Changing The Sales Conversation Connect Collaborate And Close

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Changing the Sales Conversation: Connect, Collaborate, and Close

Author : Linda Richardson
Publisher : McGraw Hill Professional
ISBN 13 : 0071824952
Total Pages : 178 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Changing the Sales Conversation: Connect, Collaborate, and Close by : Linda Richardson

Download or read book Changing the Sales Conversation: Connect, Collaborate, and Close written by Linda Richardson and published by McGraw Hill Professional. This book was released on 2013-12-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proven new sales strategy from New York Times bestselling author Linda Richardson Learn how to create better, more effective dialogs with customers in today’s hyper digital world In this era of iPads, iPhones, and apps, sales communications may be growing, but sales conversations are dying--and so are too many sales. The New Sales Conversation helps you use new links and technologies without losing the very reason for making a connection in the first place--a chance to exchange the winning words that lead to a successful close and a loyal customer. Richardson Provides five easy-to-remember keys to bringing value to customers: Futuring (Predictive Preparation), Heat-mapping (New and Emerging Needs), Value-tracking (Proof of Solution), Phasing (Verifiable Outcomes), and Linking (Emotional Connection) Linda Richardson is the founder and Executive Chairwoman of Richardson, a global sales training business. She teaches sales and management courses at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center.

The Collaborative Sale

Author : Keith M. Eades
Publisher : John Wiley & Sons
ISBN 13 : 1118872428
Total Pages : 246 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Collaborative Sale by : Keith M. Eades

Download or read book The Collaborative Sale written by Keith M. Eades and published by John Wiley & Sons. This book was released on 2014-03-31 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buyer behavior has changed the marketplace, and sellers must adapt to survive The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the definitive guide to the new reality of sales. The roles of buyers, sellers, and technology have changed, and collaboration is now the key to success on all sides. The Collaborative Sale guides sales professionals toward alignment with buyers, by helping them overcome their problems and challenges, and creating value. From building a robust opportunity pipeline and predicting future revenues to mastering the nuances of buyer conversations, the book contains the information sales professionals need to remain relevant in today's sales environment. Buyers have become more informed and more empowered. As a result, most sellers now enter the buying process at a much later stage than the traditional norm. The rise of information access has given buyers more control over their purchases than ever before, and sellers must adapt to survive. The Collaborative Sale provides a roadmap for adapting through sales collaboration, detailing the foundations, personae, and reality of the new marketplace. The book provides insight into the new buyer thought processes, the new sales personae required for dealing with the new buyers, and how to establish and implement a dynamic sales process. Topics include: Selling in times of economic uncertainty, broad information access, and new buyer behavior Why collaboration is so important to the new buyers The emergence of new sales personae – Micro-marketer, Visualizer, and Value Driver Buyer alignment, risk mitigation, and the myth of control Situational fluency, and the role of technology Focused sales enablement, and buyer-aligned learning and development Implementation and establishment of a dynamic sales process The book describes the essential competencies for collaborative selling, and provides indispensable supplemental tools for implementation. Written by recognized authorities with insights into global markets, The Collaborative Sale: Solution Selling in Today's Customer-Driven World is the essential resource for today's sales professional.

The Street Savvy Sales Leader

Author : Mark Welch
Publisher : Figure 1 Publishing
ISBN 13 : 1773270451
Total Pages : 246 pages
Book Rating : 4.7/5 (732 download)

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Book Synopsis The Street Savvy Sales Leader by : Mark Welch

Download or read book The Street Savvy Sales Leader written by Mark Welch and published by Figure 1 Publishing. This book was released on 2018-09-18 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are competing in a highly fragmented, highly competitive marketplace where decision makers are more knowledgeable, less risk averse, and busier than ever. As a result, making your numbers is tougher and more challenging than ever. You’re trying to figure out how to get the attention of new customers and to add value along the sales process to close business. And you’re coping with a potentially underperforming and unengaged sales team, despite investments in sales resources, such as training and technology, marketing content, CRM, and other tools to increase sales effectiveness. But you, like other sales leaders you talk with, are not getting the payoff from these investments. You see the data: • Businesses are spending more on training, but there is little correlation to ROI (ATD, 2015) • Without follow-up and coaching/mentoring, salespeople fail to retain 80% to 90% of what they learned in training within a month (Sales Alliance, 2014) • CRM holds a

