Author : Phillip Kotler
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814408689
Total Pages : 210 pages
Book Rating : 4.8/5 (144 download)
Book Synopsis BSS: FAQs on Marketing by : Phillip Kotler
Download or read book BSS: FAQs on Marketing written by Phillip Kotler and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2012-08-17 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today? • What skills do marketing managers need to be successful? • What metrics can companies use to judge marketing performance? • How are globalization and new technology affecting the role of marketing? • What will the marketing department of the future look like? This landmark bestseller takes the reader inside the mind of a marketing genius. The penetrating insights and practical-minded guidance that it provides will be valued by marketing professionals, academics and general readers alike.