Brought to You By

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Publisher : University of Texas Press
ISBN 13 : 0292774761
Total Pages : 441 pages
Book Rating : 4.2/5 (927 download)

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Book Synopsis Brought to You By by : Lawrence R. Samuel

Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.

Advertising, The Uneasy Persuasion (RLE Advertising)

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Publisher : Routledge
ISBN 13 : 113666825X
Total Pages : 308 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Advertising, The Uneasy Persuasion (RLE Advertising) by : Michael Schudson

Download or read book Advertising, The Uneasy Persuasion (RLE Advertising) written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Visual Persuasion

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Publisher : SAGE
ISBN 13 : 9780803972469
Total Pages : 324 pages
Book Rating : 4.9/5 (724 download)

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Book Synopsis Visual Persuasion by : Paul Messaris

Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies

Television Advertising and Televangelism

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Publisher : John Benjamins Publishing
ISBN 13 : 9027286299
Total Pages : 99 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Television Advertising and Televangelism by : Rosemarie Schmidt

Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Persuasion in the Media Age

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Publisher : Waveland Press
ISBN 13 : 1478647809
Total Pages : 471 pages
Book Rating : 4.4/5 (786 download)

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Book Synopsis Persuasion in the Media Age by : Timothy Borchers

Download or read book Persuasion in the Media Age written by Timothy Borchers and published by Waveland Press. This book was released on 2021-09-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in the Media Age addresses the impact of electronic media on the practice of persuasion and reviews constantly evolving digital strategies. Today’s world demands a new perspective on persuasion—one that is grounded in the assumption that human consciousness and culture have been forever altered by communication technology. The fourth edition provides timely examples of persuasion in political campaigns, social movements, marketing, and interpersonal relationships—and the role of social media and media technologies in all of the contexts. From advertisers to politicians to influencers to friends, persuaders use increasingly sophisticated strategies to sway behavior. Borchers skillfully weaves theory, research, and engaging examples to help readers understand the practice of social influence—and to apply critical-thinking skills to the persuasion they encounter daily. The text takes an interdisciplinary approach to provide the latest thinking on persuasion while also drawing on a broad theoretical base for foundational concepts, such as attitudes, rhetoric, and human motivation. Throughout, Borchers emphasizes audience, storytelling, visual images, and ethics. This comprehensive, insightful, and accessible overview of persuasive communication teaches readers how to be skilled creators of persuasive messages—as well as critical consumers.

Persuasion in Advertising

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Publisher : Psychology Press
ISBN 13 : 9780415322232
Total Pages : 246 pages
Book Rating : 4.3/5 (222 download)

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Book Synopsis Persuasion in Advertising by : John O'Shaughnessy

Download or read book Persuasion in Advertising written by John O'Shaughnessy and published by Psychology Press. This book was released on 2004 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work. Offering not only a conceptual and theoretical grounding in persuasive techniques, this book also provides concrete empirical research that is uniquely incorporated into a marketing textbook format. The authors cover topics including: difficulties of persuasion, rationality and emotion in persuasion, positive reinforcement techniques and cognitive approaches to persuasion. To illuminate these theories, the authors include original case-studies on campaigns as diverse as Death Cigarettes, Mecca Cola, The Oxo Family and Renault Clio, as well as recent advertisements from BMW, McDonalds, Omega and Silk Cut. A genuinely fresh text on the art of persuasion in advertising, this book is essential reading for all marketing students and academics.

Powers of Persuasion

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Publisher : OUP Oxford
ISBN 13 : 0191551724
Total Pages : 314 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Powers of Persuasion by : Winston Fletcher

Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.

The Oxford Handbook of Electoral Persuasion

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Publisher : Oxford University Press
ISBN 13 : 0190860839
Total Pages : 1124 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Oxford Handbook of Electoral Persuasion by : Elizabeth Suhay

Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press. This book was released on 2020-04-01 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.

Political Advertising in the United States

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Publisher : Routledge
ISBN 13 : 1000468097
Total Pages : 199 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler

Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.

Television

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Publisher : Routledge
ISBN 13 : 1136925813
Total Pages : 560 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Television by : Jeremy G. Butler

