Business Coaching Breakthrough

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Publisher :
ISBN 13 : 9781951630812
Total Pages : 242 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Business Coaching Breakthrough by : Elena Nugent

Download or read book Business Coaching Breakthrough written by Elena Nugent and published by . This book was released on 2020-01-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written with YOU in mind. It teaches virtually everyone how to launch, establish, and scale a successful Business Coaching Practice. Use this book if you want to spend more time growing your business and less time learning the ropes of how to do so. This book has all you need: Sage wisdom, best industry success tips and tricks, the outline of the coolest automation tools out there, and words of wisdom that every aspiring or even seasoned Business Coach needs to be successful.

Breakthrough Conversations for Coaches, Consultants and Leaders

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Publisher : Routledge
ISBN 13 : 1000430510
Total Pages : 150 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Breakthrough Conversations for Coaches, Consultants and Leaders by : Graham Lee

Download or read book Breakthrough Conversations for Coaches, Consultants and Leaders written by Graham Lee and published by Routledge. This book was released on 2021-09-14 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversational effectiveness is a barometer of human thriving and facilitating insightful conversations is a powerful method for accelerating psychological change and collaboration. This ground-breaking professional book provides a map of Breakthrough Conversations together with a practical toolkit for enhancing awareness, emotional resilience and creativity. Neuroscience, mindfulness and psychological research shows that awareness is pivotal to skilful conversations. By supporting clients to observe and manage their own body-brain states during conversation, they can learn to switch on the physiological systems that support more authentic, agile, and attuned interactions. Three body-brain states, reactive, habitual and reflective – characterised as Red, Amber and Green (RAG) - are differentiated in terms of body-sensations and behaviours, and these correspond to predictable interactive patterns. Facilitated to experience more emotionally resilient conversations, clients access their natural capacities for collaboration, compassion and shared creativity. This journey, through the five stages of Breakthrough Conversations, drawing on the RAG frame and a number of other practical models, is richly illustrated with case studies from working one-to-one and with pairs. Coming to see conversations as a dance driven by the interactions of underlying needs and emotions frees clients to make paradigm shifts in their self-awareness and interpersonal effectiveness. This book, and the approach it outlines, will be essential reading for coaches, consultants, leaders and all professionals seeking to choreograph more insightful conversations.

Outsmart Your Brain

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Publisher :
ISBN 13 : 9780965525077
Total Pages : 180 pages
Book Rating : 4.5/5 (25 download)

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Book Synopsis Outsmart Your Brain by : Marcia Reynolds

Download or read book Outsmart Your Brain written by Marcia Reynolds and published by . This book was released on 2017-08-31 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You can either be the victim of your reactions or the master of your mind." Change your thoughts, change your behavior has long been the mantra for the personal growth movement. Yet no matter how hard you try, there are times you can't to stop the mental chatter that leads to needless arguing, tension, frustration, and eventually a numbing process that restricts access to your joy and passion. Why can't you stop the noise? You are under the spell of your over-protective brain. To feel more energy, stimulate creativity, strengthen relationships, and live healthier, more joyful lives, you have be smarter than your brain. Once you know how your brain works, you can consciously choose how you want to feel and act. Knowing how to shift your emotional states at will is the most important factor in achieving success and happiness. Outsmart Your Brain is full of exercises, examples and guidelines that teach you how to tap into your hidden mental powers to make better decisions and establish powerful connections with others. Readers from around the world have shared their success based on the teachings in the first edition of Outsmart Your Brain. THIS EDITION UPDATES THE SCIENCE AND EXPANDS ON THE CONTENT AND EXERCISES. Read this book to... -Become emotionally self-aware-Make good choices when consumed by emotions -Understand what triggers the emotions of others -Improve leadership, coaching, and conflict-resolution skills -Use insight and empathy to inspire engagement, creativity, and results

Coaching for Breakthrough Success: Proven Techniques for Making Impossible Dreams Possible

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Publisher : McGraw Hill Professional
ISBN 13 : 0071804641
Total Pages : 305 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Coaching for Breakthrough Success: Proven Techniques for Making Impossible Dreams Possible by : Jack Canfield

Download or read book Coaching for Breakthrough Success: Proven Techniques for Making Impossible Dreams Possible written by Jack Canfield and published by McGraw Hill Professional. This book was released on 2012-10-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new coaching method from Chicken Soup for the Soul co-creator Jack Canfield! Conveying his one-of-a-kind insight in the friendly, supremely organized way that has made him a household name, Canfield teams up with development guru Peter Chee to deliver the 30 top coaching principles you can put to use right away. Coaching for Breakthrough Success introduces the groundbreaking Situational Coaching Model, which provides coaches the flexibility they need to navigate seamlessly from one coaching paradigm to another.

The Six Disciplines of Breakthrough Learning

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Publisher : John Wiley & Sons
ISBN 13 : 111867717X
Total Pages : 341 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Six Disciplines of Breakthrough Learning by : Roy V. H. Pollock

Download or read book The Six Disciplines of Breakthrough Learning written by Roy V. H. Pollock and published by John Wiley & Sons. This book was released on 2015-04-21 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get real results for your business – maximize your training and development programs Corporate learning and development programs play an undeniable role in successful business endeavors, but only when they're done right. The significant revisions in the third edition of The Six Disciplines of Breakthrough Learning add fresh, timely elements to a resource that has become known globally as a trusted guide for professionals determined to get the most of their companies' training and development programs. All-new examples, tools, guides, and insights combine to make an excellent, all-in-one resource for everyone from workplace professionals and HR managers to training development providers and businesses leaders looking to maximize the return on their enterprise's learning budget. Infused with current research and recent case studies, this resource serves as a practical guide that recommends concrete actions for producing tangible results. Tools, guides, and checklists in every chapter ensure that readers walk away with meaningful strategies that can be implemented right away. The book includes: A complete review of research drawn from thousands of insights, goals, and lessons learned Specific strategies and actions that can be put into effect quickly for immediate results A focus on ROI for business leaders wanting to make a clearer connection between dollars spent and new skills gained Checklists in each chapter to help learning organizations perform quality audits of new and existing learning programs The third edition of The Six Disciplines of Breakthrough Learning contains so many new resources and so much thoroughly-revised content that even those who own previous editions will find its reinvigorated approach highly beneficial. Strengthen the link between your learning efforts and your business goals with this increasingly popular, globally recognized resource.

Leadership Breakthrough

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Publisher : AuthorHouse
ISBN 13 : 1491814934
Total Pages : 176 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis Leadership Breakthrough by : Karen Lindsey

Download or read book Leadership Breakthrough written by Karen Lindsey and published by AuthorHouse. This book was released on 2013-10-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Karens coaching was instrumental in helping me reach farther than ever in my career. And, the results our team achieved have been significant for our organization Scott Schiller, Executive Vice President, NBCUniversal Working with Karen Lindsey as a coach was one of the most profoundly productive things Ive done to enhance my leadership skills, management style, executive presence and strategic thinking. Her highly effective approach begins with a solid analysis of areas for improvement followed by jointly determining actionable goals and how to best achieve and sustain them. She is one the most results-oriented people Ive ever had the pleasure of working with. I think she can be helpful to anyone and everyone. Executive Vice President, Home Box Office (HBO) Karen is an amazing executive coach. Her insights, ideas and practices have helped me reach my goals and be a better leader Executive Vice President, Viacom Media Networks [Karens approach] forced me to identify specific habits or behaviors that separated me from the results I desired [she] helped me identify and solve my unique challenges with solutions that would work uniquely for me. Vice Chairman, Cushman & Wakefield, Inc. The coaching process has been an amazing experience for me. I found all aspects of the process to be educational, eye-opening, informative and on-point. As a coach, [Karen has] been nothing but nurturing, tough, supportive and insightful. [She has] truly helped me to find out things about myself as an executive and as a person... David Shall, Head of Business Operations & General Counsel, Vuguru LLC

The Change Leader's Roadmap

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Publisher : John Wiley & Sons
ISBN 13 : 0470877936
Total Pages : 400 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis The Change Leader's Roadmap by : Linda Ackerman Anderson

