Business Plans Pour Les Nuls

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Business Plans For Dummies

Author : Paul Tiffany
Publisher : John Wiley & Sons
ISBN 13 : 1118054415
Total Pages : 87 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Business Plans For Dummies by : Paul Tiffany

Download or read book Business Plans For Dummies written by Paul Tiffany and published by John Wiley & Sons. This book was released on 2011-03-10 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet sometimes business owners go full speed ahead without objectives, a mission, or even a destination in mind, much less a map showing them how to get there. That’s why so many businesses have difficulty making it – and unfortunately, several don’t – in today’s competitive marketplace. Business Plans For Dummies helps you start a new business with clear goals and a path forward to reach those goals. If you already have a business, this no-nonsense and comprehensive guide can help you realistically determine where your business is and where you want to take it. You’ll learn to: Create a detailed business plan Put that plan into action (instead of in a drawer) Use the plan to secure financing Prepare for opportunities Avoid common pitfalls In short, Business Plans For Dummies helps you create a map to help you take your business where you want it to go. You’ll discover how to: Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others Clarify and crystallize your company’s mission, vision, and values Analyze your industry and your competition Identify your customers, including their needs, habits, purchase triggers, and decision-making processes Objectively analyze your company’s strengths and weaknesses Analyze your financial situation to create realistic forecasts and budgets Recognize trends and anticipate changes, both in the overall economy and in your industry Plan for growth, based on new markets, your product’s life cycle, or the creation of new products Structure your organization Nurture leadership Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic business plan that will help you navigate the inevitable curves and detours in today’s marketplace and keep you on course. If you’re a business owner or entrepreneur – or you want to be one – this friendly and accessible guide is a must-have resource.

Business Plans Pour les Nuls

Author : Paul Tifanny
Publisher : First
ISBN 13 : 2754074015
Total Pages : 467 pages
Book Rating : 4.7/5 (54 download)

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Book Synopsis Business Plans Pour les Nuls by : Paul Tifanny

Download or read book Business Plans Pour les Nuls written by Paul Tifanny and published by First. This book was released on 2015-02-19 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tout ce que vous voulez savoir sur le Business Plan Que vous travailliez dans une très petite, moyenne ou grande entreprise, que vous soyez votre propre patron ou salarié, quel que soit votre secteur d'activité, vous devez composer avec un curieux animal qui peut en effrayer plus d'un : le business plan. Ce que vous allez découvrir dans cet ouvrage, c'est que votre business plan est en vérité votre meilleur ami en affaires. Il est celui sur qui vous pouvez compter en toutes circonstances, celui qui vous assiste dans vos choix, qui vous aide à convaincre vos interlocuteurs, qui vous tient la main dans les moments difficiles : bref, qui vous guide sur la route escarpée du succès ! Tout cela à condition de savoir l'élaborer correctement, méthodiquement, sans peur ni hâte. C'est ce que vous propose de faire cet ouvrage complet et éclairant : mettez tout à plat et laissez-vous guider pas à pas dans la conception, la réalisation et la finalisation d'un business plan gagnant. Riche de nombreux exemples, pratique et didactique, ce livre s'adresse aux entrepreneurs managers, gestionnaires de projets soucieux de mener une réflexion sur l'avenir de leur activité, mais aussi aux enseignants et aux étudiants en école de commerce.

Business Plans For Dummies

Author : Paul Tiffany
Publisher : John Wiley & Sons
ISBN 13 : 1119943884
Total Pages : 455 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Business Plans For Dummies by : Paul Tiffany

Download or read book Business Plans For Dummies written by Paul Tiffany and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop guide to creating a winning business plan from scratch Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course including a complete sample plan that you can easily adapt for your business! Chart your course assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives Get to know your customers learn the latest techniques for getting a better idea of who your customers are and what they want Scope out the competition find out who your competitors are and what it'll take to get your share of the market pie (and theirs) Sort out your finances construct a value chain, examine your cash flow and calculate a sensible budget Enter the Dragons' Den convince bankers, investors, venture capitalists and other funding sources your business is a good investment Read the tea leaves learn to decipher changing cultural, political and technological trends and to alter your strategies as needed Open the book and find: Tips on developing a sure-fire business strategy How to set realistic objectives Forecasting and budgeting strategies Keys to writing a motivational mission statement How to decipher the latest consumer trends Advice on building your brand and brand loyalty Tips for seeing and seizing opportunities before the competition Ways to adapt your plan to economic change Learn to: Prepare a watertight business strategy Assess the marketplace Devise a sensible forecast and budget

