Chatgpt Powered Hr The Ultimate Hr Playbook

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ChatGPT-Powered HR: The Ultimate HR Playbook

Author : Monir Azzouzi
Publisher : Monir Azzouzi & Marwan Elgamal
ISBN 13 :
Total Pages : 177 pages
Book Rating : 4./5 ( download)

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Book Synopsis ChatGPT-Powered HR: The Ultimate HR Playbook by : Monir Azzouzi

Download or read book ChatGPT-Powered HR: The Ultimate HR Playbook written by Monir Azzouzi and published by Monir Azzouzi & Marwan Elgamal. This book was released on 2024-02-13 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ChatGPT-Powered HR: The Ultimate HR Playbook" is an essential guide for HR professionals and business leaders looking to harness the capabilities of ChatGPT in human resources. This book offers a practical roadmap for integrating ChatGPT to streamline HR operations, ensuring efficiency and ethical compliance. Key Highlights - Mastering Prompt Writing: Learn the art of crafting effective prompts to engage ChatGPT, to come up with solutions and solving HR tasks efficiently throughout the people journey, from attraction, onboarding till training and exit; everything through powerful prompts. It provides the foundational knowledge needed to interact with AI, ensuring clear and actionable outcomes. - Extensive HR Prompt Examples: Dive into 100+ of prompt examples tailored for HR functions such as recruiting, onboarding, employee feedback, and more. These practical examples are designed for easy adaptation to fit the unique needs of any organisation, offering a hands-on toolkit for immediate implementation. Audience "ChatGPT-Powered HR" is crafted for HR professionals, business leaders, and anyone tasked with HR responsibilities, regardless of their prior AI and HR knowledge. It's the perfect guide for those eager to improve their HR practices with the innovative use of technology. Why Choose This Book In a rapidly evolving workplace, staying ahead means leveraging new technologies like ChatGPT. "ChatGPT-Powered HR" not only provides the tools and knowledge to effectively integrate ChatGPT into HR processes but also emphasises ethical considerations, making it a comprehensive guide for modernising HR practices. Transform your HR department and lead your organisation into a new era of efficiency and innovation with "ChatGPT-Powered HR - The Ultimate HR Playbook"

Scaling Up Compensation

Author :
Publisher : Forbesbooks
ISBN 13 : 9781955884181
Total Pages : pages
Book Rating : 4.8/5 (841 download)

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Book Synopsis Scaling Up Compensation by :

Download or read book Scaling Up Compensation written by and published by Forbesbooks. This book was released on 2022-04-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data-Driven HR

Author : Bernard Marr
Publisher : Kogan Page Publishers
ISBN 13 : 0749482478
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Data-Driven HR by : Bernard Marr

Download or read book Data-Driven HR written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

Purpose-driven Organizations

Author : Carlos Rey
Publisher : Springer
ISBN 13 : 3030176746
Total Pages : 153 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Purpose-driven Organizations by : Carlos Rey

Download or read book Purpose-driven Organizations written by Carlos Rey and published by Springer. This book was released on 2019-06-17 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employee’s individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations. This is an Open Access book sponsored by DPMC Spain, UIC Barcelona and Corporate Excellence - Centre for Reputation Leadership

Blitzscaling

Author : Reid Hoffman
Publisher : Currency
ISBN 13 : 1524761419
Total Pages : 338 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Blitzscaling by : Reid Hoffman

Download or read book Blitzscaling written by Reid Hoffman and published by Currency. This book was released on 2018-10-09 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Bill Gates LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants? The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible. When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.

Work Rules!

Author : Laszlo Bock
Publisher : Twelve
ISBN 13 : 1455554804
Total Pages : 446 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Work Rules! by : Laszlo Bock