Download or read book The Change Leader's Roadmap written by Linda Ackerman Anderson and published by John Wiley & Sons. This book was released on 2010-10-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the most complete change methodology we have found anywhere." —Pete Fox, General Manager, Corporate Accounts, Microsoft US In these turbulent times, competent change leadership is a most coveted leadership skill, and savvy change consultants are becoming trusted participants at the board table. For both leaders and consultants, knowing how to navigate the complexities of organization transformation is fast becoming the key to a successful career. This second edition of the author?s landmark book is the king of all ?how-to? books on change. It provides a strategic overview of the author?s proven change process methodology, as well as pragmatic guidance and tools for each key step in a complex transformational change process. The Change Leader?s Roadmap is the most comprehensive guide available for building transformational change strategy and designing and implementing successful transformation. Based on thirty years of action research with Fortune 500 companies, government agencies, the military, and large non-profit global organizations. Outlines every key step in a transformational change process Provides worksheets, tools, case examples, and assessments that you can immediately apply to all types of change efforts Includes updated information on a wealth of topics including the critical path tasks and how to use the CLR to change minds and cultures The new edition also includes new activities, methods for building change capability, guiding principles for change, and advice for leading the human dynamics in change and creating an organizational vision. This book is specifically written for leaders, project managers, OD practitioners, change practitioners, and consultants seeking greater change results.

The Six Disciplines of Breakthrough Learning

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Publisher : John Wiley & Sons
ISBN 13 : 1118047001
Total Pages : 253 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Six Disciplines of Breakthrough Learning by : Roy V. H. Pollock

Download or read book The Six Disciplines of Breakthrough Learning written by Roy V. H. Pollock and published by John Wiley & Sons. This book was released on 2011-02-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Six Disciplines of Breakthrough Learning presents an innovative approach that accelerates the transfer and application of corporate learning. The Six Disciplines provides the definitive road map and tools for optimizing the business impact of leadership and management training, sales, quality, performance improvement, and individual development programs. This important book presents the theories and techniques behind the approach and includes expert advice for bridging the “learning-doing” gap. The authors’ recommendations are illustrated with dozens of real-life examples from successful companies on the cutting edge of results-driven educational performance.

Breakthrough Leadership Team

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Publisher :
ISBN 13 : 9781544507392
Total Pages : 138 pages
Book Rating : 4.5/5 (73 download)

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Book Synopsis Breakthrough Leadership Team by : Mike Goldman

Download or read book Breakthrough Leadership Team written by Mike Goldman and published by . This book was released on 2020 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is NOT a leadership book. If you want to be the leader of a growing, profitable business that positively impacts the lives of employees and clients, it'll take more than leveling up your capacity and capabilities as leader. It will require a leadership team of A-players who can work with you to create a vibrant, winning environment that cas.

Coaching, Mentoring, and Managing

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Publisher :
ISBN 13 : 9781564142436
Total Pages : 0 pages
Book Rating : 4.1/5 (424 download)

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Book Synopsis Coaching, Mentoring, and Managing by : William Hendricks

Download or read book Coaching, Mentoring, and Managing written by William Hendricks and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of 14 selected essays are given in both French and English; the essays themselves are in one or the other language. The essays begin with a study of a fragment of a French account book relating to the period 1320-1323, which is followed by the first French treatise on bookkeeping published in 1567, and a list of accounting rules followed by tradesmen and merchants (1673). The final essay is a selection from a 1994 book on French accounting theorists of the 20th century. No index. Annotation copyright by Book News, Inc., Portland, OR

Total Business Coaching Skills Course for the New Business Coach

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Publisher : Independently Published
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4.7/5 (452 download)

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Book Synopsis Total Business Coaching Skills Course for the New Business Coach by : J. D. Butler

Download or read book Total Business Coaching Skills Course for the New Business Coach written by J. D. Butler and published by Independently Published. This book was released on 2021-04-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total Business Coaching Skills Course for the New Business Coach Proven Methods and Techniques to Achieve Breakthrough Results for Your Clients and Online Coaching Business Are you ready to start selling your business expertise? Regardless of what business you are in, you have at least one area of expertise and It does not matter what that expertise is, in order to be a successful business coach. This course is everything you need to know to start selling your expertise. By the time you finish this course, you will be able to: Clarify your business coaching niche so that you can determine where coaching fits in your current business and who you are serving Discover the 5 principles of Action-Based Coaching and assess your current mindset and skill level so that you are ready to deliver professional coaching services to clients Master the business coaching skills you need in order to help your clients achieve and exceed their goals Conduct 1:1 business coaching sessions using a proven success model that enables your clients to make continuous progress Implement our 5-Step Action-Based Coaching process that takes your clients smoothly from onboarding through post-coaching follow-up Identify how you can adapt the Action-Based Coaching method to address the unique needs of your ideal clients, so they can all benefit from your services Establish the foundation for building a professional business coaching relationship so that you can confidently guarantee results Apply proven strategies for managing the challenging situations that inevitably occur in the coaching process Plan funnels to attract the clients who will benefit most from your coaching services, so you know they will be satisfied and stay with you over time Consolidate and implement your learning and plan future action steps, so that you can achieve the goals you set for this course and develop further Online coaching is a growing multimillion dollar industry. We live in a world that is increasingly expertise-based and people all over the world are interested in what people like you have to teach them. If we want to pick up certain information to at least get a practical understanding of it, that is when we need coaching. Most people wish there more hours in the day, and because they are so busy, they hunger for specialized business information - Information YOU can provide. Not surprisingly, there is a tremendous demand for online coaching because coaches cut straight to the chase. Instead of your client going through website after website trying to chase after the right information, they can acquire the knowledge that they are looking for on their own terms and on their own schedule. Become part of this market evolution by starting your own online coaching business. This course gives you an overview of what is out there, what to look for in terms of dealing with clients and action-based, proven methods to get your clients results. Get started building your online coaching business TODAY. Get Your Copy Now!

Coach the Person, Not the Problem

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523087846
Total Pages : 223 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Coach the Person, Not the Problem by : Marcia Reynolds

Download or read book Coach the Person, Not the Problem written by Marcia Reynolds and published by Berrett-Koehler Publishers. This book was released on 2020-06-02 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a founding member of the coaching movement comes a detailed guide to mastering one of a coach's toughest skills: thoughtfully reflecting clients' words and expressions back to them so they see themselves and their world through new eyes. “Coaches rely far too much on asking open-ended questions,” says Marcia Reynolds. But questions only seek answers—inquiry provides insight. When, instead of just questions, clients hear their thoughts, opinions, and beliefs spoken by someone else, it prompts them to critically consider how their thinking affects their goals. Reynolds cites the latest brain science to show why reflective inquiry works and provides techniques, tips, and structures for creating breakthrough conversations. This book will free coaches from the cult of asking the magical question by offering five essential practices of reflective inquiry: focus on the person, not the problem; summarize what is heard and expressed; identify underlying beliefs and assumptions; unwrap the desired outcome; and articulate insights and commitments. Using these practices, combined with a respectful and caring presence, helps create a space where clients feel safe, seen, and valued for who they are. Coaches become change agents who actively recharge the human spirit. And clients naturally dive deeper and develop personalized solutions that may surprise even the coach.

The Business Coach

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Publisher : McGraw Hill Professional
ISBN 13 : 0071502238
Total Pages : 271 pages
Book Rating : 4.0/5 (715 download)

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Book Synopsis The Business Coach by : Bradley J. Sugars

Download or read book The Business Coach written by Bradley J. Sugars and published by McGraw Hill Professional. This book was released on 2006-01-09 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put yourself in the hands of the Business Coach-and run your business like a champion! Follow along as the Coach demonstrates how to successfully navigate the challenges and recognize the opportunities business owners face every day. The Business Coach uses strategies developed by Sugars and the business coaches at Action International, who have helped nearly a million business owners worldwide realize their dreams.You'll learn: The story of business basics for beginning andexperienced business owners How to pinpoint problem areas, develop winning strategies,and measure your progress The secrets to true financial freedom by buildinga successful company that runs itself Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions *Instant Referrals * Instant Repeat Business * Instant Sales * Instant Systems * Instant Team Building *The Business Coach * The Real Estate Coach * Successful Franchising * Billionaire in Training

The Six Disciplines of Breakthrough Learning

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Publisher : John Wiley & Sons
ISBN 13 : 0470649534
Total Pages : 349 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Six Disciplines of Breakthrough Learning by : Calhoun W. Wick

