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Author : Tomasita Madrid Chandler
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.:/5 (321 download)
Download or read book Children and Adolescents in the Market Place written by Tomasita Madrid Chandler and published by . This book was released on 1999 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel Acuff
Publisher : Simon and Schuster
ISBN 13 : 1451603177
Total Pages : 232 pages
Book Rating : 4.4/5 (516 download)
Download or read book What Kids Buy and Why written by Daniel Acuff and published by Simon and Schuster. This book was released on 2010-06-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things--why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestle, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy.
Author : Anne-Louise De Verteuil
Publisher :
ISBN 13 : 9780413339607
Total Pages : 142 pages
Book Rating : 4.3/5 (396 download)
Download or read book The Teenage Marketplace written by Anne-Louise De Verteuil and published by . This book was released on 1975 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David M. Boush
Publisher : Routledge
ISBN 13 : 1136648690
Total Pages : 258 pages
Book Rating : 4.1/5 (366 download)
Download or read book Deception In The Marketplace written by David M. Boush and published by Routledge. This book was released on 2015-12-22 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.
Author : Phillips Business Information, Inc
Publisher :
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (45 download)
Download or read book What Kids Think written by Phillips Business Information, Inc and published by . This book was released on 1998 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Institute of Medicine
Publisher : National Academies Press
ISBN 13 : 0309097134
Total Pages : 537 pages
Book Rating : 4.3/5 (9 download)
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Victor C. Strasburger
Publisher : SAGE Publications
ISBN 13 : 1483315886
Total Pages : 673 pages
Book Rating : 4.4/5 (833 download)
Download or read book Children, Adolescents, and the Media written by Victor C. Strasburger and published by SAGE Publications. This book was released on 2013-03-14 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children, Adolescents, and the Media, Third Edition provides a comprehensive, research-oriented overview of how the media impact the lives of children and adolescents in modern society. The approach is grounded in a developmental perspective, focusing on how young people of different ages and levels of cognitive, emotional, and social development interact with the media. Incorporating the most up-to-date research available, Authors Victor C. Strasburger, Barbara J. Wilson, and Amy B. Jordan target areas most controversial and at the heart of debates about the media and public health—equipping students to approach the media as critical consumers.
Author : David Marshall
Publisher : SAGE
ISBN 13 : 0857026747
Total Pages : 282 pages
Book Rating : 4.8/5 (57 download)
Download or read book Understanding Children as Consumers written by David Marshall and published by SAGE. This book was released on 2010-04-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.
Author : Carol A. Emmens
Publisher : New York : Neal-Schuman
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.3/5 (91 download)
Download or read book Children's Media Market Place written by Carol A. Emmens and published by New York : Neal-Schuman. This book was released on 1982 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley Goldstein
Publisher :
ISBN 13 : 9780985584764
Total Pages : 206 pages
Book Rating : 4.5/5 (847 download)
Download or read book Through Children's Minds: The Marketing and Creation of Children's Products written by Stanley Goldstein and published by . This book was released on 2013-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, few markets have increased so dramatically as that of children and few are as important. Successful products can foster a lifetime of brand loyalty while a failed product or marketing campaign can cause a lifetime of rejection. Yet some companies, not realizing the unique psychology of children, create products or market them to children based on faulty ideas, later wondering why they were unsuccessful despite great effort and financial investment. The minds of children differ profoundly from those of adults and to successfully market and create children s products requires knowledge of these differences. Though children s behavior can seem quirky and inexplicable, it possesses an inherent logic which can be understood by adults and is described in this book. Through Children s Minds provides sophisticated information about the children s marketplace, marketing and creating children s products, and what children like and dislike in television and other media. Dr. Stanley Goldstein is an author and psychologist who has appeared on national broadcasts including The Larry King Show and CourtTV. Contents: Author s Note 9 Foreword: Who Should Read This Book 11 Introduction: How the Marketing to Children Began 15 Chapter 1: What Children Are Really Like 21 Chapter 2: The Behavior of the Child As Customer 31 Chapter 3: The Psychology of the Child As Customer 35 Chapter 4: Why Children Buy...45 Chapter 5: How Child Customers Differ From Adult Customers 51 Chapter 6: Maturing From Child to Adult Customer 57 Chapter 7: The Child As Influencer of Family Purchases 59 Chapter 8: The Global Children s Market 67 Chapter 9: Developmental Changes in Play 73 Chapter 10: Child Psychology and Children s Products 81 Chapter 11: The Art of Developing Children s Products 89 Chapter 12: The Uniqueness of Marketing to Children 99 Chapter 13: What You Must Know to Create New Marketing Ideas 107 Chapter 14: Marketing to Children Which Will Likely Fail 119 Chapter 15: Advertising to the Youth Market 127 Chapter 16: How Children Relate to Television 137 Chapter 17: What Makes Children s Television Commercials Effective?...157 Chapter 18: Is Television Advertising Still Critical In the Digital Age?...175 Chapter 19: Promotional Activities With Children 181 Chapter 20: Marketing, Children s Orientating, And Conducting Market Research 189 Author s Note: My thought of writing Through Children s Minds originated in workshops on telecommunications and marketing which I prepared under the auspices of Behavioral Information Services. The telecommunications workshop explained eighty percent of the telecommunications section in the Encyclopedia of Engineering in just one day. My goal was comparable for the Children s Marketing Workshop. This book requires no prior knowledge of advertising, marketing, or child psychology. Its only requirement is the willingness to abandon the inaccurate explanations of children s behavior which each person, naturally and intuitively, has created, the naive psychology to which Fritz Heider, a leading figure in the field of social psychology, devoted a lifetime of study. Discarding cherished conclusions is difficult for these are the bedrock of our personality. Yet children easily accomplish this task as they develop. Should less be demanded of adults?