Conversations That Sell

Author : Nancy Bleeke
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431801
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Conversations That Sell by : Nancy Bleeke

Download or read book Conversations That Sell written by Nancy Bleeke and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Top Sales World Magazine's 2013 Top Sales Marketing Book Award, Gold Medal

Perfect Selling

Author : Linda Richardson
Publisher : McGraw Hill Professional
ISBN 13 : 0071641696
Total Pages : 210 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Perfect Selling by : Linda Richardson

Download or read book Perfect Selling written by Linda Richardson and published by McGraw Hill Professional. This book was released on 2008-07-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The USA Today and New York Times Bestseller! Meet your sales objective and close more business in 20 minutes a day CONNECT with your customer immediately EXPLORE customer needs thoroughly and quickly LEVERAGE your solutions persuasively RESOLVE your customer’s questions and objections confidently ACT when the time is right "Your thinking 'What? Another book about selling?' Wrong! This book is about winning! These days, when those of us who sell need every molecule of competitive edge we can muster, Linda cleverly pulls it together for us. And she does it with a voice radiating experience, knowledge, and sincere empathy for the challenging job we all have." --Dave Stein, CEO & Founder, ES Research Group, Inc., and author of How Winners Sell "In five steps, Linda helps you master the process of the sales call to a tee, freeing your creativity to focus on your customer and deal with the unexpected that will always occur." --Larry Wilson, sales leadership guru and bestselling author "For years, Linda Richardson has been one of the top two or three sales training consultants in the world. This is invaluable material and a must-read for anybody who cares about success in selling." --Geoffrey James, journalist and author of the popular blog, "Sales Machine"

ECMLG 2018 14th European Conference on Management, Leadership and Governance

Author : Dr. Ing. Benny M.E. de Waal
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764024
Total Pages : pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ECMLG 2018 14th European Conference on Management, Leadership and Governance by : Dr. Ing. Benny M.E. de Waal

Download or read book ECMLG 2018 14th European Conference on Management, Leadership and Governance written by Dr. Ing. Benny M.E. de Waal and published by Academic Conferences and publishing limited. This book was released on 2018-10-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Lost Art of Closing

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0735211701
Total Pages : 241 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lost Art of Closing by : Anthony Iannarino

Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\

Let's Close a Deal

Author : Christine Clifford
Publisher : John Wiley & Sons
ISBN 13 : 1118596757
Total Pages : 164 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Let's Close a Deal by : Christine Clifford

Download or read book Let's Close a Deal written by Christine Clifford and published by John Wiley & Sons. This book was released on 2013-03-08 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Close deals with major corporations, organizations or individuals who can propel your business to the next level When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a non-profit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion. The closing part of a negotiation should honor everyone involved instead of taking advantage of them. We make our decisions based on the manner in which information is presented to us, and what we believe will be the best deal. Let's Close a Deal explains how to present information so persuasively that it increases the likelihood of getting a yes. Demonstratess how finding the human perspective is key to closing any deal Articulates the sale from conception, preparation, presentation to close Author Christine Clifford is a sought-after professional speaker and author of eight books including You, Inc. The Art of Selling Yourself, coauthored with Harry Beckwith. Author has direct experience closing major deals, having taken her company from a million dollar per year loss to over $54 million in sales and having signed the largest contract in the history of her industry with Procter & Gamble, doubling the size of her company overnight Increase your business's chance for success by improving your ability to secure profitable partnerships. Let's Close a Deal shows you how.

Exceptional Selling

Author : Jeff Thull
Publisher : Wiley + ORM
ISBN 13 : 1118038886
Total Pages : 229 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Exceptional Selling by : Jeff Thull

Download or read book Exceptional Selling written by Jeff Thull and published by Wiley + ORM. This book was released on 2010-12-15 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace." Guenter Lauber, Vice President, Siemens Energy Rob Mancuso, Senior Vice President, Investors Financial Services Corp. "Thull has taken consultative and collaborative sales to new heights. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe. It enables us to differentiate ourselves early and achieve long-lasting success." Tay Chong Siew, Major Customer Director, North Asia, BOC Gases "Having achieved exceptional success by working with Thull and implementing the strategy and process in his first two books, I'm astounded that his leading-edge thinking is captured in yet more detail in another brilliant book. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional!" Alberto Chacin, Director of On Demand Services LAD, Oracle USA "Exceptional Selling is a dramatic departure from the vast majority of sales books. It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace." Steven Rodriguez, Senior Vice President, Ceridian Corporation "Thull has again extended the concepts and thinking he developed in The Prime Solution and Mastering the Complex Sale. This is an essential read for anyone working to understand his customers in a complex world." Wayne Hutchinson, Vice President of SalesMarketing and Consulting, Shell Global Solutions International B.V.

