or Captain Kirk from Star Trek) • The Producer: a successful speaker who believes in hard work—not luck (Martin Luther King Jr. or Walter White from Breaking Bad) • The Scholar: an always-curious learner informed by their own wisdom (Elon Musk or Hermoine Granger from Harry Potter) • The Liberator: an optimistic visionary who loves to inspire (Tony Robbins or William Wallace from Braveheart) The key to reaching others is knowing who you are. Get to know yourself. Build on your strengths. Work on your weaknesses. Learn how to deliver your message with confidence, charisma, humor, and authenticity. Be yourself—but better. Once you’ve mastered your presentation persona, explore others you’d like to experiment with and learn from. Incorporate techniques into your unique style to become the strongest, most well-rounded communicator you can be―so you can razzle-dazzle any audience on any topic anytime.
Author : Michael D. Watkins
Publisher : Harvard Business Review Press
ISBN 13 : 1422191397
Total Pages : 301 pages
Book Rating : 4.4/5 (221 download)
Download or read book The First 90 Days, Updated and Expanded written by Michael D. Watkins and published by Harvard Business Review Press. This book was released on 2013-04-23 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s most trusted guide for leaders in transition Transitions are a critical time for leaders. In fact, most agree that moving into a new role is the biggest challenge a manager will face. While transitions offer a chance to start fresh and make needed changes in an organization, they also place leaders in a position of acute vulnerability. Missteps made during the crucial first three months in a new role can jeopardize or even derail your success. In this updated and expanded version of the international bestseller The First 90 Days, Michael D. Watkins offers proven strategies for conquering the challenges of transitions—no matter where you are in your career. Watkins, a noted expert on leadership transitions and adviser to senior leaders in all types of organizations, also addresses today’s increasingly demanding professional landscape, where managers face not only more frequent transitions but also steeper expectations once they step into their new jobs. By walking you through every aspect of the transition scenario, Watkins identifies the most common pitfalls new leaders encounter and provides the tools and strategies you need to avoid them. You’ll learn how to secure critical early wins, an important first step in establishing yourself in your new role. Each chapter also includes checklists, practical tools, and self-assessments to help you assimilate key lessons and apply them to your own situation. Whether you’re starting a new job, being promoted from within, embarking on an overseas assignment, or being tapped as CEO, how you manage your transition will determine whether you succeed or fail. Use this book as your trusted guide.
Author : Ken Sandy
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523087471
Total Pages : 385 pages
Book Rating : 4.5/5 (23 download)
Download or read book The Influential Product Manager written by Ken Sandy and published by Berrett-Koehler Publishers. This book was released on 2020-01-14 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies. Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role. The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don't know how to influence people at all levels of the organization, how will you create the best possible product? This comprehensive entry-level textbook distills over twenty years of hard-won field experience and industry knowledge into lessons that will empower new product managers to act like pros right out of the gate. With teaching experience both from UC Berkeley and Lynda.com, the author boils down the most complex topics into principles that are easy to memorize and apply. This book methodically documents the tools product managers everywhere use to align their teams with market needs and organizational goals. From setting priorities to capturing requirements to navigating trade-offs, this book makes it easy. Not only will your product succeed, you'll succeed, too, when you read the final chapter on advancing your career. Let your product's success become your success!
Author : Brian E. Becker
Publisher : Harvard Business Press
ISBN 13 : 142213511X
Total Pages : 242 pages
Book Rating : 4.4/5 (221 download)
Download or read book The Differentiated Workforce written by Brian E. Becker and published by Harvard Business Press. This book was released on 2009-04-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you think of your company's talent as an investment to be managed like a portfolio? You should, according to authors Becker, Huselid, and Beatty, if you're interested in strategy execution. Many companies fall into the trap of spending too much time and money on low performers, while high performers aren't getting the necessary resources, development opportunities, or rewards. In The Differentiated Workforce, the authors expand on their previous books, The HR Scorecard and The Workforce Scorecard, and recommend that you manage your workforce like a portfolio - with disproportionate investments in the jobs that create the most wealth. You'll learn to: Rise above talent management "best practice" and instead create a differentiated workforce that can't be easily copied by competitors Differentiate those capabilities in your company that are truly strategic Identify your wealth-creating "A" positions Create a new relationship between HR and line managers, and articulate the role each plays in a differentiated workforce strategy Develop the right measures for your organization Based on two decades of academic research and experience working with hundreds of executives, The Differentiated Workforce gives you the tools to translate your talent into strategic impact.
