Campaigns that Shook the World

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Publisher :
ISBN 13 : 9780749475093
Total Pages : 0 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Campaigns that Shook the World by : Danny Rogers

Download or read book Campaigns that Shook the World written by Danny Rogers and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects.The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World:- contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell- investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples- features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultanciesCampaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Campaigns that Shook the World

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Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (113 download)

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Book Synopsis Campaigns that Shook the World by : Danny Rogers

Download or read book Campaigns that Shook the World written by Danny Rogers and published by . This book was released on 2015 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence.

Campaigns that Shook the World

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Publisher : Kogan Page Publishers
ISBN 13 : 0749475102
Total Pages : 232 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Campaigns that Shook the World by : Danny Rogers

Download or read book Campaigns that Shook the World written by Danny Rogers and published by Kogan Page Publishers. This book was released on 2015-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

Twenty Ads That Shook the World

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Author :
Publisher : Crown
ISBN 13 : 0609807234
Total Pages : 242 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Twenty Ads That Shook the World by : James Twitchell

Download or read book Twenty Ads That Shook the World written by James Twitchell and published by Crown. This book was released on 2001-12-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

Creative Advertising

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Publisher :
ISBN 13 : 9780500284766
Total Pages : 263 pages
Book Rating : 4.2/5 (847 download)

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Book Synopsis Creative Advertising by : Mario Pricken

Download or read book Creative Advertising written by Mario Pricken and published by . This book was released on 2004 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

Carnival Campaign

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Publisher : Chicago Review Press
ISBN 13 : 161373543X
Total Pages : 288 pages
Book Rating : 4.6/5 (137 download)

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Book Synopsis Carnival Campaign by : Ronald Shafer

Download or read book Carnival Campaign written by Ronald Shafer and published by Chicago Review Press. This book was released on 2016-09-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.

Peking 1900

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Publisher : Bloomsbury Publishing
ISBN 13 : 1472803043
Total Pages : 219 pages
Book Rating : 4.4/5 (728 download)

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Book Synopsis Peking 1900 by : Peter Harrington

Download or read book Peking 1900 written by Peter Harrington and published by Bloomsbury Publishing. This book was released on 2013-03-20 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1900 a violent rebellion swept northern China – the Boxer Rebellion. The Boxers were a secret society who sought to rid their country of the pernicious influence of the foreign powers who had gradually acquired a stranglehold on China. With the connivance of the Imperial Court they laid siege to the legation quarter of Peking. Trapped inside were an assortment of diplomats, civilians and a small number of troops. They were all Sir Claude Macdonald, the British Minister in Peking, had to defend against thousands of hostile Boxers and Imperial troops. It would now be a race against time. Could the rag-tag defenders hold out long enough for the gathering relief force to reach them? This book describes the desperate series of events as the multinational force rushed to their rescue.

The Best Digital Marketing Campaigns in the World II

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749469692
Total Pages : 266 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World II by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World II written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-03-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Reality In Advertising

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Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Reality In Advertising by : Rosser Reeves

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

All Too Human

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Publisher : Back Bay Books
ISBN 13 : 0316041920
Total Pages : 343 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis All Too Human by : George Stephanopoulos

Download or read book All Too Human written by George Stephanopoulos and published by Back Bay Books. This book was released on 2008-08-01 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: All Too Human is a new-generation political memoir, written from the refreshing perspective of one who got his hands on the levers of awesome power at an early age. At thirty, the author was at Bill Clinton's side during the presidential campaign of 1992, & for the next five years he was rarely more than a step away from the president & his other advisers at every important moment of the first term. What Liar's Poker did to Wall Street, this book will do to politics. It is an irreverent & intimate portrait of how the nation's weighty business is conducted by people whose egos & idiosyncrasies are no sturdier than anyone else's. Including sharp portraits of the Clintons, Al Gore, Dick Morris, Colin Powell, & scores of others, as well as candid & revelatory accounts of the famous debacles & triumphs of an administration that constantly went over the top, All Too Human is, like its author, a brilliant combination of pragmatic insight & idealism. It is destined to be the most important & enduring book to come out of the Clinton administration.

