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Author : Gregory W. Neely
Publisher :
ISBN 13 : 9789171533258
Total Pages : 49 pages
Book Rating : 4.5/5 (332 download)
Download or read book Category-ratio Scaling of Sensory Magnitude in Comparison with Other Methods written by Gregory W. Neely and published by . This book was released on 1995 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gunnar Borg
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (321 download)
Download or read book Principles and Experiments in Category-ratio Scaling written by Gunnar Borg and published by . This book was released on 1994 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stanley J. Bolanowski, Jr.
Publisher : Psychology Press
ISBN 13 : 1134757611
Total Pages : 344 pages
Book Rating : 4.1/5 (347 download)
Download or read book Ratio Scaling of Psychological Magnitude written by Stanley J. Bolanowski, Jr. and published by Psychology Press. This book was released on 2013-06-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the proceedings of a conference held at Syracuse University in honor of S.S. Stevens, a pioneer in the scaling of sensory magnitudes and the originator of the method of magnitude estimation, this volume brings together the work of 20 authorities on the procedures of ratio scaling. These experts--psychophysicists, physiologists, and theoreticians--offer their views on whether or not psychological magnitudes can be measured and whether the judgments of psychological magnitudes constitute the basis for the construction of a ratio scale. Also discussed is the question of whether any single method could stand out as a potential standard technique for measuring psychological magnitudes.
Author : Stanley J. Bolanowski, Jr.
Publisher : Psychology Press
ISBN 13 : 1134757549
Total Pages : 341 pages
Book Rating : 4.1/5 (347 download)
Download or read book Ratio Scaling of Psychological Magnitude written by Stanley J. Bolanowski, Jr. and published by Psychology Press. This book was released on 2013-06-17 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the proceedings of a conference held at Syracuse University in honor of S.S. Stevens, a pioneer in the scaling of sensory magnitudes and the originator of the method of magnitude estimation, this volume brings together the work of 20 authorities on the procedures of ratio scaling. These experts--psychophysicists, physiologists, and theoreticians--offer their views on whether or not psychological magnitudes can be measured and whether the judgments of psychological magnitudes constitute the basis for the construction of a ratio scale. Also discussed is the question of whether any single method could stand out as a potential standard technique for measuring psychological magnitudes.
Author : Herbert Stone
Publisher : Elsevier
ISBN 13 : 0323155812
Total Pages : 327 pages
Book Rating : 4.3/5 (231 download)
Download or read book Sensory Evaluation Practices written by Herbert Stone and published by Elsevier. This book was released on 2012-12-02 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory Evaluation Practices examines the principles and practices of sensory evaluation. It describes methods and procedures for the analysis of results from sensory tests; explains the reasons for selecting a particular procedure or test method; and discusses the organization and operation of a testing program, the design of a test facility, and the interpretation of results. Comprised of three parts encompassing nine chapters, this volume begins with an overview of sensory evaluation: what it does; how, where, and for whom; and its origin in physiology and psychology. It then discusses measurement, psychological errors in testing, statistics, test strategy, and experimental design. The reader is also introduced to the discrimination, descriptive, and affective methods of testing, along with the criteria used to select a specific method, procedures for data analysis, and the communication of actionable results. The book concludes by looking at problems where sensory evaluation is applicable, including correlation of instrumental and sensory data, measurement of perceived efficacy, storage testing, and product optimization. This book is a valuable resource for sensory professionals, product development and production specialists, research directors, technical managers, and professionals involved in marketing, marketing research, and advertising.
Author : J. J. Powers
Publisher : ASTM International
ISBN 13 : 9780803103122
Total Pages : 144 pages
Book Rating : 4.1/5 (31 download)
Download or read book Correlating Sensory Objective Measurements written by J. J. Powers and published by ASTM International. This book was released on 1985 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Harry T. Lawless
Publisher : Springer Science & Business Media
ISBN 13 : 1441964886
Total Pages : 603 pages
Book Rating : 4.4/5 (419 download)
Download or read book Sensory Evaluation of Food written by Harry T. Lawless and published by Springer Science & Business Media. This book was released on 2010-09-27 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ?eld of sensory science has grown exponentially since the publication of the p- vious version of this work. Fifteen years ago the journal Food Quality and Preference was fairly new. Now it holds an eminent position as a venue for research on sensory test methods (among many other topics). Hundreds of articles relevant to sensory testing have appeared in that and in other journals such as the Journal of Sensory Studies. Knowledge of the intricate cellular processes in chemoreception, as well as their genetic basis, has undergone nothing less than a revolution, culminating in the award of the Nobel Prize to Buck and Axel in 2004 for their discovery of the olfactory receptor gene super family. Advances in statistical methodology have accelerated as well. Sensometrics meetings are now vigorous and well-attended annual events. Ideas like Thurstonian modeling were not widely embraced 15 years ago, but now seem to be part of the everyday thought process of many sensory scientists. And yet, some things stay the same. Sensory testing will always involve human participants. Humans are tough measuring instruments to work with. They come with varying degrees of acumen, training, experiences, differing genetic equipment, sensory capabilities, and of course, different preferences. Human foibles and their associated error variance will continue to place a limitation on sensory tests and actionable results. Reducing, controlling, partitioning, and explaining error variance are all at the heart of good test methods and practices.
Author : Gregory Neely
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (321 download)
Download or read book Properties of a Category Ratio Scale (CR-10) and the Visual Analogue Scale (VAS) written by Gregory Neely and published by . This book was released on 1995 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hildegarde Heymann
Publisher : Springer Science & Business Media
ISBN 13 : 1441974520
Total Pages : 842 pages
Book Rating : 4.4/5 (419 download)
Download or read book Sensory Evaluation of Food written by Hildegarde Heymann and published by Springer Science & Business Media. This book was released on 2013-11-08 with total page 842 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of sensory evaluation has matured in the last half century to be come a recognized discipline in the food and consumer sciences and an important part of the foods and consumer products industries. Sensory pro fessionals enjoy widespread recognition for the important services they provide in new product development, basic research, ingredient and process modification, cost reduction, quality maintenance, and product op timization. These services enhance the informational support for manage ment decisions, lowering the risk that accompanies the decision-making process. From the consumers' perspective, a sensory testing program in a food or consumer products company helps ensure that products reach the market with not only good concepts but also with desirable sensory attrib utes that meet their expectations. Sensory professionals have advanced well beyond the stage when they were simply called on to execute "taste" tests and to provide statistical summaries of results. They are now frequently asked to participate in the decision process itself, to draw reasoned conclusions based on data, and to make recommendations. They are also expected to be well versed in an in creasingly sophisticated battery of test methods and statistical procedures, including multivariate analyses. As always, sensory professionals also need to understand people, for people are the measuring instruments that provide the basic sensory data. People are notoriously variable and diffi cult to calibrate, presenting the sensory specialist with many additional XV xvi PREFACE measurement problems that are not present in instrumental methods.
Author : H.R. Moskowitz
Publisher : Springer Science & Business Media
ISBN 13 : 9401022453
Total Pages : 458 pages
Book Rating : 4.4/5 (1 download)
Download or read book Sensation and Measurement written by H.R. Moskowitz and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: We planned this book as a Festschrift for Smitty Stevens because we thought he might be retiring around 1974, although we knew very well that only death or deep illness would stop Smitty from doing science. Death came suddenly, unexpectedly - after a full day of skiing at Vail, Colorado on the annual trip with wife Didi to the Winter Conference on Brain Research. Smitty liked winter conferences near ski resorts and often tried to get us other psychophysicists to organize one. Every person is unique. Smitty would have said it's mainly because each of us has so many genes that two combinations just alike would be well-nigh impossible. But most of us strive in many ways to be like others, and to abide by the norms (some smaller number try even harder to be unlike other people); as a result many persons seem to lose their uniqueness, their individuality. Not Smitty. He tried neither to be like others nor to be different. He took himself as he found himself, and ascribed peculiarities, strengths, and weaknesses to his pioneering Utah forebears, in whom he took much pride. His was the true and right nonconformity. He approached each task, each problem, ready to grapple with the facts and set them into meaningful order. And if the answer he came up with was different from everyone else's, well that was too bad.
Author : Harry T. Lawless
Publisher : John Wiley & Sons
ISBN 13 : 1118684796
Total Pages : 460 pages
Book Rating : 4.1/5 (186 download)
Download or read book Quantitative Sensory Analysis written by Harry T. Lawless and published by John Wiley & Sons. This book was released on 2013-07-12 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the way in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. It is also used at a more fundamental level to provide a wider understanding of the mechanisms involved in sensory perception and consumer behaviour. Quantitative Sensory Analysis is an in-depth and unique treatment of the quantitative basis of sensory testing, enabling scientists in the food, cosmetics and personal care product industries to gain objective insights into consumer preference data – vital for informed new product development. Written by a globally-recognised learer in the field, this book is suitable for industrial sensory evaluation practitioners, sensory scientists, advanced undergraduate and graduate students in sensory evaluation and sensometricians.
Author : Birgitta Berglund
Publisher : Psychology Press
ISBN 13 : 1136723730
Total Pages : 424 pages
Book Rating : 4.1/5 (367 download)
Download or read book Measurement With Persons written by Birgitta Berglund and published by Psychology Press. This book was released on 2013-05-13 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Measurements with persons are those in which human perception and interpretation are used for measuring complex, holistic quantities and qualities, which are perceived by the human brain and mind. Providing means for reproducible measurement of parameters such as pleasure and pain has important implications in evaluating all kind of products, services, and conditions. This book inaugurates a new era for this subject: a multi- and inter-disciplinary volume in which world-renowned scientists from the psychological, physical, biological, and social sciences reach a common understanding of measurement theory and methods. In the first section, generic theoretical and methodological issues are treated, including the conceptual basis of measurement in the various fields involved; the development of formal, representational, and probabilistic theories; the approach to experimentation; and the theories, models, and methods for multidimensional problems. In the second section, several implementation areas are presented, including sound, visual, skin, and odor perception, functional brain imagining, body language and emotions, and, finally, the use of measurements in decision making Measurement with Persons will appeal to a wide audience across a range of sciences, including general psychology and psychophysics, measurement theory, metrology and instrumentation, neurophysiology, engineering, biology, and chemistry.
