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Download or read book Good Business written by Bill Novelli and published by JHU Press. This book was released on 2021-02-02 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical look inside the mind of Bill Novelli, one of the founders of social marketing, Good Business challenges all of us to change the world for the better and is a blueprint for tackling today's critical issues. From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause. Good Business, which is part behind-the-scenes look at crafting social and health policy, part inspirational guide, proves that you can do well (creating economic and financial success for yourself and your company or organization) by doing good (helping to solve the world's and society's major problems). Throughout the book, Novelli shows that you can make a positive social difference regardless of what business you are in or where you are in your career. Readers will come away with the message that anyone who wants to have a positive impact on the world can do it right now from where they are—or can be inspired by Novelli's story to make the leap to somewhere they can.
Book Synopsis The Most Successful Small Business in The World by : Michael E. Gerber
Download or read book The Most Successful Small Business in The World written by Michael E. Gerber and published by John Wiley & Sons. This book was released on 2009-12-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique guide for the crucial start-up phase of a business So much attention goes to business practice and operation, yet the majority of ventures still fail. One area often overlooked is preparation. Too few entrepreneurs ask themselves, what are you supposed to do before you start your start-up? The Most Successful Small Business in The World gives you Michael E. Gerber's unique approach to thinking about the meaning of your company by applying his ten critical steps; a process you must go through long before you ever open your door. With these simple principles, based on expert Michael Gerber's years spent helping countless entrepreneurs, you'll take the essential first steps to lay the groundwork for building what Michael E. Gerber calls The Most Successful Small Business In the World! Author Michael Gerber has coached, taught, or trained more than 60,000 small businesses in 145 countries Free Webinar with Gerber for book purchasers Gerber's Ten Principles cover everything from defining the meaning of your company, teaching you how to think about systems, the importance of differentiation, perfecting the people within your business, acquiring clients, and more If you're ready to make your business dream more than just a reality, and resolve to do something bigger than you ever imagined, The Most Successful Small Business In The World will provide you with a stunningly original process for thinking yourself through it. Yes, you too can create The Most Successful Small Business In The World...Michael E. Gerber will show you exactly how to do it.
Book Synopsis The Business of Building a Better World by : David Cooperrider
Download or read book The Business of Building a Better World written by David Cooperrider and published by Berrett-Koehler Publishers. This book was released on 2021-11-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-nine leading scholars and executives provide a visionary look at the future of business, propelling past damaging industrial-age values to uncover the key ingredients of humanistic, ecologically sustainable, and intergenerational prosperity. Through the exploration of robust cases and stories packed with deep insight and vital science, this extraordinary collection explores how we can adapt our notions of value, markets, and models of cooperation and collective action to create a world where economies and businesses excel, all people thrive, and nature flourishes. In part I, “The Business of Business Is Betterment,” the contributors show how enterprises today are further developing-and even taking a quantum leap beyond-the multistakeholder logic of “shared value creation.” Part II, “Net Positive = Innovation's New Frontier,” is focused on what companies can and are doing to move away from “doing no harm” to playing an active role in solving environmental, social, and economic problems. The final section, “Ultimate Advantage: A Leadership Revolution That Is Changing Everything,” looks at new leadership paradigms-characterized by unexpected qualities like virtue, love, compassion, and connection-that are crucial to creating engaged, empowered, innovative, and out-performing enterprises. This book is designed to galvanize change and unite a global community of inquiry and action. It establishes the conceptual cornerstones for a new kind of business practice that will lead the way to an equitable, sustainable, and flourishing future.
Book Synopsis Changing How the World Does Business by : Roger Frock
Download or read book Changing How the World Does Business written by Roger Frock and published by Berrett-Koehler Publishers. This book was released on 2006-10 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: From one of the founding executives of FedEx comes the first full inside story of how Fed Ex came to be one of the world's most successful, innovative, and admired companies. Frock reveals the details of how the company was conceived, launched, and kept afloat despite incredible obstacles.
Book Synopsis A Different Look at the Business World by : Dennis Machala
Download or read book A Different Look at the Business World written by Dennis Machala and published by Page Publishing Inc. This book was released on 2020-05-15 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book Delisted
Book Synopsis Business Exposed by : Freek Vermeulen
Download or read book Business Exposed written by Freek Vermeulen and published by Pearson UK. This book was released on 2012-09-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting edge, pithy and provocative, this is a no-holds barred analysis of business today that will entertain and appal you in equal measure. This entertaining expose of the business world, reveals the scandals, quirks, counter-intuitive behaviour and downright silliness that make up business today. Based on rigorous research and verifiable facts, combining revelation, story-telling and analysis, this book will defy anyone to read it and not emerge better-informed about the reality of business today. From the collective inertia of middle management to the cowardly reluctance of CEOs to stand out from the crowd, from the soap opera of working with consultants to the mystery of why top executives’ salaries bear no resemblance to the performance of their firms, Business Exposed will entertain and appal you in equal measure. The author is widely recognised as a new and emerging business guru, speaking of him in 2009, the Financial Times said: “The London Business School associate professor is a rising star and his pithy observations are both accessible and authoritative.”
Book Synopsis Can Business Save the Earth? by : Michael Lenox
Download or read book Can Business Save the Earth? written by Michael Lenox and published by Stanford University Press. This book was released on 2018-05-22 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, business leaders are tasked with developing new products, services, and business models that minimize environmental impact while driving economic growth. It's a tall order—and a call that is only getting louder. In Can Business Save the Earth?, Michael Lenox and Aaron Chatterji explain just how the private sector can help. Many believe that markets will inevitably demand sustainable practices and force them to emerge. But Lenox and Chatterji see it differently. Based on more than a decade of research and work with companies, they argue that a bright green future is only possible with dramatic innovation across multiple sectors at the same time. To achieve this, a broader ecosystem of players—including inventors, executives, customers, investors, activists, and governments—all must play a role. The book outlines how and the extent to which each group can serve as a driver of green growth. Then, Lenox and Chatterji identify where economic incentives currently exist, or could exist with institutional change, and ultimately address the larger question of how far well-coordinated efforts can take us in addressing the current environmental crisis.
Download or read book World Changers written by John A. Byrne and published by Penguin. This book was released on 2011-12-08 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could sit down with some of the world's most influential entrepreneurs and gain their knowledge and insights on how to create a game changing business? Imagine having the chance to listen to a John Mackey (Whole Foods) or a Fred Smith (FedEx) on the most important things they've learned from their experiences. Or having the benefit of the self-reflection of Howard Schultz of Starbucks, who had to come back to the company he originally built to reinvent it and himself? Of course it's not possible to deliver these rock star entrepreneurs to your dinner table. But John A. Byrne offers the next best thing: he spoke with many who have changed the face of business. In World Changers he captures the most important lessons they've learned, the biggest challenges they've tackled, and the most valuable advice they can offer others who have an entrepreneurial dream. You'll learn the inspiring stories of how these world changers discovered their disruptive ideas, then made them a reality; overcame a variety of obstacles; and created sustainable enterprises. You'll get the firsthand accounts of how: Bernie Marcus and Arthur Blank got the confidence to start The Home Depot after being fired from their jobs. Reed Hastings turned a forty-dollar video late fee into a disruptive upstart called Netflix. Herb Kohler, the "reluctant prince of porcelain," came back to the family business and made it number one in its industry again. Narayana Murthy, after one fateful train ride and wrongful incarceration, converted from communist to capitalist and cofounded one of the most successful entrepreneurial ventures in India. World Changers is an inspiration for those who want to create something meaningful on their own. It serves as both a celebration of entrepreneurial achievement as well as a practical handbook for everyone who dreams of starting his or her own world-changing business.
Book Synopsis None of Your Business by : Peter P. Swire
Download or read book None of Your Business written by Peter P. Swire and published by Rowman & Littlefield. This book was released on 2010-12-01 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: The historic European Union Directive on Data Protection will take effect in October 1998. A key provision will prohibit transfer of personal information from Europe to other countries if they lack “adequate” protection of privacy. If enforced as written, the Directive could create enormous obstacles to commerce between Europe and other countries, such as the United States, that do not have comprehensive privacy statutes. In this book, Peter Swire and Robert Litan provide the first detailed analysis of the sector-by-sector effects of the Directive. They examine such topics as the text of the Directive, the tension between privacy laws and modern information technologies, issues affecting a wide range of businesses and other organizations, effects on the financial services sector, and effects on other prominent sectors with large transborder data flows. In light of the many and significant effects of the Directive as written, the book concludes with detailed policy recommendations on how to avoid a coming trade war with Europe. The book will be of interest to the wide range of individuals and organizations affected by the important new European privacy laws. More generally, the privacy clash discussed in the book will prove a major precedent for how electronic commerce and world data flows will be governed in the Internet Age.
Book Synopsis Corporate Social Responsibility in the Global Business World by : Meenu Maheshwari
Download or read book Corporate Social Responsibility in the Global Business World written by Meenu Maheshwari and published by CRC Press. This book was released on 2024-07-26 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, there is a growing importance for companies to ramp up their focus on social responsibility. An effective CSR program can have a positive impact on companies, employees, and consumers. This new volume, Corporate Social Responsibility in the Global Business World: A Conceptual, Regulatory, and Illustrative Framework, covers the parameters of corporate social responsibility around the world, elucidating the concepts, evolution, cultural dimensions, key areas, and disclosure and reporting methods and how CSR is being considered and implemented across the globe. The book also offers a future outlook for CSR. The book begins with a thorough introduction to CSR, covering its meaning and definition along with the principles of CSR for effective implementation, its inherent benefits, and its challenges. It goes on to cover the status of CSR in emerging economies with the emphasis on emerging trends in corporate governance, reporting, indexing, and certification. The volume considers the evolution of CSR from voluntary to mandatory along with the underlining advantages and disadvantages while also giving comparisons of CSR in developed versus developing nations. The book looks at the regulations and legislation around the world pertaining to CSR, such as universal GRI standards and legislative framework of countries like UK, USA, India, Germany, France, Canada, China, and Indonesia that have been sketched out covering expenditures, disclosure, and reporting obligations. The authors share case studies of implemented CSR projects, initiatives, and practices, highlighting several societal and environmental issues either through stakeholder relations and collaborations with NGOs or agencies or by adhering to government regulations for CSR compliance. This book provides a valuable overview of CSR and how effective implementation can lead to a corporation’s contribution to worldwide and regional sustainability and the well-being of society and the environment.
Book Synopsis Factors Affecting Firm Competitiveness and Performance in the Modern Business World by : Vlachvei, Aspasia
Download or read book Factors Affecting Firm Competitiveness and Performance in the Modern Business World written by Vlachvei, Aspasia and published by IGI Global. This book was released on 2016-09-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic and business growth is driven by the continuous re-evaluation and optimization of current policies and practices. By implementing more effective procedures, businesses can increase their levels of competitiveness. Factors Affecting Firm Competitiveness and Performance in the Modern Business World is an authoritative reference source for the latest scholarly research on the most appropriate measures and initiatives for firms to become more competitive within various sectors. Incorporating interdisciplinary perspectives through theoretical foundations and real-world case studies, this book is ideally designed for professionals, practitioners, upper-level students, policy makers, and managers interested in the optimization of business performance.
Download or read book Small Change written by Michael Edwards and published by Berrett-Koehler Publishers. This book was released on 2010-01-11 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. But in this hard-hitting, controversial exposé, Michael Edwards shows that business is ill-equipped to attack the causes of poverty, inequality, violence, and discrimination. Achieving fundamental social transformation requires cooperation rather than competition, collective action more than individual effort, and support for long-term, systemic solutions instead of immediate results. With a vested interest in the status quo, business can promise only limited advances: small change. It's time to turn away from the false promise of the market and reassert the independence of global citizen action.
Download or read book World View written by Jeffrey E. Garten and published by Harvard Business Press. This book was released on 2000 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Globalize to Survive in the New Economy At a time in which globalization impacts corporate strategy as never before, corporate leaders are challenged to consider all the implications of a new global economy. Characterized by a myriad of competing forces, this new global economy is highlighted by unprecedented advances in technology of all kinds. With such unrelenting change blurring the view, corporate leaders need the benefit of the best thinking in order to focus on the right global strategies.World Viewoffers just such thinking, featuring examples of strategies and best practices used by successful companies worldwide in moving toward global markets. In his introduction to this collection ofHarvard Business Reviewarticles, editor Jeffrey Garten pinpoints five emerging themes: * Operating in a global market requires CEOs to rethink every aspect of their strategies. * The best strategies require that organizations gather massive amounts of information and process it effectively. * Companies that succeed on a global scale are constant innovators, learning and implementing simultaneously. * Great global companies create cultures conducive to extensive internal and external collaboration and networking. * Radical change brings unprecedented opportunity to capture markets and enhance shareholder value. Seeing globalization through the eyes of leading thinkers and executives who have mastered its challenges,World Viewpresents forward-thinking insights for corporate leaders determined to succeed in the always-new and uncertain global economy. A Harvard Business Review Book.
Book Synopsis The Future of Business by : Rohit Talwar
Download or read book The Future of Business written by Rohit Talwar and published by Fast Future Publishing Ltd . This book was released on 2015-03-15 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Business explores how the commercial world is being transformed by the complex interplay between social, economic and political shifts, disruptive ideas, bold strategies and breakthroughs in science and technology. Over 60 contributors from 21 countries explore how the business landscape will be reshaped by factors as diverse as the modification of the human brain and body, 3D printing, alternative energy sources, the reinvention of government, new business models, artificial intelligence, blockchain technology, and the potential emergence of the Star Trek economy.
Book Synopsis Purpose and Profit by : George Serafeim
Download or read book Purpose and Profit written by George Serafeim and published by HarperCollins Leadership. This book was released on 2022-08-09 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.
Book Synopsis Doing Business Anywhere by : Tom Travis
Download or read book Doing Business Anywhere written by Tom Travis and published by John Wiley & Sons. This book was released on 2007-07-27 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through his principles of global trade and real-life examples, Tom Travis will help you find your seat at the globalization table. If you want to understand the universal themes for global expansion, read this book." --George Feldenkreis, Chairman and Chief Executive Officer, Perry Ellis International "Keeping your focus on high ethical standards as well as security, building solid personal relationships, and maintaining real openness while expecting the unexpected – these are good rules for anyone seeking to compete in a rapidly, and in many ways, radically changing global economy. This book has such good advice, and more." --Bill Brock, Former U.S. Trade Representative "Doing Business Anywhere is an excellent book for any business person who thinks global. The Tenets of Global Trade Travis outlines are the fundamental building blocks for global business. Read this book, then read it again." --Rodney M. Birkins Jr., Senior Vice President, Global Sourcing Design & Product Development, QVC Inc. "Doing Business Anywhere by Tom Travis captures that very unique perspective of the core issues and break-through thinking on global trade. Tom's great counsel and insight brings to light a perspective that is crucial to succeed in the challenges as well as issues related to global trade. Well done!" --Jerry Cook, VP Government and Trade Relations, Hanesbrands, Inc. "Anyone whose business relies on going global needs to read this book and understand its message. Tom Travis has artfully distilled the most important principles of international trade." --Ken Eaton, Former SR VP and Managing Director, Global Procurement, Wal-Mart Stores, Inc. "With his decades of international experience, only Tom Travis could have articulated global trade in such a clear, educational and enjoyable manner. Doing Business Anywhere is a must read for "every" business leader and manager." --Steven R. Walton, Chairman, Wing Tai International Apparel Group "Doing Business Anywhere clearly demonstrates that Tom Travis is a master of the game…his thoughtful guide to global trade and his clear prose make this a must read for anyone wanting to compete and succeed in the global economy." --Mark B. Rosenberg, Chancellor, State University System of Florida "As a professor, author, entrepreneur and consultant on the supply chain who has seen the supply chain evolve from a domestic practice to a global science I tip my hat to Tom Travis for condensing everything entrepreneurs and business leaders need to know about global trade into one concise and absorbing book. Tom rightly points out that because problems and road blocks can exist at every turn that integrating his Six Tenets of Global Trade into every aspect of your supply chain is critical to your success. This book is hard to put down as each of the tenets is presented in the context of real stories of global trade. Intriguing! Everyone in global trade should have Doing Business Anywhere on their bookshelf." --James A. Tompkins Ph.D., Chairman, CEO and Founder of Tompkins Associates., Inc. "Challenges and opportunities are an integral part of today’s international trade environment. Not only do we have to secure the trade supply chain but we also have to facilitate the movement of legitimate goods across borders. For those of us involved in this form of economic activity, whether we are from the public or private sector, it is vital that we recognize the importance of international trade to the economic prosperity of the world’s nations. Its catalytic role in alleviating poverty, enhancing financial stability, and promoting social well-being can never be under-estimated. As the author of this book, Tom Travis, so rightly says, we are all actively involved in global trade as we go about our daily lives whether we consciously know this or not. Globalization too is part and parcel of the international trade landscape and it is imperative that one learns to navigate this terrain if one wants to succeed in the business environment of the 21st century. This is exactly what this book sets out to do. It provides the reader with six tenets of global trade backed by clear explanations as to how they should be applied in real-world situations involving a wide range of role-players. The book is an indispensable guide to trans-national economic operators, global business leaders and others who are part of the international customs and trade community as it provides an arsenal of tools that will enrich the quality of doing business globally. From taking advantage of trade agreements, to protecting your brand at all costs, to maintaining high ethical standards, Tom Travis' incredible understanding of the business world and the issues that impact on the trade environment make him the ultimate business coach. Indeed, the book captures the essential ingredients that are necessary to make today’s business men and women excel and win. This essential guide is a global winner and I highly recommend it for its insight and value-added leadership." --Michel Danet, Secretary General, World Customs Organization "With his Six Tenets of Global Trade, author Tom Travis will help CEOs everywhere get it right when it comes to global trade. He lays out the most important aspects of trade that businesspeople—especially those of us in the apparel industry - need to know in order to be successful. It's not easy to manage the numerous elements involved in forging trust-based and profitable trade relationships - relationships that benefit everyone involved. This incisive book helps businesspeople achieve just that. His lessons on branding and social responsibility in particular are hugely valuable for anyone just entering the worldwide trade arena. And even if you've been around the global block a few times, you'll learn something new and thought provoking. Travis's book is an essential read for anyone expanding their horizons globally. " --Scott A. Edmonds, President & Chief Executive Officer, Chico's FAS, Inc. "This book overflows with many valuable lessons for anyone who wants a better understanding of how global trade is shaping our world. It's a delightful surprise to find a business book that takes such a comprehensive look at global trade. Tom Travis's examples and tenets show that for global trade to truly be positive it must create sustainability in all of the areas involved." --Pietra Rivoli, Author of The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Download or read book The Family Business written by Keel Hunt and published by Graphic Arts Books. This book was released on 2021-04-20 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to tell the story of one of the world’s most influential media businesses, The Family Business draws on more than 70 interviews with company insiders as well as book-industry luminaries to present the Ingram story and how a little-known Nashville-based company grew to play a pivotal role in transforming book publishing around the world. The history of the Ingram Content Group is one of the most important and remarkable business stories that almost no one knows. Launched as a favor to a family friend, it started as a local textbook distributor—one tiny division within a thriving corporation focused on oil, construction supplies, and shipping. It grew into the world’s largest book wholesaler, then into the most influential and innovative supplier of infrastructure and services to publishers around the world. Over the past 50 years, from its headquarters in Nashville, Tennessee, Ingram has played a pivotal role in modernizing the book business. Two members of the founding family have led the way: Bronson Ingram, a tough-minded industrialist who instinctively recognized a golden opportunity to apply modern efficiencies to antiquated logistical systems, and Bronson’s son John Ingram, an “intrapreneur” with a keen understanding of both the opportunities and the risks created by the new digital technologies. Led by these two brilliant managers, Ingram has used its unparalleled industry-wide connections to help transform book publishing from a tradition-bound business into a dynamic, global twenty-first century powerhouse. Now, for the first time, The Family Business captures the whole story. In its pages, readers will learn about: The introduction of the Ingram microfiche reader in 1972 and how it catapulted book retailing into the electronic eraIngram’s network of coast-to-coast distribution centers turning U.S. book publishing into a truly national business for the first timeIngram using fast-growing video, software, magazine, and international wholesaling operations to create a phenomenal record of expansion, growing from a million-dollar company into a billion-dollar giant in just two decadesTwo of book publishing’s most powerful organizations—Ingram and Barnes & Noble—almost coming within a hair’s breadth of merging, and how the deal fell apart at the eleventh hourIngram’s unparalleled ability to rapidly fulfill product orders empowering Amazon’s unique customer service model and enabling its explosive growthLightning Source, a technological marvel spawned by Ingram, converting the “long tail” of niche books from a costly headache for publishers and retailers into a steady source of profitable salesIngram’s transformation of the book supply chain enabling countless booksellers and publishers to survive and even thrive in the disruptive era of Covid-19 Today, with Ingram’s expanding portfolio of service and infrastructure businesses playing an ever-growing role in the world of publishing, the company stands ready to help lead the industry into an era of even more dramatic change. The Family Business is the first book to recount the story of this strategic powerhouse that everyone in the publishing industry does business with, and that practically everyone admires—but that few people really understand. A must-read for people in the book business and the world of media, and anyone else who wants to understand how this vastly influential industry really works, this book fascinates with the story of the ways today’s electronic information technologies are transforming the world.
