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At Random

Author : Bennett Cerf
Publisher : Random House
ISBN 13 : 030781999X
Total Pages : 322 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis At Random by : Bennett Cerf

Download or read book At Random written by Bennett Cerf and published by Random House. This book was released on 2012-06-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I’ve got the name for our publishing operation. We just said we were going to publish a few books on the side at random. Let’s call it Random House.” So recounts Bennett Cerf in this wonderfully amusing memoir of the making of a great publishing house. An incomparable raconteur, possessed of an irrepressible wit and an abiding love of books and authors, Cerf brilliantly evokes the heady days of Random House’s first decades. Part of the vanguard of young New York publishers who revolutionized the book business in the 1920s and ’30s, Cerf helped usher in publishing’s golden age. Cerf was a true personality, whose other pursuits (columnist, anthologist, author, lecturer, radio host, collector of jokes and anecdotes, perennial judge of the Miss America pageant, and panelist on What’s My Line?) helped shape his reputation as a man of boundless energy and enthusiasm and brought unprecedented attention to his company and to his authors. At once a rare behind-the-scenes account of book publishing and a fascinating portrait of four decades’ worth of legendary authors, from James Joyce and William Faulkner to Ralph Ellison and Eudora Welty, At Random is a feast for bibliophiles and anyone who’s ever wondered what goes on inside a publishing house.

Consumer Neuroscience

Author : Moran Cerf
Publisher : MIT Press
ISBN 13 : 0262036592
Total Pages : 362 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Consumer Neuroscience by : Moran Cerf

Download or read book Consumer Neuroscience written by Moran Cerf and published by MIT Press. This book was released on 2017-11-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners. After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing. Contributors Fabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-Markus Müller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker

The World's Largest Cheese

Author : Christopher Cerf
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis The World's Largest Cheese by : Christopher Cerf

Download or read book The World's Largest Cheese written by Christopher Cerf and published by . This book was released on 1968 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dear Donald, Dear Bennett

Author : Bennett Cerf
Publisher : Random House
ISBN 13 : 1588361357
Total Pages : 219 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis Dear Donald, Dear Bennett by : Bennett Cerf

Download or read book Dear Donald, Dear Bennett written by Bennett Cerf and published by Random House. This book was released on 2011-11-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Klopfer and Bennett Cerf had been partners in Random House for seventeen years, but Donald decided that he had to become a part of an even greater endeavor—the defeat of Nazi Germany. Not long after Pearl Harbor, Donald, who was then forty years old, took a leave from Random House and joined the United States Army Air Forces. He served for two and a half years, finally becoming an intelligence major in a B-24 group in England. Donald and Bennett wrote to each other regularly all during that period. Bennett sent Donald long newsy letters about the book business—authors, sales, publishing gossip—as well as about what was happening in New York. Donald reacted in his wise, serene way to Bennett’s letters, and conveyed news of what was going on in the war, though sometimes censorship took its toll. This is nostalgia with substance, and because these letters were never intended to be read by anyone else, they reveal, in a convincing and wonderful way, just how special these two men were and how that specialness was reflected in the company they founded.

A Skunk in My Bunk!

Author : Christopher Cerf
Publisher : Random House Books for Young Readers
ISBN 13 : 0525578749
Total Pages : 25 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis A Skunk in My Bunk! by : Christopher Cerf

Download or read book A Skunk in My Bunk! written by Christopher Cerf and published by Random House Books for Young Readers. This book was released on 2019-05-07 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playful easy reader in the tradition of Dr. Seuss's Hop on Pop that teaches the basics of word construction. From award-winning humorist Christopher Cerf comes a super-simple, delightfully silly Beginner Book in which the rhymed text and the position of the words on the page teach the basics of word construction. Written in the style of Dr. Seuss's classic Hop on Pop with rhyming words placed directly above each other to show their shared construction, A Skunk in My Bunk! combines phonics and word recognition to make learning to read easy—and fun! With bright, charming illustrations by Nicola Slater, kids will be delighted to read for themselves about a goat in a coat in a boat in a moat, a pig in a wig dancing a jig, a skunk in a bunk, and much, much more! Beginner Books are fun, funny, and easy to read! Launched by Dr. Seuss in 1957 with the publication of The Cat in the Hat, this beloved early reader series motivates children to read on their own by using simple words with illustrations that give clues to their meaning. Featuring a combination of kid appeal, supportive vocabulary, and bright, cheerful art, Beginner Books will encourage a love of reading in children ages 3–7.

