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San Antonio

Author : Char Miller
Publisher : Texas A&M University Press
ISBN 13 : 1625110510
Total Pages : 239 pages
Book Rating : 4.6/5 (251 download)

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Book Synopsis San Antonio by : Char Miller

Download or read book San Antonio written by Char Miller and published by Texas A&M University Press. This book was released on 2018-10-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first general history of San Antonio, Texas, the seventh largest city in the nation. Its past is complex and ranges across 300 years, from the community’s origins as a tiny Spanish frontier town to its contemporary status as a vital American mega-city. Site of some of the most violent struggles between warring empires and people—historians believe San Antonio may be the most fought-over city in U.S. history—it is perhaps most celebrated for the iconic 1836 Battle of the Alamo. The city is also home to four beautifully restored Spanish missions, which in 2015 UNESCO designated a World Heritage Site and have become integral to San Antonio’s robust tourist economy along with the fabled River Walk. This study weaves together a series of environmental, social, political, and cultural pressures that have shaped life in the Alamo City over the last three centuries. Residents have long fought to protect and utilize water and other resources even as they have struggled to achieve equal rights and build a more open and democratic society. Activists from all sectors of this multicultural city have believed deeply in its promise even though they have had to push hard to secure and expand its potential. Their efforts were every bit as intense in the nineteenth and twentieth centuries as they have been in the twenty-first. Written for a general audience, but with a scholarly attention to detail and nuance, San Antonio: A Tricentennial History immerses readers in the city’s fascinating and fraught past.

Houston, Space City USA

Author : Ray Viator
Publisher : Texas A&M University Press
ISBN 13 : 1623497728
Total Pages : 226 pages
Book Rating : 4.6/5 (234 download)

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Book Synopsis Houston, Space City USA by : Ray Viator

Download or read book Houston, Space City USA written by Ray Viator and published by Texas A&M University Press. This book was released on 2019-02-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: On July 20, 1969, humanity paused with attention locked to television and radio broadcasts as the astronauts of the Apollo 11 mission dramatically touched down on the dusty face of the moon. The first word from the lunar surface: Houston. Houston, Space City USA is a visual celebration of the city’s historic ties to the US human space program. When President Kennedy declared, “We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard,” he did so from the campus of Rice University. More than half a century later, Houston continues to serve as the nerve center of the American human space program. Author and photographer Ray Viator, a longtime Houstonian, has lovingly captured the spirit of a city’s devotion to space exploration from then to now. Using striking photographs of the full moon as a visual motif of Houston’s connection to spaceflight, Viator also weaves together historic images to show how former cow pastures transformed into mission control. Some connections are obvious—the Houston Astros or the Houston Rockets. Others are hidden in plain sight, like the arm patches on the uniform of every Houston police officer that read, “Space City U.S.A.” Viator’s lens captures this and more. Houston, Space City USA not only marks the important milestone of the first lunar landing, but it also helps readers discover and rediscover a city’s constellation of connections to one of humankind’s greatest achievements. The author's proceeds from the sale of this book will benefit Houston Public Media.

Brazos County History

Author : Glenna Fourman Brundidge
Publisher :
ISBN 13 : 9780943162089
Total Pages : 547 pages
Book Rating : 4.1/5 (62 download)

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Book Synopsis Brazos County History by : Glenna Fourman Brundidge

Download or read book Brazos County History written by Glenna Fourman Brundidge and published by . This book was released on 1986 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt:

We Have Always Been Here

Author : Lena Nguyen
Publisher : Penguin
ISBN 13 : 0756418488
Total Pages : 369 pages
Book Rating : 4.7/5 (564 download)

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Book Synopsis We Have Always Been Here by : Lena Nguyen

Download or read book We Have Always Been Here written by Lena Nguyen and published by Penguin. This book was released on 2022-07-12 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The behavioral psychologist onboard a survey ship headed to a planet ripe for colonization, Dr. Grace Park must determine the origin of a strange phenomenon that is causing the crew to suffer mental breaks without losing her own mind in the process.

