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Business Economics Mark Taylor Andrew Ashwin N Mankiw
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Book Synopsis Business Economics by : Mark P. Taylor
Download or read book Business Economics written by Mark P. Taylor and published by . This book was released on 2013 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Economics builds on the authority, clarity and real-world relevance of Economics by Gregory Mankiw and Mark Taylor (two of the world’s leading economists) to create an introductory economics textbook fully focused on the curriculum and pedagogical needs of business economics students. Business Economics has a superb logical structure. The classic ten principles approach to economics is retained and right at the outset the text considers the business environment so immediately establishing the book’s business focus. Both microeconomics and macroeconomics are then comprehensively covered and each perspective is carefully mined for insights directly relevant to business economics students. A final part examines the implications of economic globalization for the conduct of business internationally.Business Economics is a global textbook with a particular focus on Europe, the Middle East and Africa; it is replete with examples from all these regions.This text is ideal for use on both business economics degrees and on business economics modules on business, engineering and social science courses at undergraduate level. It is also ideal for use on MBA courses.
Download or read book Business Economics written by Joshua Gans and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Organizational Behaviour and Work by : Fiona M. Wilson
Download or read book Organizational Behaviour and Work written by Fiona M. Wilson and published by Oxford University Press. This book was released on 2018 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical yet accessible introduction to organisational behaviour and work, this book will help you understand the complexities of organisational life and evaluate modern business practices. Classic organisational behaviour topics such as team-working, motivation, and change are complemented by core critical approaches such as power and control, organisational misbehaviour, and health and well-being through a clear three-part structure. Students are encouraged to look beyond a descriptive approach and truly engage with the content. Examples and 'Stop and Think' boxes placed throughout chapters, as well as end-of-chapter case studies with accompanying questions, provide the opportunity for this engagement and show how each chapter's theoretical coverage applies in real-life business situations.
Book Synopsis Economics by : GREGORY N.. TAYLOR MANKIW (MARK P.)
Download or read book Economics written by GREGORY N.. TAYLOR MANKIW (MARK P.) and published by . This book was released on 2020-02-08 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting, new fifth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. Much revered for its friendly and accessible approach, emphasis on active learning, and unrivalled support resources, this edition also has an improved structure to ensure the text aligns even more closely with the latest courses. The new edition incorporates additional coverage of a number of key topics including heterodox theories in economics such as complexity theory; institutional economics and feminist economics; different theories in international trade; game theory; different measures of poverty; the 'flat Phillips curve'; and the future of the European Union.This title is available with MindTap, a flexible online learning solution that provides students with all the tools they need to succeed including an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track their progress.
Download or read book Marketing written by Paul Baines and published by Oxford University Press, USA. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company's success. Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module. This book is accompanied by the following online resources. For everyone: Case insight videos Industry foresight videos Library of video links For students: Author audio podcasts Multiple-choice questions Flashcard glossary Internet activities Research insights Web links For lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Discussion question pointers Figures and tables from the book Case insight video transcripts
Book Synopsis Economics by : Nicholas Gregory Mankiw
Download or read book Economics written by Nicholas Gregory Mankiw and published by . This book was released on 2011 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest book from Cengage Learning on Economics
Download or read book Economics written by Mark Taylor and published by . This book was released on 2017-02-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new fourth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. New topics have been added in including theories on, for example, Marxist and Feminist theories on labour giving wider context to economic issues. A new chapter on Issues in Financial markets has been added covering the financial crisis and its causes and the final chapter has been updated to reflect the post-crisis world and how theories of the crisis have emerged.
Book Synopsis Economics as Anatomy by : G.M. Peter Swann
Download or read book Economics as Anatomy written by G.M. Peter Swann and published by Edward Elgar Publishing. This book was released on with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most of his career, Peter Swann’s main research interest has been the economics of innovation. But he has also been preoccupied with a second question: what is the best way to study empirical economics? In this book, he uses his knowledge of the first question to answer the second. There are two fundamentally different approaches to innovation: incremental innovation and radical innovation – ‘radical’ in the sense that we go back to the ‘roots’ of empirical economics and take a different tack. An essential lesson from the economics of innovation is that we need both incremental and radical innovation for the maximum beneficial effect on the economy. Swann argues that the same is true for economics as a discipline. This book is a much-awaited sequel to Putting Econometrics in its Place which explored what other methods should be used, and why. This book is about the best way of organising the economics discipline, to ensure that it pursues this wide variety of methods to maximum effect.