SPIN® -Selling

Author : Neil Rackham
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Insight Selling

Author : Mike Schultz
Publisher : John Wiley & Sons
ISBN 13 : 1118875060
Total Pages : 263 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Insight Selling by : Mike Schultz

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

The Challenger Sale

Author : Matthew Dixon
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales

Author : Linda Richardson
Publisher : McGraw Hill Professional
ISBN 13 : 0071368884
Total Pages : 288 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales by : Linda Richardson

Download or read book Stop Telling, Start Selling: How to Use Customer-Focused Dialogue to Close Sales written by Linda Richardson and published by McGraw Hill Professional. This book was released on 1997-09-22 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revised edition of her best-seller, noted sales consultant Linda Richardson offers salespeople the tools they need to successfully use customer-focused, dialogue selling. Featuring real-world dialogue samples, helpful dos and don’ts, self-tests, checklists, and other useful tools, this guide offers insight on every aspect of face-to-face selling, from the initial introduction through the needs identification and the negotiation of terms and price to the successful close, with prime emphasis on the six critical skills necessary to the dialogue-driven sales call: presence, rapport building, questioning, listening, product positioning, and checking.

Pick Up the Damn Phone! How People, Not Technology, Seal the Deal

Author : Joanne S. Black
Publisher :
ISBN 13 : 9780692727737
Total Pages : 216 pages
Book Rating : 4.7/5 (277 download)

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Book Synopsis Pick Up the Damn Phone! How People, Not Technology, Seal the Deal by : Joanne S. Black

Download or read book Pick Up the Damn Phone! How People, Not Technology, Seal the Deal written by Joanne S. Black and published by . This book was released on 2016-05-27 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales success comes from real conversations with real people. In Pick Up the Damn Phone!, Joanne Black- America's leading authority on referral selling-explains why we should be tweeting less and talking more to the customers and contacts who really matter.

Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED)

Download Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED) PDF Online Free

Author : Mark Bowden
Publisher : McGraw Hill Professional
ISBN 13 : 0071824936
Total Pages : 306 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED) by : Mark Bowden

Download or read book Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer—without Saying a Word (ENHANCED) written by Mark Bowden and published by McGraw Hill Professional. This book was released on 2013-06-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on his classic guide Winning Body Language, master communications expert Mark Bowden reveals essential nonverbal strategies that help win sales Whether calling on a potential client for the first time, delivering a presentation, analyzing a client's needs, or making a sale, how the message is delivered matters as much as—or more than—what's being said. Winning Body Language for Sales Professionals unlocks the secrets of nonverbal communication to give sales specialists an unbeatable advantage. Mark Bowden has coached hundreds of clients how to communicate more effectively and influentially. In this guide, he delivers step-by-step guidance and demonstrations specifically tailored for sales pros, including how to read situations and cues in prospective clients' body language; knowing when (and how) to sit and stand; and subtle alterations to body language that convey positive energy, persuade and influence, and put customers at ease! Mark Bowden is a noted body language expert and creator of TruthPlane(TM), a communication and presentation training program used by Fortune 50 companies and CEOs throughout the world.

The Art of Gathering

Author : Priya Parker
Publisher : Penguin
ISBN 13 : 1594634939
Total Pages : 322 pages
Book Rating : 4.5/5 (946 download)

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Book Synopsis The Art of Gathering by : Priya Parker

Download or read book The Art of Gathering written by Priya Parker and published by Penguin. This book was released on 2020-04-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.

Mastering the Complex Sale

Author : Jeff Thull
Publisher : John Wiley and Sons
ISBN 13 : 0470632593
Total Pages : 311 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Mastering the Complex Sale by : Jeff Thull

Download or read book Mastering the Complex Sale written by Jeff Thull and published by John Wiley and Sons. This book was released on 2010-03-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation