Business And Institutional Translation

Download Business And Institutional Translation full books in PDF, epub, and Kindle. Read online Business And Institutional Translation ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Business and Institutional Translation

Author : Éric Poirier
Publisher :
ISBN 13 : 9781527507609
Total Pages : 240 pages
Book Rating : 4.5/5 (76 download)

DOWNLOAD NOW!

Book Synopsis Business and Institutional Translation by : Éric Poirier

Download or read book Business and Institutional Translation written by Éric Poirier and published by . This book was released on 2018 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume of economic, business, financial and institutional translation increases daily. Governments strive to produce plain and accessible information. Institutions and agencies operate in more than one language. Multinationals produce documents in multiple languages to expand their services worldwide, and large businesses and SMEs also have to adopt a multilingual approach for accessing new markets in new countries. Translation and interpreting training institutions are aware of the increasing need for training in this area. This awareness is evident in their curricula, which include subjects related to these areas of activity. Trainers and researchers are increasingly interested in knowing and researching the intricacies and aspects of this type of translation. This peer-reviewed publication, resulting from ICEBFIT 2016, echoes the voices of translation practitioners, researchers, and teachers, as well as other parties gathered to discuss new issues in institutional translation and business, finance and accounting translation, as well as, in a larger sense, specialized translation.

Business and Institutional Translation

Author : Éric Poirier
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527521427
Total Pages : 254 pages
Book Rating : 4.5/5 (275 download)

DOWNLOAD NOW!

Book Synopsis Business and Institutional Translation by : Éric Poirier

Download or read book Business and Institutional Translation written by Éric Poirier and published by Cambridge Scholars Publishing. This book was released on 2018-11-12 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume of economic, business, financial and institutional translation increases daily. Governments strive to produce plain and accessible information. Institutions and agencies operate in more than one language. Multinationals produce documents in multiple languages to expand their services worldwide, and large businesses and SMEs also have to adopt a multilingual approach for accessing new markets in new countries. Translation and interpreting training institutions are aware of the increasing need for training in this area. This awareness is evident in their curricula, which include subjects related to these areas of activity. Trainers and researchers are increasingly interested in knowing and researching the intricacies and aspects of this type of translation. This peer-reviewed publication, resulting from ICEBFIT 2016, echoes the voices of translation practitioners, researchers, and teachers, as well as other parties gathered to discuss new issues in institutional translation and business, finance and accounting translation, as well as, in a larger sense, specialized translation.

Current Approaches to Business and Institutional Translation

Author : Daniel Gallego-Hernández
Publisher : Peter Lang Publishing
ISBN 13 : 9783034316569
Total Pages : 0 pages
Book Rating : 4.3/5 (165 download)

DOWNLOAD NOW!

Book Synopsis Current Approaches to Business and Institutional Translation by : Daniel Gallego-Hernández

Download or read book Current Approaches to Business and Institutional Translation written by Daniel Gallego-Hernández and published by Peter Lang Publishing. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains articles on translator training, professional translation and aspects of economic translation (stock exchanges, banking, tourism, real estate). Esta obra contiene trabajos sobre formación de traductores, traducción profesional y aspectos de la traducción económica (bolsa, banca, turismo, sector inmobiliario).

NUEVOS ESTUDIOS SOBRE TRADUCCION PARA EL AMBITO INSTITUCIONAL Y.

Author : Daniel Gallego Hernández
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN 13 : 9783034336475
Total Pages : 314 pages
Book Rating : 4.3/5 (364 download)

DOWNLOAD NOW!

