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Cigarette Brand Loyalty And Purchase Patterns
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Book Synopsis Cigarette Brand Loyalty and Purchase Patterns by : John Dawes
Download or read book Cigarette Brand Loyalty and Purchase Patterns written by John Dawes and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study analyzes data on cigarette purchasing, using the IRI academic dataset. Major findings are: cigarette purchasing in this market exhibits a reverse-J, or 'NBD (Negative Binomial Distribution)-like shape: many infrequent buyers and fewer frequent buyers, although this pattern may be influenced by a low coverage of purchases made at convenience stores; cigarette brands do exhibit comparatively high loyalty metrics in the context of other consumer categories, with 12-month brand 'share of requirements' of approximately 60%; A 'Double Jeopardy' pattern of large brands enjoying more loyalty is found, but the brand penetration-brand loyalty correlation is only around 0.30 on average; While buyers indeed exhibit high loyalty, there is 'cross purchasing' of competing cigarette brands by these consumers, and it follows a predicable pattern: buyers of a given brand are on average more likely to purchase another large cigarette brand than another small brand; several brand partitions are identified, one of these partitions appears to be based on low price; there is evidence of certain brands enjoying particular appeal among specific demographic groups, for example, the brands Misty and Virginia Slims are overwhelmingly bought by female smokers. This finding contrasts to the general lack of association found between demographics and consumer brand usage in numerous categories.
Book Synopsis Brand Choice and Loyalty by : Beat Meier
Download or read book Brand Choice and Loyalty written by Beat Meier and published by Springer Nature. This book was released on 2019-09-26 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods that are relatively expensive and bought infrequently.
Book Synopsis Uncovering Attribute-Based Determinants of Loyalty in Cigarette Brands by : Krystallis Athanasios
Download or read book Uncovering Attribute-Based Determinants of Loyalty in Cigarette Brands written by Krystallis Athanasios and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - The purpose of this paper is to examine the importance of tobacco differentiation attributes (i.e. nicotine and tar content, length, flavor and thickness) in market performance and loyalty levels of brands. Design/methodology/approach - The study adopts a stochastic approach to measure brand loyalty at the attribute level using the Dirichlet model as a benchmark tool. Data based on the Juster Probability Scale were collected from a sample of n 1⁄4 155 young smokers in Iceland. Findings - Product differentiation strategies operate differently. Light nicotine and tar content encourages smokers to switch across brands and within family brands, resulting on improved market performance and loyalty levels. Length and thickness-related differentiation are slightly better than nondifferentiation in inducing loyalty, but worse in improving performance. Practical implications - Two types of categorization prevail in the category: first, a family brand-based, mainly relevant for large brands; and second, an attribute-driven, apparent for small family brands. Two types of switching behaviors can also be considered: first within family brands, switching among product attributes for the larger brands; and second within product attributes, switching among family brands for smaller brands. Social implications - These findings have profound implications for the development of anti-smoking policy in terms of the exact functioning of product differentiation as part of the tobacco industry's strategy. Public health policy makers can benefit in their fight against nicotine consumption by taking public policy counter-measures (e.g. completely banning or regulating production of “light” nicotine and tar content brands) that can limit the anticipated success of differentiation strategies of the tobacco industry. Originality/value - Not much research has been done on loyalty within the tobacco category, possibly due to the ethical considerations accompanying managerial suggestions about smoking. The contribution of the present work lies in the provisions of evidence-based insights to help brand managers and other stakeholders (e.g. public health policy makers) to take informed decisions.
Book Synopsis Understanding the U.S. Illicit Tobacco Market by : National Research Council
Download or read book Understanding the U.S. Illicit Tobacco Market written by National Research Council and published by National Academies Press. This book was released on 2015-04-30 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tobacco use has declined because of measures such as high taxes on tobacco products and bans on advertising, but worldwide there are still more than one billion people who regularly use tobacco, including many who purchase products illicitly. By contrast to many other commodities, taxes comprise a substantial portion of the retail price of cigarettes in the United States and most other nations. Large tax differentials between jurisdictions increase incentives for participation in existing illicit tobacco markets. In the United States, the illicit tobacco market consists mostly of bootlegging from low-tax states to high-tax states and is less affected by large-scale smuggling or illegal production as in other countries. In the future, nonprice regulation of cigarettes - such as product design, formulation, and packaging - could in principle, contribute to the development of new types of illicit tobacco markets. Understanding the U.S. Illicit Tobacco Market reviews the nature of illicit tobacco markets, evidence for policy effects, and variations among different countries with a focus on implications for the United States. This report estimates the portion of the total U.S. tobacco market represented by illicit sales has grown in recent years and is now between 8.5 percent and 21 percent. This represents between 1.24 to 2.91 billion packs of cigarettes annually and between $2.95 billion and $6.92 billion in lost gross state and local tax revenues. Understanding the U.S. Illicit Tobacco Market describes the complex system associated with illicit tobacco use by exploring some of the key features of that market - the cigarette supply chain, illicit procurement schemes, the major actors in the illicit trade, and the characteristics of users of illicit tobacco. This report draws on domestic and international experiences with the illicit tobacco trade to identify a range of possible policy and enforcement interventions by the U.S. federal government and/or states and localities.
Book Synopsis Quantifying Brand Loyalty by : Philip DeCicca
Download or read book Quantifying Brand Loyalty written by Philip DeCicca and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: We exploit a quasi-experiment created when New York State began in 2011 to tax cigarettes sold on Native American Reservations. The regime change represents a unique opportunity to quantify brand loyalty because it almost doubled the price of premium-brand cigarettes, while Native brands were still untaxed. We use data from two different sources--the New York State Adult Tobacco Survey and the Nielsen Homescan Panel. We find that the increase in relative prices led to substantial declines in premium cigarette purchases. However, even among the premium consumers with the most to gain from switching, about three-quarters remained brand loyal.
Book Synopsis Handbook on Cross-Cultural Marketing by : Glen H. Brodowsky
Download or read book Handbook on Cross-Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Book Synopsis Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, Their Target Groups and the Conveyed Customer Images by : Jascha Walter
Download or read book Advertising, Cigarette Brands and Smokers - An Analysis of Different Cigarette Brands, Their Target Groups and the Conveyed Customer Images written by Jascha Walter and published by GRIN Verlag. This book was released on 2009-05 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject English Language and Literature Studies - Linguistics, grade: 2-, Otto-von-Guericke-University Magdeburg (Institut f r fremdsprachliche Philologien), 17 entries in the bibliography, language: English, abstract: In this essay I want to compare different cigarette ads from Marlboro, Lucky Strike and West in detail and in general. Moreover, I want to analyse the different target groups and characteristics of the different brands' smokers. It is conspicuous that many cigarette brands do not advertise for a particular kind of tobacco and its taste or quality, but for a certain image, lifestyle or attitude. This makes clear that many cigarette brands advertise more for an image than the actual product and brings up the question why cigarette brands concentrate on promoting and emphasizing the brand image. Since the different brands address and appeal to different types of persons or smokers, I am going to find out, what makes a person choose a certain cigarette brand.
Book Synopsis Consumer Behavior by : Chester R. Wasson
Download or read book Consumer Behavior written by Chester R. Wasson and published by . This book was released on 1975 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Geopolitics and Strategic Management in the Global Economy by : Presenza, Angelo
Download or read book Geopolitics and Strategic Management in the Global Economy written by Presenza, Angelo and published by IGI Global. This book was released on 2017-06-19 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the world continues to evolve, globalization remains a key topic area among scholars and practitioners across disciplines and industries. It is essential for managers to stay informed and look out for potential threats that can negatively affect global operations. Geopolitics and Strategic Management in the Global Economy is a pivotal reference publication featuring the latest scholarly research on an international view of the challenges and opportunities organizations face in the global marketplace. Including coverage on a broad range of topics such as firm competitiveness, project management, and social capital, this book is ideally designed for academicians, researchers, students, and managers seeking current research on best ways to handle international management issues.
Download or read book Brand Loyalty written by Jacob Jacoby and published by John Wiley & Sons. This book was released on 1978 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluation of Factors Affecting Brand Loyalty Towards Cigarette Brands in Scotland by : Avinash Dadoo
Download or read book Evaluation of Factors Affecting Brand Loyalty Towards Cigarette Brands in Scotland written by Avinash Dadoo and published by . This book was released on 2012 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Quality Investing by : Torkell T. Eide
Download or read book Quality Investing written by Torkell T. Eide and published by Harriman House Limited. This book was released on 2016-01-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality. We all make judgments about it every day. Yet articulating a clear definition of quality in an investing context is challenging. This book addresses the challenge, and distills years of practical investing experience into a definitive account of this under-explored investment philosophy. Finance theory has it that abnormal outcomes do not persist, that exceptional performance will soon enough become average performance. Quality investing involves seeking companies with the right attributes to overcome these forces of mean reversion and, crucially, owning these outstanding companies for the long term. This book pinpoints and explains the characteristics that increase the probability of a company prospering over time - as well as those that hinder such chances. Throughout, a series of fascinating real-life case studies illustrate the traits that signify quality, as well as some that flatter to deceive. The authors' firm, AKO Capital, has a strong track record of finding and investing in quality companies - helping it deliver a compound annual growth rate more than double that of the market since inception. Quality Investing sheds light on the investment philosophy, processes and tough lessons that have contributed to this consistent outperformance.
