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Author : Tony Curtis
Publisher : McGraw-Hill Book Company Limited
ISBN 13 : 9780077078683
Total Pages : 351 pages
Book Rating : 4.0/5 (786 download)
Download or read book Business and Marketing for Engineering and Scientists written by Tony Curtis and published by McGraw-Hill Book Company Limited. This book was released on 1994-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Curtis
Publisher : Wiley
ISBN 13 : 9780470057094
Total Pages : 0 pages
Book Rating : 4.0/5 (57 download)
Download or read book Marketing for Engineers, Scientists and Technologists written by Tony Curtis and published by Wiley. This book was released on 2008-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING FOR ENGINEERS, SCIENTISTS AND TECHNOLOGISTS Dr Tony Curtis covers everything that engineers need to know about marketing and project management. The book has been written in an easy to read style with clear learning outcomes and objectives. In my opinion this should be mandatory reading for all engineers who are involved in the design and marketing of products and services. Dr Naren Gupta, Senior Lecturer and Teaching Fellow, Director of Quality, School of Engineering and the Built Environment, Napier University In working with a range of professionals across many industry sectors one often finds it is the technologists and scientists that gain the most out of acquiring skills and knowledge in marketing. Not only does their structured and analytical approach lend itself to strategic marketing but those skills, combined with a clear customer focus and an innovative approach to the market, can give them the portfolio of skills required for successful leadership. Deirdre Makepeace, Senior Examiner, CIM To succeed, products and services must satisfy customers’ needs and wants. Engineers, scientists and technologists need to understand these needs to develop and deliver better products. This book covers consumer products, services, international and business to business marketing, as well as current issues such as green and social marketing and the service extended marketing mix. Tony Curtis also discusses the core management skills needed to implement marketing plans, such as leadership, negotiation and consultancy. Finally, he brings all these elements together into three key areas; new product development, market driven quality and marketing plans. Written by a technologist for technologists, this book is essential reading for engineers and scientists taking a module in business studies or marketing at all levels. It also provides a good foundation in marketing strategy for MBA students with a technical or scientific first degree. Supporting material for lecturers is available at www.wileyeurope.com/college/curtis
Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 0985764805
Total Pages : 287 pages
Book Rating : 4.9/5 (857 download)
Download or read book Principles of Marketing Engineering, 2nd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2013 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). Marketing Engineering is the systematic approach to harness data and knowledge to drive effective marketing decision making and implementation through a technology-enabled and model-supported decision process. (For more information on Excel-based models that support these concepts, visit DecisionPro.biz.) We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. What's New In the 2nd Edition While much has changed in the nearly five years since the first edition of Principles of Marketing Engineering was published, much has remained the same. Hence, we have not changed the basic structure or contents of the book. We have, however Updated the examples and references. Added new content on customer lifetime value and customer valuation methods. Added several new pricing models. Added new material on "reverse perceptual mapping" to describe some exciting enhancements to our Marketing Engineering for Excel software. Provided some new perspectives on the future of Marketing Engineering. Provided better alignment between the content of the text and both the software and cases available with Marketing Engineering for Excel 2.0.
Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 098576483X
Total Pages : 329 pages
Book Rating : 4.9/5 (857 download)
Download or read book Principles of Marketing Engineering and Analytics, 3rd Edition written by Gary L. Lilien and published by DecisionPro. This book was released on 2017-04-17 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. ** The latest edition includes up-to-date examples and references as well as a new chapter on the digital online revolution in marketing and its implications for online advertising. In addition, the edition now incorporates some basic financial concepts (ROI, Breakeven Analysis, and Opportunity Cost) and other tools essential to the new domain of marketing analytics. **
Author : Paul Swamidass
Publisher : Cambridge University Press
ISBN 13 : 1107651646
Total Pages : 257 pages
Book Rating : 4.1/5 (76 download)
Download or read book Engineering Entrepreneurship from Idea to Business Plan written by Paul Swamidass and published by Cambridge University Press. This book was released on 2016-10-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows engineers and scientists how to create new products that are income-producing for themselves and for investors.
Author : Kathleen R. Allen
Publisher : Pearson
ISBN 13 : 9780132357272
Total Pages : 0 pages
Book Rating : 4.3/5 (572 download)
Download or read book Entrepreneurship for Scientists and Engineers written by Kathleen R. Allen and published by Pearson. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENEFIT Essential business lessons for turning today's scientists and engineers into entrepreneurs in new technology companies. In today's global and interconnected world, students with a science or engineering background have ample opportunity to mesh their technical know-how with the free market. Yet, these same students lack the basic business skills to make competent business decisions. This book seeks to make students' first experience with entrepreneurship interesting and useful. KEY TOPICS Technology Entrepreneurship for Scientists and Engineers; Developing and Protecting Intellectual Property; Technology Entrepreneurship Strategy; Start-up Financial Strategy As the source of new discoveries and technologies, scientists and engineers are uniquely positioned to launch new business ventures based on cutting-edge discoveries. This book will teach those with no prior training how to start a company and grow their business through marketing and astute team building techniques.