Download or read book Work Rules! written by Laszlo Bock and published by Twelve. This book was released on 2015-04-07 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the visionary head of Google's innovative People Operations comes a groundbreaking inquiry into the philosophy of work -- and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed. "We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and dehumanizing." So says Laszlo Bock, former head of People Operations at the company that transformed how the world interacts with knowledge. This insight is the heart of Work Rules!, a compelling and surprisingly playful manifesto that offers lessons including: Take away managers' power over employees Learn from your best employees-and your worst Hire only people who are smarter than you are, no matter how long it takes to find them Pay unfairly (it's more fair!) Don't trust your gut: Use data to predict and shape the future Default to open-be transparent and welcome feedback If you're comfortable with the amount of freedom you've given your employees, you haven't gone far enough. Drawing on the latest research in behavioral economics and a profound grasp of human psychology, Work Rules! also provides teaching examples from a range of industries-including lauded companies that happen to be hideous places to work and little-known companies that achieve spectacular results by valuing and listening to their employees. Bock takes us inside one of history's most explosively successful businesses to reveal why Google is consistently rated one of the best places to work in the world, distilling 15 years of intensive worker R&D into principles that are easy to put into action, whether you're a team of one or a team of thousands. Work Rules! shows how to strike a balance between creativity and structure, leading to success you can measure in quality of life as well as market share. Read it to build a better company from within rather than from above; read it to reawaken your joy in what you do.

Leading Transformation

Author : Nathan Furr
Publisher : Harvard Business Press
ISBN 13 : 1633696553
Total Pages : 153 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Leading Transformation by : Nathan Furr

Download or read book Leading Transformation written by Nathan Furr and published by Harvard Business Press. This book was released on 2018-10-16 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Tools to Overcome the Human Barriers to Change Leaders know that their job is to transform their organizations to keep pace with technology and an ever-changing business environment. They also know that they are bound to fail in doing so. But this discouraging prospect is not because they won't be able to solve a technological or strategic problem. Leaders will fail because of intractable human responses associated with change--responses such as fear, ingrained habits, politics, incrementalism, and lack of imagination. These stumbling blocks always arise when we humans are faced with change, but what if we had a way to transcend them? This book reveals a radical new method for doing just that. Written by the executive who designed and implemented it, the neuroscientist who helped make it work, and the academic who explains why it works and how to do it, Leading Transformation introduces an innovative yet proven process for creating breakthrough change. Divided into three steps--envisioning the possible, breaking down resistance, and prototyping the future--this process uses cutting-edge tools such as science fiction, cartoons, rap music, artifact trails, and neuroprototypes to overcome people's inability to imagine or react to what doesn't yet exist, override powerful habits and routines that prevent them from changing, and create compelling narratives about the organization's future and how to get there. Showing how these tools have been used successfully by companies such as Lowe's, Walmart, Pepsi, IKEA, Google, Microsoft, and others, the process revealed in this book gives leaders the means to transcend the human barriers that block change and lead their organizations confidently into the future.

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

Author : Erik Brynjolfsson
Publisher : W. W. Norton & Company
ISBN 13 : 0393239357
Total Pages : 320 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by : Erik Brynjolfsson

Download or read book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies written by Erik Brynjolfsson and published by W. W. Norton & Company. This book was released on 2014-01-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").

Capabilities for Talent Development

Author : Pat Galagan
Publisher : Association for Talent Development
ISBN 13 : 1950496511
Total Pages : 125 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis Capabilities for Talent Development by : Pat Galagan

Download or read book Capabilities for Talent Development written by Pat Galagan and published by Association for Talent Development. This book was released on 2019-12-18 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Talent Development Professionals Should Know and Do to Be Successful The talent development field is deep and wide, encompassing the efforts that foster learning and employee development to drive organizational performance, productivity, and results. Major societal forces and business changes require talent development professionals across all industries to adopt new approaches and upgrade skills to keep pace and grow. Capabilities for Talent Development presents the new ATD Capability Model, a powerful framework to guide the profession in what practitioners need to know and do to develop themselves, others, and their organizations. ATD’s research shows that the future of work will require talent development professionals to leverage interpersonal skills, along with their professional expertise, to work as a true business partner to achieve organizational goals. As organizations respond to trends in business, science, and technology—such as artificial intelligence and automation, brain-based learning, new ways to enlist skilled talent brought on by the gig economy, and other factors—professionals must develop their knowledge and skills from three domains of practice: Building Personal Capability Developing Professional Capability Impacting Organizational Capability Capabilities for Talent Development offers an in-depth look at the Model and its components, drawing from the research behind it. Inside are application tips for individuals, educators, and organizations, as well as examples and interviews with thought leaders that describe an exciting future ahead for the talent development field. The ATD Capability Model is future-oriented and can help you personalize your development needs. Grow your career as you grow your knowledge and skills in talent development.