Download or read book Television written by Jeremy G. Butler and published by Routledge. This book was released on 2012-02-20 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: For nearly two decades, Television: Critical Methods and Applications has served as the foremost guide to television studies. Designed for the television studies course in communication and media studies curricula, Television explains in depth how television programs and commercials are made and how they function as producers of meaning. Author Jeremy G. Butler shows the ways in which camera style, lighting, set design, editing, and sound combine to produce meanings that viewers take away from their television experience. He supplies students with a whole toolbox of implements to disassemble television and read between the lines, teaching them to incorporate critical thinking into their own television viewing. The fourth edition builds upon the pedagogy of previous editions to best accommodate current modes of understanding and teaching television. Highlights of the fourth edition include: New chapter and part organization to reflect the current approach to teaching television—with greatly expanded methods and theories chapters. An entirely new chapter on modes of production and their impact on what you see on the screen. Discussions integrated throughout on the latest developments in television’s on-going convergence with other media, such as material on transmedia storytelling and YouTube’s impact on video distribution. Over three hundred printed illustrations, including new and better quality frame grabs of recent television shows and commercials. A companion website featuring color frame grabs, a glossary, flash cards, and editing and sound exercises for students, as well as PowerPoint presentations, sample syllabi and other materials for instructors. Links to online videos that support examples in the text are also provided. With its distinctive approach to examining television, Television is appropriate for courses in television studies, media criticism, and general critical studies.

Persuasion in Society

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Publisher : Routledge
ISBN 13 : 1317578112
Total Pages : 635 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Persuasion in Society by : Jean G. Jones

Download or read book Persuasion in Society written by Jean G. Jones and published by Routledge. This book was released on 2017-04-07 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion in Society, Third Edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, authors Jean G. Jones and Herbert W. Simons draw from popular culture, mass media, and social media to help readers become informed creators and consumers of persuasive messages. This introductory persuasion text offers: A broad-based approach to the scope of persuasion, expanding students’ understanding of what persuasion is and how it is effected. Insights on the diversity of persuasion in action, through such contexts as advertising, marketing, political campaigns, activism and social movements, and negotiation in social conflicts. The inclusion of "sender" and "receiver" perspectives, enhancing understanding of persuasion in practice. Extended treatment of the ethics of persuasion, featuring opposing views on handling controversial issues in the college classroom for enhanced instruction. Case studies showing how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. Discussion questions, exercises, and key terms for very nearly every chapter. The core of this book is that persuasion is about winning beliefs and not arguments and that communicators who want to win that belief need to communicate with their audiences. This new edition of Persuasion in Society continues to bring this core message to readers with updated case studies, examples, and sources.

Propaganda & Persuasion

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Publisher : SAGE Publications
ISBN 13 : 1506371353
Total Pages : 417 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Propaganda & Persuasion by : Garth S. Jowett

Download or read book Propaganda & Persuasion written by Garth S. Jowett and published by SAGE Publications. This book was released on 2018-08-24 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.

Social Psychology

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Publisher : John Wiley & Sons
ISBN 13 : 0471250260
Total Pages : 1265 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Social Psychology by : Catherine A. Sanderson

Download or read book Social Psychology written by Catherine A. Sanderson and published by John Wiley & Sons. This book was released on 2009-12-02 with total page 1265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catherine Sanderson's Social Psychology will help open students minds to a world beyond their own experience so that they will better understand themselves and others. Sanderson's uniquely powerful program of learning resources was built to support you in moving students from passive observers to active course participants. Go further in applying social psychology to everyday life. Sanderson includes application boxes on law, media, environment, business, health and education in every chapter right as the relevant material is introduced, rather than at the end of the book. This allows students to make an immediate connection between the concept and the relevant application and provides a streamlined 15 chapter organization that helps you cover more of the material in a term.

Integrated Communication

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Publisher : Psychology Press
ISBN 13 : 113478029X
Total Pages : 408 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Integrated Communication by : Esther Thorson

Download or read book Integrated Communication written by Esther Thorson and published by Psychology Press. This book was released on 2013-06-17 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Persuasive Advertising

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Publisher : Springer
ISBN 13 : 0230285805
Total Pages : 326 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Persuasive Advertising by : J. Armstrong

Download or read book Persuasive Advertising written by J. Armstrong and published by Springer. This book was released on 2010-05-26 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

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Author :
Publisher : Peter Lang
ISBN 13 : 9780820486161
Total Pages : 360 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History by : Steven A. Seidman

Download or read book Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History written by Steven A. Seidman and published by Peter Lang. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: How effective are election campaign posters? Providing a unique political history, this book traces the impact that these posters - as well as broadsides, banners, and billboards - have had around the world over the last two centuries. It focuses on the use of this campaign material in the United States, as well as in France, Great Britain, Germany, South Africa, Japan, Mexico, and many other countries. The book examines how posters evolved and discusses their changing role in the twentieth century and thereafter; how technology, education, legislation, artistic movements, advertising, and political systems effected changes in election posters and other campaign media, and how they were employed around the world. This comprehensive and original overview of this campaign material includes the first extensive review of the research literature on the topic. Posters, Propaganda, and Persuasion will be useful to scholars and students interested in communications, politics, history, advertising and marketing, art history, and graphic design.

Advertising Management

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Publisher : Pearson Education India
ISBN 13 : 9788177588507
Total Pages : 772 pages
Book Rating : 4.5/5 (885 download)

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Book Synopsis Advertising Management by : Batra

Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: