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Campaigns On The Cutting Edge 2nd Edition
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Book Synopsis Campaigns on the Cutting Edge, 2nd Edition by : Richard J. Semiatin
Download or read book Campaigns on the Cutting Edge, 2nd Edition written by Richard J. Semiatin and published by CQ Press. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels.
Book Synopsis Campaigns on the Cutting Edge by : Richard J. Semiatin
Download or read book Campaigns on the Cutting Edge written by Richard J. Semiatin and published by CQ Press. This book was released on 2020-04-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology now allows candidates to announce their candidacies online, raise money through web fundraising, and mobilize supporters via smartphones. These increasingly mobile and integrated campaigns face the growing influence of outside interests. Evaluate current trends and assess how campaigns are making cutting-edge changes on the presidential, congressional, and gubernatorial levels with Campaigns on the Cutting Edge. The thoroughly updated fourth edition focuses on the use of social media and online surveying tools in campaigns, the evolution of voter mobilization, the growth of "fake news," and the increased representation of women, African Americans, Latino Americans, and Asian Americans not only in the electoral force, but also in the campaign organization.
Book Synopsis Campaigns That Matter by : Jay Wendland
Download or read book Campaigns That Matter written by Jay Wendland and published by Lexington Books. This book was released on 2017-06-30 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits—rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.
Book Synopsis Praeger Handbook of Political Campaigning in the United States by : William L. Benoit
Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.
Book Synopsis Presidential Road Show by : Diane J. Heith
Download or read book Presidential Road Show written by Diane J. Heith and published by Routledge. This book was released on 2015-12-03 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Presidential Road Show: Public Leadership in an Era of Party Polarization and Media Fragmentation, Diane J. Heith evaluates presidential leadership by critically examining a fundamental tenet of the presidency: the national nature of the office. The fact that the entire nation votes for the office seemingly imbues the presidency with leadership opportunities that rest on appeals to the mass public. Yet, presidents earn the office not by appealing to the nation but rather by assembling a coalition of supporters, predominantly partisans. Moreover, once in office, recent presidents have had trouble controlling their message in the fragmented media environment. The combined constraints of the electoral coalition and media environment influence the nature of public leadership presidents can exercise. Using a data set containing not only speech content but also the classification of the audience, Diane J. Heith finds that rhetorical leadership is constituency driven and targets audiences differently. Comparing tone, content, and tactics of national and local speeches reveals that presidents are abandoning national strategies in favor of local leadership efforts that may be tailored to the variety of political contexts a president must confront.
Book Synopsis Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan by : Shoko Kiyohara
Download or read book Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan written by Shoko Kiyohara and published by Springer. This book was released on 2017-10-17 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how institutional differences, such as the roles of political parties and the regulation of electoral systems, affect the development of Internet election campaigns in the U.S., Japan, Korea, and Taiwan. It examines whether or not the “Americanization of elections” is evident in East Asian democracies. While Japan is a parliamentary system, the U.S. and Korea are presidential systems and Taiwan is a semi-presidential system that has a president along with a parliamentary system. Furthermore, the role of the presidency in the U.S., Korea, and Taiwan is quite different. Taking these variations in political systems into consideration, the authors discuss how the electoral systems are regulated in relation to issues such as paid advertisements and campaign periods. They argue that stronger regulation of election systems and shorter election periods in Japan characterize Japanese uniqueness compared with the U.S., Korea, and Taiwan in terms of Internet election campaigns.
Book Synopsis Cutting Edge Advertising by : Jim Aitchison
Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Book Synopsis The Internet and the 2016 Presidential Campaign by : Jody C Baumgartner
Download or read book The Internet and the 2016 Presidential Campaign written by Jody C Baumgartner and published by Lexington Books. This book was released on 2017-08-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Book Synopsis U.S. Media and Elections in Flux by : David A. Jones
Download or read book U.S. Media and Elections in Flux written by David A. Jones and published by Routledge. This book was released on 2016-02-26 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively. This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies. Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.