Author : Lisa Bodell
Publisher : Routledge
ISBN 13 : 1351817671
Total Pages : 193 pages
Book Rating : 4.3/5 (518 download)
Download or read book Why Simple Wins written by Lisa Bodell and published by Routledge. This book was released on 2016-10-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine what you could do with the time you spend writing emails every day. Complexity is killing companies' ability to innovate and adapt, and simplicity is fast becoming the competitive advantage of our time. Why Simple Wins helps leaders and their teams move beyond the feelings of frustration and futility that come with so much unproductive work in today's corporate world to create a corporate culture where valuable, essential, meaningful work is the norm. By learning how to eliminate redundancies, communicate with clarity, and make simplification a habit, individuals and companies can begin to recognize which activities are time-sucks and which create lasting value. Lisa Bodell's simplification method has several unique principles: Simplification is a skill that's available to us all, yet very few leaders use it. Simplification is the right thing to do--for our customers, for our company, and for each other. Operating with simplification as our core business model will make it easier to be respectful of each other's time. Simplification drives culture, and culture in turn drives employee engagement, customer relations, and overall productivity. This book is inspired by Bodell's passion for eliminating barriers to innovation and productivity. In it, she explains why change and innovation are so hard to achieve--and it's not what you might expect. The reality is this: we spend our days drowning in mundane tasks like meetings, emails, and reports. These are often self-created complexities that prevent us from getting to the meaningful work that truly matters. Using simple stories and techniques, Why Simple Wins shows that by using simplicity as an operating principle, we can eliminate the busy work that puts a chokehold on us every day, and instead spend time on the work that we value.
Author : David Mann
Publisher : CRC Press
ISBN 13 : 1040083692
Total Pages : 406 pages
Book Rating : 4.0/5 (4 download)
Download or read book Creating a Lean Culture written by David Mann and published by CRC Press. This book was released on 2017-07-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of a Shingo Research and Professional Publication AwardThe new edition of this Shingo Prize-winning bestseller provides critical insights and approaches to make any Lean transformation an ongoing success. It shows you how to implement a sustainable, successful transformation by developing a culture that has your stakeholders throughout the o
Author : Elsbeth Johnson
Publisher : Bloomsbury Publishing
ISBN 13 : 1472970667
Total Pages : 352 pages
Book Rating : 4.4/5 (729 download)
Download or read book Step Up, Step Back written by Elsbeth Johnson and published by Bloomsbury Publishing. This book was released on 2020-02-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many strategic change efforts fail. And virtually all of them are harder than they need to be. Why is this? And what can we do to make change more likely to stick? Dr. Elsbeth Johnson, a former equity analyst and London Business School Professor now teaching at MIT, has spent a decade researching how to deliver strategic change in practice. Based on asking managers what they needed from leaders, rather than just asking leaders what they did, her resulting Step Up, Step Back approach challenges some of our most fundamental beliefs about how to lead change – and indeed, about what we even consider to be 'leadership'. The Step Up, Step Back approach suggests leaders need to step up and do more than they typically do in the early stages of the change – in specific ways and at specific times; and then step back and do less than they typically do in the later stages of the change – again, in specific ways, at specific times. The result is not only change that sticks, but empowered, motivated managers who can get on with delivering change, without needing ongoing input or cover from leaders. Using real-world examples of how to apply the science in practice, Step Up, Step Back gives you a roadmap for how to deliver strategic change in your organization.
Author : Patrick M. Lencioni
Publisher : John Wiley & Sons
ISBN 13 : 1118266102
Total Pages : 247 pages
Book Rating : 4.1/5 (182 download)
Download or read book The Advantage written by Patrick M. Lencioni and published by John Wiley & Sons. This book was released on 2012-03-14 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are. In this book, Lencioni brings together his vast experience and many of the themes cultivated in his other best-selling books and delivers a first: a cohesive and comprehensive exploration of the unique advantage organizational health provides. Simply put, an organization is healthy when it is whole, consistent and complete, when its management, operations and culture are unified. Healthy organizations outperform their counterparts, are free of politics and confusion and provide an environment where star performers never want to leave. Lencioni’s first non-fiction book provides leaders with a groundbreaking, approachable model for achieving organizational health—complete with stories, tips and anecdotes from his experiences consulting to some of the nation’s leading organizations. In this age of informational ubiquity and nano-second change, it is no longer enough to build a competitive advantage based on intelligence alone. The Advantage provides a foundational construct for conducting business in a new way—one that maximizes human potential and aligns the organization around a common set of principles.
