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Author : Alan R. Andreasen
Publisher :
ISBN 13 : 9781556231070
Total Pages : 281 pages
Book Rating : 4.2/5 (31 download)
Download or read book Cheap But Good Marketing Research written by Alan R. Andreasen and published by . This book was released on 1988 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alan R. Andreasen
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.4/5 (91 download)
Download or read book Cheap But Good Marketing Research written by Alan R. Andreasen and published by Irwin Professional Publishing. This book was released on 1988 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Keith Gorton
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (512 download)
Download or read book Low-cost Marketing Research written by Keith Gorton and published by John Wiley & Sons. This book was released on 1983 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice on marketing research for small businesses in the UK. Second edition provides more detailed sources of information and places greater emphasis on the different types of research studies available. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Scott M. Smith
Publisher : SAGE
ISBN 13 : 9780761988526
Total Pages : 910 pages
Book Rating : 4.9/5 (885 download)
Download or read book Fundamentals of Marketing Research written by Scott M. Smith and published by SAGE. This book was released on 2005 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing research throughout instead of placing it in a separate chapter; has a full chapter devoted to the essential topic of online research.
Author : Michael Siegel (M.D.)
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763726515
Total Pages : 552 pages
Book Rating : 4.7/5 (265 download)
Download or read book Marketing Public Health written by Michael Siegel (M.D.) and published by Jones & Bartlett Learning. This book was released on 2004 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.
Author : Alan R. Andreasen
Publisher : Jossey-Bass
ISBN 13 : 9780787964191
Total Pages : 0 pages
Book Rating : 4.9/5 (641 download)
Download or read book Marketing Research That Won't Break the Bank written by Alan R. Andreasen and published by Jossey-Bass. This book was released on 2002-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Author : Nedra Kline Weinreich
Publisher : SAGE Publications
ISBN 13 : 1412953693
Total Pages : 329 pages
Book Rating : 4.4/5 (129 download)
Download or read book Hands-On Social Marketing written by Nedra Kline Weinreich and published by SAGE Publications. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Author : J. Gregory Dees
Publisher : John Wiley & Sons
ISBN 13 : 0471151165
Total Pages : 352 pages
Book Rating : 4.4/5 (711 download)
Download or read book Enterprising Nonprofits written by J. Gregory Dees and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on resource that shows nonprofits how to adopt entrepreneurial behaviors and techniques The rising spirit of social entrepreneurship has created all kinds of new opportunities for nonprofit organizations. But at the same time, many are discovering more than their share of challenges as well. This essential book will help anyone in the field gain the necessary skills to meet these challenges. Written by the leading thinkers and practitioners in the field, Enterprising Nonprofits offers concise and engaging explanations of the most successful business tools being used by nonprofits today. The authors clearly describe all the concepts so you'll be able to embrace the methods of social enterprise for your organization. With this book, you'll learn how to use practical business techniques to dramatically improve the performance of your nonprofit. Praise for Enterprising Nonprofits "I can't imagine a better team to bring powerful insights and practical guidance to social entrepreneurs. Readers will be inspired by the examples, and then they will roll up their sleeves to apply the many useful management tools in this engaging book."-Rosabeth Moss Kanter, Harvard Business School, Author of Evolve!: Succeeding in the Digital Culture of Tomorrow "In one book, Enterprising Nonprofits does for social entrepreneurs what countless volumes have done for entrepreneurs in the business sector. A wonderful mixture of analysis, practical advice, and inspiration."-Paul Brest, President, William and Flora Hewlett Foundation All of the royalties from this book will be used by the Ewing Marion Kauffman Foundation to support continuing work on social entrepreneurship.
Author : Michael Hyman
Publisher : John Wiley & Sons
ISBN 13 : 0470632569
Total Pages : 651 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
Author : Meir Liraz
Publisher :
ISBN 13 : 9781976727344
Total Pages : 32 pages
Book Rating : 4.7/5 (273 download)
Download or read book How to Conduct a Low Cost Market Research - a Step by Step Guide to Marketing Research Strategies written by Meir Liraz and published by . This book was released on 2017-12-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide will walk you step by step through all the essential phases of conducting a low cost market research in your business To be successful a business must know its market. Marketing research is simply an orderly, objective way of learning about people - the people who buy from you or might buy from you. This Guide provides an overview of what market research is and how it's done. It introduces inexpensive techniques that you can apply to gather facts about your customers and the people you'd like to have for customers. My name is Meir Liraz and I'm the author of this book. According to Dun & Bradstreet, 90% of all business failures analyzed can be traced to poor management. This is backed up by my own experience. In my 31 years as a business coach and consultant to businesses, I've seen practically dozens of business owners fail and go under -- not because they weren't talented or smart enough -- but because they were trying to re-invent the wheel rather than rely on proven, tested methods that work. And that is where this book can help, it will teach you how to avoid the common traps and mistakes and do everything right the first time.
