Business Visibility

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Visibility Marketing

Author : David Avrin
Publisher : Red Wheel/Weiser
ISBN 13 : 163265962X
Total Pages : 256 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis Visibility Marketing by : David Avrin

Download or read book Visibility Marketing written by David Avrin and published by Red Wheel/Weiser. This book was released on 2016-07-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognize the shift that has happened right under their noses. It’s not so much that people have changed; it’s that the business landscape has changed—dramatically. For the first time in human history, we have no unmet needs. Every problem has a solution, and many companies now find themselves creating solutions that appear to be looking for a problem. In his provocative and enlightening new book, Visibility Marketing, David Avrin shows what marketing approaches work, which don’t, and why. You will learn how to uncover your true competitive advantages and a process to craft messages and tactics that achieve tangible results. A remarkably accessible, relatable, thought-provoking reference book, Visibility Marketing speaks directly to business owners, entrepreneurs, marketing managers, and sales professionals. With wisdom gleaned from hundreds of presentations and workshops and conversations with tens of thousands of company leaders, Visibility Marketing will forever change how businesses and professionals look at the competitive landscape and how they promote themselves.

The Complete Idiot's Guide to Growing Your Business with Google

Author : Dave Taylor
Publisher : Penguin
ISBN 13 : 1440696551
Total Pages : 356 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Growing Your Business with Google by : Dave Taylor

Download or read book The Complete Idiot's Guide to Growing Your Business with Google written by Dave Taylor and published by Penguin. This book was released on 2005-08-02 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The search engine for success. Using the Internet to increase the visibility of a small business today is no easy task. It can take a lot of time, energy, and money—especially if you’re not a computer expert. Here, readers can get a valuable overview of how search engines, web sites, ad services, and web logs can all work together to build a business, as well as practical hands-on tips, tricks, and planning tools to help readers create and execute a plan that utilizes the Internet to its fullest. * Google‚ is widely recognized as the world’s largest search engine—an easy-to- use free service that usually returns relevant results in a fraction of a second * Author holds an MBA and has started and run several small businesses in addition to being a well-known technology book author * Perfect for the entrepreneur and small business market

E - COMMERCE

Author : Dr.Pujari Vijay
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9394958789
Total Pages : 223 pages
Book Rating : 4.3/5 (949 download)

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Book Synopsis E - COMMERCE by : Dr.Pujari Vijay

Download or read book E - COMMERCE written by Dr.Pujari Vijay and published by Archers & Elevators Publishing House. This book was released on with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Visibility Factor: Break Through Your Fears, Stand In Your Own Power And Become The Authentic Leader You Were Meant To Be

Author : Susan M. Barber
Publisher : Susan M. Barber
ISBN 13 : 9781737610441
Total Pages : 314 pages
Book Rating : 4.6/5 (14 download)

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Book Synopsis The Visibility Factor: Break Through Your Fears, Stand In Your Own Power And Become The Authentic Leader You Were Meant To Be by : Susan M. Barber

Download or read book The Visibility Factor: Break Through Your Fears, Stand In Your Own Power And Become The Authentic Leader You Were Meant To Be written by Susan M. Barber and published by Susan M. Barber. This book was released on 2021-11-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, people have believed that working hard will be enough to get promoted. While generally true at the entry levels of an organization where performance is an important measure of success, once a more senior level of responsibility is reached, working hard is no longer enough. To continue the journey and move up the ladder, leaders need to create personal visibility for themselves and their teams. This was the situation that Susan M. Barber found herself in about ten years ago. She was known as someone who would do what it takes to get the job done. While successful, she eventually reached a point in her career where that was no longer adequate. A pivotal feedback conversation with a mentor was the catalyst that changed everything. She had to shift the long-held belief that working hard was sufficient to have career success and find a new way. Creating visibility wasn't something that was taught in any of the management classes she had taken as a new leader. She was on a path of discovery to learn what visibility meant in general, but more specifically how she could create it in an authentic way for herself. Barber created a process that helped her build visibility for herself and her team. As a coach now, when her clients are unable to see how they are hiding from their visibility, she uses that same process to help them unlock their potential and achieve success. She has broken down this process down into easy to follow steps. Working hard only takes you so far. The truth is you need the kind of visibility that allows people to see your value, capabilities and is authentic to who you are. The Visibility Factor is your guide to shape the visibility that you want for yourself and your career.

Using Open Source Platforms for Business Intelligence

Author : Lyndsay Wise
Publisher : Newnes
ISBN 13 : 0124158765
Total Pages : 228 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Using Open Source Platforms for Business Intelligence by : Lyndsay Wise

Download or read book Using Open Source Platforms for Business Intelligence written by Lyndsay Wise and published by Newnes. This book was released on 2012-11-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open Source BI solutions have many advantages over traditional proprietary software, from offering lower initial costs to more flexible support and integration options; but, until now, there has been no comprehensive guide to the complete offerings of the OS BI market. Writing for IT managers and business analysts without bias toward any BI suite, industry insider Lyndsay Wise covers the benefits and challenges of all available open source BI systems and tools, enabling readers to identify the solutions and technologies that best meet their business needs. Wise compares and contrasts types of OS BI and proprietary tools on the market, including Pentaho, Jaspersoft, RapidMiner, SpagoBI, BIRT, and many more. Real-world case studies and project templates clarify the steps involved in implementing open source BI, saving new users the time and trouble of developing their own solutions from scratch. For business managers who are hard pressed to indentify the best BI solutions and software for their companies, this book provides a practical guide to evaluating the ROI of open source versus traditional BI deployments. - The only book to provide complete coverage of all open source BI systems and tools specifically for business managers, without bias toward any OS BI suite - A practical, step-by-step guide to implementing OS BI solutions that maximize ROI - Comprehensive coverage of all open source systems and tools, including architectures, data integration, support, optimization, data mining, data warehousing, and interoperability - Case studies and project templates enable readers to evaluate the benefits and tradeoffs of all OS BI options without having to spend time developing their own solutions from scratch

You Are a Brand!

Author : Catherine Kaputa
Publisher : Nicholas Brealey
ISBN 13 : 1857889347
Total Pages : 430 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis You Are a Brand! by : Catherine Kaputa

Download or read book You Are a Brand! written by Catherine Kaputa and published by Nicholas Brealey. This book was released on 2012-09-16 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.

CIO

Author :
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4./5 ( download)

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Book Synopsis CIO by :

Download or read book CIO written by and published by . This book was released on 2005-12-15 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:

LATEST TRENDS IN BUSINESS

Author : Dr. Naib Singh
Publisher : kitab writing publication
ISBN 13 : 9360924008
Total Pages : 212 pages
Book Rating : 4.3/5 (69 download)

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Book Synopsis LATEST TRENDS IN BUSINESS by : Dr. Naib Singh

Download or read book LATEST TRENDS IN BUSINESS written by Dr. Naib Singh and published by kitab writing publication. This book was released on 2024-02-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book presents the current trends of organisation and management issues. The book includes the research papers of various researchers from various disciplines. All the authors have highlighted the prime issues in the area of business which should be considered by the business people while framing business strategies in the modern environment which is very dynamic.

Service Orient or Be Doomed!

Author : Jason Bloomberg
Publisher : John Wiley & Sons
ISBN 13 : 0471792241
Total Pages : 258 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Service Orient or Be Doomed! by : Jason Bloomberg

Download or read book Service Orient or Be Doomed! written by Jason Bloomberg and published by John Wiley & Sons. This book was released on 2006-05-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Webservices, which are critical and business-transforming,crystal-clear to the layman, both business and IT leaders. The bookstays focused on the real-world issues facing business andgovernment institutions today. In an industry full of experts ofmany stripes, Ron and Jason are the real thing: savvy, experienced,and realistic. They have produced a must-read book formanagement." —Paul Lipton, Senior Architect, Unicenter Web Services andApplication Management Computer Associates "This is by far the finest publication on SOA of our time. Fromcover to back, Service Orient or Be Doomed! strips away thelayers of confusion most IT stakeholders face when confronted withenterprise architecture, and illustrates pragmatic and practicalpaths towards a sustainable and efficient enterprise architecture.Both the technically savvy and the bean counters will enjoy thisbook that speaks to the critical points they need tounderstand." —Duane A. Nickull Senior Standards Strategist, Adobe Systems,Inc. Chair, OASIS SOA Reference Model Technical Committee Vicechair, United Nations CEFACT (UN/CEFACT) "If you're looking for a guide that's based on reality, this isit. These guys know how you can service-orient your enterprise andhave the best chance of success. This book is the best SOA tool youcan buy. I'm recommending it to everyone." —Dave Linthicum, CEO, BRIDGEWERX "Jason and Ron are experts on Service-Oriented Architecture(SOA) and have written the first book that is aimed at helping anontechnical businessperson understand why the SOA computingrevolution is critical to business. Rather than provide a nerdydeath via buzzword book, Jason and Ron take a humorous, clever, andinsightful romp through this new technology and how it impactsbusiness in general." —Brad Feld, Mobius Venture Capital Authors Jason Bloomberg and Ronald Schmelzer-senior analysts forhighly respected IT advisory and analysis firm ZapThink-say it allin the title of their new book, Service Orient or Be Doomed!:How Service Orientation Will Change Your Business. That is, ifyou fail to service orient your company, you will fail in competingwith the organizations that do. This provocative new book takes service orientation out of itsmore familiar technological surroundings within service-orientedarchitecture and introduces it as a philosophy that advocates itsrightful place within a business context, redefining it as a newway of thinking about organizing your business and itsprocesses. Informal, challenging, and intelligent in style, ServiceOrient or Be Doomed!: How Service Orientation Will Change YourBusiness shows you how you can best use technology resources tomeet your company's business goals and empower your company to gofrom "stuck" to "competitive."

Google Business Profile with AI

Author : Laura Maya
Publisher : Estalontech
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Google Business Profile with AI by : Laura Maya

Download or read book Google Business Profile with AI written by Laura Maya and published by Estalontech. This book was released on 2024-07-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Google Business Profile with AI: Training Guide" Welcome to "Google Business Profile with AI: Training Guide," a comprehensive resource to help businesses succeed online using artificial intelligence. Imagine having a solution that enhances local presence, attracts new consumers, optimizes your profile, and handles reviews. This guide gives you practical tips to transform your digital marketing. In the fast-paced digital age, a strong online presence is essential. This book explores why AI-enhanced Google Business Profiles are such a valuable marketing tool. You'll learn how to create and validate your profile to stand out online. Step-by-step instructions and AI tools simplify setup. As you read the guide, you'll learn content optimization secrets. AI-driven tactics simplify keyword selection and picture creation for audience engagement. Visual material engages potential clients, and this book shows you how to easily enhance photographs and videos. Customer ratings and reviews are very important. Credibility and trust are crucial for corporate growth. AI sentiment analysis and automated answers are taught in the guide on managing these reviews. This helps you respond to client complaints quickly and keep a good reputation. The book explains you how to write Google Posts to enhance engagement and deliver timely updates and promotions. AI lets you optimize content and schedule articles during peak times to reach the most people. The guide goes on to discuss sophisticated local SEO practices using AI to boost your business's search rankings. The book explains how to analyze performance indicators to understand your profile's influence. AI can detect patterns and suggest improvements, helping you optimize for success. The book also stresses automating mundane tasks. This saves time and assures consistent profile management, letting you focus on company strategy. Personalizing client interactions is another AI strength. The book discusses how AI-driven responses can boost consumer engagement and make them feel heard. Integrating chatbots or voice assistants can change your customer experience. Future trends are also shown in the handbook. AI changes frequently, so staying ahead is crucial to staying competitive. Practical case studies in the book will inspire and guide your company strategies. "Google Business Profile with AI: Training Guide" is a digital success guide, not just a book. It gives you the skills to use AI to attract and keep clients and optimize your online presence. This book helps you stay ahead in the ever-changing world of digital marketing, whether you're new to Google Business Profiles or trying to improve existing techniques . Are you ready to maximize your Google Business Profile and develop your business with AI? Explore how you may boost visibility, engagement, and business growth.