Mission Accomplished! Or How We Won the War in Iraq

Author : Christopher Cerf
Publisher : Simon and Schuster
ISBN 13 : 141657025X
Total Pages : 307 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Mission Accomplished! Or How We Won the War in Iraq by : Christopher Cerf

Download or read book Mission Accomplished! Or How We Won the War in Iraq written by Christopher Cerf and published by Simon and Schuster. This book was released on 2008-03-25 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mission Accomplished! Or How We Won the War in Iraq is the definitive collection -- systematically categorized, indexed, and footnoted for your convenience -- of authoritative misinformation, disinformation, misunderstanding, miscalculation, egregious prognostication, boo-boos, and just plain lies, about the Iraq War. "Never before has such a large and diverse group of experts been so unanimously in favor of a particular national policy as they were in the case of the U.S. invasion of Iraq," note Christopher Cerf and Victor Navasky, who, as co-founders of the Institute of Expertology, the nation's leading purveyor of expertise on expertise, were uniquely qualified to assemble this impressive collection. "In the face of such a consensus, we had no choice but to ask ourselves, 'Could the iron law of expertology -- the experts are never right -- be wrong?'" At once an entertainment, a cautionary tale, a critique of mass media, a reference tool, and a postwar manifesto, Mission Accomplished! presents, as no book has before, the collective wisdom of all those who are presumed to know what they talking about on the subject of America's adventure in Iraq. As this hilarious, yet depressing, volume demonstrates, they don't. From MISSION ACCOMPLISHED! "Major combat operations in Iraq have ended. In the battle of Iraq, the United States and our allies have prevailed." -- President George W. Bush, May 1, 2003 "[Insurgents] pose no strategic threat to the United States or to the Coalition Forces." -- L. Paul Bremer III, Administrator of the Coalition Provisional Authority in Iraq, November 17, 2003 "Military action will not last more than a week." -- Bill O'Reilly, The O'Reilly Factor, January 23, 2003 "I couldn't imagine somebody like Osama bin Laden understanding the joy of Hanukkah." -- President George W. Bush, at a White House menorah lighting ceremony, December 10, 2001

Try and Stop Me

Author : Bennett Cerf
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.:/5 (781 download)

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Book Synopsis Try and Stop Me by : Bennett Cerf

Download or read book Try and Stop Me written by Bennett Cerf and published by . This book was released on 1954 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Folk & Traditional Arts

Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Folk & Traditional Arts by :

Download or read book Folk & Traditional Arts written by and published by . This book was released on 1994 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

More Riddles!

Author : Bennett Cerf
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (99 download)

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Book Synopsis More Riddles! by : Bennett Cerf

Download or read book More Riddles! written by Bennett Cerf and published by . This book was released on 1961 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of riddles, such as "When is a cook bad? When she beats an egg." and "What kind of coat should be put on when it is wet? A coat of paint."

Reading for Pleasure

Author : Bennett Cerf
Publisher :
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Reading for Pleasure by : Bennett Cerf

Download or read book Reading for Pleasure written by Bennett Cerf and published by . This book was released on 1957 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Blackie

Author : Christopher Cerf
Publisher : National Geographic Books
ISBN 13 : 1599621304
Total Pages : 0 pages
Book Rating : 4.5/5 (996 download)

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Book Synopsis Blackie by : Christopher Cerf

Download or read book Blackie written by Christopher Cerf and published by National Geographic Books. This book was released on 2014-05-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born on the Kansas plains, Blackie likes to stay in one place rather than risk missing anything, but is gently pursuaded to try his hoof as a rodeo horse, a ranger's mount in Yosemite National Park, and a town mascot on the California coast, and finds love wherever he stands.

Spinglish

Author : Henry Beard
Publisher : Penguin
ISBN 13 : 0399172394
Total Pages : 370 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Spinglish by : Henry Beard

Download or read book Spinglish written by Henry Beard and published by Penguin. This book was released on 2015-06-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spinglish—the devious dialect of English used by professional spin doctors—is all around us. And the fact is, until you’ve mastered it, politicians and corporations (not to mention your colleagues and friends) will continue putting things over on you, and generally getting the better of you, every minute of every day—without your even knowing it. However, once you perfect the art of terminological inexactitude, you’ll be the one manipulating and one-upping everyone else! And here’s the beauty part: Henry Beard and Christopher Cerf, authors of the New York Times semi-bestseller The Official Politically Correct Dictionary and Handbook, have compiled this handy yet astonishingly comprehensive lexicon and translation guide—a fictionary, if you will—to help you do just that. If you want to succeed in business (or politics, sports, the arts, or life in general) without really lying, this is the book for you! (Your results may vary.) Spinglish includes these nifty bits of spurious verbiage and over a thousand more: aesthetic procedure – face-lift dairy nutrients – cow manure enhanced interrogation techniques – torture “For your convenience.” – “For our convenience.” hands-on mentoring – sexual relations with a junior employee incomplete success – failure rightsizing – firing people zero-tasking – doing nothing With each and every entry sourced from some of the greatest real-life language benders in the world today, you’re virtually guaranteed to have the perfectly chosen tried-and-untrue term right at the tip of your forked tongue. Wish you could nimbly sidestep a question without batting an eye? Not sure how to apologize while also . . . not apologizing? Spinglish has you covered. Simply consult this convenient, shoot-from-the-lip glossary, and before you know it, you’ll be telling it like it isn’t, it wasn’t, and it couldn’t ever have been.