Texas Aggies Go to War

Author : Henry C. Dethloff
Publisher : Texas A&M University Press
ISBN 13 : 1603440771
Total Pages : 473 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Texas Aggies Go to War by : Henry C. Dethloff

Download or read book Texas Aggies Go to War written by Henry C. Dethloff and published by Texas A&M University Press. This book was released on 2008-06-24 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: When their country calls, Texas Aggies go to war. From the Spanish-American War and World War I to Operation Iraqi Freedom, Aggies have been in the forefront of America’s armed forces, producing more officers than any other school outside the service academies. More than 20,000 Texas Aggies served in World War II, for instance, including more than 14,000 as commissioned officers. Trained in leadership and the knowledge required for warfare, Aggies have served with distinction in all branches of the military service. In this first-ever compilation of the impressive war record of Texas Aggies, stories of individual soldiers, airmen, sailors, and marines are displayed with an abundance of statistics, maps, and tables. These narratives include • First-person accounts of Aggie heroism in battle in all the wars in which A&M former students have fought; • The horrific experiences of some of the eighty-seven Aggies who were stationed at Corregidor and Bataan; • The perils of five Aggies who participated in the raid over Tokyo with Jimmie Doolittle; • The heroics of the seven Medal of Honor recipients from Texas A&M during World War II; • James Earl Rudder’s leadership of the Ranger assault at Normandy on D-Day; • Examples of vigorous support and devotion to duty given by Aggies in Korea, Vietnam, and the Middle East. Texas Aggies Go to War celebrates the school’s distinctive Corps of Cadets and its military contributions while honoring the individual sacrifices of its members. Those who fought and those who remember them will find here a comprehensive account of the distinguished war record of this school. This book was initiated and sponsored by a group of former students who provided funding through the Texas A&M Foundation. All proceeds from the book will be used to benefit the Texas A&M Corps of Cadets.

Architecture That Speaks

Author : Nancy T. McCoy
Publisher : Texas A&M University Press
ISBN 13 : 1623495539
Total Pages : 246 pages
Book Rating : 4.6/5 (234 download)

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Book Synopsis Architecture That Speaks by : Nancy T. McCoy

Download or read book Architecture That Speaks written by Nancy T. McCoy and published by Texas A&M University Press. This book was released on 2017-09-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the A&M College of Texas opened its doors in 1876, its early buildings followed a Victorian architectural style. Classical architecture came to the campus with the Academic Building, after the 1912 fire that destroyed Old Main. Subsequent buildings generally followed this neoclassical path, but the growth of the campus in the Depression era saw the addition of an extraordinary group of buildings, sited in accordance with a master plan developed by college architect F. E. Giesecke and designed by S. C. P. Vosper, each of whom also held faculty positions in the first architecture program at a state college in Texas. The buildings designed by Vosper are arguably the finest buildings on the campus, uniquely expressive of the agricultural and mechanical origins of the university; they delight the senses with color, sculpture, and wit. Nancy T. McCoy and David G. Woodcock, distinguished preservation architects and scholars, review the history of Texas A&M campus architecture and provide in-depth coverage of Vosper and his legacy. Illustrated by the sumptuous photography of Carolyn Brown, Architecture That Speaks concludes with observations on recent approaches toward the reuse and rehabilitation of campus heritage architecture and a view to the future, as plans evolve for further development of the campus that maintains a respect for both strategic vision and historical heritage.

Urban Mobility Report (2004)

Author : David Schrank
Publisher : DIANE Publishing
ISBN 13 : 1437905609
Total Pages : 24 pages
Book Rating : 4.4/5 (379 download)

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Book Synopsis Urban Mobility Report (2004) by : David Schrank

Download or read book Urban Mobility Report (2004) written by David Schrank and published by DIANE Publishing. This book was released on 2008-10 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Congestion continues to grow in America¿s urban areas. This report presents details on the 2004 trends, findings and what can be done to address the growing transportation problems. Trend data from 1982 to 2002 for 85 urban areas provides both a local view and a national perspective on the growth and extent of traffic congestion. The 2004 Report provides clear evidence that the time for improvements has arrived. Communicating the congestion levels and the need for improvements is a goal of this report. The decisions about which, and how much, improvement to fund will be made at the local level according to a variety of goals, but there are some broad conclusions that can be drawn from this database. Tables.

The Polio Years in Texas

Author : Heather Green Wooten
Publisher : Texas A&M University Press
ISBN 13 : 9781603441650
Total Pages : 268 pages
Book Rating : 4.4/5 (416 download)

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Book Synopsis The Polio Years in Texas by : Heather Green Wooten

Download or read book The Polio Years in Texas written by Heather Green Wooten and published by Texas A&M University Press. This book was released on 2009-10-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1930s to the 1950s, in response to the rising epidemic of paralytic poliomyelitis (polio), Texas researchers led a wave of discoveries in virology, rehabilitative therapies, and the modern intensive care unit that transformed the field nationally. The disease threatened the lives of children and adults in the United States, especially in the South, arousing the same kind of fear more recently associated with AIDS and other dread diseases. Houston and Harris County, Texas, had the second-highest rate of infection in the nation, and the rest of the Texas Gulf Coast was particularly hard-hit by this debilitating illness. At the time, little was known, but eventually the medical responses to polio changed the medical landscape forever. Polio also had a sweeping cultural and societal effect. It engendered fearful responses from parents trying to keep children safe from its ravages and an all-out public information blitz aimed at helping a frightened population protect itself. The disease exacted a very real toll on the families, friends, healthcare resources, and social fabric of those who contracted the disease and endured its acute, convalescent, and rehabilitation phases. In The Polio Years in Texas, Heather Green Wooten draws on extensive archival research as well as interviews conducted over a five-year period with Texas polio survivors and their families. This is a detailed and intensely human account of not only the epidemics that swept Texas during the polio years, but also of the continuing aftermath of the disease for those who are still living with its effects. Public health and medical professionals, historians, and interested general readers will derive deep and lasting benefits from reading The Polio Years in Texas.

Indian Wars and Pioneers of Texas

Author : John Henry Brown
Publisher : Jazzybee Verlag
ISBN 13 : 3849674452
Total Pages : 812 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Indian Wars and Pioneers of Texas by : John Henry Brown

Download or read book Indian Wars and Pioneers of Texas written by John Henry Brown and published by Jazzybee Verlag. This book was released on 1988 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book leads the reader through the past to the present and here leaves him amid active and progressive men who are advancing, along with him, toward the future. Including, as it does, lives of men now living, it constitutes a connecting link between what has gone before and what is to come after. It is therefore fitting that it should be dedicated to a prominent man of our day in preference to one of former times. The matter presented, in the nature of things, is largely biographical. There can be no foundation for history without biography. History is a generalization of particulars. It presents wide extended views. To use a paradox, history gives us but a part of history. That other part which it does not give us, the part which introduces us to the thoughts, aspirations and daily life of a people, is supplied by biography. The men whose deeds are recorded in this book were or are deeply identified with Texas, and the preservation in this volume in enduring form of some remembrance of them—their names, who and what they were—has been a pleasant task to one who feels a deep interest and pride in Texas—its past history, its heroes and future destiny.

William Pitt Ballinger

Author : John Anthony Moretta
Publisher : TX A&m-TX St Historical Assoc.
ISBN 13 : 9780876111994
Total Pages : 0 pages
Book Rating : 4.1/5 (119 download)

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Book Synopsis William Pitt Ballinger by : John Anthony Moretta

Download or read book William Pitt Ballinger written by John Anthony Moretta and published by TX A&m-TX St Historical Assoc.. This book was released on 2004-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few people have played a more important role in the history of Texas than William Pitt Ballinger. Though not as well known as legendary figures Stephen F. Austin or Sam Houston, Ballinger is one of those individuals whose behind-the-scenes life had a major impact on the events of his time. This thoroughly researched and engagingly written biography brings Ballinger to life as one of the most complete men of his time: lawyer, soldier, public servant, civic leader, author, editorialist, naturalist, education reformer, and bibliophile. In his long and illustrious career as a lawyer, Ballinger was usually the picture of calm and confidence, but on the morning of April 21, 1881, he found it difficult to maintain his composure as he awaited a conference with Jay Gould, the legendary "robber baron" of the Gilded Age, who had written Ballinger just six days earlier "to obtain the best legal advice I can." After four hours of consultation, Gould left Ballinger's office with the legal opinion he sought and a bill for $2,500. Gould was looking for "a lawyer with great ability and nerve," and he later remarked dryly that Ballinger's insightful opinion convinced him of his ability, and that the size of the bill convinced him that Ballinger had the nerve. Jay Gould was just one of the many significant figures who befriended or worked with Ballinger: Daniel Webster, William Seward, Albert Sidney Johnston, Jefferson Davis, Samuel Colgate, and William Tecumseh Sherman, to name but a few. Within Texas, Ballinger's list of friends and acquaintances read like a "Who's Who" of the mid-nineteenth century: Sam Houston, Michel Menard, Samuel May Williams, William Marsh Rice, and Francis Lubbock, among others. His brothers-in-law, Guy Bryan and Supreme Court Justice Samuel Miller, were both instrumental in getting Ballinger nominated to the Texas Supreme Court and to the Supreme Court of the United States. The reserved Ballinger declined both opportunities. Ballinger served Texas in a number of areas, from helping make Galveston the state's premier antebellum city to devoting his service to the Confederacy (although he had been a staunch Unionist). After the war, he helped negotiate Texas' surrender and played a key role in the drafting of the state's 1876 constitution. But Ballinger's life was not just about the law; it was about living life to the fullest. He was an intense, driven man, devoted to his family, his law practice, his nation, and his beloved state. In Ballinger's fascinating life and career we see reflected some of the most important issues of his era, including secession, slavery, corporations, and the law. The social, political, and cultural climate of Texas, the South, and the nation are revealed through the life, eyes, and mind of this remarkable, articulate man whose life spanned much of the nineteenth century. JOHN MORETTA received his Ph.D. in history from Rice University. He is professor of history at Central College, Houston Community College, and teaches at the University of Houston.