Author : Jon M. Hawes
Publisher : Springer
ISBN 13 : 331917052X
Total Pages : 562 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference written by Jon M. Hawes and published by Springer. This book was released on 2015-05-18 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :
Publisher : Academic Press
ISBN 13 : 0128054093
Total Pages : 5215 pages
Book Rating : 4.1/5 (28 download)
Download or read book The Senses: A Comprehensive Reference written by and published by Academic Press. This book was released on 2020-09-30 with total page 5215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Senses: A Comprehensive Reference, Second Edition, Seven Volume Set is a comprehensive reference work covering the range of topics that constitute current knowledge of the neural mechanisms underlying the different senses. This important work provides the most up-to-date, cutting-edge, comprehensive reference combining volumes on all major sensory modalities in one set. Offering 264 chapters from a distinguished team of international experts, The Senses lays out current knowledge on the anatomy, physiology, and molecular biology of sensory organs, in a collection of comprehensive chapters spanning 4 volumes. Topics covered include the perception, psychophysics, and higher order processing of sensory information, as well as disorders and new diagnostic and treatment methods. Written for a wide audience, this reference work provides students, scholars, medical doctors, as well as anyone interested in neuroscience, a comprehensive overview of the knowledge accumulated on the function of sense organs, sensory systems, and how the brain processes sensory input. As with the first edition, contributions from leading scholars from around the world will ensure The Senses offers a truly international portrait of sensory physiology. The set is the definitive reference on sensory neuroscience and provides the ultimate entry point into the review and original literature in Sensory Neuroscience enabling students and scientists to delve into the subject and deepen their knowledge. All-inclusive coverage of topics: updated edition offers readers the only current reference available covering neurobiology, physiology, anatomy, and molecular biology of sense organs and the processing of sensory information in the brain Authoritative content: world-leading contributors provide readers with a reputable, dynamic and authoritative account of the topics under discussion Comprehensive-style content: in-depth, complex coverage of topics offers students at upper undergraduate level and above full insight into topics under discussion
Author : A. M. Pearson
Publisher : Springer
ISBN 13 : 146152167X
Total Pages : 521 pages
Book Rating : 4.4/5 (615 download)
Download or read book Quality Attributes and their Measurement in Meat, Poultry and Fish Products written by A. M. Pearson and published by Springer. This book was released on 2013-11-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme for this volume was chosen because no previous book has discussed the quality attributes of meat, poultry and fish and the methods that can be utilized for their measurement. The topics are not only timely but of great importance. Chapter I provides an introduction to the topic and presents a brief overview of the subject to be discussed. The next two chapters review information on the importance of color and some color problems in muscle foods, and explains the basis of color vision and perception of color before describing the methods that may be used for its measure ment. The following chapter discusses water binding and juiciness and their importance, while Chapter 5 provides the first intensive modern review on measurement of juiciness that has been published (to the knowledge of the author and editors). Chapter 6 reviews the physiology and psychology of flavor and aroma, which serves as a background for further discussion on the flavor and aroma of foods. The next chapter discusses the chemistry of flavor and aroma in muscle foods, while measurement of flavor and aroma are covered in Chapter 8. Chapter 9 reviews the species-specific meat flavors and aromas. Chapter 10 reviews some flavor and aroma problems in muscle foods and their measurement.
Author : John T. Wixted
Publisher : John Wiley & Sons
ISBN 13 : 0471178861
Total Pages : 915 pages
Book Rating : 4.4/5 (711 download)
Download or read book Stevens' Handbook of Experimental Psychology, Methodology in Experimental Psychology written by John T. Wixted and published by John Wiley & Sons. This book was released on 2004-01-16 with total page 915 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in paperback. This revised and updated edition of the definitive resource for experimental psychology offers comprehensive coverage of the latest findings in the field, as well as the explosion of research in neuroscience. Volume Four: Methodology in Experimental Psychology, organized by topic, focuses on the comparative research methods used to measure psychological, social, behavioral, and cognitive processes in human development.
Author : S R Jaeger
Publisher : Elsevier
ISBN 13 : 1845699971
Total Pages : 697 pages
Book Rating : 4.8/5 (456 download)
Download or read book Consumer-Driven Innovation in Food and Personal Care Products written by S R Jaeger and published by Elsevier. This book was released on 2010-08-30 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD
