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Author : John A. Howard
Publisher : New York : Wiley
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.F/5 ( download)
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John A. Howard
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.0/5 ( download)
Download or read book Buyer Behavior in Marketing Strategy written by John A. Howard and published by . This book was released on 1994 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text outlines The Consumer Decision Model as a framework for applying consumer buying theory into marketing practice. It also shows how marketing strategies and plans can be based upon both qualitative and quantitative analysis - and yet still not require background in formal statistics.
Author : M. C. Cant
Publisher : Juta and Company Ltd
ISBN 13 : 9780702171888
Total Pages : 628 pages
Book Rating : 4.1/5 (718 download)
Download or read book Marketing Management written by M. C. Cant and published by Juta and Company Ltd. This book was released on 2009 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.
Author : C.L. Tyagi
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126903306
Total Pages : 216 pages
Book Rating : 4.9/5 (33 download)
Download or read book Consumer Behaviour written by C.L. Tyagi and published by Atlantic Publishers & Dist. This book was released on 2004 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Author : C. N. Krishna Naik
Publisher : Discovery Publishing House
ISBN 13 : 9788171414772
Total Pages : 280 pages
Book Rating : 4.4/5 (147 download)
Download or read book Consumer Behaviour written by C. N. Krishna Naik and published by Discovery Publishing House. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Bookboon
ISBN 13 : 8776816834
Total Pages : 31 pages
Book Rating : 4.7/5 (768 download)
Download or read book Buyer behaviour written by and published by Bookboon. This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Blythe
Publisher : SAGE
ISBN 13 : 1446290328
Total Pages : 474 pages
Book Rating : 4.4/5 (462 download)
Download or read book Consumer Behaviour written by Jim Blythe and published by SAGE. This book was released on 2013-03-26 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Inspection Copy available for instructors here Why do you choose the things you buy – such as this textbook, a smartphone or an item of clothing? How often, where, and instead of what? What do you consider a boring necessity or a fun luxury? What do you do with products once you’ve purchased them? When do you decide to chuck them and why? As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour! This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world. If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades. Visit the companion website www.sagepub.co.uk/blythe for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
Author : Lawrence J. Gitman
Publisher :
ISBN 13 : 9781947172555
Total Pages : 732 pages
Book Rating : 4.1/5 (725 download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2018 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Author : Gordon R. Foxall
Publisher : Taylor & Francis
ISBN 13 : 9780415196437
Total Pages : 416 pages
Book Rating : 4.1/5 (964 download)
Download or read book Consumer Behaviour Analysis: The behavioural basis of consumer choice written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Gaurav Agarwal
Publisher : SBPD Publications
ISBN 13 : 9383697814
Total Pages : 220 pages
Book Rating : 4.3/5 (836 download)
Download or read book Consumer Behaviour written by Dr. Gaurav Agarwal and published by SBPD Publications. This book was released on 2016-12-14 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The E-Books is authored by proficient Teachers and Professors. The Text of the E-Books is simple and lucid. The contents of thr book have been organised carefully and to the point.
Author : Solomon
Publisher : Pearson Education India
ISBN 13 : 9788177580327
Total Pages : 562 pages
Book Rating : 4.5/5 (83 download)
Download or read book Consumer Behavior written by Solomon and published by Pearson Education India. This book was released on 1973 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Ashish Kumar Saxena
Publisher : Shanti Publication
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4./5 ( download)
Download or read book Consumer Behaviour & Marketing Communication (for MBA) written by Dr. Ashish Kumar Saxena and published by Shanti Publication. This book was released on 2020-08-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to the Latest Syllabus of Dr. A.P.J. Abdul Kalam Technical University, Lucknow (U.P.) Including Long Answer Type Questions Including Short Answer Type Questions Including Case Studies Including Last Year Unsolved Papers
Author : Michael J. Baker
Publisher : Springer
ISBN 13 : 1349080489
Total Pages : 286 pages
Book Rating : 4.3/5 (49 download)
Download or read book Organizational Buying Behaviour written by Michael J. Baker and published by Springer. This book was released on 2016-01-07 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.
Author : Gordon R. Foxall
Publisher : Taylor & Francis
ISBN 13 : 9780415196451
Total Pages : 520 pages
Book Rating : 4.1/5 (964 download)
Download or read book Consumer Behaviour Analysis written by Gordon R. Foxall and published by Taylor & Francis. This book was released on 2002 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. G. Vani
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9383241128
Total Pages : pages
Book Rating : 4.3/5 (832 download)
Download or read book Consumer Buying Behaviour towards Oral Healthcare Products written by Dr. G. Vani and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ramanuj Majumdar
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9788120339637
Total Pages : 364 pages
Book Rating : 4.3/5 (396 download)
Download or read book Consumer Behaviour written by Ramanuj Majumdar and published by PHI Learning Pvt. Ltd.. This book was released on 2010 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.
Author :
Publisher : Macmillan Education AU
ISBN 13 : 9780732952129
Total Pages : 572 pages
Book Rating : 4.9/5 (521 download)
Download or read book Marketing written by and published by Macmillan Education AU. This book was released on 1998 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