Download or read book The Six Disciplines of Breakthrough Learning written by Calhoun W. Wick and published by John Wiley & Sons. This book was released on 2010-07-20 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you?re an HR or OD professional or work in a training department, learn to apply the principles of follow-through management within your organization in the new edition of this bestselling resource. Incorporating new research on learning and learning transfer, along with new case studies, interviews, and tools, this edition shares guidelines, proven in practice by many Fortune 500 companies, on how to design comprehensive learning experiences in leadership and management, sales, quality, performance improvement, and professional certification. You?ll discover the theories and principles underlying the approach, as well as the practical methods, tools, and roadmaps for bridging the "knowing-doing" gap. Praise for the Second Edition of The Six Disciplines of Breakthrough Learning: "No other book in the last decade has been more important for the workplace learning field. The second edition is even better, incorporating new wisdom learnedin the crucible of real-world practice."?Will Thalheimer, Ph.D., president, Work-Learning Research, Inc. "Simply put, this book is a critical read for anyone who wants to ensure that the time and money spent in development produces results."? Teresa Roche, vice president and chief learning officer, Agilent Technologies "The Six Disciplines brings together many of the most important principles of corporate training in an easy-to-understand, highly visual format. Readers will find this book filled with examples, models, and practical tools you can use to create high-impact learning solutions in your own organization."?Josh Bersin, president and chief executive officer, Bersin & Associates "Wick, Pollock, and Jefferson have a well-proven formula for moving learning from an academic exercise to business results. Their 6Ds offer all leaders specific and concrete things that they can do to turn learning into results." ?Dave Ulrich, professor, Ross School of Business, University of Michigan, and partner, The RBL Group "I introduced The Six Disciplines to GE's Global Learning Council and I am very glad that I did. The Six Disciplines gives us a common language and a common process that work very well in GE."?Jayne Johnson, director, Global Leadership Development, General Electric "The 6Ds model provided a powerful framework for designing high-impact learning programs that helped to shape our approach to learning and to align our learning leaders across the organization. The second edition adds insights and tools that make this edition even more relevant, practical, and valuable."?Robert Sachs, Ph.D., vice president, Learning and Development, Kaiser-Permanente "Embracing the Six Disciplines has allowed us to develop truly innovative high-impact leadership programs that have changed the trajectory of our firm."?Carol Bonett, vice president, leadership development officer, Morgan Stanley Smith Barney LLC

Coaching Questions

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Author :
Publisher : Pegasus Creative Arts
ISBN 13 : 9780979416361
Total Pages : 0 pages
Book Rating : 4.4/5 (163 download)

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Book Synopsis Coaching Questions by : Tony Stoltzfus

Download or read book Coaching Questions written by Tony Stoltzfus and published by Pegasus Creative Arts. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The single most important skill in coaching is asking powerful questions. In this volume, master coach trainer Tony Stoltzfus joins with 12 other professional coaches to present dozens of valuable asking tools, models and exercises, then illustrates these coaching strategies with over 1,000 examples of penetrating questions. Covering the gamut from basic techniques like options and actions to advanced concepts such as challenge and reframing, Coaching Questions is a book that will find a home on any coach's short list of handy references. Coaching Questions: A Coach's Guide to Powerful Asking Skills includes:1. Dozens of asking tools, models, and strategies.2. The top ten asking mistakes coaches make, and how to correct each one.3. Nearly 1200 examples of powerful questions from real coaching situations.4. Destiny discovery tools organized in a four-part life-purpose model .5. Overviews of 15 popular coaching niches, with a tool and examples for each.6. A schedule of training exercises to help you become a "Master of Asking".

The Designful Company

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Publisher : Peachpit Press
ISBN 13 : 0321648811
Total Pages : 218 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis The Designful Company by : Marty Neumeier

Download or read book The Designful Company written by Marty Neumeier and published by Peachpit Press. This book was released on 2009-03-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls “knowing” and “doing.” Yet in today’s innovation-driven marketplace, managers need to insert a middle step, called “making.” Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didn’t exist before. The reader is challenged to consider the author’s bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeier’s “whiteboard” series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads. Covered in THE DESIGNFUL COMPANY: - the top 10 “wicked problems” that only design can solve - a new, broader definition of design - why designing trumps deciding in an era of change - how to harness the “organic drivetrain” of value creation - how aesthetics add nuance to managing - 16 levers to transform your company - why you should bring design management inside - how to assemble an innovation metateam - how to recognize and reward talent From the back cover: The complex business problems we face today can’t be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer “decide” the way forward. Today we have to “design” the way forward–or risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation.

The Brand Flip

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Author :
Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 196 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Brand Flip by : Marty Neumeier

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?