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Author :
Publisher :
ISBN 13 : 9787777775614
Total Pages : pages
Book Rating : 4.7/5 (756 download)
Download or read book BUSN 2700: Consumer behaviour : implications for marketing strategy written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathy M. Neal
Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780074716922
Total Pages : 700 pages
Book Rating : 4.7/5 (169 download)
Download or read book Consumer Behaviour written by Cathy M. Neal and published by McGraw-Hill Higher Education. This book was released on 2007 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether or not we are marketers, we are, definitely, all consumers. We undertake simple or complex purchases each and every day of our lives. Exposure to consumer behaviour principles will help you understand how consumer decisions are made, and what factors influence both the decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely internal and external influences. Enhanced within each chapter is coverage of consumer purchasing decisions for goods and services, including many local and global examples from the region.
Author : Del I. Hawkins
Publisher :
ISBN 13 :
Total Pages : 796 pages
Book Rating : 4.:/5 (641 download)
Download or read book Consumer Behavior written by Del I. Hawkins and published by . This book was released on 1989 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cathy Neal
Publisher : McGraw-Hill Higher Education
ISBN 13 : 9780074716939
Total Pages : 742 pages
Book Rating : 4.7/5 (169 download)
Download or read book Consumer Behaviour written by Cathy Neal and published by McGraw-Hill Higher Education. This book was released on 2006 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour, the market leading text by Cathy Neal and Pascale Quester, is now even more current, more lively and more relevant. This new Enhanced edition now offers aNEW32 page section up front that hosts contemporary hot topics in areas such as: culture and consumption, children and consumption, subcultures and consumption, phishing and more. Specifically created to meet the needs of contemporary users interested in presenting their students with the latest developments in the field, this enhanced edition includes a new capstone case and several new cases from New Zealand. The enhanced material builds on the existing 4th edition that has come to be recognised for its fresh and contemporary design, features that engage students and enhance their comprehension of the key concepts. The strategic and decision-making focus of this text is retained.
Author : Del I. Hawkins
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (22 download)
Download or read book Consumer Behaviour written by Del I. Hawkins and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Delbert I. Hawkins
Publisher :
ISBN 13 : 9780071143349
Total Pages : pages
Book Rating : 4.1/5 (433 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by . This book was released on 1995-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wayne D. Hoyer
Publisher : Cengage AU
ISBN 13 : 0170439976
Total Pages : 51 pages
Book Rating : 4.1/5 (74 download)
Download or read book Consumer Behaviour written by Wayne D. Hoyer and published by Cengage AU. This book was released on 2020-09-24 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge and relevant to the local context, this second Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how evolving digital technologies and widespread use of social media are changing the way marketers understand consumers. * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about social media, research, cultural and international factors, and consumer psychology in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author : John A. Howard
Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior in Marketing Strategy written by John A. Howard and published by . This book was released on 1989 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Del I. Hawkins
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.0/5 ( download)
Download or read book Consumer Behavior written by Del I. Hawkins and published by Irwin/McGraw-Hill. This book was released on 2007 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 10/e, by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers."--Publisher description.
Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (97 download)
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 : 9780256225297
Total Pages : 526 pages
Book Rating : 4.2/5 (252 download)
Download or read book Consumer Behaviour and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1999 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment. All concepts are viewed from a marketing management perspective. The book also features a glossary, key terms and concepts, and annotated additional reading which covers European and American sources.
Author : Gary Bamossy
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9781405854481
Total Pages : pages
Book Rating : 4.8/5 (544 download)
Download or read book Valuepack written by Gary Bamossy and published by Financial Times/Prentice Hall. This book was released on 2006-11-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Del I. Hawkins
Publisher :
ISBN 13 : 9780071177948
Total Pages : 704 pages
Book Rating : 4.1/5 (779 download)
Download or read book Consumer Behavior written by Del I. Hawkins and published by . This book was released on 2000-06 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers coverage of consumer behaviour including psychological, social and managerial implications. There are cases at the end of each major section of the text. The cases can be read in class and used to generate discussion of a particular topic.
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Ravi Kumar
Publisher :
ISBN 13 : 9783656988588
Total Pages : 20 pages
Book Rating : 4.9/5 (885 download)
Download or read book Consumer Behavior. The Role of Consumer Behavior in Marketing Strategy in the 3 Marketing Stimuli written by Ravi Kumar and published by . This book was released on 2016-08-16 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication "Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001)." This definition is widely used mostly everywhere. Consumer behavior doesn't mean that it's just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power.
Author : Hawkins
Publisher : Irwin Professional Publishing
ISBN 13 : 9780256139730
Total Pages : pages
Book Rating : 4.1/5 (397 download)
Download or read book Consumer Behaviour written by Hawkins and published by Irwin Professional Publishing. This book was released on 1995-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Delbert Hawkins
Publisher :
ISBN 13 : 9780077414863
Total Pages : 801 pages
Book Rating : 4.4/5 (148 download)
Download or read book Consumer Behavior written by Delbert Hawkins and published by . This book was released on 2009 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt:
