CIM Professional Diploma

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Author :
Publisher : BPP Learning Media
ISBN 13 : 1445376199
Total Pages : 289 pages
Book Rating : 4.4/5 (453 download)

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Book Synopsis CIM Professional Diploma by : BPP Learning Media

Download or read book CIM Professional Diploma written by BPP Learning Media and published by BPP Learning Media. This book was released on 2012-06 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A core text book for the CIM Qualification.

The CIM Student's Practice and Revision Book

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Author :
Publisher : Routledge
ISBN 13 : 113635901X
Total Pages : 538 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis The CIM Student's Practice and Revision Book by : Anthony Annakin Smith

Download or read book The CIM Student's Practice and Revision Book written by Anthony Annakin Smith and published by Routledge. This book was released on 2012-05-31 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supplementing the CIM Workbook series, this Exam Practice Kit has a bank of additional questions to help you focus on applying your knowledge to passing the exam. It is ideal for independent study or tutored revision courses, helping you to prepare with confidence for exam day. This kit looks at each of the subjects within the diploma level giving examples of different formats of questions. There is also a revision checklist for each module so you can check wihci subjects you need to cover

CIM Coursebook: Project Management in Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136442111
Total Pages : 256 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook: Project Management in Marketing by : Elwyn Cox

Download or read book CIM Coursebook: Project Management in Marketing written by Elwyn Cox and published by Routledge. This book was released on 2010-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk

Dynamic Digital Marketing

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Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Dynamic Digital Marketing by : Dawn McGruer

Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.

Fundraising Management

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Author :
Publisher : Routledge
ISBN 13 : 1134372442
Total Pages : 364 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Fundraising Management by : Elaine Jay

Download or read book Fundraising Management written by Elaine Jay and published by Routledge. This book was released on 2004-07-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Sustainable Marketing

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1472979125
Total Pages : 321 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Sustainable Marketing by : Michelle Carvill

Download or read book Sustainable Marketing written by Michelle Carvill and published by Bloomsbury Publishing. This book was released on 2021-01-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of 'doing good' at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Institutional Review Board

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763730499
Total Pages : 568 pages
Book Rating : 4.7/5 (34 download)

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Book Synopsis Institutional Review Board by : Elizabeth A. Bankert

Download or read book Institutional Review Board written by Elizabeth A. Bankert and published by Jones & Bartlett Learning. This book was released on 2006 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference covers three separate areas related to IRBs: administration, daily management; and ethical issues. This instructional manual provides IRB members and administrators with the information they need to run an efficient and effective system of protecting human research subjects, while remaining in compliance with federal research regulations. The text includes case studies, sample forms, and sample policy documents. The updated Second Edition includes seven new chapters: IRB Closure of Study Files, Internet Research, Research in Public Schools, Phase I Clinical Trials in Healthy Volunteers, Vulnerability in Research, Balancing the Risks and Potential Benefits,and HIPAA.

CIM Coursebook 05/06 Analysis and Evaluation

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Author :
Publisher : Routledge
ISBN 13 : 1136421599
Total Pages : 232 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis CIM Coursebook 05/06 Analysis and Evaluation by : Wendy Lomax

Download or read book CIM Coursebook 05/06 Analysis and Evaluation written by Wendy Lomax and published by Routledge. This book was released on 2007-07-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Advanced Marketing Management

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749480386
Total Pages : 321 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Advanced Marketing Management by : Nikolaos Dimitriadis

Download or read book Advanced Marketing Management written by Nikolaos Dimitriadis and published by Kogan Page Publishers. This book was released on 2018-11-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.