Human Capital Analytics

Author : Gene Pease
Publisher : John Wiley & Sons
ISBN 13 : 1118466764
Total Pages : 261 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Human Capital Analytics by : Gene Pease

Download or read book Human Capital Analytics written by Gene Pease and published by John Wiley & Sons. This book was released on 2012-10-30 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful look at the implementation of advanced analytics on human capital Human capital analytics, also known as human resources analytics or talent analytics, is the application of sophisticated data mining and business analytics techniques to human resources data. Human Capital Analytics provides an in-depth look at the science of human capital analytics, giving practical examples from case studies of companies applying analytics to their people decisions and providing a framework for using predictive analytics to optimize human capital investments. Written by Gene Pease, Boyce Byerly, and Jac Fitz-enz, widely regarded as the father of human capital Offers practical examples from case studies of companies applying analytics to their people decisions An in-depth discussion of tools needed to do the work, particularly focusing on multivariate analysis The challenge of human resources analytics is to identify what data should be captured and how to use the data to model and predict capabilities so the organization gets an optimal return on investment on its human capital. The goal of human capital analytics is to provide an organization with insights for effectively managing employees so that business goals can be reached quickly and efficiently. Written by human capital analytics specialists Gene Pease, Boyce Byerly, and Jac Fitz-enz, Human Capital Analytics provides essential action steps for implementation of advanced analytics on human capital.

Sprint Recruiting

Author : Trent Cotton
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Sprint Recruiting by : Trent Cotton

Download or read book Sprint Recruiting written by Trent Cotton and published by . This book was released on 2021-01-10 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recruiting is sometimes the very definition of insanity. You get a job, then you search for candidates, conduct interviews, place the candidate, they quit, and the cycle repeats. Numerous issues and landmines frequent the journey for the recruiters searching for the best talent. Hiring managers can be unrealistic but in many cases, this is the recruiter's fault. In an effort to please and dazzle our hiring managers, we rarely manage their expectations. Part of the problem is that the recruiting processes are often inefficient and lack direction.If you find yourself working tirelessly to attract and retain the top talent in your industry, you are not alone. Without an efficient process with checks and balances, organizations look more chaotic mayhem than finely tuned machines. A large part of the disfunction starts with the lack of efficiency in what is known as traditional recruiting. There are four pitfalls to how recruiting is performed at most organizations: 1. Everything is a priority so nothing is a priority.2. There is a lack of direction or rhythm to the process.3. Recruiters are often misaligned to business needs.4. The feedback process is chaotic and inefficient.Sprint Recruiting applies the AGILE methodology to recruiting, enabling recruiting organizations to work smarter and more efficiently. It is built upon four principles to combat the pitfalls of recruiting:1. The Business drives prioritization. 2. Work in Progress Limits drive focus and creates a cadence.3. The Sprint increases efficiency.4. The Feedback Loop drives progress and creates mutual accountability. The Sprint Recruiting methodology is my attempt to address each of these with an easy to follow, cohesive process to execute for both the recruiters and clients. The book will not be a long, exhaustive dissertation on the methodology. My goal is to give you the necessary information for you and your team to implement this successful recruiting methodology without all of the extra fluff typically found in other books. Get ready. Your recruiting utopia is within your reach.

Designing Effective Organizations

Author : Michael Goold
Publisher : John Wiley & Sons
ISBN 13 : 0787960640
Total Pages : 372 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Designing Effective Organizations by : Michael Goold