Author : Anne Sutherland
Publisher : McGraw Hill Professional
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 ( download)
Download or read book Kidfluence : The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-07-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author : Norma Pecora
Publisher : Routledge
ISBN 13 : 113525138X
Total Pages : 700 pages
Book Rating : 4.1/5 (352 download)
Download or read book Children and Television written by Norma Pecora and published by Routledge. This book was released on 2009-03-04 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: This seminal volume is a comprehensive review of the literature on children's television, covering fifty years of academic research on children and television. The work includes studies of content, effects, and policy, and offers research conducted by social scientists and cultural studies scholars. The research questions represented here consider the content of programming, children's responses to television, regulation concerning children's television policies, issues of advertising, and concerns about sex and race stereotyping, often voicing concerns that children's entertainment be held to a higher standard. The volume also offers essays by scholars who have been seeking answers to some of the most critical questions addressed by this research. It represents the interdisciplinary nature of research on children and television, and draws on many academic traditions, including communication studies, psychology, sociology, education, economics, and medicine. The full bibliography is included on CD. Arguably the most comprehensive bibliography of research on children and television, this work illustrates the ongoing evolution of scholarship in this area, and establishes how it informs or changes public policy, as well as defining its role in shaping a future agenda. The volume will be a required resource for scholars, researchers, and policy makers concerned with issues of children and television, media policy, media literacy and education, and family studies.
Author : Amy Beth Jordan
Publisher : Oxford University Press, USA
ISBN 13 : 0199987467
Total Pages : 305 pages
Book Rating : 4.1/5 (999 download)
Download or read book Media and the Well-being of Children and Adolescents written by Amy Beth Jordan and published by Oxford University Press, USA. This book was released on 2014 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and the Well-Being of Children and Adolescents presents cutting-edge research from the field's leading scholars. It considers both traditional media as well as "new" media (such as the Internet), offering a balanced view of the challenges and opportunities media pose for young people's healthy development.
Author : Jeffrey Jensen Arnett
Publisher : SAGE
ISBN 13 : 1412905303
Total Pages : 1105 pages
Book Rating : 4.4/5 (129 download)
Download or read book Encyclopedia of Children, Adolescents, and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Author : Amy Saltzman
Publisher : New Harbinger Publications
ISBN 13 : 1608827585
Total Pages : 241 pages
Book Rating : 4.6/5 (88 download)
Download or read book A Still Quiet Place written by Amy Saltzman and published by New Harbinger Publications. This book was released on 1900 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today's children and adolescents face intense pressures--both in the classroom and at home. A Still Quiet Place presents an eight-week mindfulness-based stress reduction (MBSR) program that therapists, teachers, and other professionals can use to help children and adolescents manage stress and anxiety in their lives. The easy-to-implement practices in this guide are designed to help increase attention, learning, resiliency, and compassion by showing children how to experience the natural quietness that can be found within. The book also includes links to helpful audio downloads"--
Author : Barbara Stein
Publisher : Neal-Schuman Publishers
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.3/5 (91 download)
Download or read book Children's Media Market Place written by Barbara Stein and published by Neal-Schuman Publishers. This book was released on 1995 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An access guide to a range of children's media and services designed for children aged from preschool through to grade 12. The text includes details of: publishers; software producers and distributors; audio visual producer and distributors; periodical directories; and museums.