Author : Richard B. Freeman
Publisher : University of Chicago Press
ISBN 13 : 0226261905
Total Pages : 405 pages
Book Rating : 4.2/5 (262 download)
Download or read book Science and Engineering Careers in the United States written by Richard B. Freeman and published by University of Chicago Press. This book was released on 2009-08-01 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beginning in the early 2000s, there was an upsurge of national concern over the state of the science and engineering job market that sparked a plethora of studies, commission reports, and a presidential initiative, all stressing the importance of maintaining American competitiveness in these fields. Science and Engineering Careers in the United States is the first major academic study to probe the issues that underlie these concerns. This volume provides new information on the economics of the postgraduate science and engineering job market, addressing such topics as the factors that determine the supply of PhDs, the career paths they follow after graduation, and the creation and use of knowledge as it is reflected by the amount of papers and patents produced. A distinguished team of contributors also explores the tensions between industry and academe in recruiting graduates, the influx of foreign-born doctorates, and the success of female doctorates. Science and Engineering Careers in the United States will raise new questions about stimulating innovation and growth in the American economy.
Author : Michael Szycher
Publisher : CRC Press
ISBN 13 : 1315353032
Total Pages : 467 pages
Book Rating : 4.3/5 (153 download)
Download or read book Commercialization Secrets for Scientists and Engineers written by Michael Szycher and published by CRC Press. This book was released on 2016-12-19 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commercializing a knowledge-based product or service requires a realistic, methodical approach combined with a great deal of perseverance. Commercialization Secrets for Scientists and Engineers serves as a high-level guide to answering key questions and critical issues that confront founding entrepreneurs on their quest to commercialize their knowledge-based innovations. It highlights the unique problems shared by all technologists across knowledge-intensive fields and how to overcome the most predictable obstacles faced by technology entrepreneurs. It demystifies the process of commercializing advanced products that require a high degree of specialized knowledge. Typically, these are "disruptive technologies" with the potential to revolutionize whole industries. The book simplifies the launch of high-tech ventures such as pharmaceuticals, genetic and biotechnology products, wireless devices, fuel cells, and minimally invasive medical devices. Additionally, it will help readers bring their disruptive technologies to profitability.
Author : Matthew K Loos
Publisher : Engineering Management Institute
ISBN 13 : 9780998998787
Total Pages : 174 pages
Book Rating : 4.9/5 (987 download)
Download or read book The Business of Engineering written by Matthew K Loos and published by Engineering Management Institute. This book was released on 2019-08-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Business of Engineering, consulting engineer Matthew Loos describes the unique parallels between business and engineering strategies. Loos, an engineering leader in a fast-paced industry, explains how the strategies utilized by both titans of business and engineering greats are not all that different. Using stories, humor, and dozens of practical tips, he provides an avenue through which engineering professionals and entrepreneurs can learn valuable techniques from these seemingly different professions. In this book you'll discover: How engineers can utilize business techniques to increase their career potential Ways to analyze business problems like an engineer How to unleash your full potential by integrating the strengths of these two seemingly contrasting professions Problem solving is the key to success in both engineering and business. If you are either an entrepreneur looking for a unique approach to business or an engineer searching for a way to advance your career, this book is for you.
Author : Gary L. Lilien
Publisher :
ISBN 13 :
Total Pages : 263 pages
Book Rating : 4.:/5 (128 download)
Download or read book Principles of Marketing Engineering written by Gary L. Lilien and published by . This book was released on 2013 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering--putting together concepts, data, analyses, and simulations to learn about the marketplace and to design effective marketing plans. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems) [4e p. de couv.].
Author : Gary L. Lilien
Publisher : Addison Wesley Publishing Company
ISBN 13 : 9780321001948
Total Pages : 350 pages
Book Rating : 4.0/5 (19 download)
Download or read book Marketing Engineering written by Gary L. Lilien and published by Addison Wesley Publishing Company. This book was released on 1998-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering. This textbook, combined with a comprehensive collection of 26 leading-edge software models provides the student with the know-how and tools to collect the right information and perform analysis to make better marketing plans, better product designs, and better decisions. Our purpose in writing this book is to help educate and train a new generation of marketing managers. We aim to train marketing engineers to translate concepts into context-specific operational decisions and actions using analytical, quantitative, and computer modeling techniques. We link theory to practice and practice to theory.
Author : James J. Farley
Publisher : CRC Press
ISBN 13 : 9781138114302
Total Pages : 0 pages
Book Rating : 4.1/5 (143 download)
Download or read book The Executive MBA for Engineers and Scientists written by James J. Farley and published by CRC Press. This book was released on 2017-06-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting business concepts in a manner that is easy-to-understand, The Executive MBA for Engineers and Scientists covers the business principles and applications that today's technical managers need to know. The book touches upon all the essential business concepts, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D. It also highlights how to effectively integrate business concepts with technical considerations. Examples based on the author's experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries.
