Campaigning For Real Beauty Or Reinforcing Social Norms

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Ads to Icons

Author : Paul Springer
Publisher : Kogan Page Publishers
ISBN 13 : 0749458348
Total Pages : 368 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Ads to Icons by : Paul Springer

Download or read book Ads to Icons written by Paul Springer and published by Kogan Page Publishers. This book was released on 2009-08-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Ads to Icons examines current and future trends in advertising. Through 50 updated international case studies of new and iconic advertising campaigns, author Paul Springer identifies why they were successful and analyses their contribution to the continued development of advertising. New digital formats analysed include Google's AdSense and AdWords, which reworked their search facility as a revenue-generating advertising service. The growing potential of the Internet as an advertising vehicle is illustrated. This updated new edition includes an online campaign entitled Non Stop Fernando, a campaign that exploits the potential of online film. It also features the new Nike+ case study, which details Nike's third party association with Apple iPod through Nike+ and brought together Apple's digital know-how and music expertise with Nike's industry sector experience. The author shows how traditional media have been revitalised by the adoption of revolutionary approaches to their use, making the resulting adverts more creative and impactful than before. Other campaigns have extended beyond conventional formats, including the first personal SMS text messaging campaign for Cadbury chocolate and Levi's creation of a brand character, Flat Eric, to drive viral communication before the television commercials aired. Finally, the impact on the structure of agencies and job functions is discussed, illustrated by profiles of industry professionals.

What Makes The Marketing Campaign Successful

Author : Akshat Bisht
Publisher : Evincepub
ISBN 13 : 9356737290
Total Pages : 270 pages
Book Rating : 4.3/5 (567 download)

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Book Synopsis What Makes The Marketing Campaign Successful by : Akshat Bisht

Download or read book What Makes The Marketing Campaign Successful written by Akshat Bisht and published by Evincepub. This book was released on 2024-05-30 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes the marketing campaign successful is a book consists of 7 top most successful marketing campaign launched by worlds biggest brand’s. Each chapter explores the genesis, execution, and lasting impact of campaigns like Snickers’ humorous take on hunger and Nike’s empowering “Just Do It” ethos. Through meticulous research and compelling storytelling, the book uncovers the secrets behind their success, offering invaluable lessons for marketers and enthusiasts alike. From Dove challenging beauty standards to Old Spice revolutionizing men’s grooming, these campaigns have left a lasting imprint worldwide, showcasing the power of creativity and strategic vision in marketing.

Basics of Public Relations in Marketing

Author : Cybellium Ltd
Publisher : Cybellium
ISBN 13 : 1836791542
Total Pages : 226 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Basics of Public Relations in Marketing by : Cybellium Ltd

Download or read book Basics of Public Relations in Marketing written by Cybellium Ltd and published by Cybellium. This book was released on 2024-10-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Modern Marketing Principles and Practices

Author : Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D
Publisher : RK Publication
ISBN 13 : 8197781192
Total Pages : 309 pages
Book Rating : 4.1/5 (977 download)

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Book Synopsis Modern Marketing Principles and Practices by : Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D

Download or read book Modern Marketing Principles and Practices written by Dr. SURJIT VICTOR , Dr. DEVULAPALLI RAGHAVA, Dr. JITENDRA KUMAR SAHU, Dr. SASIKALA DEVI D and published by RK Publication. This book was released on 2024-07-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Marketing Principles and Practices highlighted the core concepts and latest trends shaping the marketing landscape today. Covering both traditional approaches and cutting-edge digital strategies, this book explores consumer behavior, market segmentation, branding, and content creation, alongside emerging topics like social media, influencer marketing, and data analytics. It also addresses the importance of customer-centric marketing and the role of ethics in building brand loyalty. With practical insights and real-world examples, this book equips readers with the knowledge and tools to navigate the complexities of modern marketing, making it ideal for students, professionals, and entrepreneurs.

Digital Marketing Essentials: Strategies for the Modern Business

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 1836790058
Total Pages : 231 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Digital Marketing Essentials: Strategies for the Modern Business by : Cybellium

Download or read book Digital Marketing Essentials: Strategies for the Modern Business written by Cybellium and published by Cybellium . This book was released on with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Discovering Public Relations

Author : Karen Freberg
Publisher : SAGE Publications
ISBN 13 : 1071878255
Total Pages : 486 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Discovering Public Relations by : Karen Freberg

Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2024-01-09 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace. Author Karen Freberg highlights modern and contemporary PR practices, emphasizing social media, digital communication, and creative innovation. Understanding that creativity alone can’t create success, Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns. The Second Edition transforms students into successful PR professionals by giving them the tools to think creatively, innovate effectively, and deploy research-backed tactics for successful campaigns. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

A Very Hungry Girl

Author : Jessica Weiner
Publisher : Hay House, Inc
ISBN 13 : 140193207X
Total Pages : 241 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis A Very Hungry Girl by : Jessica Weiner

Download or read book A Very Hungry Girl written by Jessica Weiner and published by Hay House, Inc. This book was released on 2003-09-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: We’re all hungry—hungry to look good, feel worthy, be loved, and fit in. Our hungers are deep and insatiable. We try to fill up by using food, alcohol, drugs, sex, relationships, careers, or money. No matter what we look like or where we came from, we all share the same intense need to fill up on life, but not many of us know how. A Very Hungry Girl chronicles the journey of Jessica Weiner, who spent most of her life hungering to be someone else. She was so desperate to be accepted and valued that she spiraled into an eating disorder, experiencing the attendant lack of self-esteem that rules—and almost ruined—her life. This compelling book relates Jessica's very personal story, and also captures her unique persona as she travels the country as a performer and motivational speaker listening to thousands of other people's stories. Through her work, Jessica has become the voice of her generation and speaks with a relatable and realistic point of view. Jessica's work has received national attention by The Washington Post, CNN, MTV and Teen People Magazine.

Brand Strategy in Three Steps

Author : Jay Mandel
Publisher : Kogan Page Publishers
ISBN 13 : 1398609803
Total Pages : 257 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Brand Strategy in Three Steps by : Jay Mandel

Download or read book Brand Strategy in Three Steps written by Jay Mandel and published by Kogan Page Publishers. This book was released on 2023-06-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions. Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers map a living brand document. The book helps readers through the three essential steps of brand strategy: identifying their core values as a company, determining how this relates to the product or service and tying these together when rolling out the strategy. Readers will gain the practical insight necessary to launch a successful, purposeful brand strategy and go-to-market plan.

The SAGE International Encyclopedia of Mass Media and Society

Author : Debra L. Merskin
Publisher : SAGE Publications
ISBN 13 : 1483375544
Total Pages : 4674 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 4674 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE International Encyclopedia of Mass Media and Society discusses media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, social media, mobile media—and describes the role of each in both mirroring and shaping society. This encyclopedia provides a thorough overview of media within social and cultural contexts, exploring the development of the mediated communication industry, mediated communication regulations, and societal interactions and effects. This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing as new media empower previously unheard voices. The role of media in society will be explored from international, multidisciplinary perspectives via approximately 700 articles drawing on research from communication and media studies, sociology, anthropology, social psychology, politics, and business.

Culture, Social Class, and Race in Public Relations

Author : Damion Waymer
Publisher : Lexington Books
ISBN 13 : 0739173413
Total Pages : 263 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Culture, Social Class, and Race in Public Relations by : Damion Waymer

Download or read book Culture, Social Class, and Race in Public Relations written by Damion Waymer and published by Lexington Books. This book was released on 2012-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

Advertising Management: Concepts and Strategies

Author :
Publisher : YouGuide Ltd
ISBN 13 : 1836797095
Total Pages : 227 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Advertising Management: Concepts and Strategies by :

Download or read book Advertising Management: Concepts and Strategies written by and published by YouGuide Ltd. This book was released on 2024-10-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Study Guide to Marketing Campaigns

Author :
Publisher : YouGuide Ltd
ISBN 13 : 1836797338
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Study Guide to Marketing Campaigns by :

Download or read book Study Guide to Marketing Campaigns written by and published by YouGuide Ltd. This book was released on 2024-10-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

The Advertising Effect

Author : Adam Ferrier
Publisher : Oxford University Press, USA
ISBN 13 : 9780195593921
Total Pages : 0 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis The Advertising Effect by : Adam Ferrier

Download or read book The Advertising Effect written by Adam Ferrier and published by Oxford University Press, USA. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).

Mastering Content Marketing

Author :
Publisher : Cybellium
ISBN 13 : 1836791402
Total Pages : 257 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Mastering Content Marketing by :

Download or read book Mastering Content Marketing written by and published by Cybellium . This book was released on with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Study Guide to Marketing Communications

Author :
Publisher : YouGuide Ltd
ISBN 13 : 1836797435
Total Pages : 229 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Study Guide to Marketing Communications by :

Download or read book Study Guide to Marketing Communications written by and published by YouGuide Ltd. This book was released on 2024-10-26 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Commodity Activism

Author : Roopali Mukherjee
Publisher : NYU Press
ISBN 13 : 0814764002
Total Pages : 316 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Commodity Activism by : Roopali Mukherjee

Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.