Business plans pour les nuls

Author : Paul Tiffany
Publisher : Editions First
ISBN 13 : 9782754000949
Total Pages : 380 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Business plans pour les nuls by : Paul Tiffany

Download or read book Business plans pour les nuls written by Paul Tiffany and published by Editions First. This book was released on 2005 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour comprendre enfin quelque chose à un business plan... Plongez-vous vite dans ce best de la collection Pour les Nuls. Quelle est la mission de votre entreprise, quels objectifs vous êtes-vous fixés ? Quelles activités souhaitez-vous développer ? Mettez tout à plat, envisagez l'avenir et laissez-vous guider pas à pas dans la conception, la réalisation et la finalisation d'un business plan gagnant. Il vous permettra de convaincre vos interlocuteurs - banquiers, investisseurs, clients, partenaires industriels - et de créer confiance et synergie autour de votre projet. Outil de gestion et de planification, le business plan vous incitera également à étudier la concurrence et évaluer les besoins propres à votre entreprise. Riche de nombreux exemples, pratique et didactique, Business Plans pour les Nuls s'adresse aux entrepreneurs, managers, gestionnaires de projets soucieux de visualiser l'avenir de leur activité, mais aussi aux enseignants ainsi qu'aux étudiants des écoles de commerce.

Business Plans For Dummies

Author : Paul Tiffany
Publisher : Turtleback
ISBN 13 : 9780613919968
Total Pages : pages
Book Rating : 4.9/5 (199 download)

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Book Synopsis Business Plans For Dummies by : Paul Tiffany

Download or read book Business Plans For Dummies written by Paul Tiffany and published by Turtleback. This book was released on 1997-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on assessing goals and objectives, writing a mission statement, identifying the needs of customers, and economic forecasting

Business Plans for Dummies, 2nd Ed

Author : Paul Tiffany
Publisher : John Wiley & Sons
ISBN 13 : 9788126515448
Total Pages : 384 pages
Book Rating : 4.5/5 (154 download)

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Book Synopsis Business Plans for Dummies, 2nd Ed by : Paul Tiffany

Download or read book Business Plans for Dummies, 2nd Ed written by Paul Tiffany and published by John Wiley & Sons. This book was released on 2007-11-30 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed information on how-to design a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today s marketplace. This book helps you keep your businesses on track and reach your goals. · Preparing To Do A Business Plan · Understanding The Importance Of A Business Plan · Setting Off In The Right Direction · Charting The Proper Course · Examining The Business Environment · Slicing And Dicing Markets · Getting Better Acquainted With Customers · Checking Out Your Competition · Assessing Where You Stand Today · Making Money Doing What You Do Best · Figuring Out The Financial Details · Forecasting And Budgeting · Managing Uncertainty · Thinking Strategically · Growing Up And Growing Bigger · Shaping Your Organization · Leading The Way · Ten Signs That Your Business Plan Needs Refreshing · Ten Questions To Ask About Your Plan Ten Business-Planning Never-Evers

Business Plans for Dummies

Author : Tiffany
Publisher : For Dummies
ISBN 13 : 9780764510076
Total Pages : pages
Book Rating : 4.5/5 (1 download)

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Book Synopsis Business Plans for Dummies by : Tiffany

Download or read book Business Plans for Dummies written by Tiffany and published by For Dummies. This book was released on 2001-03-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Write a Business Plan in Ten Steps

Author : Paul Borosky MBA
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.6/5 (242 download)

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Book Synopsis How to Write a Business Plan in Ten Steps by : Paul Borosky MBA

Download or read book How to Write a Business Plan in Ten Steps written by Paul Borosky MBA and published by . This book was released on 2020-03-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own business is one of the most rewarding, yet challenging, journeys that a person may embark upon, at least from a professional perspective. For the most part, starting a business requires identifying an opportunity in the marketplace, designing a product or service to meet customers' needs, hiring employees to help you best serve your customers, and raising money to fund your entrepreneurial endeavor. This is just the tip of the iceberg.Because starting a business is so complex, its no wonder, just about any lending source, be it a bank, investor, or even friends and family, will inevitably ask you for a business plan. At this point, your choices are simple, either hire a professional business plan writer, such as myself, or embark upon the ah-inspiring business plan writing journey with a detailed guide such as this!This leads to the purpose of the book. The purpose of the book is to give you, the reader, a step-by-step guide to completing a well-written and thorough business plan to use for funding purposes, as a benchmark for operation targets, or numerous other uses. This book was written for prospective entrepreneurs, startup companies, business owners seeking to grow their organization, and even business students faced with the need to write a business plan for coursework. Book and Chapter StructuresThe business plan writing steps include all aspects of the business plan writing process, beginning with developing the executive summary to constructing a professional and polished funding request. In each step, I introduce to you a different business plan section. I then explain in layman's terms what the section means, offer a "real world" business plan sample, and analyze the sample to help you understand the component. The objective of this detailed process is to ensure a full understanding of each section, with the goal of you being able to write a professional business plan for yourself by yourself! IF you still need help writing your business plan, at the end of the book, I ALSO supply you with professionally written samples to use. Samples include a general business plan, restaurant business plan, and a retail store business plan. On a final note, to put the cherry on top, I have conducted and included preliminary market research for each one of the industries noted above for you to use in your personalized plan!In the end, I am supremely confident that this book, with its numerous tools and tips for business plan writing, will help you develop your coveted business plan in a timely fashion.