The SOSTAC Guide to Your Perfect Digital Marketing Plan

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Author :
Publisher :
ISBN 13 : 9780956106858
Total Pages : 306 pages
Book Rating : 4.1/5 (68 download)

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Book Synopsis The SOSTAC Guide to Your Perfect Digital Marketing Plan by : PR Smith

Download or read book The SOSTAC Guide to Your Perfect Digital Marketing Plan written by PR Smith and published by . This book was released on 2018-02-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org

Strategic Marketing

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 : 9781259891809
Total Pages : 672 pages
Book Rating : 4.8/5 (918 download)

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Book Synopsis Strategic Marketing by : Cravens

Download or read book Strategic Marketing written by Cravens and published by McGraw-Hill Companies. This book was released on 2012-06-21 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Management

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Author :
Publisher : Routledge
ISBN 13 : 1136362517
Total Pages : 884 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson

Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Business-to-business Marketing

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Author :
Publisher : Pearson Education
ISBN 13 : 9780273682790
Total Pages : 396 pages
Book Rating : 4.6/5 (827 download)

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Book Synopsis Business-to-business Marketing by : Chris Fill

Download or read book Business-to-business Marketing written by Chris Fill and published by Pearson Education. This book was released on 2005 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business to Business Marketing is comprehensive and rigorous, yet highly accessible. The material is bang up to date, with a plethora of examplesfrom around the globe and a bold assertion of the importance of IT and the Internet. I really enjoyed reading this new book and I am sure my students would be similarly enthusiastic." Nick Ellis, Research Fellow in Marketing, The Management Centre, University of Leicester. A superb examination of the integration of relationships and technology that characterise contemporary B2B marketing practice! Chris and Karen Fill bring to life B2B marketing from a marketing management perspective. Unlike other books in this area, B2B Marketing: relationships, systems and communications considers the subject through two primary themes the management of interorganisational relationships AND the impact of information systems and technology on organisational performance. Geared toward both postgraduate and final year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness, Business Information Systems, and MBAs. It can also be used for related units in Engineering and Social Studies based programmes. Students following the CIM's Professional Diploma Module, Marketing Communications, will also benefit from this book, as well as those taking stand-alone professional B2B Marketing seminars. "Business to Business Marketing will help change the view students may haveof B2B as a less glamorous, creative or interesting area of marketing. Excellently written, well presented and full of real life illustrations, Business to Business Marketing is a pleasure to read and I will gladly recommend it to my colleagues."Adriana Dredge, Senior Lecturer at LCP, London Institute Visit www.booksites.net/fill to access a wide range of teaching and learning resources that accompany the book. Chris Fill is currently Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. Recently appointed a Fellow of Chartered Institute of Marketing, he is also their Senior Examiner for the Marketing Communications module. Karen Fill has worked in the commercial world as a systems analyst/consultant. She is currently working at the University of Southampton as a researcher in the field of educational technology and learning design.

British Qualifications

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444839
Total Pages : 1170 pages
Book Rating : 4.4/5 (448 download)

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Book Synopsis British Qualifications by : Kogan Page

Download or read book British Qualifications written by Kogan Page and published by Kogan Page Publishers. This book was released on 2006 with total page 1170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of professional, academic and vocational qualifications is ever-changing. The new edition of this highly successful and practical guide provides thorough information on all developments. Fully indexed, it includes details on all university awards and over 200 career fields, their professional and accrediting bodies, levels of membership and qualifications. It acts as an one-stop guide for careers advisors, students and parents, and will also enable human resource managers to verify the qualifications of potential employees.

Simply Marketing Communications

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Author :
Publisher : Pearson Education
ISBN 13 : 9780273704058
Total Pages : 446 pages
Book Rating : 4.7/5 (4 download)

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Book Synopsis Simply Marketing Communications by : Chris Fill

Download or read book Simply Marketing Communications written by Chris Fill and published by Pearson Education. This book was released on 2006 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.

Strategic Marketing

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Author :
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Strategic Marketing by : David W. Cravens

Download or read book Strategic Marketing written by David W. Cravens and published by Irwin/McGraw-Hill. This book was released on 2006 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Marketing Planning 06/09

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Author :
Publisher : Routledge
ISBN 13 : 0750666471
Total Pages : 425 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Marketing Planning 06/09 by : Karen Beamish

Download or read book Marketing Planning 06/09 written by Karen Beamish and published by Routledge. This book was released on 2005-06 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings Co-written by the CIM Senior Examiner for the Marketing Planning module to guide you through the 2005-2006 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam