Building a Business That Lasts

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781986098977
Total Pages : 210 pages
Book Rating : 4.0/5 (989 download)

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Book Synopsis Building a Business That Lasts by : Jay Owen

Download or read book Building a Business That Lasts written by Jay Owen and published by Createspace Independent Publishing Platform. This book was released on 2018-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: For nearly twenty years, Jay Owen has been building Design Extensions, a Florida-based marketing agency that's grown its revenue and profits every year since 1999.Increasing the company's revenue every single year hasn't been easy, but in doing so, Jay has learned that building a thriving business is possible, and that you don't have to sacrifice family or quality of life to do it. Jay has built Design Extensions while also being an invested husband to his wife, Claire, and father to their five children. In Building a Business That Lasts, he shares all his most sought-after advice for aspiring business owners and entrepreneurs who reject the endless hustle and instead embrace the idea of a better way to succeed.

Building a Wellness Business That Lasts

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Publisher : John Wiley & Sons
ISBN 13 : 1119679060
Total Pages : 256 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Building a Wellness Business That Lasts by : Rick Stollmeyer

Download or read book Building a Wellness Business That Lasts written by Rick Stollmeyer and published by John Wiley & Sons. This book was released on 2020-10-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start and grow a durable business in the rapidly growing wellness industry! As we emerge from COVID-19 the world sits on the cusp of a massive wave of wellness industry growth. This "Fourth Wave of Wellness" will bring hundreds of millions more people into healthier, happier lifestyles, creating millions of jobs and producing massive entrepreneurial opportunities. Whether your goal is to work from home, open a neighborhood wellness studio or launch the next global wellness brand, Building a Wellness Business That Lasts is your definitive guide. Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations, and hundreds of thousands of wellness business entrepreneurs. Independent teachers, trainers, and therapists and studio, gym, spa, and salon owners across the globe are transforming shopping malls and downtown districts with wellness experiences that help hundreds of millions of people live healthier, happier lives. Author Rick Stollmeyer is the co-founder and CEO of Mindbody, Inc., the leading technology platform for the wellness industry. Over more than two decades, Rick built Mindbody from a garage startup into a multi-billion-dollar technology platform for the wellness industry, helping thousands of wellness business owners achieve their visions in the process. This experience has given Rick a front row seat to the explosive growth of the wellness industry. He brings that unique experience and his passion for entrepreneurship to Building a Wellness Business That Lasts. This book will inspire and inform you at the same time and will serve as a powerful guide you can refer to on your path to success.

Six Disciplines for Excellence

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Publisher : BookPros, LLC
ISBN 13 : 1933538813
Total Pages : 295 pages
Book Rating : 4.9/5 (335 download)

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Book Synopsis Six Disciplines for Excellence by : Gary Harpst

Download or read book Six Disciplines for Excellence written by Gary Harpst and published by BookPros, LLC. This book was released on 2007 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six Disciplines Corporation is dedicated to helping small businesses achieve and sustain success. Six Disciplines for Excellence provides six fundamental business principles that are specifically designed to help small businesses move beyond momentary success to attain enduring excellence. This book is not for those who are looking for a quick fix. Six Disciplines for Excellence is a long-term fitness program, not a fad diet.In Six Disciplines for Excellence, you will find:. Information on creating a unique mission statement. Ways to deal with internal and external factors (such as equipment failure or an unfavorable stock market) that affect your business. Helpful charts, checklists, hints, tips, and graphs . Techniques to sustain the success you have worked hard to achieve

Your Strategy Needs a Strategy

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Publisher : Harvard Business Review Press
ISBN 13 : 1625275870
Total Pages : 281 pages
Book Rating : 4.6/5 (252 download)

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Book Synopsis Your Strategy Needs a Strategy by : Martin Reeves

