Business Publishing

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Book Business: Publishing Past, Present, and Future

Author : Jason Epstein
Publisher : W. W. Norton & Company
ISBN 13 : 0393103773
Total Pages : 203 pages
Book Rating : 4.3/5 (931 download)

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Book Synopsis Book Business: Publishing Past, Present, and Future by : Jason Epstein

Download or read book Book Business: Publishing Past, Present, and Future written by Jason Epstein and published by W. W. Norton & Company. This book was released on 2011-02-07 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An irresistible book about Grub Street, authorship and the literary marketplace."—Washington Post Book World Jason Epstein has led arguably the most creative career in book publishing during the past half-century. He founded Anchor Books and launched the quality paperback revolution, cofounded the New York Review of Books, and created of the Library of America, the prestigious publisher of American classics, and The Reader's Catalog, the precursor of online bookselling. In this short book he discusses the severe crisis facing the book business today—a crisis that affects writers and readers as well as publishers—and looks ahead to the radically transformed industry that will revolutionize the idea of the book as profoundly as the introduction of movable type did five centuries ago.

The Business of Books

Author : Andre Schiffrin
Publisher : Verso
ISBN 13 : 9781859843628
Total Pages : 196 pages
Book Rating : 4.8/5 (436 download)

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Book Synopsis The Business of Books by : Andre Schiffrin

Download or read book The Business of Books written by Andre Schiffrin and published by Verso. This book was released on 2001-11-17 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part-memoir, part-history, The Business of Books is an irascible, acute and often passionate account of the collapsing standards of contemporary book publishing. It has appeared throughout the world in seventeen different editions. Book jacket.

The Publishing Business

Author : Kelvin Smith
Publisher : Bloomsbury Publishing
ISBN 13 : 1474249515
Total Pages : 241 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Publishing Business by : Kelvin Smith

Download or read book The Publishing Business written by Kelvin Smith and published by Bloomsbury Publishing. This book was released on 2018-04-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of: The publishing business: from p-books to e-books / Kelvin Smith.

Choosing Courage

Author : Jim Detert
Publisher : Harvard Business Press
ISBN 13 : 164782009X
Total Pages : 218 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Choosing Courage by : Jim Detert

Download or read book Choosing Courage written by Jim Detert and published by Harvard Business Press. This book was released on 2021-05-18 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspirational, practical, and research-based guide for standing up and speaking out skillfully at work. Have you ever wanted to disagree with your boss? Speak up about your company's lack of diversity or unequal pay practices? Make a tough decision you knew would be unpopular? We all have opportunities to be courageous at work. But since courage requires risk—to our reputations, our social standing, and, in some cases, our jobs—we often fail to act, which leaves us feeling powerless and regretful for not doing what we know is right. There's a better way to handle these crucial moments—and Choosing Courage provides the moral imperative and research-based tactics to help you become more competently courageous at work. Doing for courage what Angela Duckworth has done for grit and Brene Brown for vulnerability, Jim Detert, the world's foremost expert on workplace courage, explains that courage isn't a character trait that only a few possess; it's a virtue developed through practice. And with the right attitude and approach, you can learn to hone it like any other skill and incorporate it into your everyday life. Full of stories of ordinary people who've acted courageously, Choosing Courage will give you a fresh perspective on the power of voicing your authentic ideas and opinions. Whether you’re looking to make a mark, stay true to your values, act with more integrity, or simply grow as a professional, this is the guide you need to achieve greater impact at work.

The Business of Digital Publishing

Author : Frania Hall
Publisher : Routledge
ISBN 13 : 1135075883
Total Pages : 259 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Business of Digital Publishing by : Frania Hall

Download or read book The Business of Digital Publishing written by Frania Hall and published by Routledge. This book was released on 2013-06-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.

People's Guide to Publishing

Author : Joe Biel
Publisher : Microcosm Publishing
ISBN 13 : 1621063135
Total Pages : 345 pages
Book Rating : 4.6/5 (21 download)

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Book Synopsis People's Guide to Publishing by : Joe Biel

Download or read book People's Guide to Publishing written by Joe Biel and published by Microcosm Publishing. This book was released on 2018-12-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you want to publish books.Drawing on 23 years of experience operating an independent publishing company, Joe Biel has written the most accessible and comprehensive guide to running a successful publishing business. You'll learn all the skills of the trade, including how to:Develop your individual books to connect with readers on a practical and emotional levelChoose between offset printed, digitally printed, and eBook formats and work effectively with printersBuild an authentic niche so you can reach your audience and sell books directlyUnderstand if and when you're ready to work with a distributor or large online retailerCreate a budget and predict the cost and income of each book so your company stays in the blackDecide what work you need to do yourself and what can be done by othersPlan for sustainable growthFeaturing interviews with other upstart independent publishers and funny anecdotes from publishing's long history as well as detailed charts and visuals, this book is intended both beginners looking for a realistic overview of the publishing or self-publishing process and for experienced publishers seeking a deeper understanding of accounting principles, ways to bring their books to new audiences, and how to advance their mission in a changing industry. All readers will come away with the confidence to move forward wisely and a strong sense of why publishing matters today more than ever.

Merchants of Culture

Author : John B. Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1509528946
Total Pages : 357 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Merchants of Culture by : John B. Thompson

Download or read book Merchants of Culture written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-04-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

What Editors Do

Author : Peter Ginna
Publisher : University of Chicago Press
ISBN 13 : 022630003X
Total Pages : 319 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis What Editors Do by : Peter Ginna

Download or read book What Editors Do written by Peter Ginna and published by University of Chicago Press. This book was released on 2017-10-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays from twenty-seven leading book editors: “Honest and unflinching accounts from publishing insiders . . . a valuable primer on the field.” —Publishers Weekly Editing is an invisible art in which the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. This makes it all the more difficult to truly understand the range of roles they inhabit while shepherding a project from concept to publication. What Editors Do gathers essays from twenty-seven leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children’s publishing, the contributors make the case for why editing remains a vital function to writers—and readers—everywhere. Ironically for an industry built on words, there has been a scarcity of written guidance on how to approach the work of editing. Serving as a compendium of professional advice and a portrait of what goes on behind the scenes, this book sheds light on how editors acquire books, what constitutes a strong author-editor relationship, and the editor’s vital role at each stage of the publishing process—a role that extends far beyond marking up the author’s text. This collection treats editing as both art and craft, and also as a career. It explores how editors balance passion against the economic realities of publishing—and shows why, in the face of a rapidly changing publishing landscape, editors are more important than ever. “Authoritative, entertaining, and informative.” —Copyediting

Publishing for Profit

Author : Thomas Woll
Publisher : Chicago Review Press
ISBN 13 : 1569765642
Total Pages : 401 pages
Book Rating : 4.5/5 (697 download)

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Book Synopsis Publishing for Profit by : Thomas Woll

Download or read book Publishing for Profit written by Thomas Woll and published by Chicago Review Press. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.

Leading Digital

Author : George Westerman
Publisher : Harvard Business Review Press
ISBN 13 : 1625272480
Total Pages : 303 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Leading Digital by : George Westerman

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Books, Bytes and Business

Author : Bill Martin
Publisher : Routledge
ISBN 13 : 1317173260
Total Pages : 298 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Books, Bytes and Business by : Bill Martin

Download or read book Books, Bytes and Business written by Bill Martin and published by Routledge. This book was released on 2016-04-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.

Steam-Powered Knowledge

Author : Aileen Fyfe
Publisher : University of Chicago Press
ISBN 13 : 0226276511
Total Pages : 331 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis Steam-Powered Knowledge by : Aileen Fyfe

