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Author : G. H. G. Lucas
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.F/5 ( download)
Download or read book Business Environment and Marketing Strategies of Manufacturing Industries in 1990 written by G. H. G. Lucas and published by . This book was released on 1989 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. H. G. Lucas
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.:/5 (238 download)
Download or read book The Business Environment and Marketing Strategies of Manufacturing Industries in 1989 written by G. H. G. Lucas and published by . This book was released on 1988 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. H. G. Lucas
Publisher :
ISBN 13 : 9780908408672
Total Pages : 64 pages
Book Rating : 4.4/5 (86 download)
Download or read book The Business Environment and Marketing Strategies of Manufacturing Industries in 1987 written by G. H. G. Lucas and published by . This book was released on 1986 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. H. G. Lucas
Publisher :
ISBN 13 : 9780908408467
Total Pages : 76 pages
Book Rating : 4.4/5 (84 download)
Download or read book The Business Environment and Marketing Strategies of Manufacturing Industries in 1986 written by G. H. G. Lucas and published by . This book was released on 1985 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. H. G. Lucas
Publisher :
ISBN 13 : 9780908408825
Total Pages : 66 pages
Book Rating : 4.4/5 (88 download)
Download or read book The Business Environment and Marketing Strategies of Manufacturing Industries in 1988 written by G. H. G. Lucas and published by . This book was released on 1987 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University of South Africa. Bureau of Market Research
Publisher :
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.F/5 ( download)
Download or read book Research Report written by University of South Africa. Bureau of Market Research and published by . This book was released on 1997 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business environment and marketing strategies of manufacturing in- dustries in 1989, the written by and published by . This book was released on 1988 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alice Patricia Van der Reis
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.X/5 (2 download)
Download or read book Aspects of the Marketing Environment in Developing Countries written by Alice Patricia Van der Reis and published by . This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert L. King
Publisher : Springer
ISBN 13 : 331917049X
Total Pages : 407 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference written by Robert L. King and published by Springer. This book was released on 2015-04-27 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1136585850
Total Pages : 244 pages
Book Rating : 4.1/5 (365 download)
Download or read book Industrial Products written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Author : Victor J. Cook
Publisher : Course Technology
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.:/5 ( download)
Download or read book Readings in Marketing Strategy written by Victor J. Cook and published by Course Technology. This book was released on 1989 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text was assembled to provide students with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the thinking of its authors, who believe that strategic marketing is taking a new direction in the 1990's. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the functions of a business into a unified market-led perspective. 30 of the 38 readings in this text are new to this edition.
Author : Charles H. Noble
Publisher : Springer
ISBN 13 : 3319130781
Total Pages : 462 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference written by Charles H. Noble and published by Springer. This book was released on 2015-02-02 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author : J. Paul Peter
Publisher : McGraw-Hill Professional Publishing
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.3/5 (512 download)
Download or read book Marketing for the Manufacturer written by J. Paul Peter and published by McGraw-Hill Professional Publishing. This book was released on 1992 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manufacturers who want to remain viable in today's dynamic marketplace must have their fingers on the pulse of the ever-changing customer demands for quality products and services. Companies can no longer waste valuable time waiting for policies and plans to trickle down from executive boardrooms - consumers expect timely responses to their needs. J. Paul Peter explores the ways manufacturers can use the marketing function to initiate the alignment of manufacturing processes with customer demands. He gives you a detailed analysis of how marketing fits into various organizational structures and product management systems, bringing pertinent marketing and manufacturing issues to light. His logically flowing structure will guide you through the maze of product development, promotion, distribution, and pricing so you can formulate a successful manufacturing-marketing mix that augments customer responsiveness. Inside Marketing for the Manufacturer you will find methods for researching consumer markets and ways to adjust manufacturing, delivery, and inventory policies based on your findings, case studies that reveal real-world techniques for reconciling the differences between manufacturing and marketing functions, and specific strategies marketing professionals use to develop, implement, and measure their programs. Manufacturing managers of the future need to develop integrated solutions to problems that cross traditional functional boundaries. In order to effectively respond to customer demands, they must understand both the tools and concepts associated with the marketing function. The proactive marketing strategies presented in this book will help manufacturing professionals on all levelsheighten their competitive advantage and continuously anticipate, meet, and exceed the expectations of their customers.
Author : Alan E. Singer
Publisher : Routledge
ISBN 13 : 1351954059
Total Pages : 1160 pages
Book Rating : 4.3/5 (519 download)
Download or read book Business Ethics and Strategy, Volumes I and II written by Alan E. Singer and published by Routledge. This book was released on 2018-10-26 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is intended as a reference for those interested in the relationship between business strategy and business ethics, broadly conceived. Several articles have been selected from various leading journals in management, strategy and ethics. An introductory chapter provides an overview of the articles but it also relates them systematically to a fundamental dualism involving values, ethics and politics, all viewed from the perspective of business and business studies.
Author : John Kay
Publisher : Oxford Paperbacks
ISBN 13 : 9780198289883
Total Pages : 438 pages
Book Rating : 4.2/5 (898 download)
Download or read book Foundations of Corporate Success written by John Kay and published by Oxford Paperbacks. This book was released on 1995-04-20 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the single market develops, this book - full of insight and rigour, yet lively in style - is probably the most important European contribution to strategic thinking for many years.
Author : Alice Patricia Van der Reis
Publisher :
ISBN 13 :
Total Pages : 122 pages
Book Rating : 4.:/5 ( download)
Download or read book Aspirations, Values and Other Marketing Considerations Among Metropolitan Black Youth, 1996 written by Alice Patricia Van der Reis and published by . This book was released on 1997 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hossein Bidgoli
Publisher : John Wiley & Sons
ISBN 13 : 047024948X
Total Pages : 961 pages
Book Rating : 4.4/5 (72 download)
Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