Book Synopsis Managing Drugs in Sport by : Jason Mazanov
Download or read book Managing Drugs in Sport written by Jason Mazanov and published by Routledge. This book was released on 2016-10-04 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ongoing high-profile drug scandals have demonstrated, sports organisations rarely have a coherent strategy to manage the role and relationship their sport has with different types of drugs (from alcohol to supplements to prescription drugs to doping). This important and timely book argues that drug control-led integrity management of sport is more than an ideological battle around doping. The relationship sport has with the drugs industry has become a much broader management problem. The breadth of the problem compels stakeholders in sport (including athletes, coaches, fans, public servants and sports managers) to understand better the issues in pursuit of effective strategies and responses. Drawing on cutting-edge management theory, this book explores the dilemma of drugs in sport. It introduces the policy and business contexts that have shaped responses to this issue and examines its significance to sport and integrity management, including human resource management, marketing, and risk management. It discusses practical management concerns, such as working with scientists and anti-doping organisations, and offers clear recommendations for the future management of sports integrity. The first book to offer a complete framework for a drugs management strategy for sport, Managing Drugs in Sport is essential reading for all advanced students, researchers and practitioners working in sport management, sport business, sport policy, sport governance and business ethics.
Book Synopsis Consumer Behavior and Culture by : Marieke de Mooij
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE Publications. This book was released on 2010-09-29 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Download or read book Consumer Behaviour written by Robert East and published by SAGE. This book was released on 2013-01-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available to instructors here What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than others? How damaging is negative word of mouth? Should retailers use 9-ending prices? These are some of the fascinating questions you will explore in this text. The text is written by respected marketing academics across the globe with a strong focus on the use of research to help higher-level students develop analytical and evidence-based thinking in marketing. It extends beyond a psychological approach to provide an empirical understanding of the subject for success in industry roles or further research in the field, and takes into consideration not just the individual but the market environment. New to this second edition: - Fully updated with contemporary, global examples and case studies to encourage an international readership - Further coverage of cross-cultural comparison, including a new chapter on Consumer Differences which also incorporates age and gender differences - Study features such as exercises, questions/answers, and a fully updated companion website with lecturer and student resources - www.sagepub.co.uk/east2e This textbook is essential reading for postgraduate students (MA, MSc, MBA) taking courses in consumer behaviour and undergraduate students specialising in consumer behaviour. Visit the Companion Website at www.sagepub.co.uk/east2e
Book Synopsis Patterns of Buyer Behavior and Brand Metrics in a 'High Loyalty' Category by : John Dawes
Download or read book Patterns of Buyer Behavior and Brand Metrics in a 'High Loyalty' Category written by John Dawes and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines behavioral brand loyalty in a product category that, based on industry evidence, is expected to exhibit high loyalty: liquor (distilled spirits). The motivation for the study is to extend knowledge of the factors that underlie behavioral loyalty, including brand characteristics of price level and promotion incidence; and buyer characteristics of age and income levels. The analysis confirms that liquor is indeed a high loyalty category in the context of consumer goods, with brands exhibiting an average share of requirements of 41-45% (average share of occasions & volume; compared to an average of 25-29% respectively in grocery categories from published studies). The study also identifies that liquor brands follow the double jeopardy pattern, whereby larger-share brands enjoy slightly higher loyalty, and that exceptions - brands with unusually high or low volume loyalty for their size - are related to high purchase volume per occasion. In turn, there is a strong negative association between brand price and high average volume per occasion (i.e. cheaper brands are bought in larger quantity or volume than expensive ones). The study also finds brands with a low price tend to be particularly attractive to low-income households, and that in turn, low-income households exhibit higher brand loyalty.
Download or read book Public Health Reports written by and published by . This book was released on 2008 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
