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Cases In E Commerce
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Book Synopsis E-Commerce Strategy by : Sanjay Mohapatra
Download or read book E-Commerce Strategy written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals. This book covers many of the new innovations and technologies that have been established for e-commerce site development. Unlike similar books, topics such as e-channel adoption, factors affecting e-commerce adoption, and strategy design are reviewed in greater depth. Additionally, the book examines areas not normally covered like open source, online research, and peer-to-peer systems. E-Commerce Strategy: Text and Cases is divided into two parts. Part 1 examines the evolution of e-commerce, analyzes different sectors such as B2B and m-Commerce, and explores the challenges they face. Case studies of well known companies reinforce the concepts learned to demonstrate both successes and failures in the field. Part 2 deals with developing strategies in e-Commerce and looks at future trends including Web 2.0. Overall, the useful guidelines provided should prove valuable to students and researchers in the field.
Book Synopsis Cases on Worldwide E-Commerce: Theory in Action by : Raisinghani, Mahesh S.
Download or read book Cases on Worldwide E-Commerce: Theory in Action written by Raisinghani, Mahesh S. and published by IGI Global. This book was released on 2001-07-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases on Worldwide E-Commerce: Theory in Action provides detailed case studies of opportunities and challenges in worldwide e-commerce as the Internet economy and globalization trends erase the traditional IT and geographical boundaries. The cases, based on real life experience in e-commerce will demonstrate situations and challenges for a world in which IT is no longer restricted by corporate walls.
Book Synopsis Cases in Electronic Commerce by : Sidney Laurence Huff
Download or read book Cases in Electronic Commerce written by Sidney Laurence Huff and published by McGraw-Hill/Irwin. This book was released on 2002 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic, tactical, and operational challenges faced when launching an e-commerce-based business.
Book Synopsis Cases in E-commerce by : Jeffrey F. Rayport
Download or read book Cases in E-commerce written by Jeffrey F. Rayport and published by McGraw-Hill/Irwin. This book was released on 2001 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview of e-Commerce framework - Framing the market opportunity - Business models - Customer interface - Marketing communications and branding - Implementation - Valuation - Network infrastructure - Media convergence.
Book Synopsis E-commerce, the Internet and the Law by : Richard Warner
Download or read book E-commerce, the Internet and the Law written by Richard Warner and published by West Academic Publishing. This book was released on 2007 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases and Materials on E-Commerce, The Internet, and the Law offers comprehensive coverage of Internet and e-commerce law. Combining the knowledge of four expert authors, it covers contracting, jurisdiction, copyright, trademarks, trespass, information security, e-mail, defamation and privacy. A substantive body of caselaw has emerged in these areas, and E-Commerce, The Internet, and the Law contains the leading cases. This distinguishes it from many earlier Internet law casebooks, which contain a mix of relatively few cases and relatively extensive excerpts from theoretical commentary. E-Commerce, The Internet, and the Law combines caselaw and theory by discussing trends, open questions, and theoretical issues in "Notes and Questions" sections following each case. This blend of theory and practice engages students by making the relevance and importance of theory clear.
Book Synopsis The E-Commerce Book by : Alexander Graf
Download or read book The E-Commerce Book written by Alexander Graf and published by . This book was released on 2016-08-15 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for people who want to understand e-commerce - and by "understanding", we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing". From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned.Look forward to more than 450 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. The Story so far: Join us in revisiting the last 20 years of e-commerce. Look into the ups but also the downs of various business archetypes. Also, find a detailed analysis of recent market developments and major players in China. Basic Concepts: Learn about the interaction of all building blocks along the e-commerce value chain. You will understand how to make your customer happy in terms of demand based procurement, distribution, customer service, and much more... Case Studies: Get insights into 50 renowned online players around the globe. Each profile covers a detailed business model assessment and market positioning. The authors give a brief outlook on challenges and opportunities for each of the companies portrayed. Strategic Aspects: Find answers to major strategic questions: How to prosper in a "GAFA" dominated economy? Should I resist the temptation to sell via Amazon? Are banking and insurance the next industries to be radically transformed? ...and what is taking so long in the home furnishings sector? Interviews: Tap into the knowledge of successful serial entrepreneurs and get inspired by the latest insights of Stephan Schambach, René Köhler, and Florian Heinemann. Benchmarking: Learn how to benchmark your own e-commerce activities and take a closer look on aspects such as platform, business intelligence, online marketing, and CRM. Sold over 3.000 times in Germany. Voted the best book about E-Commerce!
Book Synopsis E-commerce Management by : Sandeep Krishnamurthy
Download or read book E-commerce Management written by Sandeep Krishnamurthy and published by Cengage Learning. This book was released on 2003 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Management is designed to help the managers of today and tomorrow better direct the E-Commerce process by integrating business models, marketing, and Internet technology. The integration of text and cases helps make this a perfect choice for instructors seeking one primary text for use in both graduate and undergraduate level E-Commerce and E-Marketing courses. Each case study provides readers with an in-depth analysis of well-known companies that have developed into e-successes or e-failures.
