Media Selling

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Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Media Selling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405158395
Total Pages : 617 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2009-05-04 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Advertising Ratios and Budgets

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Publisher : Schonfeld & Assoc
ISBN 13 : 9781932024258
Total Pages : 206 pages
Book Rating : 4.0/5 (242 download)

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Book Synopsis Advertising Ratios and Budgets by : Schonfeld & Associates

Download or read book Advertising Ratios and Budgets written by Schonfeld & Associates and published by Schonfeld & Assoc. This book was released on 2005-06-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed report covers over 5,000 companies and 300 industries with historical 2007 advertising budgets, 2008 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2008 and 2009 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies.

Selling Electronic Media

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Publisher : Gulf Professional Publishing
ISBN 13 : 9780240803272
Total Pages : 492 pages
Book Rating : 4.8/5 (32 download)

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Book Synopsis Selling Electronic Media by : Ed Shane

Download or read book Selling Electronic Media written by Ed Shane and published by Gulf Professional Publishing. This book was released on 1999 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Media Promotion & Marketing for Broadcasting, Cable & the Internet

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Publisher : Taylor & Francis
ISBN 13 : 1136024816
Total Pages : 352 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman

Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by Taylor & Francis. This book was released on 2012-11-12 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing. The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

Advertising to Children on TV

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Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Broadcasting & Cable

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Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Broadcasting & Cable by :

Download or read book Broadcasting & Cable written by and published by . This book was released on 2009-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

U.S. Industrial Outlook

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Publisher :
ISBN 13 :
Total Pages : 586 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis U.S. Industrial Outlook by :

Download or read book U.S. Industrial Outlook written by and published by . This book was released on 1990 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents industry reviews including a section of "trends and forecasts," complete with tables and graphs for industry analysis.

Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie

Download Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie PDF Online Free

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921055
Total Pages : 622 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie by : Plunkett Research Ltd

Download or read book Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie written by Plunkett Research Ltd and published by Plunkett Research, Ltd.. This book was released on 2007-03 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new almanac will be your ready-reference guide to the E-Commerce & Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce & Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce & Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the E-Commerce Business, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax, and much more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services, and technologies as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.

International Advertising

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Publisher : SAGE Publications
ISBN 13 : 1452264589
Total Pages : 423 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis International Advertising by : John Philip Jones

Download or read book International Advertising written by John Philip Jones and published by SAGE Publications. This book was released on 1999-10-22 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Philip Jones is a name you know. . . . with opinions you value. . . . and updated and current information. Here is everything you need to know about advertising. —Don E. Schultz, Northwestern University John Philip Jones has edited a comprehensive handbook of the theory and practice of international advertising. The subject in not treated in isolation, but rather linked to overall trends in business globalization. An authoritative cast of chapter authors, representing academics and professionals from ten different countries, examine all aspects of international advertising, from broad concepts and issues to developments in specific countries and cutting-edge techniques developed outside of the United States.

Encyclopedia of Television

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Publisher : Routledge
ISBN 13 : 1135194793
Total Pages : 2732 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Encyclopedia of Television by : Horace Newcomb

Download or read book Encyclopedia of Television written by Horace Newcomb and published by Routledge. This book was released on 2014-02-03 with total page 2732 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.

PPI Detailed Report

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Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis PPI Detailed Report by :

Download or read book PPI Detailed Report written by and published by . This book was released on 2005 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

"Code of Massachusetts regulations, 2015"

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Author :
Publisher :
ISBN 13 :
Total Pages : 780 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis "Code of Massachusetts regulations, 2015" by :

Download or read book "Code of Massachusetts regulations, 2015" written by and published by . This book was released on 2016 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2016.

"Code of Massachusetts regulations, 2016"

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Publisher :
ISBN 13 :
Total Pages : 720 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis "Code of Massachusetts regulations, 2016" by :

Download or read book "Code of Massachusetts regulations, 2016" written by and published by . This book was released on 2017 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2017.

The Massachusetts register

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Publisher :
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis The Massachusetts register by :

Download or read book The Massachusetts register written by and published by . This book was released on 2015 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Making It in Broadcasting

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Publisher : Leonard Mogel
ISBN 13 : 9780982959657
Total Pages : 340 pages
Book Rating : 4.9/5 (596 download)

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Book Synopsis Making It in Broadcasting by : Leonard Mogel

Download or read book Making It in Broadcasting written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Standard Metal Directory

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Publisher :
ISBN 13 :
Total Pages : 1004 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Standard Metal Directory by :

Download or read book Standard Metal Directory written by and published by . This book was released on 1956 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: