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Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (31 download)
Download or read book Broadcasters and Market Behaviour written by and published by . This book was released on 1991 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Seabright
Publisher : Cambridge University Press
ISBN 13 : 1139464930
Total Pages : 338 pages
Book Rating : 4.1/5 (394 download)
Download or read book The Economic Regulation of Broadcasting Markets written by Paul Seabright and published by Cambridge University Press. This book was released on 2007-04-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: New technology is revolutionizing broadcasting markets. As the cost of bandwidth processing and delivery fall, information-intensive services that once bore little economic relationship to each other are now increasingly related as substitutes or complements. Television, newspapers, telecoms and the internet compete ever more fiercely for audience attention. At the same time, digital encoding makes it possible to charge prices for content that had previously been broadcast for free. This is creating new markets where none existed before. How should public policy respond? Will competition lead to better services, higher quality and more consumer choice - or to a proliferation of low-quality channels? Will it lead to dominance of the market by a few powerful media conglomerates? Using the insights of modern microeconomics, this book provides a state-of-the-art analysis of these and other issues by investigating the power of regulation to shape and control broadcasting markets.
Author : Chris Gratton
Publisher : Routledge
ISBN 13 : 1134325614
Total Pages : 244 pages
Book Rating : 4.1/5 (343 download)
Download or read book The Economics of Sports Broadcasting written by Chris Gratton and published by Routledge. This book was released on 2007-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon. The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area. The book contains a wealth of textbook features and has been written and designed to facilitate student learning. It includes: questions of ownership, trade and commodity in sport the historical context for contemporary sports broadcasting the key players – viewers, TV channels, sponsors, clubs, event owners and authorities the regulations governing televised sport the international context for broadcast sport competition and game theory in sports broadcasting sports broadcasting’s changing landscape of ownership and supply channels. This book will be useful for courses in media and broadcasting, economics, sport management and sports development.
Author : Thomas Streeter
Publisher : University of Chicago Press
ISBN 13 : 0226777294
Total Pages : 354 pages
Book Rating : 4.2/5 (267 download)
Download or read book Selling the Air written by Thomas Streeter and published by University of Chicago Press. This book was released on 2011-04-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Author : Phui Ling Hazel Yuen
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (429 download)
Download or read book The Economics of Radio Broadcasting in Singapore written by Phui Ling Hazel Yuen and published by . This book was released on 1995 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Max Schulz
Publisher : GRIN Verlag
ISBN 13 : 334660120X
Total Pages : 66 pages
Book Rating : 4.3/5 (466 download)
Download or read book How streaming services are revolutionizing the TV market written by Max Schulz and published by GRIN Verlag. This book was released on 2022-03-04 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Communications - Movies and Television, , language: English, abstract: Almost everyone today uses streaming services like Netflix, Amazon Prime and Co. Viewers can watch what they want, when they want and where they want. This has far-reaching consequences for our consumer behavior and poses serious challenges for traditional television. Will linear television still play a role at all in the coming years? How big is the competition from streaming portals already today? In his paper, Max Schulz explains how digitization has changed television and how the younger generation in particular is using the new offerings. How does current user behavior affect the classic TV market and what new challenges does it pose? Schulz also sheds light on television as a mass medium and thus an attractive advertising platform. Among other things, he reveals how traditional broadcasters are counteracting viewer migration.
Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 1136380647
Total Pages : 546 pages
Book Rating : 4.1/5 (363 download)
Download or read book Marketing and Football written by Michel Desbordes and published by Routledge. This book was released on 2012-05-23 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general. Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with: * Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia * Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
Author : Walter McDowell
Publisher : Taylor & Francis
ISBN 13 : 1136034730
Total Pages : 171 pages
Book Rating : 4.1/5 (36 download)
Download or read book Branding TV written by Walter McDowell and published by Taylor & Francis. This book was released on 2005-07-19 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure, build and manage television brand equity. For instructional purposes, the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience, this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
Author : Leen Haenens
Publisher : Walter de Gruyter
ISBN 13 : 9783110195279
Total Pages : 452 pages
Book Rating : 4.1/5 (952 download)
Download or read book Western Broadcast Models written by Leen Haenens and published by Walter de Gruyter. This book was released on 2007 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM includes data about general developments in broadcasting, specific examples and analysis techniques.
Author : Robert G. Picard
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 ( download)
Download or read book Strategic Responses to Media Market Changes written by Robert G. Picard and published by . This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Gillen
Publisher : Institut de recherches politiques
ISBN 13 : 9780092038686
Total Pages : 0 pages
Book Rating : 4.0/5 (386 download)
Download or read book Canadian Broadcasting written by David Gillen and published by Institut de recherches politiques. This book was released on 1980 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the back cover: There is evidence that the private sector of the Canadian broadcasting system is failing to perform in the manner envisaged by the Broadcasting Act. The debate on this, and related questions has largely taken place without a thorough examination and understanding of the economics of the television, radio and cable industries. The authors examine and attempt to answer the following question which have important implications for public policy: What are the ownership patterns (both at the local market and national level) in the television, radio, and cable-television industries? What are the effects of ownership and cross-ownership on the conduct of firms in areas such as pricing and programming? What effects do the ownership patterns have on various performance measures such as profitability, audience size, and program choice and diversity?