Book Synopsis Cases on Electronic Commerce Technologies and Applications by : Khosrow-Pour, D.B.A., Mehdi
Download or read book Cases on Electronic Commerce Technologies and Applications written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2006-04-30 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic commerce technologies and applications have changed the way information technology is used in business and society, allowing organizations worldwide to expand their market reach and their customer service. Cases on Electronic Commerce Technologies and Applications presents a wide range of real-life cases that describe the successful and unsuccessful adoption of e-commerce, e-business, e-government, mobile commerce, and Web services technologies. This collection provides significant insight on the successful implementation of these areas.
Book Synopsis Intelligent Techniques in E-Commerce by : Zhaohao Sun
Download or read book Intelligent Techniques in E-Commerce written by Zhaohao Sun and published by Springer. This book was released on 2013-03-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-commerce has passed through a number of stages in the minds of most readers of the daily press. Initially it was the province of the specialist and considered almost irrelevant to the needs and activities of everyday life - companies looking for venture capital in this area had little if any chance of obtaining sufficient funds from the rather conservative investors who provided the only source of start-up capital. Then came the dot. com boom -and suddenly e-commerce was the most exciting topic possible! Venture capital was available from every possible source and almost any company with a . com in its name could be assured of instant funding on request. This boom was, inevitably, followed by the dot. com bust and the press wamed that the days of e-commerce were gone, perhaps never to return. This apparently confusing 'stages of growth' model is in reality nothing ofthe sort. E-commerce is simply the logical outcome of combining computers with tele communications networks. The astonishing changes which a global economy has brought with it are reflected in the changes to the way we do business which are increasingly synonymous with e-commerce. Indeed, the term e-commerce itself is coming to mean only the transaction-based component of e-business-'any process that a business organisation conducts over a computer-mediated network' as Thomas Mesenbourg ofthe U. S. Census Bureau said in 1999.
Download or read book E-commerce written by Michael Chris Knapp and published by South-Western College. This book was released on 2003 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This casebook offers 25 high profile cases that deal with the multifaceted subject of e-commerce. The cases cover critical issues such as privacy, cyberspace regulation, taxation of e-commerce entities, and global e-commerce.
Download or read book E-commerce written by Inga D. Schmidt and published by LIT Verlag Münster. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to market forecasts, e-commerce will attain growing importance in the near future: Business transactions are changing. However, until today, the subject lacks profound findings about possible challenges and advantages, as well as about success factors of acceptance. The present book informs about the trends in business-to-consumer e-commerce both from the retailer's and the customer's point of view. Additionally, it contains a case study of a well known U.S. retailer and a corresponding customer survey. Based on the results of this study, customer profiles, market segments and strategies are derived. The study shows that e-commerce is far more than a mere selling and distributing channel. It is a platform for an integrated marketing that takes customers' needs into consideration while at the same time enforces customer focus. While it may be too early to predict its ultimate impacts, e-commerce is certainly a major source of business opportunity today. The greatest threat may be the risk of not acting on this occasion.
Book Synopsis Electronic Commerce by : Richard T. Watson
Download or read book Electronic Commerce written by Richard T. Watson and published by Orange Grove Texts Plus. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Contents: 1) Electronic commerce: An introduction. 2) Electronic commerce technology. 3) Web strategy: Attracting and retaining visitors. 4) Promotion: Integrated Web communications. 5) Promotion & purchase: Measuring effectiveness. 6) Distribution. 7) Service. 8) Pricing. 9) Post-Modernism and the Web: Societal effects.
Book Synopsis The internationalization of e-commerce: a case study of the Alibaba group by : Matheus Felipe Pereira de Souza
Download or read book The internationalization of e-commerce: a case study of the Alibaba group written by Matheus Felipe Pereira de Souza and published by EdUFRR. This book was released on 2018-10-24 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book entitled "The internationalization of e-commerce: a case study of the Alibaba group"has been written by the Brazilian researchers Matheus Felipe Pereira de Souza and Elói Martins Senhoras. It is the 31st didactic book of the "Communication & Public Policies Collection" which aims to stimulate the development of textbooks fulfilling bibliographical gaps. This book brings into light 3 mains discussions: International Business as a scientific field of study the internationalization process of e-commerce and, a case study of the Alibaba Group.
Book Synopsis Overrun Edition: O/R Cases in Electronic Commerce by : Huff
Download or read book Overrun Edition: O/R Cases in Electronic Commerce written by Huff and published by . This book was released on 2000 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Electronic Commerce by : J. Christopher Westland
Download or read book Global Electronic Commerce written by J. Christopher Westland and published by MIT Press. This book was released on 1999 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an understanding of the technologies of electronic commerce. The text does not concentrate solely on the Internet but suggests that the Internet is only a bridge technology. Each chapter contains an overview of a theory or practice followed by one or more business case studies.
Download or read book E-Commerce Strategy written by Zheng Qin and published by Springer. This book was released on 2014-10-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Author :International Development Research Centre (Canada) Publisher :IDRC ISBN 13 :1552501795 Total Pages :112 pages Book Rating :4.5/5 (525 download)
Book Synopsis E-commerce in the Asian Context by : International Development Research Centre (Canada)
Download or read book E-commerce in the Asian Context written by International Development Research Centre (Canada) and published by IDRC. This book was released on 2005 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce in Asia has been receiving considerable attention as a result of the proliferation of Internet connectivity and technologies in the region. In response to this trend, a series of studies to investigate the various economic, social, methodological, and security issues related to this emerging business paradigm.
