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Case Mamma Mia Music Marketing And Three Women
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Book Synopsis Case Mamma Mia!: Music, marketing and three women by : Gómez Quijano, Arturo
Download or read book Case Mamma Mia!: Music, marketing and three women written by Gómez Quijano, Arturo and published by ESIC. This book was released on 2022-04-05 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: It was October 2009, on a cold autumn evening in New York. It was not in my plans to be dancing between the seats of an old theatre on Broadway. I had flown a few days earlier from Madrid, to do some commercial research on the participation of American wedding dress companies in trade fairs. Since I had some free time, when I finished interviewing designers at the Waldforf Astoria, I immersed myself in the skyscrapers of that city, soaking up the culture of the world’s capital. I visited the MOMA and the Chrysler Building; I walked through Central Park and took the orange ferry to Staten Island to see the city through the eyes of an immigrant on the way back; I crossed the first bridge to Brooklyn, admired the design of the Guggenheim and prayed at St. Patrick’s Church. I had foreseen all of this in my travel plans, except for dancing.
Book Synopsis Case Mamma Mia! by : Arturo Gómez Quijano
Download or read book Case Mamma Mia! written by Arturo Gómez Quijano and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Case ABBA Forever! From Waterloo to Voyage, passing through Mamma Mia! by : Gómez Quijano, Arturo
Download or read book Case ABBA Forever! From Waterloo to Voyage, passing through Mamma Mia! written by Gómez Quijano, Arturo and published by ESIC. This book was released on with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: ABBA: the soundtrack of my whole life Why is ABBA suddenly appearing in our lives now? My sister-in-law asked me in a family reunion when I told her that I was writing a case of ABBA. Many people will think that the main reason is because I am an ABBA freak. Nothing could be further from the truth. The main reason is because it seems to me that we do have a lot to learn from Björn and Benny’s career. One of the longest-lived and most productive creative couples in the history of music. They met on 5th June 1966 and, and they are still active and successful today. However, my sister-in-law’s question remained in my teacher’s mind. In class I jokingly say that this is the question of José Mourinho, a famous football coach: Why? It is also the question of the researcher, the journalist, the academic, the businessperson. It is the question that drives us forward as human beings. Man seeks explanations. There are many businesses from which many things can be learned, but why ABBA? It was then that I realized ABBA was the soundtrack that had been with me all my life. I was born in Galicia, in the Northwest of Spain, in the early sixties of the last century. From there, when I was just a child, I watched them, live and in black and white, win the Eurovision Song Contest. It was 1974. At that moment, ABBA was born. The group, designed by Stig Anderson, was formed after that triumph, to manage the success. For the next eight years they swept the world. They went as far as Australia where, when a special TV program about their visit to the country was broadcast, it had a 54% audience share, beating the record set by the broadcast of the man landing on the moon a few years earlier. I saw them born. [...]
Book Synopsis Cases in Marketing Management by : Kenneth E. Clow
Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Book Synopsis The Little Black Book of 3-Chord Songs by : Wise Publications
Download or read book The Little Black Book of 3-Chord Songs written by Wise Publications and published by Wise Publications. This book was released on 2014-10-25 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Black Book Of 3-Chord Songs is a collection of over 80 songs, all of which use no more than 3 chords! From favourites that have stood the test of time, such as Jolene (Dolly Parton) and Three Little Birds (Bob Marley), to contemporary hits like Paper Planes (M.I.A.) and Best Song Ever (One Direction), this varied selection is sure to include something for everyone. Perfect for any feldgling guitarist looking to quickly add some classic songs to their repertoire, each piece is arranged in the same keys as the original recordings with chord symbols, Guitar chord diagrams and complete lyrics.
Book Synopsis Nostalgia and Innovation in the songs of "Mamma Mia!" by : Amelie Meyer
Download or read book Nostalgia and Innovation in the songs of "Mamma Mia!" written by Amelie Meyer and published by GRIN Verlag. This book was released on 2020-04-07 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject American Studies - Miscellaneous, grade: 1,3, University of Göttingen (Philosophische Fakultät), course: The American Musical, language: English, abstract: When Mamma Mia! opened in theaters in the summer of 2008, many reviewers were less than enthusiastic about the film adaptation of the popular stage musical. While the storyline of 20-year old Sophie living on a Greek island with her single parent mother and embarking on a quest to find her father was declared to be flat and incoherent, the cinematic realization of the stage version has similarly been regarded as unsatisfactory. In spite of critics’ dismay, however, Mamma Mia! achieved great box office success. The discrepancy between reviewers’ predictions and the actual perception of audiences raises the question of the origin of Mamma Mia!’s popularity. Ashley Elaine York categorizes Mamma Mia!, amongst others, as a “new breed of women’s giants [...] best be described as `women’s blockbusters ́ and touted as the newest conglomerate trend”. While this relatively broad definition of the woman’s blockbuster and its keys for success is applied by York to different genres and will also be considered, this paper mainly sets out to look at several of its aspects from the point of view of musical studies. Particular emphasis will be put on the use of the well-known ABBA music and its function within the movie and for audience’s reception and involvement as the categorization of the film as a so called jukebox musical will be discussed. Thus, the following questions will be investigated in the course of this paper: Can Mamma Mia! be classified as a jukebox musical, deriving its success from its nostalgic representation of the much loved ABBA music, or does it go beyond this classification to reinterpret the songs in an innovative fashion?