Book Synopsis Dirty Deals? [3 volumes] by : Amy Handlin
Download or read book Dirty Deals? [3 volumes] written by Amy Handlin and published by Bloomsbury Publishing USA. This book was released on 2014-09-16 with total page 1137 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia unlike any other, this work focuses on lobbying, corruption, and political influence in America to inspire readers to think critically about the U.S. government and to appreciate the opportunities of citizenship. Even before the founding of the Republic, James Madison expressed the concern that special interest influence could become "adverse to the rights of other citizens [as well as] the permanent and aggregate interests of the community." In modern times, examples of lobbying scandals and corruption associated with political campaign contributions abound—and yet our political system can and does further the larger goals of American democracy. Suited for advanced high school students, undergraduates, and general readers, this set examines the three powerful forces that affect every level of government but typically operate out of public view. This three-volume work exhaustively covers the evolution and impact of lobbying, political influence, and corruption from the Colonial era to today. Volume 1 contains detailed scholarly essays on various aspects of lobbying, corruption, and political influence. Volume 2 comprises informative A–Z entries on people, events, laws, organizations, and legal decisions. The entries demonstrate the linkages among the topics but give equal attention to each as an independent influence on U.S. government and politics. Developments since 1990 and the extensive proliferation of the Internet and social media receive additional emphasis. Volume 3 contains primary documents that include executive orders, court cases, state and federal lobbying forms, and codes of conduct related to lobbying, campaign finance reform, and anti-corruption measures.
Book Synopsis When the Nerds Go Marching In by : Rachel K. Gibson
Download or read book When the Nerds Go Marching In written by Rachel K. Gibson and published by Oxford University Press. This book was released on 2020-08-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has moved from the margins to the mainstream of campaign and election organization in contemporary democracies. Previously considered a mere novelty item, technology has become a basic necessity for any candidate or party contemplating a run for political office. While it is difficult to pinpoint exactly when the first digital campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle. At the presidential level, it was Democratic nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere. When the Nerds Go Marching In examines the increasing role and centrality of the internet within election campaigns across established democracies since the 1990s. Combining an extensive review of existing literature and comparative data sources with original survey evidence and web content analysis of digital campaign content across four nations--the UK, Australia, France, and the U.S.--the book maps the key shifts in the role and centrality of the internet in election campaigns over a twenty year period. Specifically, Gibson sets out the case for four phases of development in digital campaigns, from early amateur experimentation and standardization, to more strategic mobilization of activists and voters. In addition to charting the way these developments changed external interactions with citizens, Gibson details how this evolution is transforming the internal structure of political campaigns. Despite some early signs that the internet would lead to the devolution of power to members and supporters, more recent developments have seen the emergence of a new digitally literate cohort of data analysts and software engineers in campaign organizations. This group exercises increasing influence over key decision-making tasks. Given the resource implications of this new "data-driven" mode of digital campaigning, the book asserts that smaller political players face an even greater challenge to compete with their bigger rivals. Based on her findings, Gibson also speculates on the future direction for political campaigns as they increasingly rely on digital tools and artificial intelligence for direction and decision-making during elections.
Book Synopsis Winning Elections in the 21st Century by : Dick Simpson
Download or read book Winning Elections in the 21st Century written by Dick Simpson and published by University Press of Kansas. This book was released on 2016-04-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide—never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support—and Winning Elections in the 21st Century shows how.
Book Synopsis Branding the Candidate by : Lisa D. Spiller
Download or read book Branding the Candidate written by Lisa D. Spiller and published by Bloomsbury Publishing USA. This book was released on 2011-07-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.
Book Synopsis New Horizon Campaign Setting Guide 2nd Edition Paperback by : Michal Lysek
Download or read book New Horizon Campaign Setting Guide 2nd Edition Paperback written by Michal Lysek and published by Lulu.com. This book was released on 2012-04-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a world that is not our own. Mankind's new home among the stars is more than they ever imagined when they left Earth. The settlers are surrounded by bizarre alien creatures that are often as deadly as they are amazing. Their lives are filled with the wonders of technology, but are held together by the strength of their resolve. Mankind walks this new world hand in hand with wafans, their sister race of sentient living machines, designed during the darker days of humanity's past. This is the world we live in, this is New Horizon. New Horizon is a roleplaying game that incorporates elements of science fiction, fantasy, utopian and dystopian fiction, and speculative fiction. New Horizon is a setting where advanced technologies and futuristic innovations are interweaved with the primeval roughness of an untamed world. It is a place where technology and nature are often seen struggling against one another, each protecting itself from the spread of the other.
Book Synopsis Trumping Politics as Usual by : Robert G. Boatright
Download or read book Trumping Politics as Usual written by Robert G. Boatright and published by Oxford University Press. This book was released on 2019-09-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In many elections, candidates frame their appeals in gendered ways--they compete, for instance, over who is more "masculine." This is the case for male and female candidates alike. In the 2016 presidential election, however, the stark choice between the first major-party female candidate and a man who exhibited a persistent pattern of misogyny made the use of gender more prominent than in any previous election in the United States. Presidential campaigns often have an impact on downballot Congressional races, but the 2016 election provided a new opportunity to see the effects of misogyny. While much has been written about the 2016 election--and the shadow of 2016 clearly affected the pool of candidates in the 2018 midterms--this book looks at how the Trump and Clinton campaigns actually changed the behavior of more conventional candidates for Congress in 2016 and 2018. Over the past decade, those who study political parties have sought to understand changes in the relationship between groups and parties and how these changes have affected the ability of parties to develop coherent campaign strategies. The clear need for rapid adjustments in party strategy in the 2016 election provides an ideal means of testing whether today's political parties are more able or less able to respond to unexpected events. This book argues that Donald Trump's candidacy radically altered the nature of the 2016 congressional campaigns in two ways. First, it changed the issues of contention in many of these races. Trump's provocative calls for building a wall along the Mexican border and temporarily prohibiting immigration from Muslim countries inserted issues of race and ethnicity into elections and forced candidates to respond to his proposals. Most consequentially, however, Trump's attacks on women--including television personalities, politicians, and, at times, private citizens--alienated numerous potential supporters and placed many of his supporters (and downballot Republican candidates in particular) on the defensive. Second, expectations that Trump would lose the election influenced how candidates for lower office campaigned and how willing they were to connect their fortunes to those of their party's nominee. The fact that Trump was expected to lose--and was expected to lose in large part because of his misogyny--caused both major parties to direct more of their resources toward congressional races, and led many Republican candidates, especially women, to distance themselves from Trump. This book explores how the Trump and Clinton campaigns used gender as a political weapon, and how the presidential race changed the ways in which House and Senate campaigns were waged in 2016 and 2018.
Book Synopsis Encyclopedia of Social Media and Politics by : Kerric Harvey
Download or read book Encyclopedia of Social Media and Politics written by Kerric Harvey and published by SAGE Publications. This book was released on 2013-12-20 with total page 1613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features: This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as "Activists and Activism," "Issues and Social Media," "Politics and Social Media," and "Popular Uprisings and Protest." A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world. Key Themes: Opening Essays Celebrities and Pioneers in Social Media and Politics Congressional Social Media Usage (Most Active Members) Measuring Social Media′s Political Impact Misuse of Social Media in the Political Arena: Issues and Ethics Social Media, Candidates, and Campaigns Social Media, Politics, and Culture Social Media and Networking Websites Social Media and Political Unrest Social Media and Social Issues, Activism, and Movements Social Media Concepts and Theorie Social Media Regulation, Public Policy, and Actual Practice Social Media Types, Innovation and Technology
Book Synopsis Campaign Craft by : Michael J. Burton
Download or read book Campaign Craft written by Michael J. Burton and published by Bloomsbury Publishing USA. This book was released on 2015-06-23 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
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