Breakout From Juno

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Publisher : Douglas & McIntyre
ISBN 13 : 1553659724
Total Pages : 1 pages
Book Rating : 4.5/5 (536 download)

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Book Synopsis Breakout From Juno by : Mark Zuehlke

Download or read book Breakout From Juno written by Mark Zuehlke and published by Douglas & McIntyre. This book was released on 2011-11-08 with total page 1 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ninth book in the Canadian Battle Series, Breakout from Juno, is the first dramatic chronicling of Canada's pivotal role throughout the entire Normandy Campaign following the D-Day landings. On July 4, 1944, the 3rd Canadian Infantry Division won the village of Carpiquet but not the adjacent airfield. Instead of a speedy victory, the men faced a bloody fight. The Canadians advanced relentlessly at a great cost in bloodshed. Within 2 weeks the 2nd Infantry and 4th Armoured divisions joined coming together as the First Canadian Army. The soldiers fought within a narrow landscape extending a mere 21 miles from Caen to Falaise. They won a two-day battle for Verrières Ridge starting on July 21, after 1,500 casualties. More bloody battles followed, until finally, on August 21, the narrowing gap that had been developing at Falaise closed when American and Canadian troops shook hands. The German army in Normandy had been destroyed, only 18,000 of about 400,000 men escaping. The Allies suffered 206,000 casualties, of which 18,444 were Canadians. Breakout from Juno is a story of uncommon heroism, endurance and sacrifice by Canada's World War II volunteer army and pays tribute to Canada's veterans.

Admiral Satan

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Publisher : I.B. Tauris
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Admiral Satan by : Roderick Cavaliero

Download or read book Admiral Satan written by Roderick Cavaliero and published by I.B. Tauris. This book was released on 1994-12-31 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nelson admired him. Marie-Antoinette counted him among France's national heroes. The exiled Napoleon sighed for what might have been had his own navy been commanded by someone of like calibre. His lascar sailors feared him as much as they admired him, and nicknamed him 'Admiral Satan'. In an age of remarkable characters, Pierre-Andre de Suffren Saint Tropez, the Bailli de Suffren, was one of the most remarkable: eccentric, irascible, slovenly, gluttonous, possessed of furious energy and lust for battle. He was also the most daring, innovative tactician in France's pre-revolutionary navy."" ""Suffren began his naval career in the service of the Knights of Malta, protecting the Order's shipping against the corsairs of the Barbary coast. Then began the long, slow climb through the ranks of the pre-revolutionary French navy, during which he saw action in the West Indies, ran the blockade during the American war of independence, and was twice taken prisoner by the British, whom he hated ever after."" ""When at last he achieved independent command, this hatred fuelled his determination to beat the British in the Indian Ocean. At stake was France's alliance with Haidar Ali, the shrewd and battle-scarred Nawab of Mysore, and hence control of southern India. Suffren brought all his tactical brilliance and radical innovation to bear: his opponent, the indomitable Admiral Sir Edward Hughes, was no less determined, and the resulting campaign was as fierce as it was evenly balanced, ending only with the declaration of peace in 1783. Suffren returned to France, to be feted and feasted by nobility and populace alike. He ended his life there, having acquired honours and avoirdupois in more or less equal measure."" ""Roderick Cavaliero's is the first English-language biography of this extraordinary man. It is a vivid portrait of an individual and his world, with sharply drawn descriptions of people, places and events - and, of course, the sea battles, with their mingled excitement and danger. Above all, Suffren himself comes to life, with his immense vitality, his volcanic rages, his eccentricities and his matchless understanding of war in his chosen element, the sea.