Barton Creek

Author : Ed Crowell
Publisher : Texas A&M University Press
ISBN 13 : 1623497299
Total Pages : 142 pages
Book Rating : 4.6/5 (234 download)

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Book Synopsis Barton Creek by : Ed Crowell

Download or read book Barton Creek written by Ed Crowell and published by Texas A&M University Press. This book was released on 2019-04-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Barton Springs Pool is an iconic landmark of Austin and many people are familiar with the end of Barton Creek and its seven miles of public greenbelt, less is known about the forty-odd miles beyond that tumble and twist across private lands, eventually feeding the Colorado River. Legendary fights saved Barton Springs in the 1980s and 1990s, when the pool repeatedly was closed because of pollutant runoff from streets, nearby construction, and leaking sewer lines. In 1992, a highly publicized campaign resulted in land protections and stricter water standards. But will the creek and its springs become fouled again? That possibility arises upstream where tributaries and other creeks flow across mostly rural acreage, attracting new housing and business developments. Not only would city bathers lose access to the pool, but endangered species of salamanders and birds that depend on the Edwards Aquifer and its unique habitats face an uncertain future. Following the creek from downtown Austin’s Barton Springs Pool to its source as a cow-pasture trickle, longtime resident and journalist Ed Crowell explores the creek’s contentious political history, its historic and current residents, and the mounting environmental pressures threatening it. Barton Creek highlights the passionate individuals involved in the stream’s preservation, from city scientists to local landowners, who want to see the creek running clear and clean for future generations. Striking photography and vivid descriptions will entice readers to fall in love with Barton Creek all over again.

The Other Great Migration

Author : Bernadette Pruitt
Publisher : Texas A&M University Press
ISBN 13 : 1603449485
Total Pages : 482 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis The Other Great Migration by : Bernadette Pruitt

Download or read book The Other Great Migration written by Bernadette Pruitt and published by Texas A&M University Press. This book was released on 2013-10-24 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The twentieth century has seen two great waves of African American migration from rural areas into the city, changing not only the country’s demographics but also black culture. In her thorough study of migration to Houston, Bernadette Pruitt portrays the move from rural to urban homes in Jim Crow Houston as a form of black activism and resistance to racism. Between 1900 and 1950 nearly fifty thousand blacks left their rural communities and small towns in Texas and Louisiana for Houston. Jim Crow proscription, disfranchisement, acts of violence and brutality, and rural poverty pushed them from their homes; the lure of social advancement and prosperity based on urban-industrial development drew them. Houston’s close proximity to basic minerals, innovations in transportation, increased trade, augmented economic revenue, and industrial development prompted white families, commercial businesses, and industries near the Houston Ship Channel to recruit blacks and other immigrants to the city as domestic laborers and wage earners. Using census data, manuscript collections, government records, and oral history interviews, Pruitt details who the migrants were, why they embarked on their journeys to Houston, the migration networks on which they relied, the jobs they held, the neighborhoods into which they settled, the culture and institutions they transplanted into the city, and the communities and people they transformed in Houston.

Rules and Order of Business ...

Author :
Publisher :
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Rules and Order of Business ... by :

Download or read book Rules and Order of Business ... written by and published by . This book was released on 1897 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Junk Gypsy

Author : Jolie Sikes
Publisher : Simon and Schuster
ISBN 13 : 1501135694
Total Pages : 240 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Junk Gypsy by : Jolie Sikes

Download or read book Junk Gypsy written by Jolie Sikes and published by Simon and Schuster. This book was released on 2016-10-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller In their first book, the Junk Gypsies—sisters and stars of the popular Texas-born brand and HGTV show—combine big dreams, stories of roadside treasures found, and down-home design projects inspired by epic makeovers for friends like Miranda Lambert, Billie Joe Armstrong, and Sadie Robertson. Amie and Jolie Sikes, the Thelma and Louise of the design world, are the Junk Gypsies: a family with an addiction to flea markets, wanderlust, and Americana inspired design. In their world, cowgirls are heroes, road trips last forever, and junk is treasured. Beginning with a little bit of faith and a whole lot of heart and soul, the sisters travelled the back roads of America like gypsies, collecting roadside trinkets and tattered treasures while meeting kindred spirits and lively characters along the way. With a mix of hippie, rock n’ roll, southern charm, and big dreams, these small-town Texas girls became restless wanderers and owners and operators of their dream business and bohemian brand, Junk Gypsy. Filled with stories from their unique journey as well as DIY projects and bohemian inspired designs, Junk Gypsy is a tribute to all the rowdy gypsies, crafty junkers, free-spirited romantics, and true-blue rebels who have ever dared to dream big.

Springer Handbook of Robotics

Author : Bruno Siciliano
Publisher : Springer
ISBN 13 : 3319325523
Total Pages : 2259 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Springer Handbook of Robotics by : Bruno Siciliano

Download or read book Springer Handbook of Robotics written by Bruno Siciliano and published by Springer. This book was released on 2016-07-27 with total page 2259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this handbook provides a state-of-the-art overview on the various aspects in the rapidly developing field of robotics. Reaching for the human frontier, robotics is vigorously engaged in the growing challenges of new emerging domains. Interacting, exploring, and working with humans, the new generation of robots will increasingly touch people and their lives. The credible prospect of practical robots among humans is the result of the scientific endeavour of a half a century of robotic developments that established robotics as a modern scientific discipline. The ongoing vibrant expansion and strong growth of the field during the last decade has fueled this second edition of the Springer Handbook of Robotics. The first edition of the handbook soon became a landmark in robotics publishing and won the American Association of Publishers PROSE Award for Excellence in Physical Sciences & Mathematics as well as the organization’s Award for Engineering & Technology. The second edition of the handbook, edited by two internationally renowned scientists with the support of an outstanding team of seven part editors and more than 200 authors, continues to be an authoritative reference for robotics researchers, newcomers to the field, and scholars from related disciplines. The contents have been restructured to achieve four main objectives: the enlargement of foundational topics for robotics, the enlightenment of design of various types of robotic systems, the extension of the treatment on robots moving in the environment, and the enrichment of advanced robotics applications. Further to an extensive update, fifteen new chapters have been introduced on emerging topics, and a new generation of authors have joined the handbook’s team. A novel addition to the second edition is a comprehensive collection of multimedia references to more than 700 videos, which bring valuable insight into the contents. The videos can be viewed directly augmented into the text with a smartphone or tablet using a unique and specially designed app. Springer Handbook of Robotics Multimedia Extension Portal: http://handbookofrobotics.org/

That Woman

Author : Nikki Van Hightower
Publisher : Women in Texas History Series
ISBN 13 : 9781623498801
Total Pages : 0 pages
Book Rating : 4.4/5 (988 download)

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Book Synopsis That Woman by : Nikki Van Hightower

Download or read book That Woman written by Nikki Van Hightower and published by Women in Texas History Series. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Nikki R. Van Hightower stepped into the position of Women's Advocate for the City of Houston in 1976, she quickly discovered that she had very little real power. And when the all-male city council cut her salary to $1 a year after she spoke at a women's rights rally, she gained full appreciation for just what she was up against. Nonetheless, before the job was abolished altogether two years later, Van Hightower went on to help orchestrate the enormously successful 1977 US National Women's Conference in Houston as part of the 1975 International Woman's Year, to help found the Houston Area Women's Center and establish its rape crisis and shelter programs, and to host a radio show where she publicly discussed issues of gender, race, and human rights. This eye-opening memoir offers a window into the world of Texas history and politics in the 1970s, where sexual harassment was not considered discrimination, where women's shelters did not exist, where no women were elected to city government, where women in the parks department were prohibited from working outdoors, and where women paid to use airport toilets while men did not. That world that may seem distant and slightly unreal today, so all the more reason to read Van Hightower's journey as a feminist. Her story will remind us that while much has been achieved in gender relations and women's rights, there is much that remains to be done.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119854296
Total Pages : 480 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2022-04-25 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. The definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Gain valuable insights through compelling case studies and real-world examples The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.