Book Synopsis NUEVOS ESTUDIOS SOBRE TRADUCCION PARA EL AMBITO INSTITUCIONAL Y. by : Daniel Gallego Hernández

Download or read book NUEVOS ESTUDIOS SOBRE TRADUCCION PARA EL AMBITO INSTITUCIONAL Y. written by Daniel Gallego Hernández and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2018-12-28 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this publication is to disseminate some of the talks given at the III International Conference on Economic, Business, Financial and Institutional Translation, which took place at the University of Alicante on 27-29 June 2018 and was organised by the University's Department of Translation and Interpreting. Spanish and international researchers, translator trainers, and trainee and professional translators gathered at the conference with the goal, among others, of finding out about new research trends in the field of business and institutional translation. / Esta obra da difusión a varias de las comunicaciones pronunciadas en el III Congreso Internacional de Traducción Económica, Comercial, Financiera e Institucional, celebrado en la Universidad de Alicante los días 27-29 de junio de 2018, y organizado por su Departamento de Traducción e Interpretación. Dicho congreso reunió a diversos investigadores, profesores, estudiantes y profesionales, con el objetivo de, entre otras cosas, conocer las nuevas tendencias de investigación en el ámbito de la traducción económica e institucional.

The Use of English in Institutional and Business Settings

Author : Giuliana Garzone
Publisher : Peter Lang
ISBN 13 : 9783039108893
Total Pages : 384 pages
Book Rating : 4.1/5 (88 download)

DOWNLOAD NOW!

Book Synopsis The Use of English in Institutional and Business Settings by : Giuliana Garzone

Download or read book The Use of English in Institutional and Business Settings written by Giuliana Garzone and published by Peter Lang. This book was released on 2007 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the intercultural problems related to the widespread use of English in written and oral communication by native and non-native speakers in institutional and business settings. Each chapter looks at a different set of issues emerging from the confrontation of cultures across national, institutional and organizational discourse communities, taking an intercultural or cross-cultural approach. The focus is on workplace settings, both in institutional and business contexts (e.g. politics, public services, media, international corporate communication, advertising, business negotiations, etc.). The theme is all the more interesting today not only in consideration of the sheer magnitude of this phenomenon and its capillary spread, but above all on account of the pervasive penetration of English into professional and workplace contexts as a communication language also for local/internal communication. The complexity of intercultural communication as an object of research is reflected in the variety of the topics explored, the range of settings investigated, and the diversity of methodological approaches taken.

Handbook of Translation Studies

Author : Yves Gambier
Publisher : John Benjamins Publishing
ISBN 13 : 9027273758
Total Pages : 209 pages
Book Rating : 4.0/5 (272 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Translation Studies by : Yves Gambier

Download or read book Handbook of Translation Studies written by Yves Gambier and published by John Benjamins Publishing. This book was released on 2011-12-21 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a meaningful manifestation of how institutionalized the discipline has become, the new Handbook of Translation Studies is most welcome. It joins the other signs of maturation such as Summer Schools, the development of academic curricula, historical surveys, journals, book series, textbooks, terminologies, bibliographies and encyclopedias. The HTS aims at disseminating knowledge about translation and interpreting and providing easy access to a large range of topics, traditions, and methods to a relatively broad audience: not only students who often adamantly prefer such user-friendliness, researchers and lecturers in Translation Studies, Translation & Interpreting professionals; but also scholars and experts from other disciplines (among which linguistics, sociology, history, psychology). In addition the HTS addresses any of those with a professional or personal interest in the problems of translation, interpreting, localization, editing, etc., such as communication specialists, journalists, literary critics, editors, public servants, business managers, (intercultural) organization specialists, media specialists, marketing professionals. Moreover, The HTS offers added value. First of all, it is the first Handbook with this scope in Translation Studies that has both a print edition and an online version. The advantages of an online version are obvious: it is more flexible and accessible, and in addition, the entries can be regularly revised and updated. The Handbook is variously searchable: by article, by author, by subject. A second benefit is the interconnection with the selection and organization principles of the online Translation Studies Bibliography (TSB). The taxonomy of the TSB has been partly applied to the selection of entries for the HTS. Moreover, many items in the reference lists are hyperlinked to the TSB, where the user can find an abstract of a publication. All articles (between 500 and 6000 words) are written by specialists in the different subfields and are peer-reviewed. Last but not least, the usability, accessibility and flexibility of the HTS depend on the commitment of people who agree that Translation Studies does matter. All users are therefore invited to share their feedback. Any questions, remarks and suggestions for improvement can be sent to the editorial team at [email protected].

Institutional Translation and Interpreting

Author : Fernando Prieto Ramos
Publisher : Routledge
ISBN 13 : 042955544X
Total Pages : 220 pages
Book Rating : 4.4/5 (295 download)

DOWNLOAD NOW!

Book Synopsis Institutional Translation and Interpreting by : Fernando Prieto Ramos

Download or read book Institutional Translation and Interpreting written by Fernando Prieto Ramos and published by Routledge. This book was released on 2020-11-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together new insights around current translation and interpreting practices in national and supranational settings. The book illustrates the importance of further reflection on issues around quality and assessment, given the increased development of resources for translators and interpreters. The first part of the volume focuses on these issues as embodied in case studies from a range of national and regional contexts, including Finland, Switzerland, Italy, Spain and the United States. The second part takes a broader perspective to look at best practices and questions of quality through the lens of international bodies and organizations and the shifting roles of translation and interpreting practitioners in working to manage these issues. Taken together, this collection demonstrates the relevance of critically examining processes, competences and products in current institutional translation and interpreting settings at the national and supranational levels, paving the way for further research and quality assurance strategies in the field.

The Routledge Course in Arabic Business Translation

Author : Mahmoud Altarabin
Publisher : Routledge
ISBN 13 : 1000432793
Total Pages : 237 pages
Book Rating : 4.0/5 (4 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Course in Arabic Business Translation by : Mahmoud Altarabin

Download or read book The Routledge Course in Arabic Business Translation written by Mahmoud Altarabin and published by Routledge. This book was released on 2021-09-15 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Course in Arabic Business Translation: Arabic-English-Arabic is an essential coursebook for university students wishing to develop their skills in translating different types of business texts between English and Arabic. Practical in its approach, the book introduces translation students to the concept of translation and equivalence in the context of business texts, business translators, and the linguistic and syntactic features of business texts. It also highlights translation tools and technology in addition to the translation strategies which can be adopted to render business texts between English and Arabic. Key features in the book include: • Six comprehensive chapters covering (after the Introduction) the areas of economics, management, production, finance, and marketing in the translation industry; • Detailed explanation of the lexical and syntactic features of business texts; • Practical English and Arabic business translation texts featuring a vast business vocabulary bank; • Authentic business texts extracted from English and Arabic books containing economic, management, production, finance, and marketing texts; • Great range of English and Arabic translation exercises to enable students to practice their familiarity with business vocabulary they learned throughout the book; and • Glossaries following all English and Arabic business texts containing the translation of main vocabulary items. The practicality of the approach adopted in this book makes it an essential business translation coursebook for translation students. In addition, the carefully designed content helps students to easily explore different types of business texts, familiarize themselves with main words, and do translation exercises. University instructors working on English and Arabic business translations will find this book highly useful.

Translating Promotional and Advertising Texts

Author : Ira Torresi
Publisher : Routledge
ISBN 13 : 1317640128
Total Pages : 206 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Translating Promotional and Advertising Texts by : Ira Torresi

Download or read book Translating Promotional and Advertising Texts written by Ira Torresi and published by Routledge. This book was released on 2014-07-16 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotional and advertising texts come in different forms and account for a considerable share of the translation market. Advertisements, company brochures, websites, tourist guides, institutional information campaigns, and even personal CVs all share a common primary purpose: that of persuading the reader to buy something, be it a product or a lifestyle, or to act in a particular way, from taking preventive measures against health risks to employing one candidate in preference to another. Consequently, their translation requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving that persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers different areas of personal promotion, business to business promotion, institutional and business to consumer promotion, including advertising. Numerous examples from a wide variety of languages and media, taken from the author's own professional experience and from real-life observation, are provided throughout. The volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It will be of interest to undergraduate and postgraduate students, but also freelance and in-house translators, as well as other professionals working in sales, public relations or similar departments whose responsibilities include involvement in the management of multilingual advertising and promotion activities.