Fighting the People's War

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Publisher : Cambridge University Press
ISBN 13 : 1107030951
Total Pages : 967 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Fighting the People's War by : Jonathan Fennell

Download or read book Fighting the People's War written by Jonathan Fennell and published by Cambridge University Press. This book was released on 2019-01-24 with total page 967 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jonathan Fennell captures for the first time the true wartime experience of the ordinary soldiers from across the empire who made up the British and Commonwealth armies. He analyses why the great battles were won and lost and how the men that fought went on to change the world.

The Best Digital Marketing Campaigns in the World

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Poltava, 1709

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Author :
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Poltava, 1709 by : Angus Konstam

Download or read book Poltava, 1709 written by Angus Konstam and published by . This book was released on 2005 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Shutdown

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Publisher : Penguin
ISBN 13 : 0593297555
Total Pages : 369 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Shutdown by : Adam Tooze

Download or read book Shutdown written by Adam Tooze and published by Penguin. This book was released on 2021-09-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book’s great service is that it challenges us to consider the ways in which our institutions and systems, and the assumptions, positions and divisions that undergird them, leave us ill prepared for the next crisis."—Robert Rubin, The New York Times Book Review "Full of valuable insight and telling details, this may well be the best thing to read if you want to know what happened in 2020." --Paul Krugman, New York Review of Books Deftly weaving finance, politics, business, and the global human experience into one tight narrative, a tour-de-force account of 2020, the year that changed everything--from the acclaimed author of Crashed. The shocks of 2020 have been great and small, disrupting the world economy, international relations and the daily lives of virtually everyone on the planet. Never before has the entire world economy contracted by 20 percent in a matter of weeks nor in the historic record of modern capitalism has there been a moment in which 95 percent of the world's economies were suffering all at the same time. Across the world hundreds of millions have lost their jobs. And over it all looms the specter of pandemic, and death. Adam Tooze, whose last book was universally lauded for guiding us coherently through the chaos of the 2008 crash, now brings his bravura analytical and narrative skills to a panoramic and synthetic overview of our current crisis. By focusing on finance and business, he sets the pandemic story in a frame that casts a sobering new light on how unprepared the world was to fight the crisis, and how deep the ruptures in our way of living and doing business are. The virus has attacked the economy with as much ferocity as it has our health, and there is no vaccine arriving to address that. Tooze's special gift is to show how social organization, political interests, and economic policy interact with devastating human consequences, from your local hospital to the World Bank. He moves fluidly from the impact of currency fluctuations to the decimation of institutions--such as health-care systems, schools, and social services--in the name of efficiency. He starkly analyzes what happened when the pandemic collided with domestic politics (China's party conferences; the American elections), what the unintended consequences of the vaccine race might be, and the role climate change played in the pandemic. Finally, he proves how no unilateral declaration of 'independence" or isolation can extricate any modern country from the global web of travel, goods, services, and finance.

The Infernal Battalion

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Author :
Publisher : Penguin
ISBN 13 : 0593101898
Total Pages : 514 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Infernal Battalion by : Django Wexler

Download or read book The Infernal Battalion written by Django Wexler and published by Penguin. This book was released on 2020-02-04 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military might and arcane power clash in Django Wexler’s thrilling new Shadow Campaigns novel. The Beast, the ancient demon imprisoned beneath the fortress-city of Elysium for a thousand years, has been loosed on the world. It absorbs mind after mind, spreading like a plague through the north. The fell army it has raised threatens the heart of Vordan, and it is under the command of the Beast’s greatest prize: legendary general Janus bet Vhalnich. As Queen Raesinia Orboan and soldiers Marcus D’Ivoire and Winter Ihernglass grapple with the aftermath of a hard-fought military campaign, they soon discover a betrayal they never could have foreseen. The news arrives like a thunderbolt: Janus has declared himself the rightful Emperor of Vordan. Chaos grips the city as officers and regiments are forced to declare for queen or emperor. Raesinia must struggle to keep her country under control and risks becoming everything she fought against. Marcus must take the field against his old commander, a man who has seemed an unbeatable strategist. And as Winter recovers from her injuries and mourns her losses, she knows the demon she carries inside her might be the only thing standing between the Beast and the destruction of everything in its path....