Book Synopsis Etude Music Magazine by : Theodore Presser
Download or read book Etude Music Magazine written by Theodore Presser and published by . This book was released on 1917 with total page 806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes music.
Download or read book The Etude written by and published by . This book was released on 1917 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monthly journal for the musician, the music student, and all music lovers.
Download or read book Billboard written by and published by . This book was released on 2009-05-02 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book CMJ New Music Monthly written by and published by . This book was released on 2000-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: CMJ New Music Monthly, the first consumer magazine to include a bound-in CD sampler, is the leading publication for the emerging music enthusiast. NMM is a monthly magazine with interviews, reviews, and special features. Each magazine comes with a CD of 15-24 songs by well-established bands, unsigned bands and everything in between. It is published by CMJ Network, Inc.
Book Synopsis Entrepreneurship by : Robert D. Hisrich
Download or read book Entrepreneurship written by Robert D. Hisrich and published by McGraw-Hill/Irwin. This book was released on 2009-11-19 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 8th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Book Synopsis 20 Seasons: Broadway Musicals of the 21st Century by : Amy S. Osatinski
Download or read book 20 Seasons: Broadway Musicals of the 21st Century written by Amy S. Osatinski and published by Taylor & Francis. This book was released on 2023-08-03 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: 20 Seasons: Broadway Musicals of the 21st Century catalogues, categorizes, and analyzes the 269 musicals that opened on Broadway from the 2000-2001 season through the 2019-2020 season. This book is the first to comprehensively examine the musicals that premiered on Broadway during this important historical period, which was bookended by the 9/11 terrorist attacks on one end and the Coronavirus pandemic on the other. It begins by exploring the historical context for the first 20 years of the 21st century and how this impacted American culture and theatre. Rather than chronologically, the musicals are then organized into categories based on their source material and whether they were original musicals or revivals, painting a detailed picture of the Broadway musical in first 20 years of the 21st century. Jukebox musicals, screen-to-stage musicals, revivals, and other original musicals are all covered, and each chapter ends with reading guides and discussion prompts. The book not only discusses what was produced, but by whom, uncovering the stark lack of representation for women and artists of color on Broadway musical creative and design teams. Additionally, the last chapter discusses the COVID-19 pandemic, the Broadway shutdown, and what happened to the Broadway musical during the shutdown, including the response to the Black Lives Matter movement in the summer of 2020. 20 Seasons: Broadway Musicals of the 21st Century will appeal to fans and scholars of musical theatre, as well as students of Musical Theatre, Musical Theatre History, American Studies, and Pop Culture Studies.
Book Synopsis The Little Black Book of Rock Classics by : Wise Publications
Download or read book The Little Black Book of Rock Classics written by Wise Publications and published by Wise Publications. This book was released on 2014-10-17 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Black Book Of Rock classics is a bumper songbook, packed to the brim with chords for over 70 timeless rock classics. Each song has been carefully arranged with complete lyrics and a chord-boxes - perfect for any aspiring guitarist, ideal for group singalongs, a spot of busking or simply to explore the diverse collection of popular music on offer. reference sheet. This little book includes: - Aces High [Iron Maiden] - Anarchy In The UK [Sex Pistols] - Cigarettes & Alcohol [Oasis] - Crazy Crazy Nights [Kiss] - Dream On [Aerosmith] - Fat Bottomed Girls [Queen] - Hand In Glove [The Smiths] - Gimme Danger [Iggy & The Stooges] - I Believe In A Thing Called Love [The Darkness] - I Bet You Look Good On The Dance Floor [Arctic Monkeys] - I Want You (She's So Heavy) [The Beatles] - Lithium [Nirvana] - Marquee Moon [Television] - Little Bit Of Soul [The Ramones] - Maggie's Farm [Bob Dylan] - Moonage Daydream [David Bowie] - Personality Crisis [The New York Dolls] - Rise Above [Black Flag] - Rock 'N' Roll Train [AC/DC] - Strange Brew [Cream] - Time Is On My Side [The Rolling Stones] - We Built This City [Starship] And many more!
Download or read book Murder For Two written by Kellen Blair and published by Concord Theatricals. This book was released on 2019-10 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Officer Marcus Moscowicz is a small town policeman with dreams of making it to detective. One fateful night, shots ring out at the surprise birthday party of Great American Novelist Arthur Whitney and the writer is killed…fatally. With the nearest detective an hour away, Marcus jumps at the chance to prove his sleuthing skills—with the help of his silent partner, Lou. But whodunit? Did Dahlia Whitney, Arthur's scene-stealing wife, give him a big finish? Is Barrette Lewis, the prima ballerina, the prime suspect? Did Dr. Griff, the overly-friendly psychiatrist, make a frenemy? Marcus has only a short amount of time to find the killer and make his name before the real detective arrives… and the ice cream melts!
Download or read book Billboard written by and published by . This book was released on 1999-06-05 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book The Who's Tommy written by Pete Townshend and published by Pantheon. This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a history of Tommy from rock opera to its staging as a Broadway musical.
Download or read book Billboard written by and published by . This book was released on 2009-06-06 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.