Business Persuasion

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The Business of Persuasion

Author : Harold Burson
Publisher : RosettaBooks
ISBN 13 : 0795350449
Total Pages : 390 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis The Business of Persuasion by : Harold Burson

Download or read book The Business of Persuasion written by Harold Burson and published by RosettaBooks. This book was released on 2017-10-03 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward.”—Huffington Post Harold Burson, described by PRWeek as “the [20th] century’s most influential PR figure,” is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in which he built a global enterprise from a one-man consulting firm. In this illuminating and engaging business memoir, Burson traces his career from studying at Ole Miss to serving in World War II, reporting on the Nuremburg trials, and joining with Bill Marsteller. Together, he and Marsteller made history in a new venture that would grow to be one of the biggest public relations companies in the world, with over 60 offices on six continents. By way of personal and professional examples, Burson shows readers what public relations really entails—its challenges, methodologies, and impacts. His anecdotes on PR challenges like the “Tylenol crisis,” the removal of confederate flags from Ole Miss, and the introduction of “New Coke” illustrate Burson’s time-tested tenets of great PR and crisis management. He interweaves iconic moments from the history of public relations into his story, making this “a must-read for any PR professional” (Jack Welch, executive chairman, Jack Welch Management Institute). “Every detail of Harold’s professional life is brought alive through an interesting narrative of the highs and lows . . . There is loads of inspiration hidden in every page for everyone. Be it a reader with no interest in Public Relations or a veteran who wants to understand more about the profession.”—Reputation Today

Business Persuasion

Author : Pílula Digital
Publisher : Babelcube Inc.
ISBN 13 : 1667472135
Total Pages : 35 pages
Book Rating : 4.6/5 (674 download)

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Book Synopsis Business Persuasion by : Pílula Digital

Download or read book Business Persuasion written by Pílula Digital and published by Babelcube Inc.. This book was released on 2024-03-27 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing how to negotiate and persuade your client is essential to succeed in your venture. And this has nothing to do with deceiving or deceiving, but rather knowing how to put all the points to expose the benefits of your product or service in the clearest way possible, to the point of convincing your customer that they need what you are selling. The power of persuasion can also bring benefits to your life as a whole, not just to sell something, this also has to do with the way you position yourself. Knowing how to influence someone is related to some adjectives that you need to carry with you. Be a confident, optimistic, positive, eloquent, credible person.

Influence

Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Influence by : Robert B. Cialdini

Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Persuasion

Author : Jasper Kim
Publisher : Routledge
ISBN 13 : 1351113690
Total Pages : 128 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Persuasion by : Jasper Kim

Download or read book Persuasion written by Jasper Kim and published by Routledge. This book was released on 2018-03-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines – psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others – from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing "what to think"– but "how to think" in a persuasion, influence, and negotiation context –across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Resistance is Useless

Author : Geoffrey Burch
Publisher : John Wiley & Sons
ISBN 13 : 1119950031
Total Pages : 292 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Resistance is Useless by : Geoffrey Burch

Download or read book Resistance is Useless written by Geoffrey Burch and published by John Wiley & Sons. This book was released on 2011-06-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will show you how anyone can be persuaded to do anything. Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion - a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings. Resistance is Useless will show you how to: Change anyone's opinion on any subject. Transform a lynch mob into your most devout supporters. Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer's fingers with a hammer. Understand how a perfect product demonstration can get you hurled into the street by security. Sell tanks to Genghis khan. Readership: General Business, customer service and sales.

Influence and Persuasion (HBR Emotional Intelligence Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633693945
Total Pages : 160 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Influence and Persuasion (HBR Emotional Intelligence Series) by : Harvard Business Review

Download or read book Influence and Persuasion (HBR Emotional Intelligence Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-11-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. This volume includes the work of: Nick Morgan Robert Cialdini Linda A. Hill Nancy Duarte This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Power and Persuasion

Author : Michael Masterson
Publisher : John Wiley & Sons
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Power and Persuasion by : Michael Masterson

Download or read book Power and Persuasion written by Michael Masterson and published by John Wiley & Sons. This book was released on 2005-11-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents advice on achieving business success, discussing ways to improve communication skills, the advantage of setting goals, using criticism and praise effectively, and identifying and developing highly qualified employees.