Author : Paul N. Bloom
Publisher : SAGE
ISBN 13 : 9780761916260
Total Pages : 570 pages
Book Rating : 4.9/5 (162 download)
Download or read book Handbook of Marketing and Society written by Paul N. Bloom and published by SAGE. This book was released on 2001 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing scholars have a long history of conducting research on how marketing affects the welfare of society. A significant body of knowledge has developed to look beyond marketing's impact on the corporate bottom line towards the affects of marketing on consumer sovereignty, public health, economic growth, and other aspect of societal welfare. The large and growing amount of research has become fragmented and diverse. There is a need for a volume to pull all of this research together to facilitate the assessment of what we have learned and what we need to study further. This volume fills that need! Handbook of Marketing and Society presents the first comprehensive, in-depth examination of scholarly research on how marketing affects societal welfare. Drawing on the talents of a distinguished group of contributors, the editors have assembled key reviews, analyses, and perspectives on a broad range of research topics including deceptive advertising, warning labels, trademark infringement, antitrust enforcement, environmental labels, privacy protection, social marketing, and corporate societal marketing. An unifying model is presented in the introduction that illustrates the linkage of marketing knowledge, marketing decisions, and societal welfare. Each chapter covers, in a purposeful way, a different link or path through which marketing can affect societal welfare. Future research needs are identified in each chapter in order to help focus marketing thinking and marketing practice serve society more effectively. Academics, graduate students, and others interested in marketing's role in society will find this a valuable resource and an excellent guidebook for future research.
Author : Debashis Pati
Publisher : Universities Press
ISBN 13 : 9788173714153
Total Pages : 706 pages
Book Rating : 4.7/5 (141 download)
Download or read book Marketing Research written by Debashis Pati and published by Universities Press. This book was released on 2002-10 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Prevention Marketing Initiative written by and published by . This book was released on 1996 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Jay Polonsky
Publisher : SAGE
ISBN 13 : 1412977754
Total Pages : 297 pages
Book Rating : 4.4/5 (129 download)
Download or read book Designing and Managing a Research Project written by Michael Jay Polonsky and published by SAGE. This book was released on 2010-07-20 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a concise, easy-to-read text designed to guide business students through the various aspects of designing and managing research projects. The focus is on research projects that have a solid academic basis, although some implications for more applied projects are also highlighted.
Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 0170438961
Total Pages : 650 pages
Book Rating : 4.1/5 (74 download)
Download or read book Marketing Research written by Steve D'Alessandro and published by Cengage AU. This book was released on 2020-06-18 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author : Courtland L. Bovée
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing written by Courtland L. Bovée and published by McGraw-Hill Companies. This book was released on 1992 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rawee M.
Publisher : Rawee M.
ISBN 13 : 1524272655
Total Pages : 65 pages
Book Rating : 4.5/5 (242 download)
Download or read book Niche Sites With Affiliate Marketing For Beginners : Niche Market Research, Cheap Domain Name & Web Hosting, Model For Google AdSense, ClickBank, SellHealth, CJ & LinkShare written by Rawee M. and published by Rawee M.. This book was released on with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would You Like to Learn How To Create Niche Websites From Scratch With Model For Google AdSense, ClickBank, SellHealth, CJ & LinkShare? Do you want to make a living working from home with your profitable niche websites? Do you want to know how to create niche websites from scratch with many models, including Google Adsense, ClickBank, SellHealth, CJ & LinkShare? Are you a BEGINNER and want to know how to make your “FIRST NICHE WEBSITE” from home? In this guide, “Niche Sites With Affiliate Marketing For Beginners", I will guide you through the niche site models to help you build a profitable niche website and actually make money with an Affordable-Cost Setup. This isn't quick rich guide, so don't expect to get rich quick overnight. What You Will Learn To Make Your Niche Sites With Affiliate Marketing: * Section 1: How To Build A Niche Site From Scratch - What Is a Niche Site and Why? - How To Research A Profitable Niche Market. - How To Find The Best And Cheapest Domain Name - Setup The Niche Site With Web Hosting And WordPress * Section 2: Google AdSense - What is Google AdSense and how does it work? - AdSense Program Policies & Tools - Guide to Getting Started with AdSense Enrollment - How to Determine your Earnings from AdSense - Calculating Your Revenue * Section 3: ClickBank Affiliate (Info Products) - What is ClickBank Affiliate and how does it work? - ClickBank Program Policies & Tools - Guide to Getting Started with ClickBank Enrollment - How to Choose the Right ClickBank Product for Your Niche Site - How to Write a Good Sales Page for The Product - How to Choose the Right ClickBank Affiliate Link - How to Determine Your Earnings from ClickBank * Section 4: SellHealth Affiliate (Health Products) - What is SellHealth Affiliate and how does it work? - SellHealth Program Policies & Tools - Guide to Getting Started with SellHealth Enrollment - How to Choose the Right SellHealth Product for Your Niche Site - How to Write Good Contents or Articles for SellHealth Products - How to Choose the Right SellHealth Affiliate Link - How to Determine Your Earnings from SellHealth * Section 5: Commission Junction (CJ) Affiliate - What is Commission Junction (CJ) and How Does it Work? - Commission Junction Program Policies & Tools - Guide to Getting Started with Commission Junction Enrollment - How to Choose the Right CJ Product for Your Niche Site - How to Write Good Contents or Articles for CJ Products - How to Choose the Right CJ Affiliate Link - How to Determine Your Earnings from CJ * Section 6: LinkShare Affiliate - What is LinkShare and How Does it Work? - LinkShare Program Policies & Tools - Guide to Getting Started with LinkShare Enrollment - How to Choose the Right LinkShare Product for Your Niche Site - How to Write Good Contents or Articles for LinkShare Products - How to Choose the Right LinkShare Affiliate Link - How to Determine your Earnings from LinkShare * Final Thought: Choosing What Fits Your Needs, Abilities and Desires And Much More! Want To Make Your Niche Sites With Affiliate Marketing the Easy Way? Get Started Now! If you are a beginner looking for a niche site model to help you create a niche website that earns money, I will guide you through all the steps you need to get your profitable niche website DONE! Scroll Up and Click "Buy Now" to Get Started! Download and begin to make money NOW! and get access to a free bonus! 30 TIPS & TECHNIQUES FOR INTERNET MARKETING THAT YOU SHOULD KNOW!