Création d'entreprise : De l'idée au business plan

Author : Robert Papin
Publisher : Dunod
ISBN 13 : 2100761110
Total Pages : 183 pages
Book Rating : 4.1/5 (7 download)

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Book Synopsis Création d'entreprise : De l'idée au business plan by : Robert Papin

Download or read book Création d'entreprise : De l'idée au business plan written by Robert Papin and published by Dunod. This book was released on 2017-01-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: On ne présente plus Robert Papin ! Fondateur et dirigeant de HEC Entrepreneurs pendant vingt ans, il a formé plusieurs milliers de dirigeants et futurs dirigeants. Créateur de plusieurs entreprises, il est aussi l’auteur des 16 éditions du best-seller « La Création d’entreprise », livre de référence. Ces nouveaux petits livres couvrant chaque étape de la création d’entreprise sont rédigés dans un langage simple et très accessible. Ils évitent à la fois l’écueil des livres de conseils psychologiques trop légers laissant entendre que la création d’entreprise serait facile, et l’écueil des livres trop techniques poussant les lecteurs à se tourner vers des spécialistes. Dans Créateur d’entreprise : de l’idée au business plan, toute la pédagogie Papin est mise en œuvre pour passer du projet au plan détaillé. Quelques notions très simples et indispensables de comptabilité et de gestion financière sont clairement exposées. Le lecteur trouvera toutes les clés pour élaborer son dossier de financement, puis rédiger pas à pas son business plan. De nombreuses histoires de grands et moins grands entrepreneurs permettent au lecteur de s’approprier des expériences variées, et de faire les bons choix pour son propre projet.

Réussir sa création d'entreprise sans business plan

Author : Louis Jacques Filion
Publisher : Editions Eyrolles
ISBN 13 : 2212177992
Total Pages : 319 pages
Book Rating : 4.2/5 (121 download)

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Book Synopsis Réussir sa création d'entreprise sans business plan by : Louis Jacques Filion

Download or read book Réussir sa création d'entreprise sans business plan written by Louis Jacques Filion and published by Editions Eyrolles. This book was released on 2012-11-08 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nous n'avons pas de plan à cinq ans, ni à deux ans, pas plus à un an. Nous avons une mission et une stratégie. La mission est d'organiser l'information du monde. La stratégie est de le faire à travers l'innovation." Eric Schmidt - P-DG de Google "L'instinct, le courage et la créativité de l'entrepreneur ne sont pas quantifiables dans un business plan. Imagination, action, incarnation, voilà les variables fondamentales qu'aucun curseur ne peut modifier." Jacques-Antoine Granjon - P-DG et fondateur de vente-privee.com Avec un million d'entrepreneurs de plus, en moins de trois ans, la France a rattrapé une densité entrepreneuriale présente à l'international. Pourtant, les créateurs d'entreprise ont de grandes réticences à se lancer, tant le processus leur paraît complexe. D'ailleurs, les plus grands succès viennent des entrepreneurs qui maîtrisent avec brio la conception d'opportunité et qui n'ont pas forcément bâti un business plan. Dans cet ouvrage, un ensemble d'outils sont mis à la disposition du créateur pour l'aider dans sa démarche et le conduire vers le succès. Les approches suggérées font appel autant à ses capacités créatives qu'analytiques pour transformer la compréhension des besoins du marché en opportunités d'affaires. Dans cette perspective, l'approche SynOpp suggère une démarche innovante pour soutenir la création d'opportunité du futur entrepreneur, tandis que l'approche IDéO offre des paramètres structurants pour l'aider à définir des scénarios pour passer à l'action. L'ouvrage propose une vision globale des actions à mener. Il a été conçu comme un fil conducteur qui offre au créateur des repères pour ses prises de décision. Il favorise l'organisation cohérente de ses activités, en fonction de l'avenir qu'il souhaite construire. Ont collaboré à cet ouvrage : Franck Barès (HEC Montréal), Jean-Pierre Béchard (HEC Montréal), Cândido Borges (Universidade Federale de Goias), Denis Grégoire (Syracuse University), Julien Husson (université de Lorraine), Edmilson Lima (Universidade Nove de Julho, São Paulo), Marie-Ange Masson (HEC Montréal), Sybil Persson (ICN Business School, Nancy), Patrick Valéau (université de la Réunion). Ce livre a été retenu dans la liste des ouvrages en sciences de gestion labellisés en 2014 par le Collège de Labellisation de la FNEGE.

The Complete Do-It-Yourself Guide to Business Plans

Author : Delvin R. Chatterson
Publisher : AuthorHouse
ISBN 13 : 1491865504
Total Pages : 134 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis The Complete Do-It-Yourself Guide to Business Plans by : Delvin R. Chatterson

Download or read book The Complete Do-It-Yourself Guide to Business Plans written by Delvin R. Chatterson and published by AuthorHouse. This book was released on 2014-03-13 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COMPLETE DO-IT-YOURSELF GUIDE to BUSINESS PLANS Do-It-Yourself Business Plan? Yes you can! This comprehensive Guide provides all the tools, tips and techniques you need, including Real-life case studies, Sample Business Plans and Financial Templates. In the Guide you will learn valuable insights from Uncle Ralphs thirty years of experience as an entrepreneur, executive and consultant to entrepreneurs. Learn what to say and what not to say in your Business Plan. How to present it to different sources of financing. How to test feasibility and calculate your break-even sales. Learn how to evaluate whether you have what it takes before you start. And learn how to Avoid the Seven Biggest Mistakes that most entrepreneurs make. It will be easier to prepare your Business Plan and it will deliver better results.

Business Plans Kit For Dummies

Author : Steven D. Peterson
Publisher : John Wiley & Sons
ISBN 13 : 1119245710
Total Pages : 443 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Business Plans Kit For Dummies by : Steven D. Peterson

Download or read book Business Plans Kit For Dummies written by Steven D. Peterson and published by John Wiley & Sons. This book was released on 2016-05-10 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan—and this new edition of Business Plans Kit For Dummies is here to help you get you started. From getting your hands on start-up money from investors to successfully growing or reimaging your venture, it offers everything you need to craft a well-defined business plan that will set you on a course to get your business moving in the right direction. Are you unsure how to draft objectives for managers or deal with displacement? Are you new to hiring employees and need help grasping the ins and outs of creating a new business? No worries! Business Plans Kit For Dummies is brimming with all the tools and expert guidance you need to bring a successful business plan to life and keep your company afloat in any economic environment. Including the latest tips and resources, and packed with lots of helpful examples and sample forms, it offers everything you need to craft a winning business plan and increase the likelihood your business will not only survive, but thrive! Create a sound business plan and clear mission statement Establish and assess your goals and objectives Get start-up money in any economy Increase your business' chances of financial success If you're a small business owner, investor, or entrepreneur looking for expert guidance on developing and implementing a strategic plan to help your business succeed, Business Plans Kit For Dummies has you covered!

Business Plans Kit For Dummies®

Author : Steven D. Peterson
Publisher : John Wiley & Sons
ISBN 13 : 0470637390
Total Pages : 388 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Business Plans Kit For Dummies® by : Steven D. Peterson

Download or read book Business Plans Kit For Dummies® written by Steven D. Peterson and published by John Wiley & Sons. This book was released on 2010-04-07 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the ins and outs of constructing a great business plan When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well. Business Plans Kit For Dummies, 3rd Edition has been updated to give you the very latest information on the changing economy and its impact on business plans; dealing with venture capitalists; getting start-up money in any economy; incorporating social and ecological responsibility issues; and developing a plan conducive to marketplace changes and advancements. Refreshed examples and data sources for planning Updated “ten top plans” section CD includes new forms, worksheets, and resources If you’re a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in an uncertain economy, Business Plans Kit For Dummies has you covered! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Créer sa boîte pour les nuls

Author : Laurence de Percin
Publisher :
ISBN 13 :
Total Pages : 523 pages
Book Rating : 4.:/5 (133 download)

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Book Synopsis Créer sa boîte pour les nuls by : Laurence de Percin

Download or read book Créer sa boîte pour les nuls written by Laurence de Percin and published by . This book was released on 2022 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lancez, développez et faites durer votre entreprise ! Se mettre à son compte, entreprendre en solo, créer sa boîte... Beaucoup en rêvent sans toutefois oser l'aventure, face à l'ampleur de la tâche. Trouver la bonne idée, faire une analyse du marché, monter un dossier financier, effectuer les démarches administratives, trouver des locaux, acheter du matériel, embaucher des salariés tout en démarchant les premiers clients... faites le grand saut et lancez votre projet grâce à ce coffret Tout-en-un !