Book Synopsis First Principles of Economics by : Richard G. Lipsey
Download or read book First Principles of Economics written by Richard G. Lipsey and published by Oxford University Press, USA. This book was released on 1992 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to economics for complete beginners
Download or read book Economics written by Mark P.. Taylor and published by . This book was released on 2014 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new third edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Warwick University), has undergone some significant restructuring and reorganization to more directly match economics students’ course structures and learning and assessment needs. There are new sections covering microeconomic and macroeconomic topics and concepts in more depth, whilst at the same time retaining the book’s reputation for clarity, authority and real world relevance.
Download or read book Inequality written by Michele Alacevich and published by Brookings Institution Press. This book was released on 2017-11-21 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inequality endangers the fabric of our societies, distorts the functioning of democracy, and derails the globalization process. Yet, it has only recently been recognized as a problem worth examining. Why has this issue been neglected for so long? In Inequality: A Short History, Michele Alacevich and Anna Soci discuss the emergence of the inequality question in the twentieth century and explain how it is related to current issues such as globalization and the survival of democracy. The authors also discuss trends and the future of inequality. Inequality is a pressing issue that not only affects living standards, but is also inextricably linked to the way our democracies work.
Book Synopsis Basic Statistics for Business and Economics by : Douglas A. Lind
Download or read book Basic Statistics for Business and Economics written by Douglas A. Lind and published by McGraw-Hill Companies. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fifth Edition of Basic Statistics for Business and Economics is a shorter version of Lind/Marchal/Wathen's Statistical Techniques in Business and Economics, 12e. The authors of this text continue to provide a student-oriented approach to business statistics. In this book you will find step-by-step solved examples, realistic exercises, and up-to-date technology and illustrations. Book jacket.
Book Synopsis Microeconomics by : N. Gregory Mankiw
Download or read book Microeconomics written by N. Gregory Mankiw and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economics: Principles And Applications by : N. Gregory Mankiw
Download or read book Economics: Principles And Applications written by N. Gregory Mankiw and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Environmental Economics and Management by : Scott Callan
Download or read book Environmental Economics and Management written by Scott Callan and published by South Western Educational Publishing. This book was released on 2000 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: The text presents a broad study of environmental issues and explores economic theories to reinforce the lessons. Offering a long-lasting understanding of real-world environmental problems and policy solutions, this work provides a foundation for the environmental managers of tomorrow.
Book Synopsis Economics for Business by : John Sloman
Download or read book Economics for Business written by John Sloman and published by Pearson UK. This book was released on 2019-03-08 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about the methods and techniques for successful economic decisions in the business environment, in one market-leading text. Economics for Business, 8th edition by Sloman, Garratt, Guest & Jones is an essential introduction to the subject, aiming to help you get a solid grasp of the economic principles for successful decisions in the business environment. Accessible and easy to read, the book demonstrates how you can use economic concepts to understand problems surrounding the business environment, broaching issues of production processes, location, employability, the nature of the market, and competition. The latest edition elaborates on various circumstances and factors that could impact successful decisions and affect businesses, from changes in government policies and regulations to additional factors such as Brexit, the World Trade Organization (WTO), and the International Monetary Fund (IMF). The eighth edition combines a clear, engaging writing style with a wealth of pedagogical features to support learning and organise your studying. The chapters begin with a presentation of the issues covered and end with a summary, giving you an overview of the learning objectives and helping you in the exam revision process. Further features include the 'Definition Analysis' boxes and the 'Pause for Thought' questions, encouraging reflection and understanding on the topics. A plethora of real-life case studies based on smaller, and larger-scale businesses give a practical understanding of the economic issues in different business environments. With its focus on critical thinking development and employability, this edition is a must-read guide that will give you valuable tools for your future career in the field. Students, you can now further engage with the content via the Revel® edition for this text, a new interactive resource to support teaching and learning, offering you a fully digital experience.
Book Synopsis Principles and Practice of Marketing by : David Jobber
Download or read book Principles and Practice of Marketing written by David Jobber and published by . This book was released on 2019-03-29 with total page 885 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change
