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Building Digital Products 2nd Edition
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Book Synopsis Building Digital Products (2nd Edition) by : Alex Mitchell
Download or read book Building Digital Products (2nd Edition) written by Alex Mitchell and published by . This book was released on 2019-12-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: **2nd Edition** Building Digital Products has been completely refreshed with new stories, new lessons/activities, and more! Building Digital Products is designed for the new Product Manager who feels in way over their head, the experienced Product Manager looking to step up his or her game, and the expert Product Manager who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution to understanding the right data to track. Additionally, the book includes supplemental sections on the top 100 tools for the Product Owner, an "Agile Urban Dictionary", and a case study on a real digital product build. Step out of your comfort zone and into the world of the Product Manager with Building Digital Products.
Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.
Book Synopsis Building Digital Products by : Alex Mitchell
Download or read book Building Digital Products written by Alex Mitchell and published by . This book was released on 2016-01-19 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Digital Products is designed for the new Product Owner who feels in way over their head, the experienced Product Owner looking to step up his or her game, and the expert product owner who understands that there is always more to learn. Building Digital Products maps the full development cycle from problem identification to selling your solution to understanding the right data to track. Additionally, the book includes supplemental sections on the top 100 tools for the Product Owner, an "Agile Urban Dictionary", and a case study on a real digital product build. Step out of your comfort zone and into the world of the Product Owner with Building Digital Products.
Book Synopsis Building Digital Libraries, Second Edition by : Kyle Banerjee
Download or read book Building Digital Libraries, Second Edition written by Kyle Banerjee and published by American Library Association. This book was released on 2018-12-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re embarking on the challenge of building a digital collection from scratch, or simply need to understand the conceptual and technical challenges of constructing a digital library, this top-to-bottom resource is the ideal guidebook to keep at your side, especially in this thoroughly updated and reworked edition. Demonstrating how resources are created, distributed, and accessed, and how librarians can keep up with the latest technologies for successfully completing these tasks, its chapters walk you step-by-step through every stage. Demystifying core technologies and workflows, this book comprehensively covers needs assessment and planning for a digital repository;choosing a platform;acquiring, processing, classifying, and describing digital content;storing and managing resources in a digital repository;digital preservation;technologies and standards useful to digital repositories, including XML, the Portland Common Data Model, metadata schema such as Dublin Core, scripting using JSON and REST, linked open data, and automated metadata assignment;sharing data and metadata;understanding information-access issues, including digital rights management; andanalyzing repository use, planning for the future, migrating to new platforms, and accommodating new types of data. This book will thoroughly orient LIS students and others new to the world of digital libraries, and also ensure that current professionals have the knowledge and guidance necessary to construct a digital repository from its inception.
Book Synopsis Designing for the Digital Age by : Kim Goodwin
Download or read book Designing for the Digital Age written by Kim Goodwin and published by John Wiley & Sons. This book was released on 2011-03-25 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Book Synopsis Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by : Roman Pichler
Download or read book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age written by Roman Pichler and published by Pichler Consulting. This book was released on 2022-09-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.
Book Synopsis Branding in a Digital World by : Hilary JM Topper MPA
Download or read book Branding in a Digital World written by Hilary JM Topper MPA and published by iUniverse. This book was released on 2019-11-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Book Synopsis How to Build a Digital Library by : Ian H. Witten
Download or read book How to Build a Digital Library written by Ian H. Witten and published by Morgan Kaufmann. This book was released on 2009-11-09 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Build a Digital Library reviews knowledge and tools to construct and maintain a digital library, regardless of the size or purpose. A resource for individuals, agencies, and institutions wishing to put this powerful tool to work in their burgeoning information treasuries. The Second Edition reflects developments in the field as well as in the Greenstone Digital Library open source software. In Part I, the authors have added an entire new chapter on user groups, user support, collaborative browsing, user contributions, and so on. There is also new material on content-based queries, map-based queries, cross-media queries. There is an increased emphasis placed on multimedia by adding a "digitizing" section to each major media type. A new chapter has also been added on "internationalization," which will address Unicode standards, multi-language interfaces and collections, and issues with non-European languages (Chinese, Hindi, etc.). Part II, the software tools section, has been completely rewritten to reflect the new developments in Greenstone Digital Library Software, an internationally popular open source software tool with a comprehensive graphical facility for creating and maintaining digital libraries. Outlines the history of libraries on both traditional and digital Written for both technical and non-technical audiences and covers the entire spectrum of media, including text, images, audio, video, and related XML standards Web-enhanced with software documentation, color illustrations, full-text index, source code, and more
Book Synopsis Make Money Online with Digital Products by : JOHN MICHAEL
Download or read book Make Money Online with Digital Products written by JOHN MICHAEL and published by JOHN MICHAEL. This book was released on 2024-05-08 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Make Money Online with Digital Products” is a comprehensive guide that provides step-by-step instructions on how to create and sell digital products. This book covers everything from understanding the different types of digital products to effectively marketing and promoting them. Whether you’re a beginner or an experienced entrepreneur, this book will equip you with the knowledge and strategies needed to succeed in the digital product industry. In the first section of the book, you will learn the fundamentals of creating and selling digital products. This includes understanding the benefits of digital products, choosing the right product to create, and researching your target audience. The second section dives into the creation process, covering topics such as planning and outlining your product, creating engaging content, and designing and formatting your digital product. Once your digital product is ready, the book guides you through the process of pricing and packaging. You will learn how to determine the value of your product, set the right price, create different pricing options, and package your product for maximum appeal. The book also delves into building a sales funnel, marketing and promoting your digital products, launching your product, optimizing your sales and conversion rates, expanding your product line, protecting your digital products, and scaling your digital product business. With its practical advice and actionable strategies, “ Make Money Online with Digital Products” is a must-read for anyone looking to create and sell digital products successfully. Whether you’re an aspiring entrepreneur or an established business owner, this book will provide you with the tools and knowledge needed to thrive in the digital marketplace.