The Necessary Art of Persuasion

Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

The Ultimate Book of Influence

Author : Chris Helder
Publisher : John Wiley & Sons
ISBN 13 : 1118641310
Total Pages : 178 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Ultimate Book of Influence by : Chris Helder

Download or read book The Ultimate Book of Influence written by Chris Helder and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

HBR Guide to Persuasive Presentations

Author : Nancy Duarte
Publisher : Harvard Business Press
ISBN 13 : 1422187101
Total Pages : 258 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis HBR Guide to Persuasive Presentations by : Nancy Duarte

Download or read book HBR Guide to Persuasive Presentations written by Nancy Duarte and published by Harvard Business Press. This book was released on 2012 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Terrified of speaking in front of a group> Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results. Learn how to wIn over tough crows, organize a coherent narrative, create powerful messages and visuals, connect with and engage your audience, show people why your ideas matter to them, and strike the right tone, in any situation.

How to Become a Master of Persuasion

Author : Tony Treacy
Publisher : Business Expert Press
ISBN 13 : 1637420919
Total Pages : 188 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis How to Become a Master of Persuasion by : Tony Treacy

Download or read book How to Become a Master of Persuasion written by Tony Treacy and published by Business Expert Press. This book was released on 2021-08-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

Power Persuasion

Author : David R. Barron
Publisher : Author's Choice Publishing
ISBN 13 : 9781931741521
Total Pages : 128 pages
Book Rating : 4.7/5 (415 download)

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Book Synopsis Power Persuasion by : David R. Barron

Download or read book Power Persuasion written by David R. Barron and published by Author's Choice Publishing. This book was released on 2005-04-28 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost everything you want in this life requires the cooperation of other people. Whether you want to make a sale, get a date, or receive that raise-whatever it is, you have to convince somebody to say YES!For most people, influencing others is pretty hit-or-miss. Power Persuasion: Using Hypnotic Influence in Life, Love and Business will show you the secrets of getting people to do what you want. Power Persuasion will show you how to:.Have total strangers warm up to you in seconds..Discover someone's hot button for any product..Give hidden hypnotic commands and suggestions during normal conversation..Change other people's beliefs..Win every argument and still keep the relationship..Overcome objections..Convince your kids to do their homework without back-talk..Get more dates than you ever imagined. .Improve all your relationships, and much, much more

Persuasive Business Proposals

Author : Tom Sant
Publisher : AMACOM/American Management Association
ISBN 13 : 9780814427583
Total Pages : 260 pages
Book Rating : 4.4/5 (275 download)

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Book Synopsis Persuasive Business Proposals by : Tom Sant

Download or read book Persuasive Business Proposals written by Tom Sant and published by AMACOM/American Management Association. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the latest technology and techniques to craft winning proposals.

Business

Author :
Publisher :
ISBN 13 :
Total Pages : 406 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Business by :

Download or read book Business written by and published by . This book was released on 1913 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion Equation

Author : Mark Rodgers
Publisher : AMACOM
ISBN 13 : 0814434185
Total Pages : 257 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Persuasion Equation by : Mark Rodgers

Download or read book Persuasion Equation written by Mark Rodgers and published by AMACOM. This book was released on 2015-05-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals what drives decisions and introduces you to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. In a nutshell, business boils down to whether or not you can persuade others around you. Whether it is a customer, contractor, board of directors, or your loyal staff, your ability to persuade others toward your point of view is essential to finding success. Merging research and real-world application, discover the surprising reasons people say yes, and learn how to: Radiate an aura of expertise Win trust and leverage credibility Build a business case that appeals to both heart and mind Adapt for personality, gender, and generational differences Perfect the five-step persuasion process Generate group buy-in Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, Persuasion Equation holds the key to unlocking within you the power of persuasion.

Persuade

Author : Scott Hogle
Publisher : Made For Success Publishing
ISBN 13 : 1613397712
Total Pages : 223 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis Persuade by : Scott Hogle

Download or read book Persuade written by Scott Hogle and published by Made For Success Publishing. This book was released on 2018-01-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product - you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with skills that will help you connect quicker, communicate confidently, and close more sales. But Persuade is not your typical business book. It is filled with stories of life and love, family and friends, and success strategies that will help you serve more, sell more, and succeed more.

If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable. Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories & case studies on how they deploy the powers of persuasion discovered in Persuade.

The Age of Persuasion

Author : Terry O'Reilly
Publisher : Catapult
ISBN 13 : 1582437246
Total Pages : 353 pages
Book Rating : 4.5/5 (824 download)

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Book Synopsis The Age of Persuasion by : Terry O'Reilly

Download or read book The Age of Persuasion written by Terry O'Reilly and published by Catapult. This book was released on 2011-05-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half–dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds — perhaps thousands — of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world. Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back–room story of modern marketing, entertaining asides and all. "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross–section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, O'Reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining — and eye–opening — look at a world driven by marketing.