The Iraq War Reader

Author : Christopher Cerf
Publisher : Simon and Schuster
ISBN 13 : 0743255925
Total Pages : 738 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis The Iraq War Reader by : Christopher Cerf

Download or read book The Iraq War Reader written by Christopher Cerf and published by Simon and Schuster. This book was released on 2003-05-15 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the torrent of coverage devoted to war with Iraq, woefully little attention has been paid to the history of the region, the policies that led to the conflict, and the daunting challenges that will confront America and the Middle East once the immediate crisis has ended. In this collection, Micah L. Sifry and Christopher Cerf, coeditors of the acclaimed Gulf War Reader, have assembled essays and documents that present an eminently readable, up-to-the-moment guide -- from every imaginable perspective -- to the continuing crisis in the Gulf and Middle East. Here, in analysis and commentary from some of the world's leading writers and opinion makers -- and in the words of the key participants themselves -- is the engrossing saga of how oil economics, power politics, dreams of empire, nationalist yearnings, and religious fanaticism -- not to mention naked aggression, betrayal, and tragic miscalculation -- have conspired to bring us to the fateful collision of the West and the Arab world over Iraq. Contributors include: Fouad Ajami George W. Bush Richard Butler John le Carré Noam Chomsky Ann Coulter Thomas Friedman Al Gore Seymour Hersh Christopher Hitchens Arianna Huffington Saddam Hussein Terry Jones Robert Kagan Charles Krauthammer William Kristol Nicholas Lemann Kanan Makiya Kevin Phillips Kenneth Pollack Colin Powell Condoleezza Rice Arundhati Roy Edward Said William Safire Jonathan Schell Susan Sontag George Will

The Internet in Everything

Author : Laura DeNardis
Publisher : Yale University Press
ISBN 13 : 0300233078
Total Pages : 286 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Internet in Everything by : Laura DeNardis

Download or read book The Internet in Everything written by Laura DeNardis and published by Yale University Press. This book was released on 2020-01-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling argument that the Internet of things threatens human rights and security "Sobering and important."--Financial Times, "Best Books of 2020: Technology" The Internet has leapt from human-facing display screens into the material objects all around us. In this so-called Internet of things--connecting everything from cars to cardiac monitors to home appliances--there is no longer a meaningful distinction between physical and virtual worlds. Everything is connected. The social and economic benefits are tremendous, but there is a downside: an outage in cyberspace can result not only in loss of communication but also potentially in loss of life. Control of this infrastructure has become a proxy for political power, since countries can easily reach across borders to disrupt real-world systems. Laura DeNardis argues that the diffusion of the Internet into the physical world radically escalates governance concerns around privacy, discrimination, human safety, democracy, and national security, and she offers new cyber-policy solutions. In her discussion, she makes visible the sinews of power already embedded in our technology and explores how hidden technical governance arrangements will become the constitution of our future.

Insights Into Influence

Author : Noah Zandan
Publisher :
ISBN 13 : 9781951317058
Total Pages : pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Insights Into Influence by : Noah Zandan

Download or read book Insights Into Influence written by Noah Zandan and published by . This book was released on 2020-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Insights into Influence is a groundbreaking anthology of thought leadership and science-backed insights from data and behavior experts, neuroscientists, and influential leaders about building and honing professional influence. Every conversation in this book offers research- and experienced-based theories and actionable advice on what moves audiences and what makes leaders influential.

Our Home Or Native Land?

Author : Melvin H. Smith
Publisher :
ISBN 13 :
Total Pages : 314 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Our Home Or Native Land? by : Melvin H. Smith

Download or read book Our Home Or Native Land? written by Melvin H. Smith and published by . This book was released on 1995 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against the costs to taxpayers of land claim settlements, and the settling of large tracts of lands to minorities in historical land claims.

Bennett Cerf's Book of Laughs

Author : Bennett Cerf
Publisher :
ISBN 13 :
Total Pages : 61 pages
Book Rating : 4.:/5 (114 download)

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Book Synopsis Bennett Cerf's Book of Laughs by : Bennett Cerf

Download or read book Bennett Cerf's Book of Laughs written by Bennett Cerf and published by . This book was released on 1987 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marvin's days are filled with many humorous situations.