Book Synopsis Designing Connected Content by : Carrie Hane
Download or read book Designing Connected Content written by Carrie Hane and published by New Riders. This book was released on 2017-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation
Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2021-03-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want. Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research. Define value propositions and validate target users through provisional personas and customer discovery techniques Explore marketplace opportunities by conducting competitive research and analysis Design experiments using rapid prototypes that are focused on the business model Conduct online user research to gain valuable insights quickly on any budget Test business ideas and validate marketing channels by running online advertising and landing page campaigns
Book Synopsis Perfect Digital Photography Second Edition by : Jay Dickman
Download or read book Perfect Digital Photography Second Edition written by Jay Dickman and published by McGraw Hill Professional. This book was released on 2008-12-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of digital photography "Jay Dickman and Jay Kinghorn again have brought an insightful book on digital photography based on creating your best digital photographs, regardless of the rapid changes in the digital technology... From cover to cover, this book is filled with priceless information on how to get the great photos, and how to make sure they are your best." --John Knaur, Senior Marketing Manager, Digital SLR, Olympus Imaging America In this completely updated, full-color work, a Pulitzer Prize-winning National Geographic photographer and an Adobe Photoshop Certified Expert guide you through the entire photographic process, from composition to printing and archiving. The expert techniques inside this masterful guide help you greatly improve both the quality of your photographs and your proficiency in the digital darkroom. Perfect Digital Photography, Second Edition covers the latest technologies, including digital SLR cameras, Adobe Photoshop CS4, and Adobe Photoshop Lightroom, and offers tips for developing an efficient workflow. Stunning color photographs throughout the book show you the results that you too can achieve.
Book Synopsis Digital Curation, Second Edition by : Gillian Oliver
Download or read book Digital Curation, Second Edition written by Gillian Oliver and published by American Library Association. This book was released on 2017-11-21 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an in-depth explanation of the entire digital curation lifecycle, from creation to appraisal to preservation to organization/access to transformation, the first edition of this text set a benchmark for both thoroughness and clarity. Boasting the expert guidance of international authorities Oliver and Harvey, this revamped and expanded edition widens the scope to address continuing developments in the strategies, technological approaches, and activities that are part of this rapidly changing field. In addition to current practitioners, those pursuing a career as librarian, archivist, or records manager will find this definitive survey invaluable. Filled with up-to-date best practices, it covers such important topics as the scope and incentives of digital curation, detailing Digital Curation Centre’s (DCC) lifecycle model as well as the Data Curation Continuum; key requirements for digital curation, from description and representation to planning and collaboration;the value and utility of metadata;considering the needs of producers and consumers when creating an appraisal and selection policy for digital objects;the paradigm shift by institutions towards cloud computing and its impact on costs, storage, and other key aspects of digital curation;the quality and security of data;new and emerging data curation resources, including innovative digital repository software and digital forensics tools;mechanisms for sharing and reusing data, with expanded sections on open access, open data, and open standards initiatives; and processes to ensure that data are preserved and remain usable over time.Useful as both a teaching text and day-to-day working guide, this book outlines the essential concepts and techniques that are crucial to preserving the longevity of digital resources.
Book Synopsis The Business of Digital Publishing by : Frania Hall
Download or read book The Business of Digital Publishing written by Frania Hall and published by Routledge. This book was released on 2013-06-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Download or read book The DevOps Handbook written by Gene Kim and published by IT Revolution. This book was released on 2016-10-06 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase profitability, elevate work culture, and exceed productivity goals through DevOps practices. More than ever, the effective management of technology is critical for business competitiveness. For decades, technology leaders have struggled to balance agility, reliability, and security. The consequences of failure have never been greater―whether it's the healthcare.gov debacle, cardholder data breaches, or missing the boat with Big Data in the cloud. And yet, high performers using DevOps principles, such as Google, Amazon, Facebook, Etsy, and Netflix, are routinely and reliably deploying code into production hundreds, or even thousands, of times per day. Following in the footsteps of The Phoenix Project, The DevOps Handbook shows leaders how to replicate these incredible outcomes, by showing how to integrate Product Management, Development, QA, IT Operations, and Information Security to elevate your company and win in the marketplace.
Book Synopsis Content Strategy for the Web by : Kristina Halvorson
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
