Capturing minds: Understanding the attention economy

Download Capturing minds: Understanding the attention economy PDF Online Free

Author :
Publisher : Asma Asfour
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Capturing minds: Understanding the attention economy by : Dr. Asma Asfour

Download or read book Capturing minds: Understanding the attention economy written by Dr. Asma Asfour and published by Asma Asfour. This book was released on 2024-05-29 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, where we are bombarded with information from all sides, attention has become a precious commodity. This book "Capturing minds: Understanding the attention economy" explores the intricacies of the attention economics and sheds light on how our attention is captured, traded, and sometimes even exploited in today's hyper-connected world. Chapter 1 defines the concept of attention economics and explores its importance in various disciplines. From a psychological perspective, attention is analyzed as a cognitive mechanism that is crucial for perception and decision-making. From an economic perspective, attention is viewed as a scarce resource with its own opportunity costs and markets. From a sociological perspective, attention reflects changing cultural norms and social behavior. Media and communication studies offer insights into the capture and filtering of attention and the resulting effects on individuals and societies. The following chapters explore the psychology of attention, the impact of technology on attention in the digital age, and the role of attention as a currency. Strategies for capturing attention, both for individuals and organizations, are discussed in Chapter 5, offering practical tips and research-based insights. Chapter 6 looks at the crucial relationship between attention and wellbeing. It explores how the constant connectivity fueled by the internet and social media impacts stress, anxiety, and overall mental health. The chapter also offers strategies for cultivating mindfulness and regaining control over attention, which is crucial in an age characterized by digital distractions and information overload.

The Attention Economy

Download The Attention Economy PDF Online Free

Author :
Publisher : Harvard Business Press
ISBN 13 : 9781422160800
Total Pages : 276 pages
Book Rating : 4.1/5 (68 download)

DOWNLOAD NOW!


Book Synopsis The Attention Economy by : Thomas H. Davenport

Download or read book The Attention Economy written by Thomas H. Davenport and published by Harvard Business Press. This book was released on 2001-04-30 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind. In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business: 1) measuring attention 2) understanding the psychobiology of attention 3) using attention technologies to structure and protect attention 4) adapting lessons from traditional attention industries like advertising. Drawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business.

Dear Millennials & Gen Z's Never Let the Clutter-Rats Nibble on Your Cheese You Have the New SUPERPOWERS

Download Dear Millennials & Gen Z's Never Let the Clutter-Rats Nibble on Your Cheese You Have the New SUPERPOWERS PDF Online Free

Author :
Publisher : Balboa Press
ISBN 13 :
Total Pages : 235 pages
Book Rating : 4.7/5 (652 download)

DOWNLOAD NOW!


Book Synopsis Dear Millennials & Gen Z's Never Let the Clutter-Rats Nibble on Your Cheese You Have the New SUPERPOWERS by : Nesha Jenkins-Tate MS PhD

Download or read book Dear Millennials & Gen Z's Never Let the Clutter-Rats Nibble on Your Cheese You Have the New SUPERPOWERS written by Nesha Jenkins-Tate MS PhD and published by Balboa Press. This book was released on 2024-06-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is your life’s Purpose? What is your Calling? What are your exceptional natural gifts and talents? And how can you set goals to help you maintain focus and balance? Dr. Nesha Jenkins-Tate helps us find answers to each of those questions and more. This book, her third, is both spiritual and practical, offering an empowering framework with engaging tools for personal growth and for building a greater capacity for resilience. It can show you how, with self-awareness, a growth mindset, and a commitment to yourself, you can identify and serve your Higher Purpose— while also doing the work to reclaim your higher superpowers. In this era of so much polarization and artificiality, authenticity is a rare commodity-- so the author dares you to reclaim your wholeness and to build authentic connections as you serve your Purpose. If you simply want to read this book, you probably can do that within a few days. But this is the kind of book that many people will not only want to read, but also want to reference over the course of a lifetime.

The Attention Merchants

Download The Attention Merchants PDF Online Free

Author :
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.8/5 (41 download)

DOWNLOAD NOW!


Book Synopsis The Attention Merchants by : Tim Wu

Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

How to Do Nothing

Download How to Do Nothing PDF Online Free

Author :
Publisher : Melville House
ISBN 13 : 1612198554
Total Pages : 259 pages
Book Rating : 4.6/5 (121 download)

DOWNLOAD NOW!


Book Synopsis How to Do Nothing by : Jenny Odell

Download or read book How to Do Nothing written by Jenny Odell and published by Melville House. This book was released on 2020-12-29 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** A New York Times Bestseller ** NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: Time • The New Yorker • NPR • GQ • Elle • Vulture • Fortune • Boing Boing • The Irish Times • The New York Public Library • The Brooklyn Public Library "A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review One of President Barack Obama's "Favorite Books of 2019" Porchlight's Personal Development & Human Behavior Book of the Year In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives. Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress. Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

The Art of Small Business Social Media

Download The Art of Small Business Social Media PDF Online Free

Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538193000
Total Pages : 341 pages
Book Rating : 4.5/5 (381 download)

DOWNLOAD NOW!


Book Synopsis The Art of Small Business Social Media by : Peg Fitzpatrick

Download or read book The Art of Small Business Social Media written by Peg Fitzpatrick and published by Rowman & Littlefield. This book was released on 2024-11-19 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting. Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.

Stand Out of Our Light

Download Stand Out of Our Light PDF Online Free

Author :
Publisher :
ISBN 13 : 1108429092
Total Pages : 151 pages
Book Rating : 4.1/5 (84 download)

DOWNLOAD NOW!


Book Synopsis Stand Out of Our Light by : James Williams

Download or read book Stand Out of Our Light written by James Williams and published by . This book was released on 2018-05-31 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that human freedom is threatened by systems of intelligent persuasion developed by tech giants who compete for our time and attention. This title is also available as Open Access.

SUMMARY - How To Do Nothing: Resisting The Attention Economy By Jenny Odell

Download SUMMARY - How To Do Nothing: Resisting The Attention Economy By Jenny Odell PDF Online Free

Author :
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis SUMMARY - How To Do Nothing: Resisting The Attention Economy By Jenny Odell by : Shortcut Edition

Download or read book SUMMARY - How To Do Nothing: Resisting The Attention Economy By Jenny Odell written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-25 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will learn the art of doing nothing, especially to resist the addiction of social networks and new technologies. You will also learn : that the market economy uses your attention and your time to make profit; that your attention is captured in increasingly critical and sophisticated ways; that doing nothing brings many cognitive benefits; how improving your concentration can change your reality and improve your happiness. If you are regularly inundated with bad news, "fake news" or constant solicitations on social networks, you surely have the impression that everything is going too fast. It turns out that you are a victim of the culmination of highly studied methods to capture more and more of your attention and time in order to monetize them. Indeed, without you even being aware of it, the market economy is making a lot of money on your back. Even worse, it does so at the expense of your happiness! By shamelessly and constantly channeling your attention, it prevents you from thinking about what is really important to you. Resisting this "economy of attention" has therefore become necessary, not only for individuals, but also for society as a whole. Are you ready to open your eyes? *Buy now the summary of this book for the modest price of a cup of coffee!

The Market Mind Hypothesis

Download The Market Mind Hypothesis PDF Online Free

Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111215059
Total Pages : 494 pages
Book Rating : 4.1/5 (112 download)

DOWNLOAD NOW!


Book Synopsis The Market Mind Hypothesis by : Patrick Schotanus

Download or read book The Market Mind Hypothesis written by Patrick Schotanus and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-04 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is economics’ missing link? Recent economic crises have had a devastating impact on society. Worryingly, they gravely risked a collapse of the financial system. These crises also painfully revealed economics’ blind spots. Crucially, economics is not an innocent bystander but central to the problem. In this pioneering book, Patrick Schotanus explains that economics’ mechanical worldview is the ontological error which leads to flawed thinking and faulty practices. The Market Mind Hypothesis (MMH) thus calls it "mechanical economics": it not only erroneously views but also dangerously treats the economy as a machine, the market as an automaton, and its agents as robots. Inspired by heterodox economic and leading cognitive thinkers, this book offers an alternative paradigm. Central to MMH’s psychophysical worldview is the fact that consumers, investors, and other participants are conscious beings and that their minds’ extension makes consciousness a reality in markets, exemplified by market mood. Specifically, denial of the complex mind~matter exchanges as the essence of markets means the extended mind~body problem is economics’ elephant in the room. The book argues that if mechanical economics is the answer, we have been asking the wrong questions. Moreover, we will not solve our economic predicaments by doubling down on the assumption of rationality, nor by identifying yet another behavioural bias. Instead, scholars and students of economics and finance as well as finance practitioners need to investigate—through cognitive economics—the deep links between markets and minds to better understand both. With a foreword by investment strategist Russell Napier, an intermezzo by neuroscientist and complexity pioneer Scott Kelso, and an afterword by 4E cognition philosopher Julian Kiverstein.

Attention Economy Raw

Download Attention Economy Raw PDF Online Free

Author :
Publisher : Endymion Books
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Attention Economy Raw by : Billy Dagger

Download or read book Attention Economy Raw written by Billy Dagger and published by Endymion Books. This book was released on with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York based blogger Billy Dagger provides a glimpse at some of the seminal works behind the groundbreaking concept of Attention Economics.

Emotional Design

Download Emotional Design PDF Online Free

Author :
Publisher : Basic Books
ISBN 13 : 0465004172
Total Pages : 276 pages
Book Rating : 4.4/5 (65 download)

DOWNLOAD NOW!


Book Synopsis Emotional Design by : Don Norman

Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

One Second Ahead

Download One Second Ahead PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137551925
Total Pages : 234 pages
Book Rating : 4.1/5 (375 download)

DOWNLOAD NOW!


Book Synopsis One Second Ahead by : Rasmus Hougaard

Download or read book One Second Ahead written by Rasmus Hougaard and published by Springer. This book was released on 2016-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers have found that the accelerated pace of modern office life is taking its toll on productivity, employee engagement, creativity and well-being. Faced with a relentless flood of information and distractions, our brains try to process everything at once increasing our stress, decreasing our effectiveness and negatively impacting our performance. Ironically, we have become too overworked, unfocused, and busy to stop and ask ourselves the most important question: What can we do to break the cycle of being constantly under pressure, always-on, overloaded with information and in environments filled with distractions? Do we need to accept this as the new workplace reality and continue to survive rather than thrive in modern day work environments? Thankfully, the answer is no. In their new book, ONE SECOND AHEAD: Enhance Your Performance at Work with Mindfulness (Palgrave Macmillan; November 2015), Rasmus Hougaard, Jacqueline Carter, and Gillian Coutts demonstrate that it is possible to train the brain to respond differently to today's constant pressures and distraction. All it takes is one second. They propose that we need to learn to work differently so we are more focused, calm and have less clutter in our mind so we can better manage our time and attention. What if we could hit the 'pause' button on our day, step back, and meet challenges with a sense of clarity and purpose? And what if there was a way not just of 'getting things done,' but ensuring that what does get done are the right things to do? Based on a program in corporate mindfulness designed by Hougaard and the partners of The Potential Project, One Second Ahead provides practical tools and techniques as well as real-world examples and lessons from organizations that have implemented mindfulness on a large scale. Thoroughly tested in a diverse range of industries, this program has resulted in measurable increases in productivity, effectiveness, and job satisfaction. With the new mindset proposed in One Second Ahead, readers will be able to put an end to ineffective multitasking, unproductive meetings, poor communication, and other unhealthy workplace behaviors by applying mindfulness to every day work life. All too often, we think that being mindful requires engaging in a special activity like meditation or yoga. Sure, these activities are beneficial and important to train the mind, but there are many simple things we can do to be mindful all day long. One Second Ahead is a handbook for more mindful work that offers: Practical, easy to apply, tools and techniques to enhance performance and effectiveness in day to day work activities such as meetings, emails, communication, planning, creativity and more Real-world stories of how mindfulness changed the workdays of leaders and front line employees Tips for cultivating mental strategies and routines that can reduce clutter, increase focus, and rewire your brain to enhance presence, patience, kindness and other valuable mind states Simple yet detailed step-by-step instructions for a more systematic approach to mindfulness training to enhance focus and awareness Guidelines for a 10-minute-per-day mindfulness program that can reshape your life both at work and at home; A reproducible planning worksheet and further resources in the Appendix. One Second Ahead can transform daily work life by helping individuals and teams realize more of their potential through greater focus and awareness. The tools and techniques in this book can transform individual and organizational performance one mind at a time.

The Neuromarketing Book of Secrets

Download The Neuromarketing Book of Secrets PDF Online Free

Author :
Publisher : Dr. Samuel Inbaraja S
ISBN 13 :
Total Pages : 307 pages
Book Rating : 4.2/5 (241 download)

DOWNLOAD NOW!


Book Synopsis The Neuromarketing Book of Secrets by : Samuel James

Download or read book The Neuromarketing Book of Secrets written by Samuel James and published by Dr. Samuel Inbaraja S . This book was released on 2024-02-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the captivating world of neuromarketing, where science meets persuasion and unlocks the secrets of consumer behavior. This comprehensive textbook, meticulously crafted by Dr. Samuel James, is your ultimate roadmap to understanding and influencing the hidden buyer within. Introduction: Cracking the Code of Consumer Desire Step into a world where advertising stops being a guessing game and starts being a carefully engineered blueprint for persuasion. Traditional marketing, with its reliance on flashy slogans and broad-brush campaigns, is giving way to a data-driven era. Today, success hinges on truly understanding the inner workings of the consumer's mind – and that's where neuromarketing shines.

The Attention Economy and How Media Works

Download The Attention Economy and How Media Works PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 9811515409
Total Pages : 161 pages
Book Rating : 4.8/5 (115 download)

DOWNLOAD NOW!


Book Synopsis The Attention Economy and How Media Works by : Karen Nelson-Field

Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.

Narrative in Culture

Download Narrative in Culture PDF Online Free

Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110652307
Total Pages : 600 pages
Book Rating : 4.1/5 (16 download)

DOWNLOAD NOW!


Book Synopsis Narrative in Culture by : Astrid Erll

Download or read book Narrative in Culture written by Astrid Erll and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-07-08 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection showcases new research in the field of cultural and historical narratology. Starting from the premise of the ‘semantisation of narrative forms’ (A. Nünning), it explores the cultural situatedness and historical transformations of narrative, with contributors developing new perspectives on key concepts of cultural and historical narratology, such as unreliable narration and multiperspectivity. The volume introduces original approaches to the study of narrative in culture, highlighting its pivotal role for attention, memory, and resilience studies, and for the imagination of crises, the Anthropocene, and the Post-Apocalypse. Addressing both fictional and non-fictional narratives, individual essays analyze the narrative-making and unmaking of Europe, Brexit, and the Postcolonial. Finally, the collection features new research on narrative in media culture, looking at the narrative logic of graphic novels, picture books, and newsmedia.

Capitalism without Capital

Download Capitalism without Capital PDF Online Free

Author :
Publisher : Princeton University Press
ISBN 13 : 0691183295
Total Pages : 292 pages
Book Rating : 4.6/5 (911 download)

DOWNLOAD NOW!


Book Synopsis Capitalism without Capital by : Jonathan Haskel

Download or read book Capitalism without Capital written by Jonathan Haskel and published by Princeton University Press. This book was released on 2018-10-16 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Early in the twenty-first century, a quiet revolution occurred. For the first time, the major developed economies began to invest more in intangible assets, like design, branding, and software, than in tangible assets, like machinery, buildings, and computers. For all sorts of businesses, the ability to deploy assets that one can neither see nor touch is increasingly the main source of long-term success. But this is not just a familiar story of the so-called new economy. Capitalism without Capital shows that the growing importance of intangible assets has also played a role in some of the larger economic changes of the past decade, including the growth in economic inequality and the stagnation of productivity. Jonathan Haskel and Stian Westlake explore the unusual economic characteristics of intangible investment and discuss how an economy rich in intangibles is fundamentally different from one based on tangibles. Capitalism without Capital concludes by outlining how managers, investors, and policymakers can exploit the characteristics of an intangible age to grow their businesses, portfolios, and economies.

Structuring Mind

Download Structuring Mind PDF Online Free

Author :
Publisher : Oxford University Press
ISBN 13 : 0199658420
Total Pages : 336 pages
Book Rating : 4.1/5 (996 download)

DOWNLOAD NOW!


Book Synopsis Structuring Mind by : Sebastian Watzl

Download or read book Structuring Mind written by Sebastian Watzl and published by Oxford University Press. This book was released on 2017 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is attention? How does attention shape consciousness? In an approach that engages with foundational topics in the philosophy of mind, the theory of action, psychology, and the neurosciences this book provides a unified and comprehensive answer to both questions. Sebastian Watzl shows that attention is a central structural feature of the mind. The first half of the book provides an account of the nature of attention. Attention is prioritizing, it consists in regulating priority structures. Attention is not another element of the mind, but constituted by structures that organize, integrate, and coordinate the parts of our mind. Attention thus integrates the perceptual and intellectual, the cognitive and motivational, and the epistemic and practical. The second half of the book concerns the relationship between attention and consciousness. Watzl argues that attentional structure shapes consciousness into what is central and what is peripheral. The center-periphery structure of consciousness cannot be reduced to the structure of how the world appears to the subject. What it is like for us thus goes beyond the way the world appears to us. On this basis, a new view of consciousness is offered. In each conscious experience we actively take a stance on the world we appear to encounter. It is in this sense that our conscious experience is our subjective perspective.