Building Donor Loyalty

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Building Donor Loyalty

Author : Adrian Sargeant
Publisher : John Wiley & Sons
ISBN 13 : 078797658X
Total Pages : 226 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Building Donor Loyalty by : Adrian Sargeant

Download or read book Building Donor Loyalty written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2004-10-06 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.

Building Donor Loyalty

Author : Adrian Sargeant
Publisher : John Wiley & Sons
ISBN 13 : 078796834X
Total Pages : 226 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Building Donor Loyalty by : Adrian Sargeant

Download or read book Building Donor Loyalty written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2004-09-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description

Keep Your Donors

Author : Tom Ahern
Publisher : Wiley + ORM
ISBN 13 : 111804486X
Total Pages : 429 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Keep Your Donors by : Tom Ahern

Download or read book Keep Your Donors written by Tom Ahern and published by Wiley + ORM. This book was released on 2011-01-04 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

Tiny Essentials of Donor Loyalty

Author : Adrian Sargeant
Publisher :
ISBN 13 : 9780955399336
Total Pages : 81 pages
Book Rating : 4.3/5 (993 download)

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Book Synopsis Tiny Essentials of Donor Loyalty by : Adrian Sargeant

Download or read book Tiny Essentials of Donor Loyalty written by Adrian Sargeant and published by . This book was released on 2013-01-14 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just 73 pages this little book tells you all you need to know about donor loyalty. All fundraisers want loyal donors and lots of them. But why? What benefits do really loyal donors bring? How do we find them, develop them and what will it cost? What are the pitfalls and how do we avoid those? How do we make the most of all opportunities, so that our donors stay supporting us for longer and get more out of it? These and many other questions all crowd together when fundraisers seek to address what professor Adrian Sargeant describes as, 'the single biggest challenge facing our sector today' - building donor loyalty. Luckily leading expert professor Sargeant has crammed into this tiny book all of the key essentials that fundraisers should consider if they would aspire to developing really loyal donors.

Donor-centered Fundraising

Author : Penelope Burk
Publisher : Hamilton, ON : Burk & Associates
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Donor-centered Fundraising by : Penelope Burk

Download or read book Donor-centered Fundraising written by Penelope Burk and published by Hamilton, ON : Burk & Associates. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.

The Storytelling Non-Profit

Author : Vanessa Chase Lockshin
Publisher :
ISBN 13 : 9780995089303
Total Pages : 206 pages
Book Rating : 4.0/5 (893 download)

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Book Synopsis The Storytelling Non-Profit by : Vanessa Chase Lockshin

Download or read book The Storytelling Non-Profit written by Vanessa Chase Lockshin and published by . This book was released on 2016-04-29 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.

Relationship Fundraising

Author : Ken Burnett
Publisher : John Wiley & Sons
ISBN 13 : 0787966819
Total Pages : 386 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Relationship Fundraising by : Ken Burnett

Download or read book Relationship Fundraising written by Ken Burnett and published by John Wiley & Sons. This book was released on 2002-10-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising

Strategic Fund Development

Author : Simone P. Joyaux
Publisher : John Wiley & Sons
ISBN 13 : 1118062272
Total Pages : 380 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Strategic Fund Development by : Simone P. Joyaux

Download or read book Strategic Fund Development written by Simone P. Joyaux and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The completely revised and expanded edition of a fundraising classic Strategic Fund Development became an instant classic the day the first edition was released. Now in this expanded third edition, it has been revised cover-to-cover with relevant new information and useful new tools and resources. The book addresses the needs for fundraisers of every level of expertise. Experienced development officers find this an invaluable reference tool for educating their colleagues and boards. New fundraisers get firm grounding in best practice and what it really takes to do this work. Executive directors learn how fundraising fits into the organization and what it takes to make fundraising productive. Contains in-depth analysis about what makes organizations effective, including things like leadership, organizational culture, decision-making processes, systems thinking, and well-managed change Offers comprehensive strategic planning insights, with detailed steps, sample research tools, retreat agendas, and complete plans Includes the same tools and resources for fundraising planning This updated classic provides essential insights, with an extra bonus: purchasers get exclusive access to a website of tools and resources.

Keep Your Donors

Author : Tom Ahern
Publisher : John Wiley & Sons
ISBN 13 : 0470080396
Total Pages : 484 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Keep Your Donors by : Tom Ahern

Download or read book Keep Your Donors written by Tom Ahern and published by John Wiley & Sons. This book was released on 2007-11-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors—and keeping them—for many years to come.

