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Author : Dana-Nicoleta Lascu
Publisher :
ISBN 13 : 9781592600236
Total Pages : 51 pages
Book Rating : 4.6/5 (2 download)
Download or read book Casebook to Accompany International Marketing written by Dana-Nicoleta Lascu and published by . This book was released on 2003 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Quelch
Publisher : South-Western
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.:/5 (318 download)
Download or read book Global Marketing Management written by John A. Quelch and published by South-Western. This book was released on 2006 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to international markets.
Author : Ph.D. Dana-Nicoleta Lascu
Publisher : Dreamtech Press
ISBN 13 : 9788177223705
Total Pages : 368 pages
Book Rating : 4.2/5 (237 download)
Download or read book International Marketing (with Casebook): Managing Worldwide Operations in a Changing International Environment written by Ph.D. Dana-Nicoleta Lascu and published by Dreamtech Press. This book was released on 2003-05-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on International marketing adopts a strategic, applications-oriented approach to country- and region-specific environments. Throughout the text, these concepts are illustrated through interviews with international and local (national) marketing. It contains vivid and memorable examples that help students retain international marketing theory and facts. Each chapter of this book begins with key terms and an outline along with learning objectives. Discussion questions are given at the end. It also contains interviews with consumers that are used to illustrate a number of consumer behavior issues in the chapters.· Part I. Introduction to International Marketing · Part II. The International Marketing Environment · Part III. International Marketing Strategy Decisions · Part IV. Managing the International Marketing Mix· Part V. International Marketing Strategy: Implementation
Author :
Publisher :
ISBN 13 : 9781442505179
Total Pages : 121 pages
Book Rating : 4.5/5 (51 download)
Download or read book MRKT20018 written by and published by . This book was released on 2008 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sally Dibb
Publisher : Cengage Learning Emea
ISBN 13 : 9780415089500
Total Pages : 270 pages
Book Rating : 4.0/5 (895 download)
Download or read book The Marketing Casebook written by Sally Dibb and published by Cengage Learning Emea. This book was released on 1994 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to accompany business school and college marketing courses or for self-tuition in the key concepts in marketing theory, The Marketing Casebook uses fully cross-referenced short and full cases and theory notes to present the key elements of marketing. By looking at the way marketing works in practice, the reader is drawn into the problems and questions that face marketers and managers in their everyday lives. A mix of real world cases and theory summary notes, The Marketing Casebook provides a concise revision-oriented overview of the key marketing concepts, guiding the reader from introductory theory to specialised applications in consumer, industrial and services marketing.
Author :
Publisher : World Scientific
ISBN 13 : 9814689610
Total Pages : 925 pages
Book Rating : 4.8/5 (146 download)
Download or read book Worldwide Casebook in Marketing Management written by and published by World Scientific. This book was released on 2015 with total page 925 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (the UK) -- Tag-heuer (Switzerland) -- Cirque du soleil (Canada) -- Retailing : Currys (the UK) -- Cold storage (Singapore) -- Marketing programming : Microsoft (the US) -- National Australia Bank (Australia) -- Acer (Taiwan) -- Kerry (Ireland) -- Siemens (Germany) -- ING (Holland) -- Electrolux (Sweden) -- Strategic and global marketing: -- British Airways (the UK) -- Grundfos (Denmark) -- Petrobras (Brazil) -- Accor (France)
Author : Spar Debora L
Publisher : World Scientific Publishing Company
ISBN 13 : 1911298178
Total Pages : 468 pages
Book Rating : 4.9/5 (112 download)
Download or read book Managing International Trade And Investment: Casebook written by Spar Debora L and published by World Scientific Publishing Company. This book was released on 2003-07-14 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ease with which it is often conducted, doing business across borders is not the same as doing it at home. Rather, it entails a whole new set of managerial challenges: re-assessing competitive advantage; evaluating diverse political environments and legal structures; considering the impact of currency fluctuations and trading regimes; and understanding widely disparate cultures and business norms. Using the cases presented in this book, instructors can help their students build a framework of analysis that will enable them to understand the challenges of international trade and investment and master the opportunities these represent./a
Author : Jean-Pierre Jeannet
Publisher :
ISBN 13 : 9780618159475
Total Pages : 326 pages
Book Rating : 4.1/5 (594 download)
Download or read book Cases in Global Marketing Strategies written by Jean-Pierre Jeannet and published by . This book was released on 2002 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
Publisher : Penerbit USM
ISBN 13 : 9674615334
Total Pages : 324 pages
Book Rating : 4.6/5 (746 download)
Download or read book Principles of Integrated Marketing Communications: A Malaysia Casebook written by Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor and published by Penerbit USM. This book was released on 2022-10-18 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.