Directory of Language Training and Services for Business

Author : Colin Mellors
Publisher : Routledge
ISBN 13 : 1134856695
Total Pages : 499 pages
Book Rating : 4.1/5 (348 download)

DOWNLOAD NOW!

Book Synopsis Directory of Language Training and Services for Business by : Colin Mellors

Download or read book Directory of Language Training and Services for Business written by Colin Mellors and published by Routledge. This book was released on 2005-11-02 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Language acquisition and training is a key concern for businesses of all types and sizes. This Directory is an invaluable resource for anyone needing information on language training for business. The Directory also provides information on services for business such as translation and interpreting. Ordered A-Z by institution, the Directory will enable speedy identification of providers from a bank of over 400 institutional and other contacts across the UK.

How to Start Your Own Language Translation & Interpreter Business

Author : Salvador Soto
Publisher :
ISBN 13 : 9781449051549
Total Pages : 280 pages
Book Rating : 4.0/5 (515 download)

DOWNLOAD NOW!

Book Synopsis How to Start Your Own Language Translation & Interpreter Business by : Salvador Soto

Download or read book How to Start Your Own Language Translation & Interpreter Business written by Salvador Soto and published by . This book was released on 2010-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cissy Wechter, widowed after a long-term marriage, passes along what she's learned as a suddenly single "sixty-something." This book of real-life experiences-written for real-life women-will change your life! "For the millions of women who are looking for 'That Guy,' this is your handbook." Phyllis Diller "Cissy's book is a wonderful example of the resilience and power of women. She says we all have to keep on going with love, imagination and sex, and she tells us in a funny, honest way. More power to women.at any age!!!" Teri Garr "Our capability for being truly alive well into the age limits of our lives has barely been tapped and articulated. With this book the bar has officially been raised.read, learn and enjoy!" Herb Goldberg, Ph.D., The Inner Male, The New Male "Though Cissy is a city gal with zero body fat, she speaks to all women in their sixties. She is very honest about her biases and disappointments. Cissy urges women to take chances and her book is chock full of possibilities for those of us women over sixty who often feel invisible. Check it out." Marcia Wallace, Don't Look Back-We're Not Going That Way "If you want to stay a smart and sexy Grrl Genius in your sixties and way beyond, listen to what Cissy has to say, and for heaven's sake, do it!" Cathryn Michon, The Grrl Genius Guide to Sex (With Other People) Cissy Wechter, widowed after a long-term marriage, shares what she's learned as a suddenly single "60-something." She draws not only on her own experience jumping back into the dating world after more than 40 years, but also on her survey of senior women across America. Often undervalued by the men in their age group, sometimes feeling like "old clunkers" in the fast lane, unsure whether to claim a love for sushi and rap or admit a preference for broiled chicken and oldies radio, these women face new decisions daily. They wonder, "What are we, chopped liver? Just because we know how to make it..." Whether you wear a size 3 or 3X, have a Ph.D. or dropped out of high-school...whether you're widowed, divorced, or you've always been single...if you're a woman "of a certain age" challenged by today's dating scene, you must read this book. Cissy's amorous adventures, outspoken opinions, and candid words of advice might seem outrageous to some - especially coming from a woman her age. But her refreshing honesty and breezy writing style makes this book as much fun as a cross between The Golden Girls and Sex and the City. Currently living with a younger man, Cissy has found a way to live her own life to the fullest, and senior women everywhere would do well to follow her advice. After all, these may not be the BEST years of their lives, but they're definitely the best ones they have left!