Fundraising Management

Author : Elaine Jay
Publisher : Routledge
ISBN 13 : 1134372442
Total Pages : 364 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Fundraising Management by : Elaine Jay

Download or read book Fundraising Management written by Elaine Jay and published by Routledge. This book was released on 2004-07-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

Fundraising Principles and Practice

Author : Adrian Sargeant
Publisher : John Wiley & Sons
ISBN 13 : 1119196493
Total Pages : 757 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Fundraising Principles and Practice by : Adrian Sargeant

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.

Preemptive Love

Author : Jeremy Courtney
Publisher : Simon and Schuster
ISBN 13 : 1476733651
Total Pages : 256 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Preemptive Love by : Jeremy Courtney

Download or read book Preemptive Love written by Jeremy Courtney and published by Simon and Schuster. This book was released on 2014-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of the Preemptive Love Coalition (PLC), an international development organization based in Iraq that provides lifesaving heart surgeries to Iraqi children and trains local doctors and nurses, presents a firsthand account of lifesaving and peacemaking in the world's most notorious war-torn country.

Thirst

Author : Scott Harrison
Publisher : Currency
ISBN 13 : 1524762857
Total Pages : 336 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Thirst by : Scott Harrison

Download or read book Thirst written by Scott Harrison and published by Currency. This book was released on 2018-10-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. At 28 years old, Scott Harrison had it all. A top nightclub promoter in New York City, his life was an endless cycle of drugs, booze, models—repeat. But 10 years in, desperately unhappy and morally bankrupt, he asked himself, "What would the exact opposite of my life look like?" Walking away from everything, Harrison spent the next 16 months on a hospital ship in West Africa and discovered his true calling. In 2006, with no money and less than no experience, Harrison founded charity: water. Today, his organization has raised over $400 million to bring clean drinking water to more than 10 million people around the globe. In Thirst, Harrison recounts the twists and turns that built charity: water into one of the most trusted and admired nonprofits in the world. Renowned for its 100% donation model, bold storytelling, imaginative branding, and radical commitment to transparency, charity: water has disrupted how social entrepreneurs work while inspiring millions of people to join its mission of bringing clean water to everyone on the planet within our lifetime. In the tradition of such bestselling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life—and a gritty tale that proves it’s never too late to make a change. 100% of the author’s net proceeds from Thirst will go to fund charity: water projects around the world.

Asking Styles

Author : Andrea Kihlstedt
Publisher : Charitychannel LLC
ISBN 13 : 9781938077050
Total Pages : 116 pages
Book Rating : 4.0/5 (77 download)

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Book Synopsis Asking Styles by : Andrea Kihlstedt

Download or read book Asking Styles written by Andrea Kihlstedt and published by Charitychannel LLC. This book was released on 2013-01-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kihlstedt identifies four Asking Styles that she calls Rainmakers, Go-Getters, Mission Controllers, and Kindred Spirits, then matches the person's Asking Style to the optimal approach for asking for a philanthropic gift.

Cause Selling the Sanford Way

Author : David Lill
Publisher :
ISBN 13 : 9780965220156
Total Pages : pages
Book Rating : 4.2/5 (21 download)

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Book Synopsis Cause Selling the Sanford Way by : David Lill

Download or read book Cause Selling the Sanford Way written by David Lill and published by . This book was released on 2019-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Cause Selling is the key to forming long-term relationships that ensure the future of your nonprofit. The Sanford Institute of Philanthropy's Cause Selling Cycle explores the eight steps that successful fundraisers must take to achieve and surpass their goals. Based on proven for-profit business principles, these steps have been uniquely formulated to combine the best of the business world with the heart of nonprofit fundraising.

The Art of Membership

Author : Sheri Jacobs
Publisher : John Wiley & Sons
ISBN 13 : 1118633083
Total Pages : 221 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Art of Membership by : Sheri Jacobs

Download or read book The Art of Membership written by Sheri Jacobs and published by John Wiley & Sons. This book was released on 2014-01-06 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

High-Tech, High-Touch Customer Service

Author : Micah Solomon
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814417906
Total Pages : 209 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis High-Tech, High-Touch Customer Service by : Micah Solomon

Download or read book High-Tech, High-Touch Customer Service written by Micah Solomon and published by AMACOM Div American Mgmt Assn. This book was released on 2012-05-26 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowermentùlashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to surviveùand thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: ò Six major customer trends and what they mean for your business ò Eight unbreakable rules for social media customer service ò How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content ò The rising power of self-serviceùand how to design it properly ò How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wideùonline and off.