Author : Algis Juzukonis
Publisher : McGraw-Hill Ryerson
ISBN 13 : 9780070952348
Total Pages : 304 pages
Book Rating : 4.9/5 (523 download)
Download or read book Case Book to Accompany Basic Marketing : a Global-managerial Approach written by Algis Juzukonis and published by McGraw-Hill Ryerson. This book was released on 2004 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sak Onkvisit
Publisher : Psychology Press
ISBN 13 : 0415311322
Total Pages : 619 pages
Book Rating : 4.4/5 (153 download)
Download or read book International Marketing written by Sak Onkvisit and published by Psychology Press. This book was released on 2004 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.
Author : Jean-Pierre Jeannet
Publisher :
ISBN 13 : 9780130374745
Total Pages : 490 pages
Book Rating : 4.3/5 (747 download)
Download or read book Cases in International Marketing written by Jean-Pierre Jeannet and published by . This book was released on 1995 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a selection of cases that are multinational in scope, describe actual situations and illustrate the issues faced by global marketers as they take their products and services into new nations and cultures. This text includes a number of case studies with introductory notes.
Author : Sinto Sunaryo
Publisher : Penerbit Salemba
ISBN 13 : 6231810135
Total Pages : 130 pages
Book Rating : 4.2/5 (318 download)
Download or read book A Casebook in Business Management: Indonesian Traditional Herbal Industry written by Sinto Sunaryo and published by Penerbit Salemba. This book was released on 2023-09-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Casebook in Business Management: Indonesian Traditional Herbal Industry provides materials to support the application of case-based method in classes. It is applicable for undergraduate and master’s students focusing on management studies. The cases discuss myriads of topics that require in-depth analysis based on human resource management, strategic management, operations management, and financial management concepts. The cases are divided into several themes including organizational behavior, strategic management, supply chain management, financial management, quality management, and product diversification. To analyze the cases presented in this book, students may employ numerous tools such as Fishbone Diagram, SWOT Analysis, PEST Analysis, IFAS and EFAS Analysis, Porter’s Five Forces, and many others. There are eight cases in this book. The first case discusses the succession planning in herbal medicine (jamu) industry. The second case talks about the traditional cosmetics industry in Indonesia that uses one of the benefits of jamu for beauty purpose. The third case discusses the defensive strategy implemented by herbal medicine companies and several cases on strategies to manage and preserve herbal medicine (jamu) industry. The last case discusses the financial management of a herbal medicine (jamu) company. Book table of contents: Case 1 Succession Planning: How to Continue the Legacy of Traditional Herbal Medicine Industry in Indonesia Case 2 Traditional Cosmetics Industry in Indonesia: Using Jamu for Beauty Purposes Case 3 Assessing Defensive Strategy for Energy Drink Products during the Covid-19 Pandemic: Extra Joss and KukuBima Ener-G! Case 4 PT Industri Jamu dan Farmasi Sido Muncul Tbk: Herbal Industry for Health Case 5 Jamu with Medicinal Chemicals: Urgency of Supply Chain Integration Case 6 Jamu Diversification: Developing Jamu without Leaving Its History Case 7 The Dilemma of Indonesian Traditional Herbal Medicine Standardization Case 8 PT Industri Jamu dan Farmasi Sido Muncul Tbk: The Largest Herbal Company in Indonesia
Author : Rajendra Nargundkar
Publisher : Excel Books India
ISBN 13 : 9788174466280
Total Pages : 284 pages
Book Rating : 4.4/5 (662 download)
Download or read book International Marketing written by Rajendra Nargundkar and published by Excel Books India. This book was released on 2009 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is going to be a trendsetter in the field of international marketing. It is a storehouse of the latest developments in international marketing from a unique Indian perspective. With a lot of contemporary cases (up to early 2008) that cover issues related to organizational and marketing strategy, including sensing opportunity and fulfilling global ambitions, it is an exciting new addition to the options avilable to an Indian business school professor.
Author : Kenneth E. Clow
Publisher : SAGE Publications
ISBN 13 : 1412996031
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)
Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author : Stanley Paliwoda
Publisher : Routledge
ISBN 13 : 1135387109
Total Pages : 531 pages
Book Rating : 4.1/5 (353 download)
Download or read book International Marketing written by Stanley Paliwoda and published by Routledge. This book was released on 2013-11-05 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of an established text, this book provides comprehensive treatment of international marketing issues and includes expanded coverage of Eastern Europe and the Pacific Rim. New for this edition are the expanded use of mini cases within the text to illustrate the latest developments in marketing, together with expanded coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, Globalization, Culture, Financial aspects of marketing. Included throughout are self-assessment and discussion questions, key terms, references and bibliography.
Author : Ogechi Adeola
Publisher : Emerald Group Publishing
ISBN 13 : 1802622535
Total Pages : 376 pages
Book Rating : 4.8/5 (26 download)
Download or read book Casebook of Indigenous Business Practices in Africa written by Ogechi Adeola and published by Emerald Group Publishing. This book was released on 2023-08-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Africa’s unique and diverse culture, embedded in age-long business practices, presents an interesting proposition for advancing indigenous knowledge and building sustainable structures. Casebook of Indigenous Business Practices in Africa is a collection of case studies across Northern, Eastern, Central, Western and Southern Africa.