Construire un business plan pour les nuls business

Author : Paul Tiffany
Publisher : Editions First
ISBN 13 : 9782754084789
Total Pages : 388 pages
Book Rating : 4.0/5 (847 download)

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Book Synopsis Construire un business plan pour les nuls business by : Paul Tiffany

Download or read book Construire un business plan pour les nuls business written by Paul Tiffany and published by Editions First. This book was released on 2016 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quelle est la mission de votre entreprise ? Quels objectifs vous êtes-vous fixés ? Quelles activités souhaitez-vous développer ? Mettez tout à plat, envisagez l'avenir et laissez-vous guider pas à pas dans la conception, la réalisation et la finalisation d'un business plan gagnant. Il vous permettra de convaincre vos interlocuteurs - banquiers, investisseurs, clients, partenaires industriels - et de créer confiance et synergie autour de votre projet. Outil de gestion et de planification, le business plan vous incitera également à étudier la concurrence et évaluer les besoins propres à votre entreprise. Riche de nombreux exemples, pratique et didactique, ce livre s'adresse aux entrepreneurs, managers, gestionnaires de projets soucieux de visualiser l'avenir de leur activité, mais aussi aux enseignants ainsi qu'aux étudiants en écoles de commerce. Découvrez comment : Mieux connaître votre branche d'activité et reconnaître les vraies opportunités ; Comprendre les stratégies de vos concurrents ; Produire un état financier, faire une prévision et un budget ; Imaginer des solutions innovantes pour augmenter vos chances de succès ; Et bien plus encore !

Créer un business plan : Exemples et modèles

Author : J. Georges
Publisher : JPCA
ISBN 13 : 1311958894
Total Pages : 15 pages
Book Rating : 4.3/5 (119 download)

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Book Synopsis Créer un business plan : Exemples et modèles by : J. Georges

Download or read book Créer un business plan : Exemples et modèles written by J. Georges and published by JPCA. This book was released on 2019-04-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Créer un business plan : Exemples et modèles présente une méthode dynamique et efficace pour écrire rapidement son business plan sans mettre de côté l’avancement de sa création startup. - Un plan de business plan modèle Créer un business plan donne une structure à suivre pour rédiger votre plan d’affaires. Ce modèle de plan s’adapte ensuite de manière très flexible, selon le contexte de votre présentation et votre destinataire. Le guide insiste sur les règles formelles de l’exercice, pour vous aider à mettre toutes les chances de votre côté au moment de convaincre partenaires potentiels, banquiers et investisseurs. - Des exemples concrets de bonnes pratiques Chaque partie de la rédaction du business plan est agrémentée d’exemples concrets, avec un aller-retour stimulant entre l’écriture de votre plan et les différents moyens de progresser vers la création de votre startup. Ce guide s’appuie sur de nombreuses bonnes pratiques en matière d’entrepreneuriat, en appliquant notamment les méthodes du lean startup. - Une manière dynamique de créer un business plan Dans Créer un business plan, le plan d’affaires est mis au service du projet, comme un outil pour vous aider à en mesurer l’avancement, mais aussi pour vous aider à fédérer les volontés autour de vous. Bien loin d’un exercice austère aboutissant à un document figé, créer un business plan devient partie intégrante de votre création startup. Table des matières Avant-propos Plan de business plan modèle Plan de business plan pour pitcher un investisseur Le business plan, un exercice formel 1. S’informer et trouver l’opportunité de création 2. Constituer son équipe 3. Connaître son marché 4. Comprendre la concurrence 5. Définir son offre 6. Trouver son business model 7. Mettre au point une stratégie marketing 8. Définir une stratégie commerciale 9. Tenir son plan d’actions 10. L’executive summary 11. Le pitch 12. Les avis extérieurs Autres ressources Conclusion Bibliographie

The Publishing Business

Author : Kelvin Smith
Publisher : Bloomsbury Publishing
ISBN 13 : 1474249531
Total Pages : 241 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Publishing Business by : Kelvin Smith

Download or read book The Publishing Business written by Kelvin Smith and published by Bloomsbury Publishing. This book was released on 2018-02-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.