Author : Steven Brenner
Publisher :
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.F/5 ( download)
Download or read book Competition Policy and a Changing Broadcast Industry written by Steven Brenner and published by . This book was released on 1993 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Yong Liu
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book The Welfare and Equity Implications of Competition in Television Broadcasting written by Yong Liu and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper studies the behavior of commercial television broadcasters in markets where the distribution of viewer tastes varies. Our results show that a highly “clustered” market enables the broadcaster to offer a program of a popular type but with lower quality (i.e., lower production values) than is the case when viewers have more diffused tastes. We find that viewer equity in the television market (i.e., the percentage of all potential viewers who have at least one program they consider worth watching) and viewer welfare (i.e., total consumer surplus) may not coincide. Depending upon the distribution of viewer tastes and the cost of providing quality programming, the number of broadcasters required to fully cover the market to avoid market failure may be greater than the number of broadcasters that produce greater viewer welfare. The study suggests that regulatory bodies need to pay attention to the distribution pattern of viewer tastes and the broadcasters' desire for return on programming investments, since both factors have important implications for competitive outcomes and viewer well-being.
Author : Dr. Lena Hoeck
Publisher : BoD – Books on Demand
ISBN 13 : 3748194293
Total Pages : 190 pages
Book Rating : 4.7/5 (481 download)
Download or read book Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness written by Dr. Lena Hoeck and published by BoD – Books on Demand. This book was released on 2019-11-13 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional screen-based devices such as the television (TV) have been merged with Internet technologies. An industry particularly affected by this increasing use of screen-based devices is the media industry. For instance, consumers frequently use multiple screen-based devices in parallel, switching back and forth between devices. The key objective of this cumulative dissertation is to provide insights into the implications of multi-screen behavior for the media industry. More specifically, we analyze the effect of multi-screen behavior on media usage behavior and on the effectiveness of advertising placed in different media. We conduct empirical analyses to show how consumers' interaction with different screen-based devices influences substantive consumer behavior. The results of this dissertation contribute to previous research by (1) leading to a better understanding of the behavioral outcomes of multi-screen behavior, (2) providing knowledge about the mediation and moderation effects of multi-screen behavior on media usage and advertising effectiveness, and (3) applying novel research methodologies that contribute to the understanding of multi-screen behavior at the individual-level and in a more natural research setting.
Author : Ruth Towse
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930575
Total Pages : 457 pages
Book Rating : 4.8/5 (579 download)
Download or read book A Handbook of Cultural Economics written by Ruth Towse and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this widely acclaimed and extensively cited collection of original contributions by specialist authors reflects changes in the field of cultural economics over the last eight years. Thoroughly revised chapters alongside new topics and contributors bring the Handbook up-to-date, taking into account new research, literature and the impact of new technologies in the creative industries. The book covers a range of topics encompassing the creative industries as well as the economics of the arts and culture, and includes chapters on: economics of art (including auctions, markets, prices, anthropology), artists' labour markets, creativity and the creative economy, cultural districts, cultural value, globalization and international trade, the internet, media economics, museums, non-profit organisations, opera, performance indicators, performing arts, publishing, regulation, tax expenditures, and welfare economics.
Author : Martin Cave
Publisher : Edward Elgar Publishing
ISBN 13 : 1847201601
Total Pages : 301 pages
Book Rating : 4.8/5 (472 download)
Download or read book Digital Broadcasting written by Martin Cave and published by Edward Elgar Publishing. This book was released on 2006-01-01 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: . . . the authors succeed in presenting an excellent overview of the evolution of most of the general issues and challenges currently facing policymakers and regulators in virtually every area of the media industries. . . This volume will definitely be on my own required reading list the next time I teach a course in media policy and strategy. Richard Hawkins, Communications and Strategies This volume offers broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communities sectors will find much of interest in the volume. It can also be useful additional reading for students in media or business studies. The bibliographies appearing at the end of each chapter will stimulate academic debate. Madely du Preez, Online Information Review Digital television is transforming both broadcasting and, as a result of convergence, the larger world of communications. The impending analogue switch-off will have a major impact on households all over the developed world. Digital Broadcasting considers the effects of digital television on the availability, price and nature of broadcast services in the Americas, Europe and Japan. It shows how this depends upon what platforms cable, satellite, fixed or wireless broadband countries have available for use and also upon government policies and regulatory interventions. The authors show how policies towards digital television are also closely linked with spectrum for example, whether to use spectrum released from analogue broadcasting for mobile communications or for broadcasting, including the newly developed mobile broadcasting. This is one of the key technological changes of the early 21st century and its development will affect many countries economies and societies. The book has an invaluably broad coverage of the economic and commercial issues involved in digital television in major regions and countries around the world. Regulators, executives and consultants in the broadcasting and communications sector will find much to engage them within the book. Researchers and academics of industrial and public sector economics will also find the book of great interest. Students in media studies or business courses can also use the book as additional reading.
Author : Andrew Calabrese
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461700353
Total Pages : 396 pages
Book Rating : 4.4/5 (617 download)
Download or read book Toward a Political Economy of Culture written by Andrew Calabrese and published by Rowman & Littlefield Publishers. This book was released on 2003-11-22 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several of the most important and influential political economists of communication working today explore a rich mix of topics and issues that link work, policy studies, and research and theory about the public sphere to the heritage of political economy. Familiar but still exceedingly important topics in critical political economy studies are well represented here: market structures and media concentration, regulation and policy, technological impacts on particular media sectors, information poverty, and media access. The book also features new topics for political economy study, including racism in audience research, the value and need for feminist approaches to political economy studies, and the relationship between the discourse of media finance and the behavior of markets.
