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Childrens Influences On Family Purchase Decisions
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Book Synopsis Influence of Children on Family Purchase Decisions by : Rizwan Raheem Ahmed
Download or read book Influence of Children on Family Purchase Decisions written by Rizwan Raheem Ahmed and published by GRIN Verlag. This book was released on 2015-09-29 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, Shaheed Zulfikar Ali Bhutto Institute of Science & Technology, course: Master of Business Administration, language: English, abstract: In the recent years the influence level of children have shown dramatic changes and major variations depending upon factors and different norms and values. Family purchase decision are being influenced by children by a greater extent. Hence, all these developments and changes have resulted in creating the need to gauge and identify certain variables which impact children to influence their family in purchase decision making. Moreover, this would also highlight the overall importance and role of children within the family. Therefore the aim of this study was to test certain factors which creates impact on children to influence their parents. This was supported by conducting of quantitative (questionnaires) and qualitative survey (unstructured interviews). In order to achieve the research objectives around 230 respondents through quantitative and 5 through qualitative approach were analyzed. This research will be beneficial for the store owners & marketers/researchers to identify and create effectives strategies which would impact the children to influence their parents in the purchase decisions. However this research is limited to Karachi only as a result of budget and time constraints, therefore for further study this research can also be based on a wider scope i.e., outside Karachi including maximum variables that can affect the children to influence in the family purchase decision. This would allow to further analyze and get more insights over the topic.
Download or read book Resource Theory written by Uriel G. Foa and published by Emerald Group Publishing. This book was released on 1993 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves as an update on current developments in Resource Theory and presents a representative sample of contemporary research conducted within this theoretical perspective. Resource Thoery presents empirical evidence supporting the cross-cultural validity of this framework. Attention is focused on a broad range of social-psychological phenomena that have been fruitfully explored using this theoretical approach. Key Features * Social Exchange Theory * Cross-cultural Theory * Social Relationships
Download or read book kidfluence written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-08-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Book Synopsis Family Decision-Making by : John Scanzoni
Download or read book Family Decision-Making written by John Scanzoni and published by SAGE Publications, Incorporated. This book was released on 1980-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present a new model of the process of family decision-making that takes into account the importance of sex roles. They use a series of couples as examples that illustrate the model at various stages of the life cycle. They also consider how decision-making is changing. A major contribution to the study of sexual politics and bargaining within relationships. 'The authors are to be commended for their attempt to bring order to the complexities of family decisioning, and their work should stimulate further research in the area. Their focussing upon couples and families rather than individuals and their extension of the concept of "family" to nontraditional arrangements also are commendable.' -- Journal of Marriage
Book Synopsis Models of Buyer Behavior, Chapter 2 by : Jagdish Sheth
Download or read book Models of Buyer Behavior, Chapter 2 written by Jagdish Sheth and published by Marketing Classics Press. This book was released on 2011-03-31 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Children's Influence on Family Dynamics by : Ann C. Crouter
Download or read book Children's Influence on Family Dynamics written by Ann C. Crouter and published by Routledge. This book was released on 2003-04-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any parent who has raised more than one child is likely to be keenly aware of subtle or even striking differences among their offspring. The central premise of this volume is that children bring personal qualities to their relationships with other family members that help shape family interaction, relationships, and even processes that family researchers have called "parenting." The chapters address how children's personal qualities make their mark on families in ways that may in turn influence children's subsequent development. The volume is based on the presentations and discussions from a national symposium on "Children's influence on family dynamics: The neglected side of family relationships" held at the Pennsylvania State University, as the ninth in a series of annual interdisciplinary symposia focused on family issues. It is divided into four parts, each dealing with a different aspect of the topic. Part I sets the stage by focusing on the features of children that make a difference, as well as the kinds of research designs that are likely to shed light on the role of child influences. Part II focuses on early childhood, particularly the role of infant temperament and other individual differences in very young children in shaping their parents' behaviors, reactions in turn that feedback and influence the developing child. Part III focuses on adolescence, a time when young people are able to exert more choice in how they spend their time and who they spend it with. Part IV pulls the themes of the volume together and points the way for future research.
Book Synopsis Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments by : Granata, Giuseppe
Download or read book Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments written by Granata, Giuseppe and published by IGI Global. This book was released on 2019-05-30 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore todays consumer profile and set the frameworks for future recovery strategies. Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments is a pivotal reference source that provides practical insights into improving the understanding of complex retail environments and consumer shopping behaviors in order to predict trends and develop strategies for retailers in times of economic crisis. While highlighting topics such as consumer engagement, industry models, and market globalization, this publication explores qualitative and quantitative methods of interest and the multidisciplinary approaches revolving around the industry. This book is ideally designed for marketers, managers, practitioners, retail professionals, academicians, researchers, and students seeking current research on relationship marketing, digital marketing, service management, and complexity theories.
Book Synopsis Children as Consumers by : Adrian Furnham
Download or read book Children as Consumers written by Adrian Furnham and published by Routledge. This book was released on 2008-01-28 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Author :National Academies of Sciences, Engineering, and Medicine Publisher :National Academies Press ISBN 13 :0309388570 Total Pages :525 pages Book Rating :4.3/5 (93 download)
Book Synopsis Parenting Matters by : National Academies of Sciences, Engineering, and Medicine
Download or read book Parenting Matters written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2016-11-21 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decades of research have demonstrated that the parent-child dyad and the environment of the familyâ€"which includes all primary caregiversâ€"are at the foundation of children's well- being and healthy development. From birth, children are learning and rely on parents and the other caregivers in their lives to protect and care for them. The impact of parents may never be greater than during the earliest years of life, when a child's brain is rapidly developing and when nearly all of her or his experiences are created and shaped by parents and the family environment. Parents help children build and refine their knowledge and skills, charting a trajectory for their health and well-being during childhood and beyond. The experience of parenting also impacts parents themselves. For instance, parenting can enrich and give focus to parents' lives; generate stress or calm; and create any number of emotions, including feelings of happiness, sadness, fulfillment, and anger. Parenting of young children today takes place in the context of significant ongoing developments. These include: a rapidly growing body of science on early childhood, increases in funding for programs and services for families, changing demographics of the U.S. population, and greater diversity of family structure. Additionally, parenting is increasingly being shaped by technology and increased access to information about parenting. Parenting Matters identifies parenting knowledge, attitudes, and practices associated with positive developmental outcomes in children ages 0-8; universal/preventive and targeted strategies used in a variety of settings that have been effective with parents of young children and that support the identified knowledge, attitudes, and practices; and barriers to and facilitators for parents' use of practices that lead to healthy child outcomes as well as their participation in effective programs and services. This report makes recommendations directed at an array of stakeholders, for promoting the wide-scale adoption of effective programs and services for parents and on areas that warrant further research to inform policy and practice. It is meant to serve as a roadmap for the future of parenting policy, research, and practice in the United States.
Book Synopsis Family Influences on Childhood Behavior and Development by : Thomas P. Gullotta
Download or read book Family Influences on Childhood Behavior and Development written by Thomas P. Gullotta and published by Routledge. This book was released on 2008-04-17 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: Irrespective of theoretical orientation, families matter. Families are the entity in which children are introduced to words, objects, shapes, and colors. Families are the people related in a myriad of conventional and unconventional ways that clothe, bathe, and feed its biological and acquired offspring. Influenced by race, ethnicity, income, and education, families relate not only to each other within the unit but to others in the neighborhood, the community, and beyond. This book is about families and their children. This book is about those times when the family unit experiences distress. This distress may be found in the serious illness of a child or a parent. It may be the result of a reconfiguration of the family as in divorce and remarriage. Or it may involve the harming of a family member sexually or physically. In this volume, the authors explore what family means today, what functions it serves, and those circumstances that can make family life painful. Importantly, the authors provide readers with clearly written information drawn from the most recent scientific investigations suggesting how the topics in this volume might be addressed to either ease that discomfort (treatment) or prevent its occurrence.
Book Synopsis Models of Buyer Behavior by : Jagdish N. Sheth
Download or read book Models of Buyer Behavior written by Jagdish N. Sheth and published by Marketing Classics Press. This book was released on 2011-03 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book, discusses thorough and wide-ranging theories and models associated with differing aspects of buyer behavior from a team of marketing experts. Combines conceptual and theoretical basics of marketing discipline. Part 1 focuses on Armstrong's views on the ideological and practical strategy of conducting research to substantiate concepts and a network of concepts that comprises a theory. Part 2 centers on the encompassing models of buyer behavior. Part 3 assimilates the extensive models of innovative behavior and adoption process. Part 4 consists of papers which provide models of consumer classification and market segmentation. Part 5 includes a theoretical analysis of the changes which are likely to emerge in buyer behavior theory and research.This Classic Book was originally published in 1974 by Harper and Row.Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior positions, include the University of Southern California; the University of Illinois; the faculty of Columbia University; and, the Massachusetts Institute of Technology. Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy and geopolitical analysis.
Book Synopsis Marketing to the New Super Consumer by : Timothy J. Coffey
Download or read book Marketing to the New Super Consumer written by Timothy J. Coffey and published by Paramount Market Publishing. This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Crayons to Consumerism: The Role of Children in Purchasing by : Dr Sindura Bhargav
Download or read book Crayons to Consumerism: The Role of Children in Purchasing written by Dr Sindura Bhargav and published by Blue Rose Publishers. This book was released on 2024-08-16 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how children become socialised into consumer society, how they respond to advertising, what they like and dislike, what they believe and disbelieve, and how they influence the buying decisions in the family.
Book Synopsis Educational Research and Innovation The Nature of Learning Using Research to Inspire Practice by : OECD
Download or read book Educational Research and Innovation The Nature of Learning Using Research to Inspire Practice written by OECD and published by OECD Publishing. This book was released on 2010-08-09 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the lessons of research on both the nature of learning and different educational applications, and it summarises these as seven key concluding principles.
Book Synopsis Transforming the Workforce for Children Birth Through Age 8 by : National Research Council
Download or read book Transforming the Workforce for Children Birth Through Age 8 written by National Research Council and published by National Academies Press. This book was released on 2015-07-23 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.
Download or read book BrandChild written by Martin Lindstrom and published by Kogan Page Publishers. This book was released on 2004-10-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "BRANDchild will be a valuable addition to our industry's literature." - Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson "Lindstrom's fascinating tour-de-force may have you staying awake for 60 hours in order to mine the kids-focused marketing wisdom." - Stann Rapp, MRM Partners Worldwide and co-founder of Rapp Collins Tweens (8- to 14-year-olds) are an increasingly powerful and smart consumer group that spent $300 billion across the globe last year and influenced another $350 billion spend through their parents. Based on the world's most extensive study of tween attitudes and behaviours, and now available in paperback, BRANDchild is the first book to look in-depth at the phenomena behind global kids and their relationships with brands. Conducted by Millward Brown, the leading global market research agency, the BRANDchild survey involved several thousand kids from more than 70 cities in 14 countries (throughout Europe, Asia, the United States and South America). Several renowned experts share their unique views on kids' trends and fascinating marketing techniques. Packed with practical advice on how to create kids' brands, including more than 50 previously unpublished case studies, BRANDchild proposes innovative ways of marketing to this young audience.
Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein
Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.