Download or read book Designing Effective Organizations written by Michael Goold and published by John Wiley & Sons. This book was released on 2002-06-03 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Goold and Campbell, leading thinkers on corporate-level strategy, have turned their attention to corporate-level organization design. They bring a rigor to this topic that will help managers wrestling with multiple reporting dimensions, decentralization and cross-unit co-ordination.' Professor Gary Hamel, London Business School. Author of Competing for the Future and Leading the Revolution. 'Campbell and Goold are renowned for discovering entirely new and useful dimensions to seemingly familiar business issues. This book is another shining example. It allows executives to replace politics and personality as the rationales for an organizational design with clear, effective logic and experience.' Thomas H. Davenport, Director, Accenture Institute for Strategic Change. Author of Process Innovation and Working Knowledge. 'A "must read" for managers and consultants. Redesigning the organization is the most powerful and fastest means for aligning decisions and behavior with strategic objectives. Goold and Campbell provide the best and most comprehensive framework for developing and testing the validity of an organizational structure I have seen in recent years. Based on years of research and experience they offer clear principles and a process to guide managers in the many design decisions and trade-offs involved in developing a more effective organization.' Professor Michael Beer, Harvard Business School. Author of The Critical Path to Corporate Renewal. 'Books on organization design tend to fall into one of two categories: those that provide interesting concepts but not help on how to implement them and those that are full of check lists on implementation, based on sterile and over-simplified ideas. Michael Goold and Andrew Campbell have written perhaps the finest example of an exception I have ever seen - a very practical book, with detailed guidelines on implementation, yet based on a rich and sophisticated understanding of the real challenges of organization design. It will be of immense use to all careful readers.' Professor Sumantra Ghoshal, London Business School. Author of The Individualized Corporation and Managing Across Borders. 'As companies search for all sources of competitive advantage, many are discovering that the ability to organize and execute complex strategies is an important one. Campbell and Goold have again provided us with a good process through which leaders can give organizing its deserved focus.' Professor Jay Galbraith, author of Designing the Global Corporation. 'Campbell and Goold bring much needed clarity and precision to the language of organizational design and show how this can help managers avoid the misunderstandings and differing interpretations that frequently undermine new organization structures.' Paul Coombes, Director, Organization Practice Area, McKinsey & Company. 'Organization change is close to the top of many companies' agendas. Goold and Campbell's book equips you with ideas and frameworks to take on the journey. The real-world examples help make it both pragmatic and readable.' Steve Russell, Chief Executive, The Boots Company plc. 'An impressive work. The taxonomy of organizational units and organigram symbols will be especially useful to managers working on structures.' Philip Sadler, Patron, The Centre for Tomorrow's Company. Author of The Seamless Organization. 'Incredibly relevant in helping to pull together a complicated structure based around the dimensions of channels, products, customers and geography - immensely clear and valuable.' David Roberts, Chief Executive, Personal Financial Services, Barclays plc. 'A welcome breakthrough in designing more effective corporate organization structures. The nine design tests of Goold and Campbell are a valuable addition to an otherwise sparse toolkit.' Jim Haymaker, Vice President, Strategy & Business Development, Cargill Inc. ...

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Redefining HR

Author : Lars Schmidt
Publisher : Kogan Page Publishers
ISBN 13 : 1789667054
Total Pages : 281 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Redefining HR by : Lars Schmidt

Download or read book Redefining HR written by Lars Schmidt and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these times of change and disruption, HR must adapt, fast. But how can HR professionals critically assess their current processes and activities to identify what areas they need to think differently about in order to drive business results? This book provides the answers to enable all aspects of the people function to perform to their full potential. Redefining HR is a refreshing take on the evolution of the field of Human Resources and People Operations. It's an in-depth guide to the fundamental components of modern HR, and provides a tangible framework of progressive ideas and practices for HR practitioners, people leaders, and business executives. This is not a theoretical examination of HR. This is a book for practitioners, with insights from people professionals at the leading edge of HR's transformation from companies including Hubspot, Reddit, Stripe, Mastercard, Eventbrite, VaynerMedia, Asana. Written by a leading innovator in the HR industry, this book illuminates new perspectives and approaches for rethinking recruitment, talent management, performance and reward to save time, reduce costs and achieve greater business success. It covers key HR practices including diversity and inclusion, people analytics, learning and development (L&D) and employee experience and is supported by global case studies from organizations including Siemens, Upwork, CVS, Schneider Electric, Delivery Hero, and more. Redefining HR is an essential resource for all HR professionals business leaders wanting to create an exceptional people management function.

Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

Author : Tom Chavez
Publisher : McGraw Hill Professional
ISBN 13 : 1260441547
Total Pages : 272 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by : Tom Chavez

Download or read book Data Driven: Harnessing Data and AI to Reinvent Customer Engagement written by Tom Chavez and published by McGraw Hill Professional. This book was released on 2018-10-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: ●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

Product Management Essentials

Author : Aswin Pranam
Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Strategic Business Transformation

Author : Mohan Nair
Publisher : John Wiley & Sons
ISBN 13 : 1118134451
Total Pages : 243 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Strategic Business Transformation by : Mohan Nair

Download or read book Strategic Business Transformation written by Mohan Nair and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Business Transformation The seven deadly sins to overcome What can Gandhi, Mother Teresa and Nelson Mandela teach us about running businesses that face transformation in their markets. This book courageously offers that businesses that transform markets or respond to transformation know that they must transform themselves before they transform others. Great companies find a cause greater than themselves, organizes this cause into executable momentum and conquers the imagination of the market. Transforming your business requires a recipe powered by a cause not missions. Read and see how and why.