Author : Edward E. Gordon
Publisher : Routledge
ISBN 13 : 1136366229
Total Pages : 370 pages
Book Rating : 4.1/5 (363 download)
Download or read book Skill Wars written by Edward E. Gordon and published by Routledge. This book was released on 2012-05-23 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Skill Wars shows how to increase productivity and profits by making investments in human capital development. It addresses the disparity between the available jobs and available workers. By education and training only 20% of all American workers can fit well into our demanding high-tech workplace. How do we train the 80%? Skill Wars defines the race between advanced technology investment and human resources investment and shows managers how to measure that investment. It introduces a Human Capital Scoreboard of seven new business management/measurement tools including a more accurate calculation of ROI (Return on Investment) for employee performance improvement programs. It also provides case studies of how quality training can deliver on more problem-solving/thinking skills. It has a foreword by Joseph Boyett, author of The Guru Guide and Workplace 2000. Skill Wars is a "basic workplace performance primer" that presents complex issues in a simple language and format that will move both business leaders and the American public to give their popular support. There are few viable alternatives. Gordon believes that, "Only at great peril can Americans continue to largely ignore the workplace as an important arena that helps structure learning for life."
Author : Jong S. Lim
Publisher : CRC Press
ISBN 13 : 100045858X
Total Pages : 409 pages
Book Rating : 4.0/5 (4 download)
Download or read book Quality Management in Engineering written by Jong S. Lim and published by CRC Press. This book was released on 2019-07-30 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces fundamental, advanced, and future-oriented scientific quality management methods for the engineering and manufacturing industries. It presents new knowledge and experiences in the manufacturing industry with real world case studies. It introduces Quality 4.0 with Industry 4.0, including quality engineering tools for software quality and offers lean quality management methods for lean manufacturing. It also bridges the gap between quality management and quality engineering, and offers a scientific methodology for problem solving and prevention. The methods, techniques, templates, and processes introduced in this book can be utilized in various areas in industry, from product engineering to manufacturing and shop floor management. This book will be of interest to manufacturing industry leaders and managers, who do not require in-depth engineering knowledge. It will also be helpful to engineers in design and suppliers in management and manufacturing, all who have daily concerns with project and quality management. Students in business and engineering programs may also find this book useful as they prepare for careers in the engineering and manufacturing industries. Presents new knowledge and experiences in the manufacturing industry with real world case studies Introduces quality engineering methods for software development Introduces Quality 4.0 with Industry 4.0 Offers lean quality management methods for lean manufacturing Bridges the gap between quality management methods and quality engineering Provides scientific methodology for product planning, problem solving and prevention management Includes forms, templates, and tools that can be used conveniently in the field
Author : Gary L. Lilien
Publisher : Decisionpro, Incorporated
ISBN 13 : 9780985764821
Total Pages : pages
Book Rating : 4.7/5 (648 download)
Download or read book Principles of Marketing Engineering and Analytics written by Gary L. Lilien and published by Decisionpro, Incorporated. This book was released on 2017-03-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century business environment demands more analysis and rigor in marketing decision making. And the business press is abuzz with the wonders of analytics. Increasingly, marketing decision making is becoming like design engineering- putting together concepts, data, analyses, and simulations to learn about the marketplace (analytics) and to design effective marketing plans (engineering). While many view traditional marketing as art and some view it as science, the new marketing increasingly looks like engineering (that is, combining art and science to solve specific problems). We offer an accessible overview of the most widely used marketing engineering and analytics concepts and tools and show how they drive the collection of the right data and information to perform the right analyses to make better marketing plans, better product designs, and better marketing decisions. We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with marketing engineering and analytics. The interested reader can go beyond the conceptual material in this book and learn how to apply these concepts using the software tools, cases and exercises available at www.DecisionPro.biz. That material, in concert with the descriptions here will both inform the reader and translate the concepts here into context-specific decisions and actions.
Author : Steven W Anderson
Publisher : World Scientific
ISBN 13 : 1908979089
Total Pages : 472 pages
Book Rating : 4.9/5 (89 download)
Download or read book Strategic Technology Management: Building Bridges Between Sciences, Engineering And Business Management (2nd Edition) written by Steven W Anderson and published by World Scientific. This book was released on 2008-06-09 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies./a
Author : Gary L. Lilien
Publisher : DecisionPro
ISBN 13 : 1412022525
Total Pages : 545 pages
Book Rating : 4.4/5 (12 download)
Download or read book Marketing Engineering written by Gary L. Lilien and published by DecisionPro. This book was released on 2004 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accompanying CD-ROM contains ... "26 software programs, help files and tutorials."--Page 4 of cover.