Download or read book Your Strategy Needs a Strategy written by Martin Reeves and published by Harvard Business Review Press. This book was released on 2015-05-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win—or forget about a sustainable competitive advantage altogether? In a business environment that is changing faster and becoming more uncertain and complex almost by the day, it’s never been more important—or more difficult—to choose the right approach to strategy. In this book, The Boston Consulting Group’s Martin Reeves, Knut Haanæs, and Janmejaya Sinha offer a proven method to determine the strategy approach that is best for your company. They start by helping you assess your business environment—how unpredictable it is, how much power you have to change it, and how harsh it is—a critical component of getting strategy right. They show how existing strategy approaches sort into five categories—Be Big, Be Fast, Be First, Be the Orchestrator, or simply Be Viable—depending on the extent of predictability, malleability, and harshness. In-depth explanations of each of these approaches will provide critical insight to help you match your approach to strategy to your environment, determine when and how to execute each one, and avoid a potentially fatal mismatch. Addressing your most pressing strategic challenges, you’ll be able to answer questions such as: • What replaces planning when the annual cycle is obsolete? • When can we—and when should we—shape the game to our advantage? • How do we simultaneously implement different strategic approaches for different business units? • How do we manage the inherent contradictions in formulating and executing different strategies across multiple businesses and geographies? Until now, no book brings it all together and offers a practical tool for understanding which strategic approach to apply. Get started today.

Your Business, Your Family, Your Legacy

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Publisher :
ISBN 13 : 9781986796781
Total Pages : 240 pages
Book Rating : 4.7/5 (967 download)

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Book Synopsis Your Business, Your Family, Your Legacy by : George A Isaac

Download or read book Your Business, Your Family, Your Legacy written by George A Isaac and published by . This book was released on 2020-10-23 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are an experienced family business or family office executive, board member, owner, or next-generation family member, George Isaac has written the definitive handbook on the challenges of managing a multi-generational family enterprise. His 5-star "Amazon's #1 New Release" rated book* discusses best practices for all of the key issues associated with family businesses. As a professional consultant, board member, speaker, and prior third-generation CEO, Isaac has been helping families start, build, transition, and maintain their enterprises for more than forty years. Using real-world experiential examples full of case studies, best practices, suggested operating policies, and implementation checklists, Isaac introduces - Seven essential initiatives for business survival and growth - Techniques to navigate family dynamics and prevent and manage conflict - Strategies for establishing effective family and business governance - A road map to forming and executing a workable (and living) succession plan - Practical approaches to multigenerational family and business wealth management - Training on understanding and analyzing financial statements for non-financially oriented family members. - Tips for preparing the next generation for success, in or outside of the family business. Avoid the pitfalls and traps that keep most family businesses from surviving past the current generation. Build a multigenerational family business legacy that lasts with this indispensable guide. *Amazon's "#1 New Release" Ratings recognized for: - Corporate Governance - Business Conflict Resolution & Mediation - Organizational Change - Strategy & Competition

Building Businesses That Last - In The Value Zone

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Author :
Publisher : Fulton Books, Inc.
ISBN 13 : 1633383695
Total Pages : 180 pages
Book Rating : 4.6/5 (333 download)

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Book Synopsis Building Businesses That Last - In The Value Zone by : Dr. Ron Wood Sr.

Download or read book Building Businesses That Last - In The Value Zone written by Dr. Ron Wood Sr. and published by Fulton Books, Inc.. This book was released on 2016-09-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past ten years Dr. Ron Wood (founder of The Wood Research Institute LLC) has engaged in research studying businesses worldwide to learn why some companies, despite relentless internal and external forces that assail them from all sides, are able to sustain positive business results and provide consistent value for their customers. In his research, Dr. Wood has found that there are some companies that are able to achieve sustained high performance success despite many challenges. H

Why Startups Fail

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Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

BE 2.0 (Beyond Entrepreneurship 2.0)

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Author :
Publisher : Penguin
ISBN 13 : 0399564233
Total Pages : 353 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis BE 2.0 (Beyond Entrepreneurship 2.0) by : Jim Collins

Download or read book BE 2.0 (Beyond Entrepreneurship 2.0) written by Jim Collins and published by Penguin. This book was released on 2020-12-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights. What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal bestseller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their bestselling book, Beyond Entrepreneurship. Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions. BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and fifteen new essays. BE 2.0 pulls together the key concepts across Collins' thirty years of research into one integrated framework called The Map. The result is a singular reading experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated readers worldwide, but also introduce a new generation to his remarkable work.

Start with Why

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Publisher : Penguin
ISBN 13 : 1591846447
Total Pages : 257 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Start with Why by : Simon Sinek

Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Good to Great

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Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Building Products for the Enterprise

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492024732
Total Pages : 136 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Building Products for the Enterprise by : Blair Reeves

Download or read book Building Products for the Enterprise written by Blair Reeves and published by "O'Reilly Media, Inc.". This book was released on 2018-03-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

Motivation

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Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814433111
Total Pages : 131 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Motivation by : Brian Tracy

Download or read book Motivation written by Brian Tracy and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of your employees have all the ingredients for greatness inside them already. They simply need you to motivate them. Learn how today!

Disciplined Entrepreneurship

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Publisher : John Wiley & Sons
ISBN 13 : 1118692284
Total Pages : 288 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Disciplined Entrepreneurship by : Bill Aulet

Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/

The DIY Guide to Building a Family that Lasts

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Author :
Publisher : Moody Publishers
ISBN 13 : 0802497845
Total Pages : 210 pages
Book Rating : 4.8/5 (24 download)

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Book Synopsis The DIY Guide to Building a Family that Lasts by : Gary Chapman

Download or read book The DIY Guide to Building a Family that Lasts written by Gary Chapman and published by Moody Publishers. This book was released on 2019-06-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it really possible to have the home life you want with the people you love? The most exciting part of any home improvement show is the big reveal—that moment when a drab, run-down house becomes a breathtaking new home. What if you could have that with your home life? That’s what the DIY Guide is all about. In it, you’ll find practical tools for transforming your home life and dramatically improving your family’s culture from Shannon Warden and Dr. Gary Chapman, author of the New York Times #1 Bestseller The 5 Love Languages®. Each chapter teaches you a new home life skill and pairs it with a home improvement metaphor that makes it fun and easy to remember. You can’t hire a contractor for this work, but if you’re willing to put in the sweat equity (hard work), you’ll see results fast. Don’t wait any longer. Get started today and give your relational space the renovations it deserves.

Building Value to Last

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Author :
Publisher : Gibbs Smith
ISBN 13 : 1423640136
Total Pages : 233 pages
Book Rating : 4.4/5 (236 download)

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Book Synopsis Building Value to Last by : Crystal Maggelet

Download or read book Building Value to Last written by Crystal Maggelet and published by Gibbs Smith. This book was released on 2019-05-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The life journey of the president and CEO of FJ Management, Inc.—from growing up as the daughter of two entrepreneurs to saving the family business. Discover the inspiring story of how Crystal Maggelet unexpectedly ended up as CEO of her father’s company, guiding Flying J back from bankruptcy and on to great success—all during the throes of the Great Recession of the late 2000s. Through it all, Crystal succeeded by maintaining the core philosophy handed down through generations of the Call family—the importance of building value that will last. Cowritten by Crystal herself, Building Value to Last compiles accounts from her own recollections and personal journals, as well as from interviews with key personnel.

Harvard Business Review Family Business Handbook

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633699064
Total Pages : 231 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Harvard Business Review Family Business Handbook by : Josh Baron

Download or read book Harvard Business Review Family Business Handbook written by Josh Baron and published by Harvard Business Press. This book was released on 2021-01-26 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business—and business family. Though "family business" may sound like it refers only to mom-and-pop shops, businesses owned by families are among the most significant and numerous in the world. But surprisingly few resources exist to help navigate the unique challenges you face when you share the executive suite, financial statements, and holidays. How do you make the right decisions, critical to the long-term survival of any business, with the added challenge of having to do so within the context of a family? The HBR Family Business Handbook brings you sophisticated guidance and practical advice from family business experts Josh Baron and Rob Lachenauer. Drawing on their decades-long experience working closely with a wide range of family businesses of all sizes around the world, the authors present proven methods and approaches for communicating effectively, managing conflict, building the right governance structures, and more. In the HBR Family Business Handbook you'll find: A new perspective on what makes family businesses succeed and fail A framework to help you make good decisions together Step-by-step guidance on managing change within your business family Key questions about wealth, unique to family businesses, that you can't afford to ignore Assessments to help you determine where you are—and where you want to go Stories of real companies, from Marchesi Antinori to Radio Flyer Chapter summaries you can use to reinforce what you've learned Keep this comprehensive guide with you to help you build, grow, and position your family business to thrive across generations. HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

INSPIRED

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.