Download or read book Steam-Powered Knowledge written by Aileen Fyfe and published by University of Chicago Press. This book was released on 2012-02-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the overwhelming amount of new information that bombards us each day, it is perhaps difficult to imagine a time when the widespread availability of the printed word was a novelty. In early nineteenth-century Britain, print was not novel—Gutenberg’s printing press had been around for nearly four centuries—but printed matter was still a rare and relatively expensive luxury. All this changed, however, as publishers began employing new technologies to astounding effect, mass-producing instructive and educational books and magazines and revolutionizing how knowledge was disseminated to the general public. In Steam-Powered Knowledge, Aileen Fyfe explores the activities of William Chambers and the W. & R. Chambers publishing firm during its formative years, documenting for the first time how new technologies were integrated into existing business systems. Chambers was one of the first publishers to abandon traditional skills associated with hand printing, instead favoring the latest innovations in printing processes and machinery: machine-made paper, stereotyping, and, especially, printing machines driven by steam power. The mid-nineteenth century also witnessed dramatic advances in transportation, and Chambers used proliferating railway networks and steamship routes to speed up communication and distribution. As a result, his high-tech publishing firm became an exemplar of commercial success by 1850 and outlived all of its rivals in the business of cheap instructive print. Fyfe follows Chambers’s journey from small-time bookseller and self-trained hand-press printer to wealthy and successful publisher of popular educational books on both sides of the Atlantic, demonstrating along the way the profound effects of his and his fellow publishers’ willingness, or unwillingness, to incorporate these technological innovations into their businesses.

Reset

Author : James Rubin
Publisher : Columbia University Press
ISBN 13 : 0231545908
Total Pages : 264 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Reset by : James Rubin

Download or read book Reset written by James Rubin and published by Columbia University Press. This book was released on 2018-01-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed when their actions do not meet our expectations. With engaged citizens acting as 24/7 auditors of corporate behavior, one formerly trusted company after another has had their business disrupted with astonishing velocity in the wake of what, in the past, might have been written off as a bad media cycle. Gone are the days when a company could hide behind “socially responsible” branding or when marketing controlled the corporate narrative. That control has shifted to engaged stakeholders in the new social landscape, requiring a more radical change to company practices. James Rubin and Barie Carmichael provide a strategic roadmap for businesses to navigate the new era, rebuild trust, and find their voice. Reset traces the global decline of trust in business at the same time that the public’s expectations for business’s role in society is increasing. Today, businesses must bridge this widening gap at a time when online stakeholders are committed to holding business accountable for its behavior, with unprecedented internal and external scrutiny. This requires strategic solutions anchored in a critical outside-in understanding of the stakeholder footprint of the business model. Reset offers case studies of reputations lost and found, suggesting fundamental strategies to mitigate risk and build the corporate brand. In this new era of instant transparency, corporate behavior has become the proof of corporate character for recruiting and retaining both customers and the next generation of talent. Offering essential advice for managing brand, reputation, and risk, this book is a guide to navigating the pitfalls and taking advantage of the opportunities of the reset.

Teaching with Cases

Author : Espen Anderson
Publisher : Harvard Business Review Press
ISBN 13 : 1633691136
Total Pages : 305 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Teaching with Cases by : Espen Anderson

Download or read book Teaching with Cases written by Espen Anderson and published by Harvard Business Review Press. This book was released on 2014-07-31 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case method teaching immerses students in realistic business situations--which include incomplete information, time constraints, and conflicting goals. The class discussion inherent in case teaching is well known for stimulating the development of students' critical thinking skills, yet instructors often need guidance on managing that class discussion to maximize learning. Teaching with Cases focuses on practical advice for instructors that can be easily implemented. It covers how to plan a course, how to teach it, and how to evaluate it. The book is organized by the three elements required for a great case-based course: 1) advance planning by the instructor, including implementation of a student contract; 2) how to make leading a vibrant case discussion easier and more systematic; and 3) planning for student evaluation after the course is complete. Teaching with Cases is ideal for anyone interested in case teaching, whether basing an entire course on cases, using cases as a supplement, or simply using discussion facilitation techniques. To learn more about the book, and to see resources available, visit teachingwithcases.hbsp.harvard.edu.

Introduction to Music Publishing for Musicians

Author : Bobby Borg
Publisher : Rowman & Littlefield
ISBN 13 : 1538153416
Total Pages : 353 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Introduction to Music Publishing for Musicians by : Bobby Borg

Download or read book Introduction to Music Publishing for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2021-06-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

Authority Marketing

Author : Adam Witty
Publisher : Forbesbooks
ISBN 13 : 9781946633132
Total Pages : 160 pages
Book Rating : 4.6/5 (331 download)

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Book Synopsis Authority Marketing by : Adam Witty

Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!

Fundamentals of Business (black and White)

Author : Stephen J. Skripak
Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.