Thriving on the High Street: A Guide to Keeping Your Business Afloat in a Competitive Market

Author : David Morgan
Publisher : Field Books
ISBN 13 :
Total Pages : 395 pages
Book Rating : 4./5 ( download)

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Book Synopsis Thriving on the High Street: A Guide to Keeping Your Business Afloat in a Competitive Market by : David Morgan

Download or read book Thriving on the High Street: A Guide to Keeping Your Business Afloat in a Competitive Market written by David Morgan and published by Field Books. This book was released on with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly changing retail landscape, Thriving on the High Streetis the essential guide for small business owners who want to survive and prosper in today's competitive high street environment. Whether you're opening a new storefront or managing an established one, this book provides actionable strategies to attract customers, manage operations, and increase profitability. From understanding foot traffic patterns to building strong local partnerships, embracing digital marketing, and creating memorable customer experiences, this book offers a comprehensive roadmap to help you navigate the unique challenges of running a successful high street business. Equip yourself with the knowledge to adapt, innovate, and thrive in any economic climate.

375 Online Business Ideas

Author : Prabhu TL
Publisher : NestFame Creations Pvt Ltd.
ISBN 13 :
Total Pages : 1304 pages
Book Rating : 4./5 ( download)

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Book Synopsis 375 Online Business Ideas by : Prabhu TL

Download or read book 375 Online Business Ideas written by Prabhu TL and published by NestFame Creations Pvt Ltd.. This book was released on 2024-04-03 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital age, the opportunities for starting and growing a successful online business are abundant. From e-commerce stores and digital services to content creation and online coaching, the internet offers a vast landscape of possibilities for aspiring entrepreneurs to turn their ideas into profitable ventures. "375 Online Business Ideas" serves as a comprehensive guide for individuals seeking inspiration, guidance, and practical advice on launching and managing their online businesses. This book presents a curated collection of 375 diverse and innovative online business ideas, spanning various industries, niches, and business models. Whether you're a seasoned entrepreneur looking to expand your online portfolio or a beginner exploring your entrepreneurial journey, this book provides a wealth of ideas to spark your creativity and guide your decision-making process. Each business idea is presented with detailed insights, including market analysis, potential target audience, revenue streams, startup costs, marketing strategies, and scalability opportunities. Readers will gain valuable insights into emerging trends, niche markets, and untapped opportunities within the digital landscape, empowering them to identify viable business ideas that align with their skills, interests, and resources. Furthermore, "375 Online Business Ideas" goes beyond mere inspiration by offering practical guidance on how to turn these ideas into reality. The book explores essential aspects of starting and growing an online business, such as market research, business planning, branding, website development, digital marketing, customer acquisition, and monetization strategies. Additionally, readers will find tips, resources, and case studies from successful online entrepreneurs, providing real-world examples and actionable advice to navigate the challenges and capitalize on the opportunities in the online business ecosystem. Whether you aspire to launch an e-commerce store, start a freelance business, create digital products, or build an online community, "375 Online Business Ideas" equips you with the knowledge, insights, and inspiration needed to kickstart your entrepreneurial journey and build a thriving online business in today's dynamic and competitive marketplace. With this comprehensive guide at your fingertips, you'll be well-positioned to explore, evaluate, and pursue the online business ideas that resonate with your passions and goals, ultimately paving the way for success and fulfillment in the digital realm.

FT Guide to Business Networking

Author : Heather Townsend
Publisher : Pearson UK
ISBN 13 : 0273745840
Total Pages : 192 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis FT Guide to Business Networking by : Heather Townsend

Download or read book FT Guide to Business Networking written by Heather Townsend and published by Pearson UK. This book was released on 2012-09-07 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re a busy professional, networking is the fastest and most effective way to build your business or career. Networking is a skill you can’t afford to be without. But what’s the best way to do it? The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. Joined-up networking is the most effective way to win more business, climb the career ladder or set up and grow your own business. In this book, professional networker Heather Townsend guides you through everything you need to know to get the most out of both face-to-face and online networking.

Full Brain Marketing for the Small Business

Author : DJ Heckes
Publisher : HBG
ISBN 13 : 1596595078
Total Pages : 172 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Full Brain Marketing for the Small Business by : DJ Heckes

Download or read book Full Brain Marketing for the Small Business written by DJ Heckes and published by HBG. This book was released on 2010-05-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why full BRAIN Marketing? Undoubtedly, one of the most often needs in today's business world is determining how to merge traditional, digital and social media marketing in a hypercompetitive environment! Some business owners are even saying: "Innovate or Die!" Marketing has changed and the way to reach your target audience is changing. The demand for constructive change and the speed of change in today's world is unprecedented. Customers are embracing change and adapting to new product offerings faster than ever and businesses must innovate if they are to have any reasonable chance of growth. But innovating successfully is not easy, especially when marketing that innovation. It can be costly, time consuming and, worst of all, if not done properly, odds are that it will fail. It is no longer a right brain or left brain world; it is the combination for full brain marketing that will work best for businesses in today's competitive intelligence world. Learn the new ways in which to acquire valuable insights into one's customer, ways in which to create game-changing ideas, and methods for reducing risk. 1. Are YOU ready for marketing? 2. Is your company branded? 3. Do you have a Competitive Edge? 4. Do you Tweet or Blog? 5. Are YOU Connected?

The Marketing Evolution

Author : Eon Ranger
Publisher : First Class Consulting Corporation
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Marketing Evolution by : Eon Ranger

Download or read book The Marketing Evolution written by Eon Ranger and published by First Class Consulting Corporation . This book was released on 2022-06-21 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Evolution: Mastering Strategies for Consumer Synergy by Eon B. Ranger is a groundbreaking manual that redefines the realm of effective marketing. Ranger's comprehensive exploration of evolving marketing strategies is punctuated with real-world case studies and insightful FAQs, offering readers invaluable insights into the fusion of marketing practices with various facets of organizational operations. Each chapter intricately dissects the integration of marketing within a corporate framework, spotlighting crucial elements such as financial synchronization, operational streamlining, collaborative human resources, and the seamless implementation of marketing strategies aligned with overarching corporate objectives. The book underscores the critical significance of comprehending the interconnected nature of these functions and their collective influence on shaping impactful marketing initiatives and overall business expansion. From dispelling prevalent marketing misconceptions to unveiling the transformative potential of data-driven insights and cohesive communication, "The Marketing Evolution: Mastering Strategies for Consumer Synergy" is a game-changing playbook for marketers navigating the intricate modern business landscape. With an emphasis on fostering cross-functional collaboration and adopting a holistic approach to marketing, this book arms businesses with the necessary tools to cultivate enduring customer relationships, propel brand growth, and foster sustainable brand communities.

Digital Marketing Answer Book

Author : David Obatomi
Publisher : AuthorHouse
ISBN 13 :
Total Pages : 765 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis Digital Marketing Answer Book by : David Obatomi

Download or read book Digital Marketing Answer Book written by David Obatomi and published by AuthorHouse. This book was released on 2024-08-31 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: As digital technology advances so also is a move from traditional marketing to what is today known as internet marketing or digital marketing. Marketing is all about reaching your target audience at the right place and at the right time. Digital marketing is an all-inclusive term for marketing products and services online using various methods such as websites, email, social media, and online advertising. This book is a collection of everything you need to know about digital marketing with materials provided carefully researched and with balanced arguments to support all the topics covered in the book. I highly recommend it to everyone, as I believe it will be a valuable and convenient resource for building the skills, knowledge, and confidence needed to become a capable and qualified digital marketing executive.

Recreation, Event, and Tourism Businesses

Author : Robert E. Pfister
Publisher : Human Kinetics
ISBN 13 : 9780736063531
Total Pages : 302 pages
Book Rating : 4.0/5 (635 download)

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Book Synopsis Recreation, Event, and Tourism Businesses by : Robert E. Pfister

Download or read book Recreation, Event, and Tourism Businesses written by Robert E. Pfister and published by Human Kinetics. This book was released on 2009 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations reveals the keys to business success in the commercial recreation, event, and tourism sector. Until now, students, professors, and professionals interested in this growing industry have been limited to general business or basic recreation texts. In this book the authors have combined their expertise as both business owners and professors to offer a comprehensive and industry-specific course textbook and step-by-step guide for business start-up." "Recreation, Event, and Tourism Businesses presents new professionals and potential business owners with clear, easy-to-read directions for developing and writing a business plan. The book's business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded. It also lays out important strategies for starting a business and shares best practices based on successful recreation businesses."--BOOK JACKET.