Quality Aspects in Institutional Translation

Author : Tomás Svoboda
Publisher : Saint Philip Street Press
ISBN 13 : 9781013289811
Total Pages : 192 pages
Book Rating : 4.2/5 (898 download)

DOWNLOAD NOW!

Book Synopsis Quality Aspects in Institutional Translation by : Tomás Svoboda

Download or read book Quality Aspects in Institutional Translation written by Tomás Svoboda and published by Saint Philip Street Press. This book was released on 2020-10-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of this volume is to explore key issues, approaches and challenges to quality in institutional translation by confronting academics' and practitioners' perspectives. What the reader will find in this book is an interplay of two approaches: academic contributions providing the conceptual and theoretical background for discussing quality on the one hand, and chapters exploring selected aspects of quality and case studies from both academics and practitioners on the other. Our aim is to present these two approaches as a breeding ground for testing one vis-à-vis the other. This book studies institutional translation mostly through the lens of the European Union (EU) reality, and, more specifically, of EU institutions and bodies, due to the unprecedented scale of their multilingual operations and the legal and political importance of translation. Thus, it is concerned with the supranational (international) level, deliberately leaving national and other contexts aside. Quality in supranational institutions is explored both in terms of translation processes and their products - the translated texts." This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.

New Advances in Legal Translation and Interpreting

Author : Junfeng Zhao
Publisher : Springer Nature
ISBN 13 : 9811994226
Total Pages : 270 pages
Book Rating : 4.8/5 (119 download)

DOWNLOAD NOW!

Book Synopsis New Advances in Legal Translation and Interpreting by : Junfeng Zhao

Download or read book New Advances in Legal Translation and Interpreting written by Junfeng Zhao and published by Springer Nature. This book was released on 2023-03-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes interdisciplinary exploration of matters related to the translation and interpreting of legal texts. Translation of legal texts has grown exponentially since the beginning of new millennium in response to the fast-increasing volume of international trade and business as well as all sorts of other transnational activities in a myriad of spheres. International trade demands translation of trade laws and business contracts, immigration leads to rise in court interpreting services, and countries may seek to enhance their international influence through translating and making known to the world their laws and/or other legal documents. These legal translation activities occurred mostly between languages officially used in international or regional organizations, such as the United Nations and the European Union, and between the languages of major countries who exert or seek influence on international economy and law. On the other hand, rapid advances in computer technology and artificial intelligence in recent years have also brought about changes in the practices of legal translation. With changes also come problems in both theory and practice that merit our immediate attention. This edited volume highlights the newest developments in the theory, practice, and training of legal translation, with contributions from international leading researchers in this area. It will be a standard reference for anyone who is to embark on research and practice of legal translation in the twenty-first century. It is also adaptable as teaching materials for translation and interpreting training.

Critical Approaches to Institutional Translation and Interpreting

Author : Esther Monzó-Nebot
Publisher : Taylor & Francis
ISBN 13 : 100386290X
Total Pages : 234 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Critical Approaches to Institutional Translation and Interpreting by : Esther Monzó-Nebot

Download or read book Critical Approaches to Institutional Translation and Interpreting written by Esther Monzó-Nebot and published by Taylor & Francis. This book was released on 2024-03-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection re-envisions the academic study of institutional translation and interpreting (ITI), uncovering the ways in which institutional practices have inhibited knowledge creation and encouraging stakeholders to continue to challenge the assumptions and epistemics which underpin the field. ITI is broadly conceived here as translation and interpreting delivered in or for specific organizations and institutional social systems, spanning national, supranational, and international organizations as well as financial markers, universities, and national courts. This volume is organized around three sections, which collectively interrogate the knower – the field itself – to engage in questions around “how we know what we know” in ITI and how institutions have contributed to or hindered the social practice of knowledge creation in ITI studies. The first section challenges the paths which have led to current epistemologies of ignorance while the second turns the critical lens on specific institutional practices. The final section explores specific proposals to challenge existing epistemologies by broadening the scope of ITI studies. Giving a platform to perspectives which have been historically marginalized within ITI studies and new paths to continue challenging dominant assumptions, this book will appeal to scholars and policymakers in translation and interpreting studies.

Managing Translation Services

Author : Geoffrey Samuelsson-Brown
Publisher : Multilingual Matters
ISBN 13 : 1847695442
Total Pages : 179 pages
Book Rating : 4.8/5 (476 download)

DOWNLOAD NOW!

Book Synopsis Managing Translation Services by : Geoffrey Samuelsson-Brown

Download or read book Managing Translation Services written by Geoffrey Samuelsson-Brown and published by Multilingual Matters. This book was released on 2006-09-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a sequel to the author’s best-selling A Practical Guide for Translators first published in 1993 and now in its 4th edition. Managing Translation Services looks at how to successfully make the change from being a single freelance translator to developing a translation company offering a range of value added services. The book is intended principally for those who presently work as a freelance translator with all the inherent limitations this presents in terms of income and being reliant on the limited range of skills that the individual can offer. While some business skills will have been accumulated by virtue of working in a commercial environment, the transition from being responsible for oneself and taking the bold step of employing additional resources can be quite daunting. However, the opportunities this offers in terms of income and personal satisfaction are considerable. This book considers the initial Ssteps towards business development, exploiting these opportunities and the rewards they can offer. Advice is given on setting up a translation business, organisational development, what a business plan needs to consider for successful growth, how quality management needs to be approached, managing human resources, customer relations and other topics. The book provides a wealth of ready-made examples of quality procedures, forms that support business management and sources of further information. It also considers an exit strategy and related long-term planning when disposing of the business. Managing Translation Services is based on the many years of experience gained by the author working as a staff translator, freelance translator, university lecturer in translation studies, and former head of an award-winning, ISO 9001 accredited company. As a result, it covers a range of management issues relating to providing professional translation services.

The General Theory of the Translation Company

Author : Renato Beninatto
Publisher :
ISBN 13 : 9780999289419
Total Pages : 224 pages
Book Rating : 4.2/5 (894 download)

DOWNLOAD NOW!

Book Synopsis The General Theory of the Translation Company by : Renato Beninatto

Download or read book The General Theory of the Translation Company written by Renato Beninatto and published by . This book was released on 2018-01-30 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book about localization that won't bore you to tears! Renato and Tucker share their decades of combined experience in an entertaining and easy to digest format. Focusing primarily on the management of Language Service Providers (LSPs), this book is a great reference for anybody wanting to know more about the language services industry.

Translating Promotional and Advertising Texts

Author : Ira Torresi
Publisher : Routledge
ISBN 13 : 1000294315
Total Pages : 226 pages
Book Rating : 4.0/5 (2 download)

DOWNLOAD NOW!

Book Synopsis Translating Promotional and Advertising Texts by : Ira Torresi

Download or read book Translating Promotional and Advertising Texts written by Ira Torresi and published by Routledge. This book was released on 2020-12-29 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The translation of promotional and advertising texts requires the application of techniques which, although they vary depending on the specific text type, are all aimed at preserving their persuasive purpose. This often requires in-depth cultural adaptation and, on occasion, thorough rewriting. Translating Promotional and Advertising Texts covers the key types of promotional texts, including personal, business-to-business, institutional, business-to-consumer, and advertising. With numerous examples from a wide variety of languages and media, taken from the author's own professional experience and observations, this volume is designed for use as a coursebook for classroom practice or as a handbook for self-learning. It also provides insight for research into promotional and advertising translation. This second, updated edition offers entirely new sections on self-promotion in social media, text analysis, and tools for the cross-cultural appraisal of promotional texts. Revised with new examples, a glossary of terms, and activities and tasks on the Routledge Translation Studies Portal, this is the essential text for students, researchers, translators, and professionals working in copywriting, marketing, public relations, or related areas.