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Case Study Rediscovering Market Niches In A Traditional Industry
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Book Synopsis Case Study: Rediscovering Market Niches in a Traditional Industry by : Kimberly Wylie
Download or read book Case Study: Rediscovering Market Niches in a Traditional Industry written by Kimberly Wylie and published by GRIN Verlag. This book was released on 2006-07-16 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Essay from the year 2004 in the subject Business economics - Business Management, Corporate Governance, University of Phoenix, language: English, abstract: In Jingdezhen, China, fine porcelain has been manufactured for 2,000 years. One would think that an industry that has lasted two millennia would have such a market dominance that few, if any, competitors could be a serious threat. However, this is not the case. For the porcelain manufacturers of Jingdezhen, competition has become so fierce that the innovators of the industry have now fallen by the wayside. This paper will discuss this informative case study. Case Study: Rediscovering Market Niches in a Traditional Industry
Author :United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation Publisher : ISBN 13 : Total Pages :828 pages Book Rating :4.:/5 (319 download)
Book Synopsis The economic evolution of rural America by : United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation
Download or read book The economic evolution of rural America written by United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation and published by . This book was released on 1985 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation Publisher : ISBN 13 : Total Pages :828 pages Book Rating :4.:/5 (327 download)
Book Synopsis The Economic Evolution of Rural America: The outlook for the South Dakota economy by : United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation
Download or read book The Economic Evolution of Rural America: The outlook for the South Dakota economy written by United States. Congress. Joint Economic Committee. Subcommittee on Agriculture and Transportation and published by . This book was released on 1985 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Long Tail written by Chris Anderson and published by Hachette Books. This book was released on 2006-07-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Download or read book Management review written by Amacom and published by . This book was released on 1966 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes section "The Management index"
Book Synopsis Sociological Abstracts by : Leo P. Chall
Download or read book Sociological Abstracts written by Leo P. Chall and published by . This book was released on 2004 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Book Synopsis Growth and Change in Post-socialist Cities of Central Europe by : Waldemar Cudny
Download or read book Growth and Change in Post-socialist Cities of Central Europe written by Waldemar Cudny and published by Routledge. This book was released on 2021-12-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents multidimensional socio-economic transformations taking place in the post-socialist cities located in selected countries of the Central European region. The analysis includes case studies from the Eastern part of Germany (Chemnitz, Leipzig), Poland (Łódź, Kielce, Katowice conurbation, and peripheral urban centres from Eastern Poland), Slovakia (Bratislava, Nitra), the Czech Republic (Olomouc, Brno), and from Hungary (Pécs). The analysed urban areas have undergone far-reaching political and socio-economic changes in the last 30 years. These changes began with the collapse of communism and the centrally planned economy system in the region of Central Europe. The beginning of this period, often referred to as post-socialist transformation, dates back to 1989. The consequence of the aforementioned political processes was the multifaceted socio-economic and demographic changes that significantly affected urban areas in Central Europe. This book presents an attempt to summarize the main long-term processes of changes taking place in these urban areas and to identify contemporary and future trends in their socio-economic development. The book will be valuable to undergraduate and postgraduate students in human geography, urban studies, economy, and city marketing, especially with an interest in Central Europe.
Book Synopsis Marketing Theory by : Michael J Baker
Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2010-03-18 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings
Book Synopsis Urban Sustainability Transitions by : Niki Frantzeskaki
Download or read book Urban Sustainability Transitions written by Niki Frantzeskaki and published by Routledge. This book was released on 2017-06-14 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s population is currently undergoing a significant transition towards urbanisation, with the UN expecting that 70% of people globally will live in cities by 2050. Urbanisation has multiple political, cultural, environmental and economic dimensions that profoundly influence social development and innovation. This fundamental long-term transformation will involve the realignment of urban society’s technologies and infrastructures, culture and lifestyles, as well as governance and institutional frameworks. Such structural systemic realignments can be referred to as urban sustainability transitions: fundamental and structural changes in urban systems through which persistent societal challenges are addressed, such as shifts towards urban farming, renewable decentralised energy systems, and social economies. This book provides new insights into how sustainability transitions unfold in different types of cities across the world and explores possible strategies for governing urban transitions, emphasising the co-evolution of material and institutional transformations in socio-technical and socio-ecological systems. With case studies of mega-cities such as Seoul, Tokyo, New York and Adelaide, medium-sized cities such as Copenhagen, Cape Town and Portland, and nonmetropolitan cities such as Freiburg, Ghent and Brighton, the book provides an opportunity to reflect upon the comparability and transferability of theoretical/conceptual constructs and governance approaches across geographical contexts. Urban Sustainability Transitions is key reading for students and scholars working in Environmental Sciences, Geography, Urban Studies, Urban Policy and Planning.
Book Synopsis Open Services Innovation by : Henry Chesbrough
Download or read book Open Services Innovation written by Henry Chesbrough and published by John Wiley & Sons. This book was released on 2011-01-18 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of "open innovation" is back with his most significant book yet. Henry Chesbrough’s acclaimed book Open Innovation described a new paradigm for management in the 21st century. Open Services Innovation offers a new approach that demonstrates how open innovation combined with a services approach to business is an effective and powerful way to grow and compete in our increasingly services-driven economy. Chesbrough shows how companies in any industry can make the critical shift from product- to service-centric thinking, from closed to open innovation where co-creating with customers enables sustainable business models that drive continuous value creation for customers. He maps out a strategic approach and proven framework that any individual, business unit, company, or industry can put to work for renewed growth and profits. The book includes guidance and compelling examples for small and large companies, services businesses, and emerging economies, as well as a path forward for the innovation industry. "Whether you are managing a product or a service, your business needs to become more open and more inclusive in order to be more innovative. Open Services Innovation will be an invaluable guide to intrepid managers who commit to making that journey." —GARY HAMEL, visiting professor, London Business School; director, Management Lab; and author, The Future of Management "I tore out page after page to share with my leaders. Chesbrough has pioneered an entire rethink of business innovation that’s rich in concept, deeply explained, with tools ready to use in every industry." —SCOTT COOK, founder and chairman of the executive committee, Intuit "Focusing on core competence often tempts managers to keep continuing what succeeded in the past. A far more important question is what capabilities are critical in the future, and Chesbrough shows how to ask and answer these issues." —CLAYTON CHRISTENSEN, Robert & Jane Cizik Professor of Business Administration, Harvard Business School, and author, The Innovator's Dilemma "To thrive, businesses will need to master the lessons of open service innovation. Here is their one-stop guidebook with important lessons clearly and compellingly presented." —JAMES C. SPOHRER, director, IBM University Programs World-Wide "Open Innovation pioneer Henry Chesbrough breaks new ground with Open Services Innovation, a persuasive argument for the power of co-creation in the world of services." —TOM KELLEY, general manager, IDEO, and author, The Ten Faces of Innovation, The Art of Innovation "With his trademark style of beautifully explained examples, Henry Chesbrough shows how open service innovation and new business models can help you escape this product commodity trap and bring you to the next level of competition." —ALEX OSTERWALDER, author, Business Model Generation "Open Services Innovation shows how a business can redefine itself as a service organisation and tap into faster growth through shared innovation." —SIR TERRY LEAHY, chief executive, Tesco "Chesbrough shows how innovating openly with a services mindset can make you a market leader." —CHARLENE LI, author, Open Leadership, and founder, Altimeter Group
Book Synopsis Rediscovering Geography by : National Research Council
Download or read book Rediscovering Geography written by National Research Council and published by National Academies Press. This book was released on 1997-03-28 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: As political, economic, and environmental issues increasingly spread across the globe, the science of geography is being rediscovered by scientists, policymakers, and educators alike. Geography has been made a core subject in U.S. schools, and scientists from a variety of disciplines are using analytical tools originally developed by geographers. Rediscovering Geography presents a broad overview of geography's renewed importance in a changing world. Through discussions and highlighted case studies, this book illustrates geography's impact on international trade, environmental change, population growth, information infrastructure, the condition of cities, the spread of AIDS, and much more. The committee examines some of the more significant tools for data collection, storage, analysis, and display, with examples of major contributions made by geographers. Rediscovering Geography provides a blueprint for the future of the discipline, recommending how to strengthen its intellectual and institutional foundation and meet the demand for geographic expertise among professionals and the public.
Book Synopsis The Paradox of Choice by : Barry Schwartz
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Download or read book Urban Land written by and published by . This book was released on 1995 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Tourism and Leisure Industry by : Klaus Weiermair
Download or read book The Tourism and Leisure Industry written by Klaus Weiermair and published by Psychology Press. This book was released on 2004 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential read for all leisure and tourism experts, this educational book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior and mobility to help you forecast future consumer needs.
Book Synopsis The Four Steps to the Epiphany by : Steve Blank
Download or read book The Four Steps to the Epiphany written by Steve Blank and published by John Wiley & Sons. This book was released on 2020-03-17 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.
Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Book Synopsis Exceptional Every Day by : Jason M. Valadao, MD
Download or read book Exceptional Every Day written by Jason M. Valadao, MD and published by Greenleaf Book Group. This book was released on 2019-04-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover Your Purpose and Design a Life That Is Fully Yours In Exceptional Every Day, Jason M. Valadão, M.D. will help you transform your life. Using a method called The Process, this book enables you to create and achieve personal goals by helping you understand how to prioritize what is meaningful to you, allocate your time appropriately, and maximize productivity. By gaining control of your life and mastering your time, you’ll be empowered to explore your passions and interests, and create an exceptional and fulfilling life for yourself and your loved ones. It all starts with you. In this book, you’ll learn how to manage your life and value the journey along the way instead of focusing only on the end results. This “why,” the core desire that motivates you to succeed, will help you discover the steps that you can take each day to grow, and will inspire you to share your energy with others so that you can live out your purpose. Filled with exclusive tools and insightful stories, Jason will guide you to discover and create an individualized roadmap that will lead you to the life that you desire. Exceptional Every Day not only promises to transform lives, it delivers.
